OUR VALUE
OUR VALUE
THE SOLUTIONS YOU NEED TO HELP YOU GROW.
OUR BRAND 2
OUR POSITION
WE ARE A SMARTER COMMUNITY OF BROKERS AND AGENTS. One that is grounded in collaboration, fueled by knowledge sharing and inspired by innovation. With local knowledge and a global outlook, we deliver moments of true value in every step of the home buying and selling process. At ERA Real Estate, our success is powered by a smarter community of real estate brokers and agents.
OUR VALUE ERA Real Estate is for independently minded real estate entrepreneurs who are fiercely determined to grow their businesses. Our broker-first, uniquely collaborative approach empowers brokers to build business their way through innovative solutions, smarter support and shared expertise.
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SMARTER SOLUTIONS: MARKETING ERA Real Estate offers a comprehensive suite of marketing tools created with two goals in mind: to make your job easier and help grow your business. Reaching today’s customer requires a marketing plan that targets consumers individually and through a variety of channels. Our marketing options range from traditional to cutting-edge and target consumers at home, in their communities and online. The solutions are always turnkey and always available on teamERA.com.Ž
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ERA.com is designed to drive leads into the hands of ERA® brokers and agents. Each office receives its own branded and customizable website – at no additional cost. All agents receive a profile page, but have the option of upgrading to their own customizable website at a very affordable price. This network of websites strengthens brand presence and increases search engine optimization for each office website. Learn more. teamERA.com® search: ERA.com
SMARTER SOLUTIONS
ERA.com
ET THE SEARCH BEGIN: The home search process L on ERA.com is designed to send visitors, inquiries and leads right to a local ERA office website. Each search seamlessly lands visitors on the ERA office website in their search area.
* Each office must complete all MLS third party agreements to enable IDX search.
n Listings on ERA.com are enhanced
by a “Share This” function.
n Agent information is front and center.
SMARTER NETWORK
n Each broker site is IDX-enabled,* letting visitors search all local inventory – and all the leads go back to you.
n A Request For Information form makes
it easy for visitors to connect with you.
n Add your company name and contact information. n Showcase your company’s offerings with custom
menu tabs and items.
n Add photos of your market to your homepage. n Feature an unlimited number of listings that
rotate on your homepage.
n Highlight your real estate practice and critical
company information.
n Eliminate web management by pointing your current
SMARTER SUPPORT
Real estate is local. Customize your ERA.com office website to showcase your community, your listings and your business.
URL domain name to your ERA.com office website. Or expand your online presence by using a new URL domain name for your office website.
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ERA.com Dashboard Manage your ERA.com office page, agent profile, and marketing communications through the ERA.com Dashboard, accessible through teamERA.com.®
Agent Dashboard Email Marketing: Deploy email campaigns, monitor email open rates and manage those all-important online information requests. Social Prospecting: Pull your social media connections (Facebook, LinkedIn and Google) into your ERA.com Dashboard to easily include them in your marketing. Leads & Contacts: Bulk upload your contact lists from social networks or other databases that can be used in conjunction with the email marketing tool.
Broker Dashboard Website Tool: Edit or customize ERA® office websites easily. Add menu items, content pages and business profile information. Listings Tool: Select featured listings for your ERA office website home page. Post open house information and publish listings to your Facebook page. Email Marketing: Deploy email campaigns, monitor email open rates and manage those all-important online information requests.
YouTube Property Video Micro Sites The YouTube Property Video Micro Sites set ERA® agents apart from the competition. Each of your qualifying listings gets its own free search engine optimized portals that: n Transform your YouTube property video into a unique viewing
experience for the home seeker, and a unique marketing asset for the home seller.
n Let you control your own content and feature all your listing
videos on the same site.
n Drive leads directly back to you – clients can contact you
with one click.
With these YouTube Property Video Micro Sites, you will be able to promote your listing videos easily on any website, social network or client communication – ensuring leads are routing back to you.
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The teamERA.com® website is your portal for all ERA Real Estate resources. Log in to manage your listings, take an education course, access marketing materials and more.
Listing Dashboard
Listing & Selling Tools
n View and manage all your listings in one place.
n Manage your listings on CREST EDG.
