Alyned Together Swimwear Pitch Deck by Eric Brionez

Table of

CONTENTS 7

Overview

Mission

Current Market

Market Positioning

The Added Value

Branding

Google Search

The Product

42 Storytelling

11 The Customer

Microsite

18 Business Case

Pop Up

44 Calendar

“ It ’s refreshing

to see women courageously own who they are .”

CARLA HALL CHEF AND TELEVISION HOST

#aeriereal © Katie-Jane Bailey

The Overview Born out of the wild, untamed streets of New York City, the weekend escapes to Montauk, and countless cups of green juice; We introduce ALYNED. Our east coast, all-women team brings stylish, inclusivity to all women embracing their gorgeous, natural bodies courageously and confidently. Even though our team prides itself on having industry swimwear expertise, we are perfectionists at heart. To get fit imperatively right, we had to triple check, and by triple check, we mean going directly to you! We hosted a fitting, pool party in our Hamptons hideaway to hear your thoughts and fix your concerns. The results? A collection for every body offering styles that fit just right. Oh, and just to be extra awesome. We found cool, high tech fabrics for our suits to make you look great minimizing the eco harm. We may not be die-hard eco-warriors but we do good where we can! Bottom line - Our suits are trendy. Our suits are for every body. Our suits are conscious. Our suits are ALYNED with you!

BRAND MISSION

“ Quality at a price with trends in your size We provide style that impacts the world in a confident positive way .” ’

r e m o t s u The C

FEMALE CO

IZEN T I C L A B O L G NTEMPORARY

GEN X

20-40

DUATE COLLEGE GRA

XENNIAL

MILLENNIAL

THE CUSTOMER

CONFIDENT

her lifestyle.

TECH ASTUTE SOCIAL

EXPERIENTIAL

BRAG POST MENTALITY

H E A LT H Y / H A P P Y LIVING

RESPONSIBLE NOT SELF-RIGHTEOUS

CONNECTED FA M I LY & FRIENDS

THE CUSTOMER

her aspirations.

HYGGE Creates a balance between work and life for healthier, happier living

ADVENTURE Exploration driven - Places an importance on experiencing global adventures

FA S H I O N R E L E V A N T Prioritizes her fashion items with a focus on quality and affordability

CONSCIOUS CONSUMER Mindful emphasis on eco-friendly products and opportunities

THE CUSTOMER

3 5

top ten. WHAT SHE’S BUYING

Care of Vitamins

Third Love Glossier

Warby Parker

Raw Elements 16

Lyft Rent the Runway

8 Swell

UNLIMITED

Bouqs Co

Blue Apron 17

THE BUSINESS CASE

Think Differently

mind. Instead it provokes a strategic business advantage. This new concept of sustainability, embodies avant garde advance technologies which make the average product become a purchase that gives back; either personally or externally. Today, consumers are intrigued by the fabric that is restorative, the brand that empowers women, the company that is keeping our world beautiful. Brands that provide this embedded strategy will beat obsolescence.

Swimwear Making a Difference

The swim sector of the industry is an opportune position where it provides functional apparel for leisure and

sport in a variety of environments. It merges with outdoors brands which take on impact responsibility and fashion houses that feed trends. The customer in both categories embrace natural water sources as playgrounds, inspirations, and relaxations. Swim brands are recognizing the growing negative impact on their consumers’ destinations and feel obligated to provide more than just apparel. Successful brands are future proofing their businesses by partnering with activist organizations and incorporating conscious materials into their product offering.

GREEN IS THE NEW BLACK Provide Solutions or

Contribute to the Problem

consumer attention. Brands gaining the most recognition and consumer loyalty are those with newness, high environmental stewardship and social philanthropy. These brands are identifying with the growing intelligent consumer by providing more at purchasing.

