2015 WNC Adventure Guide Media Kit

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W HAT

THE ADVENTURE COLLECTIVE

Since 2008, The Adventure Collective has been connecting people with the best local and regional outdoor adventure through print and digital adventure

Local. Outdoor. Adventure.

guides. In 2015, we will print 80,000 guides in an 8.5ʹʹ x 11ʹʹ “magazine-style” format that will serve the WNC region with content on Asheville, Boone,

B O O N E ADVENTURE G U I D E The aim of The Adventure Collective is simple: get more people outdoors. Brevard & Bryson City.

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While some of this information can be found in various guide books

www.advguides.com

and Web sites, our easy to use print and digital guides are the only free resources that consolidate market-specific and regional information covering numerous activity categories. has been connecting people with

C ONTENT

the best local and regional outdoor adventure through print and digital

adventure guides. In 2012, we will print 160,000 in an 8.5ʹʹ x 11ʹʹ The market-specific content includes detailedguides descriptions and directions “magazine-style” format thatresources, will serve Asheville, ; to each adventure, related and a map of; Chattanooga, the area. Furthermore,

Charleston,

; and Boone,

.

the local “Best Of ” content is organized in such categories as hiking, biking, running, climbing, family friendly, events/races, fishing, dog friendly,

paddling, Likewise, the guide will coverinregional “Roadbooks Trips”, While someetc. of this information can be found various guide and Web sites, our easy use guides only free resources that consolidate “Local Picks”; andtoother “Best are Of ”the content.

In 2015 we will roll out our new layout and design of the adventure guide C HANGEScategories.

as we merge the Boone and Asheville adventure guides together, while also adding new sections on Bryson City and Brevard to provide additional

each adventure, related resources, and a map of the area. Furthermore, the

regional coverage of the best outdoor adventures and activities across

local “Best Of” content is organized in such categories as hiking, biking,

Western North Carolina.

friendly, paddling, etc. Likewise, the guide will cover regional “Road Trips”,

We’ve also updated the website to make it easier than ever to find useful information that goes above and beyond that found in the guide. We’ve added maps, photos, videos and elevation profiles to a select number of adventures and will continue to update the site to provide a rich, interactive experience for our users in 2015. ECT PERF ND KE WEE

Eric Crews || 828-278-9891 Chuck Lee/828 230 4510 ||| eric@advguides.com chuck@advguides.com

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Print Distribution

D ISTRIBUTION

The print guides are distributed in over 500 high traffic locations aimed

Grab A Guide & Go

at reaching active adults looking for adventure. Distribution points

The goal of the distribution strategy is to reach active adults looking for adventure. include retail (outdoor sports, running, biking), lodging, restaurants, Distribution points include retail gearvisitor shops and specialty outfitters, guide services, lodging options, select centers, resorts, and bars. Distribution is typically over a 12 restaurants, visitor centers, resorts, and breweries/bars. Distribution is typically over a 12 month month period with the highest pick-up rates from April to October. period with the highest pick-up rates from April to October. Full Run Distribution: 160,000 total print copies distributed primarily

In total, we’ll be distributing 80,000 total print copies distributed across Western North Carolina in Asheville, nc; Chattanooga, tn; Charleston, sc; and Boone, nc. with 40,000 copies in the Asheville area, 12,500 copies in Boone, 12,500 in Brevard/Hendersonville, print copies per market in 10,000 in Bryson City andMarket 5,000Specific copies Distribution: distributed in40,000 Charlotte. Asheville, nc; Chattanooga, tn; Charleston, sc; and Boone, nc.

The print guides are distributed in over 200 high traffic locations aimed at reaching active adults looking for adventure.

Digital

In 2012, we will take an additional step to connect our print and digital properties using qr codes throughout the print product. We will have

Getting Outdoors In A Digital World

qr codes at the end of each print section urging readers to scan the

In 2014 we made a substantial investment and improvement to the digital properties. Several key code for additional adventures and information. Key components of the improvements are an interactive map highlighting adventures and providing easy to access directions, Web site include downloadable versions of the local content in the Take an expanded Local Resources directory with information about area gear shops, guide services and It With You section; a Local Resources directory that includes local points of interest, a rating system to allow users to actively discuss and rate their favorite adventures, adventure resources; and sections devoted to each activity (i.e. Best and regularly updated content, including videos, news updates and feature articles, gear reviews and Hiking Adventures, Best Dog Friendly Adventures, etc). In 2011, our seasonal adventure recommendations. Likewise, since we will have more online content throughout digital properties delivered close to 100,000 page views with an the year this will allow us to have a deeper commitment to social media in order to drive more traffic expected 2012 growth to 120,000 page views. Typically, online to the digital site. In 2013, the digital properties delivered close to 100,000 page views and we are on sponsorships are tied to a print buy. See “Sponsorship Packages” on track for continued growth in 2014 and beyond. page 3 for more details.

