EQUESTRIAN CONFIDENTIAL CALIFORNIA'S PREMIERE EQUESTRIAN PUBLICATION FOR AMATEUR RIDERS
20 18 SUMMER/FALL
contact: hello@equestrianconfidential.com
MEDIA KIT
THE MAGAZINE DEDICATED TO THE AMATEUR RIDER Equestrian Confidential is a premium bi-annual publication distinctly crafted to appeal to the amateur hunter/jumper rider across California. Founded by a dynamic duo of a publishing professional with a background as an amateur hunter, jumper, and equitation rider, and a professional rider and trainer born and raised in Del Mar, California, our team has extensive experience within the hunter/jumper community, as well as within the publishing, media, advertising, social media, and branding industries.
WHAT SETS THE MAGAZINE APART: Curated for the amateur rider Crafted for a niche market with high influence and purchasing power High end aesthetic Premium paper, printing, & publishing Targeted distribution Strong digital presence
UNIQUE BRANDING & ADVERTISING OPPORTUNITIES: Specialized directories Branded editorial stories Premium ad placement Double, full, & half page ads Digital opportunities through online blog and newsletter
AUDIENCE
39 Average Reader Age
67% Female Readership
$425k Average Yearly Income
WHAT IS EQUESTRIAN CONFIDENTIAL? A content driven magazine with
Each bi-annual issue also
editorial features curated
contains carefully crafted, highly
distinctly to appeal to what
niched directories distinctly
amateur riders crave; from judges
geared towards the amateur rider.
point of views to advice from top
With everything that matters to
trainers, goal setting to
you and none of the things that
conquering show ring anxiety, top
don't, the Equestrian Confidential
trends for all three rings to tips
magazine directories offer an
on financial planning -
easily accessible, indispensable
Equestrian Confidential
guide for everything the amateur
showcases in-depth articles on
hunter/jumper rider needs and
the topics you care the most
wants.
about, penned by judges, trainers, sports psychologists, and more.
$3.1 million Average Net Worth
64% Own Homes Over $1 Million
DISTRIBUTION
DESIGNED TO MAXIMIZE YOUR REACH
EXCLUSIVE DISTRIBUTION AT THE SAN DIEGO SURF POLO CLUB - DISTRIBUTED AT ALL SUNDAY POLO EVENTS FROM JULY THRU OCTOBER - WITH AN AVERAGE OF 2500 ATTENDEES PER EVENT OFFICIAL MEDIA PARTNER OF BLENHEIM EQUISPORTS, WEST PALMS EVENTS, GREATER SAN DIEGO HUNTER JUMPER ASSOCIATION, SANTA BARBARA RIDING CLUB, LANGER EQUESTRIAN GROUP, SPLIT ROCK SHOW JUMPING TOUR, NILFORUSHAN EQUISPORT EVENTS, THE FRANKTOWN MEADOWS HUNTER DERBY, AND THE NATIONAL HORSE SHOW 10,000 COPIES CIRCULATED ON MAJOR HUNTER/JUMPER HORSE SHOW CIRCUITS AT THE COUNTY AND 'A' RATED LEVEL, FROM SAN DIEGO TO SONOMA, THROUGH EXCLUSIVE MEDIA PARTNERSHIPS DIGITAL ISSUE DIRECT MAILED TO EMAIL LIST OF 10,427 SUBSCRIBERS
BEYOND PRINT ENHANCED DIGITIAL PRESENCE Go beyond print and reach a large digital audience through our online platform. Between widespread readership from the free, easy to flip through digital edition to continuing impact through compelling social media features, blog posts, and spotlights in the email newsletter - the Equestrian Confidential reach expands greatly beyond print.
DIGITAL REACH: Digital edition available free to the public on Equestrian Confidential and partner websites Digital edition published & available free on Isuu Digital edition emailed directly to extensive email list
DISTRIBUTED AT TOP SHOW AND TRAINING FACILITIES ACROSS CALIFORNIA
Regular blog features highlighting premiere advertisers
AVAILABLE AT TARGET LOCATIONS, INCLUDING: TACK SHOPS, PRIVATE CLUBS, GOLF COURSES, EVENT VENUES, LARGE LOCAL EVENTS, AND SELECT RETAIL LOCATIONS
Social media features, spotlights, and campaigns available with premiere ad packages and sponsored editorials
DIGITAL ISSUE AVAILABLE FREE TO THE PUBLIC ONLINE ON THE EQUESTRIAN CONFIDENTIAL AND PARTNER WEBSITES - WITH AN AVERAGE OF 3600 VIEWS PER MONTH
Social media following over over 50,000 combined followers across all platforms of magazine and official magazine partners
THE VALUE OF ADVERTISING WITH EQUESTRIAN CONFIDENTIAL
WHY ADVERTISE WITH EQUESTRIAN CONFIDENTIAL? With premiere branding and design, a luxurious feel and aesthetic, value driven content curated specifically for the amateur hunter/jumper rider, and a powerfully influential audience - the Equestrian Confidential magazine positions your brand to be directly integrated into the California equestrian culture in a meaningful way, and reach an unparalleled high end, trend setting, highly influential niche market audience. Our extensive yet targeted distribution schedule means valuable visibility & reach for your business. Digital presence and social media inclusion: With highly targeted and well branded social media campaigns your brand will shine on and off the page. All advertisers and directory members receive social spotlights, and the magazine is aggressively distributed in the digital space via the Equestrian Confidential's own blog, partnerships with popular equestrian blogs and websites, digital publishers, and email marketing campaigns. A bi-annual publication with a 6 month run period per issue offer exceptional value per investment compared to monthly publications. Each ad is seen again and again through consistent and highly purposeful distribution, and the magazine is the type readers keep on their coffee table and barn clubhouse. The team behind Equestrian Confidential offers an unparalleled level of experience and expertise in branding, strategic brand management, advertising, social media, digital marketing, and design - as well as over 60 years combined experienced in the competitive hunter/jumper community. Founded by a Rancho Santa Fe based trainer & equestrian professional, and an amateur rider with over 20 years of riding experience and a professional background based in high level marketing, branding, and media production Equestrian Confidential was created to offer a resource for the California market like none before. Our team includes equestrian professionals, marketing & branding specialists, and a top tier creative design crew.