My Office n Post personal and company profiles.
n Learn about the ERA® Market & Property Designations. n Foster customer connections through direct marketing
and social media campaigns.
n View your awards standing. n Organize office documents. n Get up-to-date news and events information.
My Company (Brokers Only) n Take advantage of valuable teamERA.com leads
SMARTER SOLUTIONS
The teamERA.com Website
ERA Real Estate Resources n Access marketing, public relations and social media resources. n Shop for vendors and discounts on ERA Select Services.® n Learn about programs like ERA Mortgage, Settlement
Services, and the ERA Home Protection Plan.®
and office management tools.
n Access transition tools to help those new to ERA Real Estate.
Learn n Take a training class or certification program
on the ERA Learning Exchange.®
n Search for information on the Knowledge Base.
SMARTER SUPPORT
teamERA.com website
SMARTER NETWORK
n Recruit smart real estate agents with ERA TopRecruiter.®
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MOBILE TOOLS
Connect ERA Mobile App The Connect ERA Mobile App features some of the most powerful resources ERA Real Estate has to offer. The broker directory puts you in touch with a uniquely collaborative network, while a newsfeed brings the power of ERA® global press and social media initiatives right into your neighborhood. Full schedules and details for Live Training and Events ensure you attend the event that will help you build your business your way. Connect ERA puts the Smarter Solutions, Smarter Network and Smarter Support of ERA Real Estate right in the palm of your hand. Download the free Connect ERA app to your smartphone by visiting bit.ly/ConnectERA.
ERA Mobile App The ERA® Mobile App delivers the power of the ERA.com listings search tool to the palm of your client’s hand. Using GPS technology, it displays listings around a user’s exact geographic location. Users can also select other areas to search, find nearby sold homes, and call an ERA broker or agent in their area. Download the free ERA Mobile App to your smartphone by visiting app.era.com or texting “ERA” to 87778. teamERA.com® search: Mobile App
QR Code Generator QR codes let smartphone users access complete listing information by connecting buyers to a web URL, text message or email address. Place QR codes on your printed marketing materials so smartphone users can scan the QR code to connect to listing information. Use the QR Code Generator to create your own codes. Scan the QR code above to learn more and create your own. teamERA.com® search: QR
ERA.com Mobile ERA.com/mobile is the mobile-enabled version of ERA.com, formatted for the small screen and accessible on any web-enabled mobile device or smartphone.
TEXT ERA TEXT ERA lets buyers instantly request listing information and a link to a mobile formatted property detail page by texting a property code to 35620. The system then triggers an email to the sales associate with a follow up phone number. You can view the property codes for each of your listings in your Listing Dashboard. teamERA.com® search: Text
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SMARTER SOLUTIONS
ERA Real Estate Social Profiles
Engage121
Social media is essential to doing business in today’s market. ERA Real Estate uses its social profiles to help you interact with your customers on social channels. Visit our profiles to find engaging content to share on your own pages. Like, follow and subscribe to stay in the know.
Engage121 is an all-in-one social media and public relations dashboard designed with you in mind. Created to help you use social media and public relations to support your business goals, the dashboard is provided at the company level at no additional cost. Use Engage121 to: n Manage all your social media channels from one place. n Access a library of pre-created content. n Add apps to your Facebook business page. n Send press releases to pre-created media lists
and promote them via your social channels.
Additional Features: nC ontent: Industry news and feeds from OwningTheFence.com
let you share content immediately, or schedule for later.
nA dvertising:* Use Facebook ads or turn any Facebook
post into a sponsored story.
nL isting Promo: Feature listings and open houses
in apps on your Facebook business page.
nE ase of Use: Streamlined, intuitive posting.
SMARTER SUPPORT
www.OwningTheFence.com www.facebook.com/ERARealEstate www.twitter.com/ASmarterERA www.YouTube.com/ERA www.linkedin.com/company/ERA-Franchise-Systems-LLC www.Pinterest.com/ERARealEstate www.storify.com/ASmarterERA www.slideshare.com/ERARealEstate
SMARTER NETWORK
SOCIAL MEDIA
teamERA.comÂŽ search: Engage121 * Costs associated with advertising or sponsored stories are the responsibility of the ERA affiliate using the dashboard.