QR CODE

HOME PAGE

MARKET SPECIFIC CONTENT

ACTIVITY SECTION

Eric Crews || 828-278-9891 || eric@advguides.com Chuck Lee/828 230 4510 | chuck@advguides.com

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Sponsorship Rates Full Run Sponsorship Packages Full Page Package • • One full page ad unit (8.5ʹʹ xx 11ʹʹ) 11ʹʹ) One full page ad unit (8.5ʹʹ on print and web versions of the on print and web versions of the guide. all 160,000 80,000 print guide. Includes Includes all print copies. copies. •• Inclusion in the online Local Inclusion in the online Local Resources will include include Resources section that will a company logo, description descriptionand and company logo, contact info. info.

Half Page Package •• One half page ad unit One half page ad unit (8.5ʹʹ x (8.5ʹʹ 5.5ʹʹ) onand print and web of 5.5ʹʹ)xon print web versions versions of Includes the guide. the guide. allIncludes 160,000 all 80,000 print copies. print copies.

Quarter Page Package • • One quarter page ad unit One quarter page ad unit (4.25ʹʹ x (4.25ʹʹ print web of 5.5ʹʹ) xon5.5ʹʹ) printonand weband versions versions of the guide.allIncludes the guide. Includes 160,000all 80,000 print copies. print copies.

Inclusion in the online Local • Inclusion in the online Local •• Inclusion in the online Local • insection the online Resourcessection section that that will include Inclusion Resources thatLocal will include Resources Resources section that will include a company logo, description and a company logo, description and a company logo, description a company logo, description and contactinfo. info. contact info. contact contact info. Total Cost: $2600 Total Cost: $1400 • Sidebar ad in all markets, including • Sidebar ad in all markets including Charleston + Chattanooga. Charleston + Chattanooga.

Web banner (543 x 186 pixels) •• Included in web banner (728 xon 90 the front door +ofsidebar the market pixels) rotator ad inofall your choice. markets. Total Cost: $5000

Total Cost: $1200

Total Cost: $2100

Total Cost: $3850

Market Specific Sponsorship Packages section and Local Resources • One ad unit (3.8ʹʹ x 4ʹʹ) on print category. and web versions of the guide • Inclusion in the online Local Re - within your preferred section and sources section that will include a premium placement at top of page. company logo, description and Includes 840,000 print copies in the contact info. market of your choice. • Web ad unit (333 x 186 pixels) Total Cost: $1430 Total Cost: $1575 within your sponsored content

Adventure Category Sponsorship Package • Presenting sponsor of one adventure on print and web—Best Hiking Adventures presented by “xxxx”. This includes one prominent, large logo at the top of the page.

Half Page Package Quarter Page Package Eighth Page Package Map | the Best Boone Adventures • One half page ad unit (8.5ʹʹ x 5.5ʹʹ) • One quarter page ad unit (4.25ʹʹ x • One eighth page ad unit (4.25ʹʹ on print and web versions of the 5.5ʹʹ) on print and web versions of x 2.25ʹʹ) on the Local Map page on guide. Includes the guide. Includes print and web versions of the 8 40,000 print copies 8 40,000 print in the market of your choice. copies in the market of your guide. Includes840,000 print copies FULL PAGE • Inclusion in the online Local choice. in the market of your choice. OOne Resources section that will include • Inclusion in the online Local • Inclusion in the online Local ikee BBOO BBik 1/4 PAGE a company logo, description andinvigor blog.com Resources section that will include Resources section that will include contact info. a company description and contact a company description and contact Total Cost: $2050 Total Cost: $1300 info. info. Total Cost: $950 TotalCost: Cost:$900 $800 Total Total Cost: $1050 2013 RiverLink Accomplishments:

Just 90 miles northeast of Asheville, is the mountain town of Boone, NC. With a population of just 14,000, this college mountain town sits at 3,300 feet and is ideal for multi-sport fanatics. Positioned conveniently along the Blue Ridge Parkway, Watauga County is home to the towns of Boone, Blowing Rock, Foscoe, Beech Mountain, Seven Devils,Valle Crucis and many other local communities each with their own unique charm and character. The area includes the Linville Gorge Wilderness, Wilson Creek Recreation Area, Grandfather Mountain, the Watauga River, and the Boone Greenway.