The fashion industry is one of the world’s most resource intensive industries that pollutes our global environment. It causes destructive impacts on our natural world and places stress on the lives of millions. The industry and its Sustainability, impact is expected to grow 63% with anticipated consumption by 2030. No Longer Granola The market is increasingly seeing Sustainability no longer brings startups’ disruptive practices draw hemp, granola and Amish living to

THE PRODUCT

INCLUSIVE FULL SIZE RANGE FROM XS-3X

QUALITY CONSTRUCTION

TREND RIGHT CONSIDERED FIT VERSATILE REVERSIBLE

AFFORDABLE PRICING MADE IN RECYCLED MATERIAL 20

EXISTING MARKET SHARE

Swimwear

depends

The

swim

industry

also

leading purchase empowerment and environmental activism. Boys and Arrows

Whats Out There

Mara Hoffman

#ZEROWASTELIFE 30K + #ZEROWASTE 600K+ #GIVEASHIT 27K+

the

durability and functionality of synthetic textiles. It is estimated

Popular

brands

and

model

influencers have been teaming up with Surfrider Foundation, Lonely Whale and Save the Waves Coalition.

70 million barrels of oil are used to meet the demand of apparel poly fiber production. Increasingly, the swim industry is seeing brands swap virgin synthetics with innovative textiles such as EcoLux, ECONYL, Reprieve and Recycled Polymaide. Vix Swimwear

The following brands are examples of swimwear lines that successfully integrated recycled material into their fabrics.

Vitamin A

ADAY

MARKET POSITIONING

PRICE HIGH $$$

NOT ALL INCLUSIVE SIZING

ALL INCLUSIVE SIZING

NOT SUSTAINABLE

SUSTAINABLE

PRICE LOW $

TAKE AWAY OPPORTUNITY: SWIM BRAND WITH QUALITY AT A PRICE, OFFERING EXTENDED SIZES

TAKE AWAY OPPORTUNITY: NO SWIM BRAND THAT IS SUSTAINABLE AND LOW PRICE

value THE

ADDED

SIGNATURE VALUE

CONFIDENCE

SECONDARY VALUE

I M PA C T

SIGNATURE VALUE

CONFIDENCE INCLUSIVE SIZING FIT FOR REAL BODIES LUXE FOR LESS

SECONDARY VALUE

I M PA C T

RECYCLED PRE-CONSUMER MATERIAL R E D U C E D / F R U S T R A T I O N F R E E PA C K A G I N G MINDFUL WEAR AND CARE RESPONSIBILITIES

BRANDING

LOGOS E C O - F R I E N D LY

crafted from upcycled materials

72% recycled polyamide 28% elastane

made in china

Be mindful and consider our environment with

your care. Checkout our website for more tips

www.alineinthesand.us

R E S E A L A B L E PA C K A G E

RECYCLED PLASTIC

crafted from upcycled materials

72% recycled polyamide 28% elastane

made in china

Be mindful and consider our environment with

your care. Checkout our website for more tips

www.alineinthesand.us

STAMP LABEL

GOOGLE SEARCH

alyned together

Shop for alyned together on Google

Alyned Together - All Inclusive Swimwear

Alyned Together alynedtogether.com

alynedtogether.us

MICROSITE

w e i v o t k clic

NON DIGITAL MARKETING/PR TACTICS

POP UP Located in Montauk, East Hamptons and Rockaway Beach, New York.

REVERSE GRAFFITI Creating temporary images on concrete by removing dirt from the surface

BEACH SAND ART Leverage personal travel (Rockaway Beach, Florida, Hamptons, Hawaii, Turks and Caicos

STORYTELLING/OPTIMIZING VALUE

PODCASTS HEY CHANGE

w e i v e l i o t f o k r c p cli

4. INFLUENCERS LAURA WELLS M O D E L , E N V I R O N M E N T A L I S T, INTERNATIONAL INFLUENCER

CONSCIOUS CHATTER LAURA CRANE

INFLUENCER , SURFER , WOMEN EMPOWERMENT ACTIVIST

MAGAZINES WHALEBONE MAGAZINE

HUNER MCGRADY PLUS SIZE MODEL - SPORTS I L L U S T R A T E D, I N F L U E N C E R

3. APPEARANCES

WGSN FUTURES

AWARDS B F D A P O S I T I V E I M PA C T A W A R D S

C P H FA S H I O N S U M M I T

ECO SESSIONS

CALENDAR

PRODUCT DESIGN / FEEDBACK

WEB DESIGN / DEV

DEC-JAN

DEC-MAR JAN

ASSET CREATION

LAUNCH PARTY

MAY

MAR

BRAND BUILDING

Ka t i e-Ja n e B aile y / V ice P resident of Creative kj bailey@lfamericas.com

P r e s s / Aline Swim yo@alineinthesand.com