This MEDIA KIT is for You 9 PAGES OF INFORMATION
HiSPANO La Voz Latina del Nuevo Milenio
El
VOLUMEN XXXVII • 2/8 DE ENERO DE 2013 • NUMERO 1
PHILADELPHIA, CAMDEN, TRENTON, ALLENTOWN, BETHLEHEM, READING & HARRISBURG
HISPANIC POPULATION GROWS 51 MILLION
Latino Buying Power, $1.2 TRIl ion %
50
Liquidación
El HiSPANO’S Pa/SJ Latino Buying Power, 24 BIllion* uento de derospacde invierns soeley loccsionados, Toda la rios; juguete da, calenda ión de tempora decorac mucho más.* llantas y cias. *Hasta
agotar
existen
ento de
López Publications, Inc. Publishing ElHiSPANO Since 1976
P.O. BOX 396 • DREXEL HILL, PA 19026 V: 484 472-6059 • E-m: hispads@aol.com
January 1, 2013 Established
1976
Attn. Buy/Planning Advertising Director Re: Advertising Information Dear Sir or Madam, We would like to take this opportunity to introduce you to El HiSPANO bilingual newspaper, an award-winning newspaper in circulation for over 35 years. Because El HiSPANO is a bilingual newspaper it allows you the opportunity to reach the first and second generation Hispanics along with the non-Spanish speaking population, making El HiSPANO an outstanding value for your advertising dollar. Another reason we are a good value is because we always give “added value” incentives to our advertisers eg: free full color, free pr, etc. El HiSPANO circulates in the cities of: Harrisburg, Reading, Bethlehem/Allentown, Philadelphia, Trenton and Camden, NJ. These are cities with large Hispanic populations (with over 30-40% Hispanic population). In addition, El Hispano is not only distributed in the Hispanic areas of each city, but also in the downtown business district of each city. If you need any additional materials or any additional information, please feel free to contact us for a prompt response. We look forward to doing business with you.
Bilingual
NEWS
Sincerely, Aaron G. Lopez National Sales Director
Madelyn Madary VP of Advertising
O
Symbol of
Trust
www.el-hispano.com
Visit US...
and Lern MORE about US.
NMeowrSetyPleeRneatcraktsion Introducing
to $ 2 4 B IL LI O N M K T
We are adding
NEWRacks
inSUPERMARKETS MORE ACCESSIBILITY : In just ONE Supermarket Readers Pick More than 2,000 copies
• El HiSPANO’s market penetration is accomplished via
street racks located in areas where a high density of Hispanics are located and at downtown business districts.
• El HiSPANO’s New Racks can hold more
newspapers than the previous ones, increasing distribution volume.
el-hispano.com hispads@aol.com • 484 472-6059
New style racks with larger capacity.
H
REAC *Source: Selig Center for Economic Growth, Terry College of Business. The University of Georgia.
THE LARGEST BILINGUAL NEWSPAPER IN
Latino Market of $24BILLION* PENNSYLVANIA & SO. JERSEY ALLENTOWN
HARRISBURG Our competitor’s publication has stopped his distribution in: Harrisburg, Reading, Allentown, and Bethlehem, (see map). By being the ONLY Latino newspaper distributed in this entire region, we can help you profit from this market!
READING
PHILADELPHIA
TRENTON CAMDEN
Get Your $hare!!! Call: 484 472-6059 • Click: hispads@aol.com
AUDITED by CVC
HiSPANO
El
La Voz Latina del Nuevo Milenio
Drop Shade Angel 90 Distance .05 Opacity 30
Serving The Community Since 1976
Visit:
el-hispano .com
8
Reasons to advertise in ElHiSPANO
Established
1976
La Voz Latina del Nuevo Milenio
#1 Experience/Credibility: We have been in continuous circulation since 1976, which proves that we are doing something right, AND —Audited by CVC
O
Symbol of
Trust
#2 More Editorial: More than 60% of our newspaper is editorial, which means less advertisers will compete with your ad #3 Bilingual Editorial: Since we are bilingual we reach the 1st & 2nd generation Hispanics, along with non-Hispanics #4 Features: Local, Regional, National & International news, Entertainment, Arts & Culture, Sports, Health, Business, Classifieds, etc. #5 Effective Penetration: We distribute our newspaper in attractive newspaper boxes located not only the predominantly Hispanic neighborhoods, but also in the downtown business district of each city
BILINGUAL NEWS hispads@aol.com 484 472-6059 el-hispano.com Editorial: alopez5268
#6 Reach More Readers: El HiSPANO is the ONLY area newspaper that reaches the entire SE Penna. and South Jersey area. We go to: Philadelphia, Camden, NJ & Trenton, NJ, Allentown/ Bethlehem, Reading and Harrisburg, #7 Colorful: More than 12 pages of full color graphics #8 Ready to help!: We are ready to provide you with any assistance or materials needed via email or via telephone any time of day.
