2019
MEDIA KIT
M A G A Z I N E
The indispensable guide for everything the amateur hunter/jumper rider needs and wants Distinctly crafted, content driven showcase of in-depth articles on the topics for the West Coast amatuer hunter/jumper rider Powered by a dynamic team with extensive experience within the hunter/jumper community, as well as within the print magazine, advertising, social media, graphic design & branding industries.
Readership
39 average age 67% female readership $425k annual income $3.1m net worth 64% own homes over $1M
Value
Premiere branding and design Luxurious feel and aesthetic Directly integrated into the West Coast equestrian culture
Reach an unparalleled high end, trend setting, highly influential niche audience with extensive yet targeted distribution. Our team has an unparalleled level of experience and expertise in branding, strategic brand management, advertising, social media, digital marketing, and design - as well as over 60 years combined experienced in the competitive hunter/ jumper community.
digital Enhanced digital presence
print designed to maximize your reach Quarterly distribution of 5,000 copies Digital issue emailed to over 10,000+ subscribers Active distribution at top shows, facilities, and retail locations throughout the West Coast
Digitial issue free to the public Emailed directly to extensive email list Delivered directly to the home of yearly subscribers across the West Coast Regular blog features highlighting premiere advertisers Social media features, spotlights, and campaigns available with premiere ad packages and sponsored editorials Social media following over 50,000 combined followers across all platforms of magazine and official magazine partners
Show Partners Blenheim Equisports West Palm Events Langer Equestrian Group Split Rock Show Jumping Tour Nilforushan Equisport Events Franktown Meadows Hunter Derby
Sonoma Horse Park Paso Robles Horse Park Brookside Show Park San Fernando Hunter/Jumper Association The Kentucky National Horse Show The Las Vegas International Horse Show Greater San Diego H/J Association
&
Editorial Directory Opportunities
categorized by region
Equestrian Fashion & Beauty Rider Health & Wellness Equine Health & Wellness Home, Barn, & Landscape Saddles, Tack, & Equipment Photography & Videography Training, Lessons, & Show Barns Equestrian Real Estate Financial & Business Services Showground Adjacent: Hotels, Resorts, & Restaurants
native advertorials
Allow your brand to reach your target demographic in an organic way that is highly effective and doesn’t feel like advertising. Our expert editorial team will work with you to craft an editorial story that reads just like an engaging magazine article, placing your brand front and center in a native format. All advertorials are featured in the main table of contents as standard stories and blend seamlessly in with regular content while providing you an exceptional reach and impact.
Standard Placement 1/2 Page Full Page Double Page Spread
1 Issue
2 Issue
3 Issues 4 Issues
$1300 $1100 $900 $700 $2500 $2250 $2000 $1750 $3000 $2750 $2250 $2000
Native Advertorials
(Sponsored Editorial Stories)
Full Page Double Page Spread 4 Page Spread
$2500 $2250 $2000 $1750 $3500 $3000 $2500 $2000 $4000 $3500 $3000 $2500
Premium Placement
Rates
Inside Front Cover Inside Back Cover Back Cover
Directory Listing Directory Listing*
$4000 $3500 $3000 $2500 $2000 $1750 $1500 $1250 $3800 $3500 $3300 $3000
$600
$500
$400
$300
*All Directory Listings are 1/2 Page In Size and Include 1 Photo, Blurb, & Contact Information. If you purchase a Directory Listing you are eligible for 10% any standard, premium or native advertorials.
Specs DESIGN SERVICES: You’re busy running your business, let us handle the design of your ad. It’s what we do best. You provide us the text and images and we’ll provide a proof within five business days. One round of revisions included complimentary. Design services are available at the rate of $75 per hour, with total hours dependent on complexity and size of ad. PREFERRED FILE FORMAT: If you have print ready artwork or are working with your own designer, note that PDF/X-1a files are strongly recommended. The only native format we accept is InDesign CS files. Please don’t flatten your PDF - web addresses in your ad will not link in the digital format if the ad is flattened.
Winter
Released January 2019 Ad Deadline December 15
IMAGE RESOLUTION: All photos must have a minimum resolution of 300 DPI at 100% of the print size. All color images must be in CMYK format: no RGBs, Pantones or spot colors. Any ads with non- compliant colors will be converted to CMYK, and color accuracy can’t be guaranteed.
Spring
Released April 2019 Ad Deadline March 15
FULL PAGE BLEED INFO: Keep non-bleed images and text 1/2” from the trim edge or they may be cut off. Material intended to bleed must extend a minimum of 1/8” beyond the trim. Please try to not use crop marks; however if they are used, an offset of .25” or greater is required.
Summer Released June 2019 Ad Deadline May 15
Fall
AD MATERIALS SUBMISSION: Please email your ad materials to ads@equestrianconfidential.com. Receipt of ad materials will be acknowledged within two business days. For ad design services, please allow up to five working days for a proof to be sent to you.
Full Page Non Bleed Full Page Full Bleed Double Page Spread 1/2 Page Horizontal
ADVERTISING DISCOUNT: Please inquire about a discount when paying for your ad in full with cash/ check within 5 days of invoice. We also offer a 10% discount on all ads for all advertisers who have purchased a directory listing, as well as substantial discounts with multi-issue commitments. Contact hello@ equestrianconfidential.com for more information!
Released October 2019 Ad Deadline September 15
8.75” x 10.75” 9.25” x 11.125” 18” x 11.125” 9” x 5.25”