Adolf Dassler Born: November 3rd, 1900, in Herzogenaurach Died: September 6th, 1978, in Herzogenaurach On July 1st, 1924, he and his brother were registered in the commercial register and were called “GeDa Brothers Dassler Sport boots factory“. In 1925 he produced his first football boots. He was the younger brother of Rudolf Dassler, the founder of Puma.