WISH 2013 Special Editions THEM: Good opportunity for Public Relations H YOUR Special A Opportunity P P Y
S P E C I a L D A Y
HOLIDAY EDITION
RELEASE DATE
Education Edition Martin Luther King Valentine's Day President's Day Ash Wednesday Edition Benito Juarez Easter Sunday/PASCUAS Palm Sunday EARTH DAY
Jan. 5, 2013 Jan. 16, 2013 Feb. 13, 2013 Feb. 13, 2013 Mar. 9, 2013 Mar. 20, 2013 MAR. 27, 2013 April 17, 2013 April 17, 2013
Cinco de Mayo Mother's Day Armed Forces Memorial Day
May 1, 8, 2013 May 8, 2013 May 15, 2013 May 22, 2013
Father's Day San Juan Bautista Parade Independence Day Allentown's P. Rican Parade Education Guide Education Labor Day
June 15, 2013 June 19, 2013 July 3, 2013 July 20, 2013 July 27, 2013 August 10, 2013 August 28, 2013
HISPANIC HERITAGE MONTH Mexican Independence Day Feria del Barrio Puerto Rican Week Election Day Veteran's Day CONTINUING Education
September 15, October 15 September 11 & 18 2013 September 8, 2013 September 22 & 29, 2013 November 2, 2013 November 9, 2013 November 10, 2013
Thanksgiving Day Guadalupe Virgen Christmas Day New Year's Day Three King Day
November 22, 2013 December 11, 18, 2013 December 18, 2013 December 25, 2013 January 1, 2014
HiSPANO
El
484 472-6059 • hispads@aol.com
All PR Special Editions feature editorials related to the holiday/event that is featured that week. On left is a listing of all of the special dates El Hispano will cover this year. In addition, if a 1/2 page ad or lager is placed during these special issues, then you will receive a half page in free PR. So mark your calendar with the special days you want to be featured in.
El HiSPANO’S SPECS/pixel FORMAT
SIZE/pixel
Boton Boton Banner Banner Wide skyscraper Square Square Video
120 x 60 125 x 125 468 x 60 728 x 90
GENERAL
160 x 600 300 x 300 250 x 250 300 x 50
Video one minute maximun
WEB
HOME PAGE
Faster speed, daily news, easy to navigate in all browsers, easy to subscribe and receive news, interaction with our readers y advertisers and contact with popular social media, videos, photo gallery, audio and much more.
Skyscraper Horizontal 728 x 90
skyscraper 120 x 600
New Version of our website
el-hispano.com feature:
FOR RATES CALL: 484 472-6059 hispads@aol.com
Banner 468 x 60
Wide skyscraper 160 x 600
(P: 2)
Tell us what you think. Send your opinions to hispads@aol.com
Wide rectangualar 336 x 280
Wide square 200 x 200 * This size is also utilized for video
Medium rectangualar 300 x 300
Square 250 x 250
* This size is also utilized for video
El-HiSPANO.com 484 472-6059 • hispads@aol.com • alopez5268@aol.com
GetMORE RESULTS advertising in
El HiSPANO’s
Print & Website Is h e e e r e ! ! ! With Muuuch Mooore! New Version of our website el-hispano.com is featuring:
Faster speed Daily news Easy to navigate in all browsers Easy to subscribe and receive news
Interaction with our readers y advertisers and contact with popular social mediavideos, photo gallery audio and much more.
For more ‘MK’ info call: 484 472-6059 • hispads@aol.com