A SMART CAREER MOVE
201 East St. George Boulevard St. George, UT 84770 Office: (435) 628-1606 | Toll Free: (800) 372-2765 WWW.ERABROKERS.COM
ERA Brokers Consolidated is a subsidiary of Brokers Holdings, LLC. Brokers Holdings owns and operates both residential and commercial brokerages in Southern Utah and Southern Nevada. It operates its residential brokerages under the ERA Brokers Consolidated brand and is licensed in Utah, Nevada, and Arizona. It operates its commercial brokerages under the NAI Utah Southern Region brand and is licensed in Utah, Nevada, and Idaho. With over 100 agents and staff, Brokers Holdings participates in over 1,500 transactions worth over $300 million in value each year and manages more than 500 property management units for its clients. Brokers Holdings celebrated its 30 year anniversary in 2012.
ABOUT ERA BROKERS In 1982, Brokers from the area’s five leading Real Estate Companies sensed that growth was skyrocketing. With a love for their hometown, a desire to positively shape the change that was inevitable, and a thorough knowledge of the region, they elected to combine their talents to better serve the community. The merger created the strongest Real Estate Brokerage in Southern Utah; ERA Brokers Consolidated. Over the past 30 years, we have grown from 1 office, still in it’s original location on St. George Blvd., to a total of 5 office locations: St. George, Hurricane, Richfield, and Beaver, Utah and Mesquite, Nevada. Our sales force has grown from 20 Agents to 130 Real Estate Professionals, 4 of them having been recognized as “ERA Rookie of the Year”. We are the number one ERA Real Estate Company in the State of Utah, as well as a “Top 25 Company” in the ERA Franchise. As a company we have won numerous awards from ERA Franchise Systems, three times bring recognized for the “Gene Francis Award”, the top Broker honor in ERA. We have obtained these honors by striving to continually improve the home buying and selling experience for our clients. Our use of innovative technology, local and worldwide internet marketing strategies, as well as our “Client Service Guarantee” and ERA’s exclusive “Guaranteed Sale” program, sets us apart from the competition. We are professionals who value hard work, integrity, and our reputation above all else. We want the best for our clients. We are exclusive. We work with only the best professionals.
OUR VALUE PROPOSITION CLIENTS Our team works smarter to deliver value for our clients by: ■ Embracing ERA’s unique programs and services ■ Leveraging technology to maximize client access to real estate markets and information ■ Making a best in class commitment to service
AGENTS Our team works smarter to deliver value for our agents by: ■ Leveraging technology to increase agent productivity ■ Offering a business model that rewards agents for their production ■ Providing best in class agent support
BEST IN CLASS COMMITMENT TO SERVICE Our commitment to service is about providing clients the information they need to make a good decision and communicating regularly and effectively. If we don’t keep that commitment, clients can terminate the listing or buyer broker relationship.
PROGRAMS & SERVICES COMMITMENT TO SERVICE The ERA® Commitment to Service is our promise to sellers, in writing, to make every effort to sell their house. As part of the Commitment to Service ERA Associates agree to: ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■
Prepare a good-faith estimate of the client’s home Conduct a preliminary qualification of prospective buyers Assist in arranging affordable financing Make a comparative study of the client’s home Offer application assistance to qualified buyers Contact the client regularly to report the selling progress of their home Review the client’s competitive selling position every 30 days Offer a one-year Home Protection Plan for ERA to the buyer of the client’s home Provide information on Seller Protection Plan coverage Photograph their home for marketing and promotional use Submit photos of their home for Internet listing Provide the client with a national referral service to assist them in finding a home in another community while their home is being sold
ERA® SELLERS SECURITY® PLAN ASSURANCE Your client will know up front what they will be paid for their home (between 80 and 90% of the appraised value). And they will know when their home will sell. FLEXIBILITY ERA® Sellers Security® Plan makes it easier to relocate for work or to move to a new home in a new development, a retirement community or an assisted living facility. Plus, in addition to the contract to sell your clients home to ERA Franchise Systems LLC, your client’s home is still on the market and if your client receive another offer, they can accept it. They will be able to opt-out of their listing agreement with the ERA broker within 21 days of being notified if they do not qualify for the ERA® Sellers Security® Plan. CONTROL Knowing a client’s home will sell puts them in a strong negotiating position for their next home purchase.
ERA® GOLD STAR There’s a way to make your listings stand out in a crowded marketplace. A program that can help expand your business and your client base. ERA® Gold Star Property. Simply put, it’s everything the ERA Real Estate community knows about preparing houses for sale. Best practices, proven techniques and dramatic results. It’s a systematic approach for preparing a home to sell, with an action plan designed to maximize value, reduce time on the market and increase potential buyer consideration. ERA® Gold Star Property clearly differentiates you from your competition in ways no other real estate franchise can offer. It distinguishes your seller’s property from competing listings and delivers true value to buyers.
NEW HOME CENTER At no additional cost, an ERA Agent can help a client purchase a lot and select a custom builder or select a developer and the community that best fits them. Whether the client chooses a developer and a master planned community or a custom builder on the lot of their choice, there’s nothing like moving in to a new home. Everything’s fresh and new, and many builders also offer warranties that add peace of mind as part of the package. Through our New Home Center, agents can help give an unbiased view of builders, locations, homes and financing without having to deal with multiple agents from multiple builders. We can help clients negotiate the best price on the lot and the home and be their single point of contact. We also have information on custom home builders and available lots in the area.
