KEY 2021 STATISTICS SOCIAL MEDIA Total Social Following: 1,247,100 Total US Equestrian Pages/Accounts: 24 • 15 Facebook pages • 5 Instagram pages • 2 Twitter accounts • 1 TikTok • 1 YouTube channel Total Impressions: 107+ million (75% increase over 2020) Total Engagement: 7.8+ million (59.2% increase over 2020) Total Video Views: 26.5+ million (25% increase over 2020)
Affiliate Social Media Analytics: • • • • • • •
Impressions: 6+ million Engagements: 450k Video Views: 14,277 Shares: 6,434 Average Reach per Post: 19,004 Post Clicks: 5,415 Number of Posts: 271
US Equestrian TikToc: • • • • • • •
Current Followers: 251.5k Current Video Views: 12.9+ million Current Video Likes: 4.5+ million Total Like: 2.4+ million Total Shares: 41,098 Total Comments: 18,062 Top Post: “Rave Horse Reacts to Viral Video” • Views: 2.5 million • Likes: 612.7k • Comments: 3,933 • Shares: 11+ k
LEARNING CENTER
• Total Overall LC Views: 871,957 • Total 2021 Views: 457,202 • 2021 Unique Individuals: 8,992
PHOTO: PICSOFYOU
USEF NETWORK • • • •
3,056,736 player impressions 2,540,741 plays 33,226,328 minutes viewed (video on demand) 176 different countries
2021 Annual Report || 21
