Your bridge to the product and fashion industry
2020 LANDSCAPE
Technology has streamlined the way many industries do business. The product and fashion industry has fallen behind.
We’re at the forefront of exponential change from analog to a digital ecosystem. Technology is embedded in everyone’s daily life. Empowering companies and individuals to work together in an entirely new way.
The time is now.
PROBLEM •
Brands are strapped for time and money while under pressure to innovate.
•
Creatives desire to earn more money and work on meaningful projects.
•
Outdated enterprise systems are too expensive for individuals and small businesses.
•
Traditional HR processes are slow and outdated, which doesn’t cut it in today’s fast-paced environment.
Flexibility
OPPORTUNITY
Work with trusted product experts without the traditional hiring headaches and cost.
Direct Access
Both parties getting the right project at the right price.
Friendly Tech
Tools, trust and transparency that level the playing field.
Untap Potential
Breaking down barriers to limitless innovative ideas while saving time, money and resources.
THE BASHI SOLUTION A community-based platform connecting buyers to on-demand design & development services.
USA ONLY
►
$1.4 TRILLION freelance earnings 30% increase (2016-2017)
►
57.3 MILLION
FREELANCE MARKET TREND
people freelanced in 2017 8% increase from 2014
►
47%
50% +
of working Millennials freelance of some sort
►
71% freelancers find more work online
►
50.9% of the US population will be freelancing by 2027
Freelancers in Arts & Design
MARKET SIZE
$
4.3 Billion
The industry is paying for US: Fashion Designers Industrial Designers Available
Source: Forbes, Edelmon Intelligence, BLS (2017–2019)
$
1.54 Billion
35% are Part Time Designers Serviceable
$
231 Million
15% Share of Serviceable Market Obtainable Share of Market
BASHI BUSINESS MODEL We take a 20% service fee per transaction.
$
231
$
100
$
69
Million
Per Transaction
Million
Share of Market
Average fee we take
Revenue Projected thru EOY 2025
462
$
Million
Gross Service Volume Projected thru EOY 2025
INITIAL KEY CUSTOMERS
PARTNERSHIP 60+ US school students & alumni with design programs.
CHANNELS OF ACQUIRING COMMUNITY Linkedin, Behance, Instagram, Issuu, Corofloat, Carbonmade, ArtStation, Houzz, Ello, etc.
MARKET ADOPTION
USER AQUISITION
1498+
+127%
Total Sign Ups
Month Over Month Growth of Users Dec 19 vs Jan 20
14360+
10
mins
Unique Users
Average Session Duration
5%
4.3%
Cold Email Engagement
Cold Email Conversion
Q2 2019 Landing Page – Mar 2020 Beta Site
TRACTION Q2 2019 Landing Page – Mar 2020 Beta Site Brands Crowdsourcing & Direct 1-on-1
$
37,930 Brands Total Spending $24k (YTD 2020)
15
25
140
Brands posted
Total Posts
Members Submitted
567
24%
30
Unique Designs
Members Submit to more than 1 Opportunity
Creators Paid
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https://vimeo.com/393800894
https://vimeo.co m/393800894
Ecosystem Model (Online)
Asset heavy
Asset light
Traditional Model (Offline)
TEAM
Kyle Markley
Emily Peng
Eric Brionez
Megan Leung
FOUNDER
OPERATIONS LEAD
CREATIVE LEAD
BUSINESS OPS OFFICER
Managed a small business before starting his career in Supply Chain Management & Ops. 2013 batch of Fung Group Management Development Program (PMD) with global experience; developed strong network across the Group.
Industry native. Fashion Design & Product Development by trade with background from designer power houses, startups, PL mass market to off-shore agency models. Global network of designers & vendor/factories.
10+ years in Graphic Design. His experiences have been driven in providing creative solutions. Ranging in industries from news media, storefront graphics, retail branding to global fashion and product. UX focused.
Involved in innovation/digital divisions throughout her career path. Adaptive between creative & business. She lead her school team and won championship at the World Retail Congress, Future Retail Challenge in 2018.
Bachelor’s degree in Entrepreneurship, Johnson & Wales University (Denver)
BFA Fashion Design degree, Fashion Institute of Technology (FIT)
Bachelor’s degree in Marketing; Digital Design & Media
Bachelor’s degree in Fashion Retailing and Marketing, The Hong Kong Polytechnic University
PARTNERS
Max Asciutto
Peter Ting
External Dev. Lead
External Consultant
Code for Business
Christensen Institute
Self-taught full stack developer ranging from database architecture to application interface design. Managing Partner at Code for Business providing innovative software solutions to clients of all ranges.