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MARKETING TOOLS & RESOURCES The ERA Branding Center The ERA® Branding Center is located on teamERA.com® and contains customizable and branded marketing tools. Consistency and frequency are the keys to establishing a recognizable brand. Using these materials will help you maintain our strong brand identity. In the ERA Branding Center you will find: n The ERA Identity Standards Manual: Standard rules for
use of the ERA logo, creation of yard and building signs, appearance of stationery, online presence and legal disclaimers.
n The ERA Brand Style Guide: Guidelines for creating
your own marketing or promotional materials that match those provided by ERA Marketing.
n ERA Logos and Brand Photos: Use these to bring
the ERA brand into your local marketing materials.
n Marketing Presentation: Bring the full strength of
the ERA brand to your listing appointments with this customizable PowerPoint (also available for iPad®).
nX pressDocs: Order, customize and print marketing materials.
• Stationery • Business cards • Brochures for ERA programs and services • Customizable advertising templates and property fliers for print or PDF download • Quick fliers for your active listings • FREE Print Buyer Follow-up Program: Three customized postcards sent to your closed and paid buyers every year for three years – with options to upgrade. • Promotional items
teamERA.com® search: Branding
PHILANTHROPY Muscular Dystrophy Association For over 35 years and with nearly $35 million raised, ERA Real Estate has remained a corporate sponsor of the Muscular Dystrophy Association (MDA). Supporting MDA is a celebrated tradition in the ERA® community. It brings gratifying rewards to those who contribute – but more importantly, it is the children and adults living with neuromuscular diseases who benefit from the support services and research provided by MDA. Learn how you can join this important cause. teamERA.com® search: MDA
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SMARTER SOLUTIONS SMARTER NETWORK
At ERA Real Estate, agents and brokers can access a suite of innovative solutions for real estate. These are designed to sell your listings faster and for more money, expand your sales knowledge and marketability, and ultimately deliver value to home buyers and sellers.
SMARTER SUPPORT
SMARTER SOLUTIONS: BUSINESS-BUILDING TOOLS
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LISTING PROGRAMS ERA Gold Star Property The ERA® Gold Star Property program is a systematic approach for preparing a home to sell, with an action plan designed to maximize value, reduce time on the market, and increase potential buyer consideration. ERA Gold Star Property clearly differentiates you from your competition in ways no other real estate franchise can offer. It also distinguishes your seller’s property from competing listings in their neighborhood, and delivers true value to buyers. teamERA.com® search: Gold Star
ERA International Collection ERA Sellers Security Plan ®
®
The ERA® Sellers Security® Plan (SSP) is an innovative program that gives qualified consumers the assurance that their property will sell within a finite sales period. If the property doesn’t sell by a set time, ERA Franchise Systems LLC will buy it. There is nothing else on the market that matches the power of the ERA® Sellers Security® Plan: clear parameters, set deadlines, no surprises – and, backed by ERA Franchise Systems LLC – it’s a selling assurance tool you can rely on. Conditions and limitations apply; including but not limited to: seller and house must meet specific qualifications, and purchase price will be determined solely by ERA Franchise Systems, LLC, based upon a discount of the home’s appraised value. Additionally, a second home must be purchased through a broker designated by ERA Franchise Systems LLC.
teamERA.com® search: SSP
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The ERA® International Collection offers training and marketing collateral to assist agents working in high-end real estate markets. A membership fee and training course are required. Members enjoy enhanced web presence for their International Collection listings, full access to marketing and education resources and more. ERA International Collection is designed to provide a competitive edge in the affluent marketplace. teamERA.com® search: International Collection
SMARTER SOLUTIONS
SERVICES ERA Home Protection Plan Help protect your sellers and buyers from the unexpected and often expensive costs of repair and replacement of home system components and appliances. Homes with an ERA Home Protection Plan®, administered by American Home Shield® (AHS®), can sell 23 days faster and for an average four percent more at closing. teamERA.com® search: Home Protection or call 866.859.3401 to enroll customers.
SMARTER NETWORK
TOOLS
ERA Mortgage ERA LeadRouter
LeadRouter™ is easily customizable to your company. Agents can access the application from a smartphone to check leads or make updates. teamERA.com® search: LeadRouter
ERA TopRecruiter ERA TopRecruiter ® provides brokers with the opportunity to build recruiting skills, access an extensive resource center, and attend virtual coaching sessions.