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West Jefferson

Lance Armstrong Ride (N 36.20, W -81.77): Since Lance Armstrong’s return to Beech Mountain in 1995 as part of his training and recovery from cancer, this area has seen a marked increase in visitors hoping to take part in this legendary and inspirational ride. This 23 mile ride makes the tremendously difficult climb from Banner Elk up the steep and winding Hwy 184 to Beech Mountain. This section of the Beech Mountain Pkwy climbs from 3600 ft to 5400 feet in just 3.4 miles. This famous climb that was part of the Tour DuPont in the 1980’s is worth visiting just for the inspirational factor. Directions from Boone: Take Hwy 105 S for 4.8 miles to right onto Broadstone Rd./ Highway 194. Follow for 2.9 miles to the Historic Mast General Store in Valle Crucis Start in Valle Crucis, head up Hwy 194 near the General Store, reach Banner Elk, and turn right onto the Beech Mountain Pkwy and continue ascending to Beech Mountain. Return to Valle Crucis via Hwy 194.

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Become a voice of the river. Please call

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• Partnered with the City of Asheville • Hosted the second year of RiverMusic, and the UNCA Foundation to develop a a free family-friendly summer long greenway along Reed Creek. concert series by the river. • We accepted numerous riparian • In addition to our 1700 amazing conservation easements, including a 13existing volunteers, we welcomed acre easement along the French Broad 785 new stewards of the river who River in Madison County. contributed 2539 hours of service.

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RIVER Page 9

FLY FISHING Page 9

1 - Watauga River N 36.21 W -81.78 2 - Canoeing the New River N 36.46 W -81.34 3 - Upper Creek Falls N 35.96 W -81.86 4 - Wilson Creek N 35.97 W -81.76

1 - Wild Trout in Small Streams N 36.06 W -81.49 2 - Smallmouth on the New River N 36.46 W -81.34 3 - State Managed Fisheries N 36.12 W -81.46

BIKING Page 10

Wilson Creek Recreation Area (N 35.97, W -81.76): When it comes to natural beauty, the Wilson Creek Gorge is unparalleled in regards to its bountiful supply of deep swimming holes, waterfalls, and long-range views of one of the most cherished wilderness areas in the High Country. The area includes 75 miles of trails and is part of the Grandfather District of the Pisgah National Forest. The area is renowned for its whitewater paddling opportunities at high water levels, but in the summer the area offers countless riverside boulders and swimming holes to kick back and relax. We highly recommend grabbing a map before tackling this wilderness area. Directions from Boone: Take Hwy 105 S for 17 miles to Linville. Continue on Hwy 221 S and veer left onto Hwy 181 S toward Morganton. 12 miles of curvy roads later, make a left onto Brown Mountain Beech Rd, continuing 5.1 miles and veer left to stay on Brown Mountain Beech Rd. Follow to the many pull-offs along the river. The Wilson Creek Visitor Center is on the left a few miles upstream of the Wilson Creek Gorge. Beacon Heights on the Blue Ridge Parkway (N 36.05, W -81.49): This nearly 1-mile, easy to moderate hike puts you in the middle of the big picture—with awesome views of Grandfather Mountain, and the dizzying drop to the Carolina Piedmont below. Cross the road behind the overlook, enter the woods and go right where the Tanawha Trail goes left. Head left at the next junction to emerge at another split at the top. A left here reaches craggy views of Grandfather Mountain. A right reaches a dome of rock with views to Grandmother Mountain and Mount Mitchell. Directions from Boone: Take Hwy 105 S for 16.9 miles to left on US 221. Head 3 miles to turn onto the Parkway. Head south 0.1 mile to left into the Beacon Heights Overlook at milepost 305.2.

Price Lake (N 36.08, W- 81.43): Price Lake within Julian Price Memorial Park is one of the most pristine mountain lakes in the High Country. Canoe rentals are available for those who would like to explore the tranquil waters while taking in the great view of Grandfather Mountain. The lake is renowned for being one of the most highly photographed spots in the area, so grab your camera and capture the beauty. For those who prefer to stay on dry land, the 2.7 mile Price Lake Loop takes folks around the lake through dense forests and crosses over a series of small creeks via wooden boardwalks. A number of short spur trails entice runners with sun-soaked, lake-side relaxation opportunities. Directions from Boone: Take Highway 321 S for 6.4 miles to right onto the Blue Ridge Parkway. Head south (left turn) for ~3 miles and look for Price Lake on the left. The park is between mileposts 295.1 and 298.