Recent visiting research fellow at Clayton Christensen Institute with focus on advance knowledge of the future of the supply chain through the lens of Disruptive Innovation. A true global citizen with a strong focus on data science & strategic management.
Darren Palfrey
Deborah Weinswig
CDO
CEO & Founder
Tami Fersko
Rick Darling
President
CEO
TESTIMONIAL - Brands -
“
My traditional process would have cost $200k+ and taken 8-10 weeks. With BASHI I paid $7500 and had the designs for the full season in 4 weeks.
“
“
“
BASHI provides a way for retailers and brands to experience the market, tap into new ways of doing things; and be closer to the consumer. We would’ve never been able to reach Emir in our traditional way of recruiting.
We obviously don’t want to stop here. We want to continuously do more with BASHI. With these results I would definitely be willing to pay more.
Ivo Caixeiro
Jim Gabriel
Marcelo Mezzera
Executive Vice President Living Style Group
President of GBG Footwear Founder of GOATS
Senior Vice President - Design True Innovations
“
“
TESTIMONIAL - Creators I have been looking to transition into freelancing, so this was the perfect platform. I would absolutely participate in future BASHI Opportunities.
BASHI is the freshest platform/community for freelancers, designers to bloom, show themselves and their capabilities to the biggest companies.
It’s not easy to get work in front of big brands. BASHI is an excellent bridge between my creativity and big brands.
I am very excited to see what the future holds for me on BASHI; to utilize my full creative skillsets on projects that become products.
Elexis Spencer
Emir Polat
Giselle Huberman
Anastasia Slavkovic
Fashion Designer
Architect/Interior Designer
Graphic Designer
Fashion Designer
New York, USA
Istanbul, Turkey
Buenos Aires, Argentina
Pennsylvania, USA
BASHI is a wonderful platform. It provides an equal opportunity for any designer who wants to showcase themselves.
The Brand Opportunities were asking a fair payout for the work, something that’s rare in freelance platforms.
For me as an artist, it’s nice to see how a drawing can be transformed into a finished product ready for sale.
It’s such a great and positive platform that brings together creatives from all different disciplines.
Claudia Cremades
Rebecca Honda
Irene Meniconi
Mallory O’Donnell
Surface Designer
Illustrator
Artist
Textile Designer
Mendoza, Argentina
Itajai, Brazil
Florence, Italy
Georgia, USA
WHERE WE ARE GOING 18 month resource planning
8000
60
Users
5
Brands
Vendor / Factory Partnership Explorium
20% active
1600 240 1-on-1
BOPPs
Transactions
Crowdsourcing Opportunities
Marketing Lead
Q1
Develop marketing strategy, messaging, channels and implementations.
Development Lead
Q1
Own product development of BASHI.
Sales / Support
Q2 Q4
Work with Brands & Creators to close deals and resolve issues.
Developer
Q4
Support Dev. Lead.
THE PHASES HERE
18 MONTHS
TEST
Landing Page
CREATORS
BRANDS
Early Adopters from network of industry professionals.
GROW
EXPAND
Beta 1.0
CREATORS
BRANDS
Grow community base to a sustainable level to support buyer needs.
Release 1.5
CREATORS
BRANDS
THRIVE
ECO SYSTEM
Release 2.0
Full Integration
Connectivity across value chain of all soft/hard goods.
Fully integrated platform. Ecosystem of the future for the product & fashion industry.
FACTORIES
Integrate factories to build supply chain capabilities.
Specialty Store Licensor
Boutique Other Vendors
SME
Wholesale
RETAILER
Indie Factories
Customer Private Label
•
Commission
•
Flat Fee (or) Royalty - purchase product ideas - Influencer collaborations
Secure Payment
VENDOR PORTAL
Res. Center
Agencies
Powered by Rating System Learning Center
Business Operations
Creative Agencies
CREATOR Entrepreneur, Fashion Designer, Tech Designer, Pattern Maker, Sample Maker, CAD Designer, 3D Virtual Designer, Graphic Designer, Illustrator, Industrial Designer, PD, Architects, Creative Student, Influencer* •
Legal Services
Transaction Fee (amongst community)
•
20% with sliding fee
•
Freemium Applications <ex> C8 Studio, Materials Market
Sales Support
Financial & Investments
Direct Suppliers
Design Considerations Data Provider
Community
Circle Social Feed
v
C8 Studio
v v