ERA® INTERNATIONAL COLLECTION The International Collection is a marketing program for high-end properties designed to position a home for the high-end buyer. An International Collection home boasts a unique website, ERADistinctiveProperties.com, and separate luxury listing channels including, LuxuryRealEstate.com and RealEstateJournal.com. Also provided is unique marketing materials to help a client’s home stand above the crowd.
HOME PROTECTION PLAN® It’s not just about cost relief. True, a home protection plan can help make covered repairs or replacements more manageable. But if the item is covered in your client’s plan, American Home Shield, administrator of the ERA Home Protection Plan®, is here to help. They are here 24/7 to take service call and make the entire process simple – start to finish.
ERA MORTGAGE AFFILIATE – PATRIOT MORTGAGE Our in house mortgage lender, Patriot Home Mortgage has a mission to set a high standard in the mortgage industry. They are committed to quality customer service – putting the people they serve first. Clients can take advantage of their expertise in the residential lending industry by applying online or in house today. Your clients will find that the skill, professionalism, and consideration they give to each of their clients make getting their loan a successful endeavor. Patriot Home Mortgage offers a variety of loans such as Conventional, USDA/ Rural, VA, FHA, and Reverse Mortgage. They are competitive with their rates and strive to get their clients the lowest rates possible.
MARKET REPORT ERA BROKERS MARKET REPORT – OCTOBER 2013
WASHINGTON COUNTY
+1.8% +59+59.0% +1.8 Change in New Listings
INVENTORY OF HOMES FOR SALE
3,000
Change in Closed Sales
+28.8% +28.8
Change in Median Sales Price
DAYS ON MARKET
100 80
2,000
60 40
1,000
20 -
OCT-12
DEC-12
FEB-13
BY MONTH
APR-13
JUN-13
AUG-13
OCT-13
6 MONTH ROLLING AVERAGE
-
OCT-12
DEC-12
FEB-13
BY MONTH
APR-13
JUN-13
12 MONTH COMPARISON New Listings Pending Sales Closed Sales Median Sales Price Average Sales Price Discount to Sale Price Days on Market Inventory of Homes for Sale Months Supply of Inventory Building Permits
35.0%
October 2012 October 2012
October 2013 October 2013
390 307 285 $170,000 $203,098 4.5% 78 1832 6.5 106
620 297 290 $219,000 $233,162 3.1% 58 2075 6.3 148
% CHANGE IN MEDIAN PRICE
BY MONTH
AUG-13
OCT-13
6 MONTH ROLLING AVERAGE
6 MONTH AVG ++// -M
59.0% -3.3% 1.8% 28.8% 14.8% -31.1% -25.6% 13.3% -3.1% 39.6%
Apray-13 2012 --Oct 2013 Oct-13
585 335 357 $212,718 $242,772 3.3% 69 1805 5.6 161
6 MONTH ROLLING AVERAGE
30.0%
15%
25.0% 20.0% 15.0%
Average year over year in price change.
10.0% 5.0% 0.0%
OCT-12 NOV-12 DEC-12 JAN-13 FEB-13 MAR-13 APR-13 MAY-13 JUN-13 JUL-13 AUG-13 SEP-13 OCT-13
The source of the data for this report is the Washington County Multiple Listing Service and the Utah Association of Realtors.
OCTOBER 2013
COMPENSATION BUSINESS MODEL THAT REWARDS AGENTS ■ Provides a career path in real estate ■ Offers a competitive commission structure with the best of both a CAP or a desk fee business model ■ Recognizes career achievement
TECHNOLOGY WE LEVERAGE TECHNOLOGY TO INCREASE AGENT PRODUCTIVITY ■ ■ ■ ■ ■ ■ ■ ■
Custom Mapping Buyer Database New Home Center Electronic Document Management Mobile Office Resources Fiber Optic Internet Email – Anywhere Custom Call Routing
■ ■ ■ ■ ■ ■ ■ ■
Printers and scanners E-fax Website Exposure Conference Room technology Electronic document signing Text ERA ERA Mobile App Cutting edge Graphics and Artwork
PRODUCTIVITY BEST IN CLASS AGENT SUPPORT ■ ■ ■ ■ ■ ■ ■
Best in Class technology platform FAST commission payments directly to your account Unrivaled commitment to graphic design Full transaction support Most experienced broker in the State Market Updates New Home Center
OVER THE PAST FIVE YEARS OUR AGENTS HAVE HELPED SELL OVER
$1 BILLION IN REAL ESTATE. COME BE PART OF SOMETHING BIG.
OFFICE LOCATIONS
RICHFIELD BEAVER
HURRICANE ST. GEORGE MESQUITE
ERA BROKERS CONSOLIDATED – MAIN OFFICE 201 East St. George Boulevard St. George, UT 84770 Office: (435) 628-1606 | Toll Free: (800) 372-2765 WWW.ERABROKERS.COM