Fly Fishing for Wild Trout (N 36.06, W -81.49):The majority of trout water in North Carolina is classified as wild trout water and is marked with gold and blue diamond signs. Single hook artificial lures are required and although not advised, anglers are allowed four fish with none smaller than seven inches. These streams are quality trout waters and sustain trout through natural reproduction. Many of these streams can be found a short distance from Boone on Pisgah National Forest Land and along the Blue Ridge Parkway. Directions from Boone: To access wild trout water in the Pisgah, take Hwy 105 S for 17 miles to turn left onto Hwy 221 N (towards Grandfather Mtn.). Follow for 4.1 miles which will then take you under the BR Parkway and look for Edgemont Rd. on right. The pavement will quickly turn to gravel. Continue on Edgemont Rd. and look for designations. For detailed directions to other streams contact a local guide service.

Boone Greenway (N 36.20, W -81.65): Boone’s bucolic greenway trail skips from bank to bank along the South Fork of the New River as it explores a green, summit-surrounded valley that’s actually inside the city limits.You can walk this great paved greenway out and back for an almost 3.8-mile hike with a turn-around at the Watauga Recreation Complex. On the way there, you’ll cross three bridges and pass through meadows with many benches. A shorter 1-mile out and back walk leaves the shelter, crosses the first bridge, and returns from picnic tables by the early 20th-century ruins of Boone’s first hydroelectric generation station and dam. Directions from Boone: From the US 321-221/ Hwy 105 junction, drive 0.8 mile on NC 105 Extension and take a right turn at the T-junction traffic light onto US 421 South. Turn right in 1.7 miles on New River Hills Road. Follow the road 0.7 mile along the river and make the Scan for more first left on Casey Lane. Cross the low water bridge and park in the adventures paved parking area on the immediate right.

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Local Races presented by

Asheville Hot Chocolate 10K - January 24th, 2015 - www.kickitevents.com WHY: Asheville’s flattest 10k runs along the French Broad River and through the budding River Arts District. The postrace treat is a steaming cup (or two) of homemade hot chocolate and live music.

DuPont Forest 12K Trail Race - March 28th, 2015 - www.jusrunning.com WHY: DuPont Forest near Hendersonville is an outdoor paradise with plenty of single track and beautiful waterfalls. This trail race includes a nice mix of rolling fire roads and trails.

French Broad River Fest - May/October 2014 - www.frenchbroadriverfestival.com WHY: This paddling event on the French Broad River in Hot Springs is primarily about the music festival that takes place on the banks of the river. Bring your boat or raft to sample the class II-IV Section 9 in the morning before things get cranked up at night. Rock 2 Rock 10k - May 23rd, 2014 www.jager66.wix.com/rock2rockrun#! WHY: “You will not be able to run the entire course” is what the website says. With plenty of rocks, roots, and limbs to navigate this challenging trail race will have you on your knees one way or the other. Mountain Sports Festival Mile Run - May 25th, 2014 - www.kickitevents.com WHY: This flat mile run has a heat for all ages, kids to grand masters and runs around the Mountain Sports Festival Village. The highlight of the event is the Water Baby Stroller Derby which is the deciding factor for the crowning of the “Mountains Fastest Mom and Dad”.

Fletcher Flyer - June 1st, 2014 www.fletcherflyer.com WHY: This year’s road ride is being moved down to the Brevard area with the start/finish at Oskar Blues Brewery which means BBQ and beer at the finish. It is also being touted as the “least hilly ride in WNC” which can be a good thing. Farm 2 Table 5k Farmers Market and Family Festival - June 28th, 2014 www.kickitevents.com WHY: This event is a run and food festival combined. Located in Fletcher Community Park, the event is an evening for runners as well as families. A 1 Mile Farm Fun Run for older kids and a Fire Fly Dash for the little ones accompany the 5k. In addition to the races , there will be a kids zone, farmers market, food trucks and live music.

Hot Doggett - July 12th, 2014 www.hotdoggett.mhc.edu WHY: This beautiful cycling event in Madison county offers up a sampling of country valleys and mountains in the Hot Springs/ Mars Hill area. The century offers a total of 9600 feet of elevation gain so it is not all cheese and crackers.

