Key 2021 Statistics

PHOTO: PICSOFYOU

SOCIAL MEDIA

Total Social Following: 1,247,100 Total US Equestrian Pages/Accounts: 24 • 15 Facebook pages • 5 Instagram pages • 2 Twitter accounts • 1 TikTok • 1 YouTube channel Total Impressions: 107+ million (75% increase over 2020) Total Engagement: 7.8+ million (59.2% increase over 2020) Total Video Views: 26.5+ million (25% increase over 2020) Affiliate Social Media Analytics:

• Impressions: 6+ million • Engagements: 450k • Video Views: 14,277 • Shares: 6,434 • Average Reach per Post: 19,004 • Post Clicks: 5,415 • Number of Posts: 271 US Equestrian TikToc:

• Current Followers: 251.5k • Current Video Views: 12.9+ million • Current Video Likes: 4.5+ million • Total Like: 2.4+ million • Total Shares: 41,098 • Total Comments: 18,062 • Top Post: “Rave Horse Reacts to Viral Video” • Views: 2.5 million • Likes: 612.7k • Comments: 3,933 • Shares: 11+ k LEARNING CENTER

• Total Overall LC Views: 871,957 • Total 2021 Views: 457,202 • 2021 Unique Individuals: 8,992 USEF NETWORK

• 3,056,736 player impressions • 2,540,741 plays • 33,226,328 minutes viewed (video on demand) • 176 different countries