The ERA Mortgage section on ERA.com also includes helpful tools for home buyers, such as a mortgage calculator and helpful financial tips and checklists. teamERA.com® search: Mortgage
ERA Select Services The ERA® Select Services® network has over 75 products and services from trusted vendors to assist agents and brokers as well as home buyers and sellers with the unique products and services necessary to operate a real estate business and complete a real estate transaction. Participating vendors offer exclusive discounts to ERA Real Estate brokers, agents and consumers.
SMARTER SUPPORT
ERA® LeadRouter™ is a multi-faceted leads management system that converts Internet leads into voice messages and organizes leads from any source. Its intelligent routing feature aims to place each lead with the best-suited agent, based on each company's individual business rules.
ERA® Mortgage is another service that keeps consumers within the ERA Real Estate family of products throughout their home-buying experience. With decades of mortgage experience, we are so confident in our superior service that we offer industry-leading guarantees.
teamERA.com® search: Select Services
teamERA.com search: TopRecruiter ®
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SMARTER NETWORK: LEARNING AND DEVELOPMENT Real estate moves quickly. ERAŽ Learning and Development helps you grow as a professional, keeping you informed, educated and connected through an extensive suite of educational and development courses. Our flexible options for learning let ERA brokers and agents customize what and how they learn. With options for live virtual classes, self-paced online training and even podcasts, there are options to match your learning style and your schedule. Live classroom learning and live learning events throughout the year complete the ERA Real Estate learning and development offerings. Course content varies, and brokers can work with the Learning and Development department to tailor live in-office events to their company’s unique needs. 14
Find the right ERA® education offerings to enhance your skill and expand your knowledge with teamERA.com/Learning. From making the most of ERA tools and services, to skill building, to nationally accredited certification programs – available on demand at discounted rates – the ERA Learning Exchange® has the courses you need. The ERA Learning Exchange also includes a broker reporting dashboard and the ability for brokers to assign classes for sales associates and staff. teamERA.com® search: Learning
ERA Core Courses:
ERA Real Estate has defined learning tracks to help you meet your career goals at each stage of your real estate career. Tracks highlight the courses with the most impact for sales support staff, brokers and agents. Four agent tracks ensure that no matter where you are in your real estate career, the courses will help you grow your business.
n ERA® Top Gun®: For experienced agents only. This
ERA Leadership Academy
course has an intense focus on prospecting, listing inventory, self-discipline, team-building and fieldwork. Agents taking this course are measured on listings taken, sold sales contracts and exclusive buyer agreements. Offered as an on-site course or via a virtual classroom.
n AccelERAtion: For every agent who is part of ERA Real
Estate – even if you’ve taken it in the past. It simulates real-life situations to teach agents how to succeed in the new “normal” market. Improve marketing, selling, negotiating and presentation skills and knowledge of ERA Real Estate products and services. Offered as an on-site course or via a virtual classroom.
n ACE: This monthly online roundtable learning session
features industry speakers and ERA agents sharing best practices and discussing pertinent and timely topics.
n ERA Distinction: This course helps agents drive and
track additional unit sales over a 12-month period by using ERA products and services.
n ERA Gold Star Property: Maximizing the Salability of Your
Listings. Learn to use and market this preferred-property program to get clients to the closing table faster. The ERA Gold Star Property program is a great inventory management tool and includes home staging, pricing analysis grid and salability rating.
SMARTER SUPPORT
The ultimate course for leadership and management, ERA® Leadership Academy covers management skills, business planning, and designing effective marketing and public relations plans. Offered once a year to a limited number of brokers and managers, this ninemonth course requires rigorous participation, and tracks graduates business performance over two years.
SMARTER NETWORK
Learning Tracks
SMARTER SOLUTIONS
THE ERA LEARNING EXCHANGE
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ERA SKILL CORNER A learning tool unlike others you have seen, these video-based classes help improve real-world sales skills. Each class gives you the opportunity to develop, apply and assess your skills with your manager. With learning plans tailored to individual agents, ERA Skill Corner classes are ideal for building and honing skills in every agent, no matter how long they’ve been in the business. ERA Skill Corner classes are also ideal content for sales meetings and in office trainings. SM
teamERA.comÂŽ search: Skill Corner
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The ERA速 Awards and Recognition Program commemorates and benchmarks the success of ERA companies, brokers and agents as they progress in their career. Recognizing achievement is embedded in the culture of ERA Real Estate, and we credit our success as a global brand to the agents and brokers who embody the brand values and constantly strive to achieve more.