Thomas Wolfe 8k - October 18th, 2014 www.kickitevents.com WHY: The oldest road race in Asheville (36 years!) has a nice course that meanders through the Historic Montford neighborhood, the Reed Creek Greenway, and the historic Riverside Cemetery. Check out the final resting place of Thomas Wolfe and O. Henry as you tackle the neighborhood hills.

Tour de Leaves - October 18th, 2014 www.tourdeleaves.com WHY: This cycling event in the Tryon area takes place during peak leaf season and includes a 1000 foot climb up Green River Cover and with a screaming descent through Saluda and the Lake Summit area.

Local Resources: Boone Area Visitors Bureau / 828-266-1345 / www.exploreboonearea.com

1 - Greenway Trail N 36.20 W -81.65 2 - Boone Fork Trail N 36.13 W -81.73 3 - Price Lake Loop N 36.08 W -81.43 4 - Moses Cone N 36.08 W -81.41

Map Provided Courtesy Of

Western Carolina’s New Interactive Blog with News, Tips, and Information for Attaining, Sustaining, & Restoring...Fitness, Nutrition, & Health

L A U N C H I N G L AT E J U LY 2 0 1 4

The Couch Potato Mountain Bike Race November 1st, 2014 - www.blueridgeadventures. net/potato WHY: This mountain bike race covers 30 miles and 3800+ feet in the pristine Pisgah National Forest near Brevard. The course includes famed trails like Daniel Ridge, Long Branch, Butter Gap, Cove Creek and Davidson River Trails.

Green River Narrows Race - November 1, 2014 - www.greenrace.amongstit.com WHY: This expert only paddling event tests world class paddlers’ mettle on Gorilla-class V whitewater that delivers plenty of carnage. The hike down to the remote section can be challenging so leave your high heels at home. Shut In Trail Run - November 1st, 2014 www.jusrunning.com WHY: For over 20 years, this prestigious trail race is what local trail runners are measured against. It covers 18 miles and 3000+ vertical feet paralleling the Blue Ridge Parkway and is pretty much all straight up. Cramping is likely.

Fall Flash Fest - November www.climbmaxnc.com WHY: The Fall Flash Fest has been Asheville’s premier climbing competition for 20 years. This bouldering competition takes place at Climbmax Climbing Center and has been known to attract top-notch climbers year after year.

Off Road Assault on Mount Mitchell - July 20th, 2014 - www.blueridgeadventures.net/oramm WHY: This extreme mountain biking event in the shadow of Mt Mitchell covers 63 miles and 11,000+ feet of climbing. I guess pain is popular because registration fills up early.

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HIKING ADVENTURES presented by

DOG FRIENDLY ADVENTURES presented by

Trail Tip: Before heading out we HIGHLY recommend getting a detailed trail map from a local outdoor store. See Local Resources on page 3 for more information.

Trail Tip: Leash laws vary throughout the area. Please be aware of posted regulations.

Sam Knob Summit Trail (Parkway South MP 420): This 2.2-mile out and back hike starts at 5,800 feet in elevation and ascends through a “Canadian” ecosystem of evergreen forests and expansive meadows until it reaches the double peak of Sam Knob at 6,050 feet. Many say the 360-degree view from this 6,000-foot bald mountain is the best in Western North Carolina. You can do an out and back hike on the Sam Knob trail or you can do a loop by adding the Flat Laurel Creek Trail. The loop will add another 3.5 miles to the total hike. Directions from Asheville: Head south on the Blue Ridge Parkway to milepost 420. Turn right on Forest Service Rd. 816 for 1.2 miles to the parking area. Looking Glass Rock Trail (Pisgah NF, Brevard): Looking Glass Rock’s stone face is one of the more recognizable landmarks from the Blue Ridge Parkway. The shear face is a popular climbing spot while the trail to the summit rewards hikers with stunning views. This moderately difficult hike climbs 1700 feet in 3 miles and is well marked with yellow blazes. As with all summit hikes, be careful when you reach the top. Directions from Asheville: Take 1-26 E to Exit 40/Airport Rd. Turn right on NC 280 towards Brevard. Follow NC 280 for about 16 miles to the intersection of Hwy 276 (look for the Bi-Lo and Wal-Mart). Turn right on Hwy 276 for 5.3 miles and turn left at the Pisgah Center for Wildlife Education sign. Head a half mile to parking. Deep Gap Trail (Mount Mitchell, Parkway North MP 388): In just 4.5 miles, Deep Gap Trail crosses four 6,000-foot peaks while taking hikers across rocky out croppings and through spruce-fir forests. This trail takes you down Mt. Mitchell and up to the peak of Mt. Craig. Also, don’t forget your binoculars because this is a great spot to catch a glimpse of the Winter Wren and Blackburnian Warbler. Directions from Asheville: Head north on the Blue Ridge Parkway to milepost 388 to the entrance of Mt. Mitchell State Park. The trail starts near the picnic area.