ADVERTISING & DIRECTORY OPPORTUNITIES DIRECTORY CATEGORIES, SUB CATEGORIZED BY REGION: Equestrian Fashion & Beauty
Photography & Videography
Rider Health & Wellness
Training, Lessons, & Show Barns
Equine Health & Wellness
Equestrian Real Estate
Home, Barn, & Landscape
Saddles, Tack, & Equipment
Financial & Business Services
Showground Adjacent: Hotels, Resorts, & Restaurants
ADVERTISING OPPORTUNITIES: NATIVE ADVERTORIALS (SPONSORED EDITORIALS) - Full, Double, & 4 Page Spreads Available Sponsored editorials allow your brand to reach your target demographic in an organic way that is highly effective and doesn't feel like advertising. Our expert editorial team will work with you to craft an editorial story that reads just like an engaging magazine article, placing your brand front and center in a native format. All advertorials are featured in the main table of contents as standard stories and blend seamlessly in with regular content while providing you an exceptional reach and impact.
TRADITIONAL ADVERTISEMENTS: INSIDE FRONT COVER - DOUBLE PAGE SPREAD BACK COVER INSIDE BACK COVER - SINGLE PAGE DOUBLE PAGE SPREAD AD SINGLE PAGE AD HALF PAGE AD
SUMMER/FALL 2018 RATES *All rates valid for 6 month run period, with active print & digital distribution throughout
DIRECTORY All Directory Listings are 1/2 Page In Size and Include 1 Photo, Blurb, & Contact Information DIRECTORY LISTING: 1 Issue - $600, 2 Issue Commitment - $400 per Issue
NATIVE ADVERTORIALS (SPONSORED EDITORIAL STORIES) FULL PAGE: 1 Issue- $2500, 2 Issue Commitment - $2000 per Issue DOUBLE PAGE SPREAD: 1 Issue -$3500, 2 Issue Commitment - $3000 per Issue FOUR PAGE: 1 Issue - $4000, 2 Issue Commitment - $3500 per Issue
PREMIUM PLACEMENT INSIDE FRONT COVER / PAGE 3 SPREAD: 1 Issue - $4000, 2 Issue Commitment - $3500 per Issue INSIDE BACK COVER: 1 Issue - $2000, 2 Issue Commitment - $1800 per Issue BACK COVER: 1 Issue - $3800, 2 Issue Commitment - $3250 per issue
STANDARD PLACEMENT DOUBLE PAGE SPREAD: 1 Issue - $3000, 2 Issue Commitment - $2500 per Issue FULL PAGE: 1 Issue - $2500, 2 Issue Commitment - $2000 per Issue 1/2 PAGE: 1 Issue - $1300, 2 Issue Commitment - $1000 per Issue
Buy a directory listing, and get 10% off any half page full page, or double page ad!
AD SPECIFICATIONS DESIGN SERVICES: You’re busy running your business, let us handle the design of your ad. It’s what we do best. You provide us the text and images and we’ll provide a proof within five business days. One round of revisions included complimentary. Design services are available at the rate of $85 per hour, with total hours dependent on complexity and size of ad.
PREFERRED FILE FORMAT: If you have print ready artwork or are working with your own designer, note that PDF/X-1a files are strongly recommended. The only native format we accept is InDesign CS files (because the format ensures that fonts, graphics and photos are included with the page layout document). Don’t flatten your PDF - web addresses in your ad will not link in the digital format if the ad is flattened.
IMAGE RESOLUTION: All photos must have a minimum resolution of 300 DPI at 100% of the print size. All color images must be in CMYK format: no RGBs, Pantones or spot colors. Any ads with noncompliant colors will be converted to CMYK, and color accuracy can’t be guaranteed.
FULL PAGE BLEED INFO: Keep non-bleed images and text 1/4” from the trim edge or they may be cut off. Material intended to bleed must extend a minimum of 1/8” beyond the trim. Please try to not use crop marks; however, if they are used, an offset of .25” or greater is required.
AD MATERIALS SUBMISSION: Please email your ad materials to ads@equestrianconfidential.com. Receipt of ad materials will be acknowledged within two business days. For ad design services, please allow up to five working days for a proof to be sent to you.
ADVERTISING DISCOUNT: Please inquire about a discount when paying for your ad in full with cash/ check within 3 days of invoice. We also offer a 10% discount on all ads for all advertisers who have purchased a directory listing, as well as substantial discounts with multi-issue commitments. Contact hello@equestrianconfidential.com for more information!
Full Page Non Bleed
8.75” x 10.75”
Full Page Full Bleed
9” x 10.875”
Double Page Spread
18” x 10.875”
1/2 Page Horizontal
9” x 5.45”
IMPORTANT DATES SUMMER/FALL ISSUE ARTWORK DEADLINE: JULY 5 WINTER/SPRING ISSUE ARTWORK DEADLINE: NOVEMBER 1