SMARTER NETWORK
The My Award Standings lets agents and brokers track their production and award goals for units, AGC totals and rankings at national, regional and state levels, which are updated each month. teamERA.com速 search: Awards
SMARTER SOLUTIONS
SMARTER SUPPORT: AWARDS AND EVENTS
SMARTER SUPPORT 17
AWARDS Gene Francis Memorial Award for Top All-Around Company
Jim Jackson Memorial Award for 1ST IN SERVICE®
Late ERA® co-founder and Executive Vice President, Gene Francis, earned industry-wide respect for his standards of ethical conduct, business sense, consistent growth and a commitment to the human community and the ERA brand. In his honor, ERA companies that set an example in excellence and integrity earn the Gene Francis Memorial Award for Top All-Around Company, our highest honor for an ERA company. One winner and four national finalists are chosen each year, with the responsible broker also invited to join the influential ERA National Advisory Council.
The long tradition of service at ERA Real Estate began with Jim Jackson, our Co-Founder and first President. In his honor, the Jim Jackson Memorial Award for 1ST IN SERVICE is presented annually to companies and sales associates that dedicate themselves to true customer satisfaction.
Brenda W. Casserly Memorial Award for Top All-Around Sales Associate
Commitment to Excellence Award
Brenda W. Casserly was admired as a true leader. In her honor, one sales associate is selected each year for the highest honor an ERA® sales professional can achieve: the Brenda W. Casserly Memorial Award for Top All-Around Sales Associate.
ERA Circle of Light Award for Community Leadership The ERA® Circle of Light Award for Community Leadership is awarded to one ERA Real Estate company and two finalists who do extraordinary things for communities and people in need. They give time, raise funds, and provide resources to worthy causes, creating a culture of civic service within their companies and establishing themselves as a leader within their community.
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The winner of the ERA® Commitment to Excellence Award takes full advantage of the resources and benefits afforded to affiliates of ERA Real Estate. The award is open to all company sizes that meet the minimum qualification metrics via the Broker Scorecard, which is updated monthly under the “My Company” tab on teamERA.com.®
Momentum Award
Each year ERA Real Estate recognizes an elite group of ERA® companies that set the standard for both ERA Real Estate and the industry. National designations include Circle of Success: Platinum, Gold, Silver and Bronze, and are awarded based on production levels1 in Total Units Closed and Total AGC for the calendar year.
Sustained growth is a key goal at ERA Real Estate. Each year, three companies and three sales associates with the most growth in AGC over the prior year, who meet minimum criteria, will be recognized with the Momentum Award for their dedication and improvement.
Circle of Success: Agent Level
Innovation Award for Pioneering Business Concepts Our affiliates contribute significantly to ERA Real Estate’s tradition of innovation. Those contributions are honored with the Innovation Award for Pioneering Business Concepts, awarding one company that presents a well-planned innovative idea that can be measured. The winning company will be awarded $10,000 to implement their innovative idea.
The Hall of Fame honors those companies that have achieved a tenure of 10 years or more in our top production categories, and those that are making a clear impact on the history, culture and success of the ERA® brand.
Muscular Dystrophy Association (MDA) Awards The MDA® awards are a symbol of the thoughtful work and contributions ERA Real Estate associates make every day to help others living with neuromuscular diseases. Companies are recognized in the following categories: MDA President’s Club, the Jerry Award, and the Ed Bilinkas Society membership. The top donor4 company receives the Ed Bilinkas Memorial Award.
ERA Awards in a Box Recognition is important for recruiting and retaining talent. This user-friendly resource provides brokers with branded templates to help you recognize and celebrate the success of your company and agents locally throughout the year. These templates can be found on teamERA.com.® 1 If a Company joins the ERA Real Estate system during a calendar year, prior affiliate production can be included for designation consideration. See the teamERA.com website for full details and complete program rules. 2 A “Team” is considered two to four sales associates designated as a team in the CREST EDG system, who work together at least 90 percent of the time, market themselves as a team, and share responsibilities and credit for transactions. 3 If a Sales Associate or Selling Broker joins the ERA Real Estate system during a calendar year, prior affiliate production can be included for designation consideration. See the teamERA.com website for full details and complete program rules. 4 Each of the awards is based on amounts reported to MDA national headquarters by December 31 in the current year.
SMARTER NETWORK
The Circle of Success is the gold standard of performance at ERA Real Estate. This prestigious group of agents and brokers includes three tiers of accomplishment: Circle of Honor, Circle of Achievement and Leaders’ Circle. Individual sales associates and selling brokers, as well as sales associate teams and selling broker teams,2 are honored for achieving and surpassing the production criteria3 in Total Units Closed and Total AGC for their designation.
ERA Hall of Fame
SMARTER SOLUTIONS
Circle of Success: Company Level
SMARTER SUPPORT 19
EVENTS ERA® Events present an unmatched opportunity, unlike any other in the industry, for our community of brokers and agents to come together to learn, collaborate, innovate and share what they know. teamERA.com® search: Events
ERA International Business Conference
Agent Summit
The ERA International Business Conference (IBC) is the largest global gathering of ERA agents and brokers. This annual event centers on driving growth to your business through access to innovative thought leaders, content-rich educational sessions, certification classes, networking opportunities, a national platform for recognition, and access to real estate professionals from around the world.
This conference provides an opportunity for top ERA® agents to come together to network with leaders from around the country, focus on growing their businesses, learn from their peers and invest in their career development.
®
Broker Summit The newly formatted business conference is designed to be inclusive of all companies. The conference is specifically committed to leadership, business building and profitability. Attendees learn from industry leaders, engage in idea sharing with peers and, most importantly, focus on business-building strategies and tactics.
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Implementation Implementation provides those ERA® affiliate companies that have recently joined the network with an overview of the robust suite of systems and programs available from ERA Real Estate. This informative event is held annually at ERA corporate headquarters in New Jersey.
Supporting your determination to grow your business and yourself as a business owner, manager, broker and real estate professional is one of the most important goals at ERA Real Estate. The Broker Services group provides the support and tools you need to manage your business. Business consultants, field service managers and other ERA速 team members offer one-on-one consultations, day-to-day support, peer-to-peer opportunities and business planning designed to meet your business needs.
teamERA.com速 search: Broker Services
SMARTER NETWORK
You can contact us at 1.800.869.1260 or via email at broker.services@era.com.
SMARTER SOLUTIONS
SMARTER SUPPORT: BROKER SERVICES
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BROKER SERVICES
Virtual Change Management Coaching
Peer-to-Peer Idea Sharing
For brokers only, this course is designed to increase your success at managing people, inventory and leads – and ultimately your profitability – through Virtual Change Management Coaching. This six-month course consists of one-hour, bi-weekly teleconferences in a roundtable format. Topics range from prospecting to social media and technology.
ERA® brokers are the guest speakers at this monthly webinar that includes Q&A and an opportunity for conversation. Peer-to-Peer Idea Sharing is designed to help brokers and managers share successes, ideas and effective techniques. Sessions provide an opportunity to collaborate, innovate and learn from your peers.
Market Expert Series This monthly webinar, which features industry leaders, provides critical and timely information to help grow your business. Market Expert Series topics include “Generating Online Leads,” “Effective Leadership,” and “Powering Your Inventory Management.” The series is open to brokers and managers.
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Masterminds This invitation-only session is open to brokers and managers. Each month, brokers and managers learn from the successes of other companies. The session is lead by ERA Real Estate’s VP of Strategic Consulting, and features 1-3 brokers sharing best practices.
PARTICIPATE IN OUR COMMUNITY Now that you know more about what we do, be sure to take advantage of our robust suite of products and services today. When you work with ERA Real Estate, you have the support of an entire team of experts behind you: when you work with one of us, you work with all of us. And, by sharing knowledge, you will be better equipped to meet the needs of today’s home buyers and sellers.
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Š 2013 ERA Franchise Systems LLC. A Realogy Company. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. ERA, teamERA.com, ERA Home Protection Plan, Sellers Security, ERA TopRecruiter, ERA Learning Exchange, Top Gun, 1ST IN SERVICE, ERA Skill Corner, Select Services and the ERA logo are registered or registered service marks owned by ERA Franchise Systems LLC.