Max Patch (Hot Springs): This short, one mile hike on the Appalachian Trail takes you across the 4,600-foot grassy knob of Max Patch, which offers 360-degree views of the surrounding peaks. This is a great hike with kids due to the easy access from the parking area. Likewise, kick back with a picnic and bring your kite. For more of a true Appalachian Trail experience, head north toward Lemon Gap. Starting at 4600 feet you will descend another 1000 feet through a winding valley with quality trail conditions. A Max Patch/ Lemon Gap out and back is about 10 miles on mostly rolling trails. Directions from Asheville: Take I-40 W to Exit 7, right on Cold Springs Rd. for 6 miles, left on Max Patch Rd. for 2 miles. Total trip is about 45 minutes Scan for more adventures from Asheville.

Local Hiking Expert: Mast General Store / 828-232-1883 / www.mastgeneralstore.com

RUNNING Page 10

1 - Yancey Ridge Trail N 36.01 W -81.78 2 - 221/Parkway Loop N 36.14 W -81.70 3 - Lance Armstrong Ride N 36.20 W -81.77 4 - Dark Mountain Trail N 36.13 W -81.22

Super Hero 5k - October 27th, 2014 www.facebook.com WHY: Let’s just say there are not too many road races that allow you to dress up as your favorite super hero or villain. Craziness is encouraged at this event.

BEST

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Moses Cone Memorial Park (N 36.08, W -81.41): With over 25 miles of carriage roads weaving around an expansive area, the Moses Cone Manor is a prime destination for runners who want to cover a lot of ground. From the Manor House, runners can opt to go through a tunnel beneath the Parkway and make a long, steady 2 mile climb through deciduous forests and green fields to the top of the mountain where a four-story fire tower awaits. The 360 degree view from the tower provides explorers with a spectacular view of the High Country. The park includes two lakes and is friendly to hikers, horseback riders, and fisherman. Leave the bike at home-biking is not allowed. Directions from Boone: Take Highway 321 S for 6.4 miles to right onto the Blue Ridge Parkway. Head south (left turn) for 2 miles. Moses Cone Memorial Park is at milepost 294.

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1 - Experience a Zipline N 36.08 W -81.49 2 - Valle Crucis Park N 36.12 W -81.46 3 - Mt. Jefferson State Park N 36.40 W -81.46 4 - Linville River Picnic Area N 35.97 W -81.93

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• Added a new river access point at our • Opened three new French Broad River Performance Plaza and received funding paddle-in campsites, which are free and to add another river access in 2014. open to the public with no reservation.

• Received $400,000 in funding for the Craven Street (New Belgium Brewing Company) clean water and stormwater improvements.

FAMILY Page 8

HIKING Page 8

1 - Beacon Heights N 36.05 W -81.49 2 - Profile Trail N 36.07 W -81.49 3 - Elk Knob State Park N 36.19 W -81.40 4 - Glen Burney Trail N 36.07 W -81.40

1 - Watauga Humane Society Dog Park N 36.13 W -81.35 2 - Green Knob Trail N 36.09 W -81.37 3 - Chestoa View Loop Trail N 35.56 W -81.57 4 - Tompkins Knob N 36.13 W -81.29

BEST

North Fork New River

DOG FRIENDLY Page 6

CLIMBING Page 6

1 - The Dump N 36.09 W -81.77 2 - Blowing Rock Boulders N 36.14 W -81.70 3 - Footsloggers Tower N 36.21 W -81.67 4 - Shiprock N 36.09 W -81.79

• Was voted “Best Environmental Group” for the 8th year in a row in the Mountain Xpress. Thank you, Western North Carolina!

• Continued on-going work at Karen Cragnolin Park using phytoremediation.

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ROAD TRIPS - BOONE, NC presented by

BEST

Thanks to all our supporters for making 2013 a productive year. Here are some highlights from the year, as we partnered with our 300 collaborating organizations to make the French Broad River Watershed a destination to live, work, and play; now and into the future.

Alexander Mountain Bike Park (Alexander): Located adjacent to the French Broad River about 15 minutes north of town, this seldom used mountain bike park offers a variety of sweet singletrack for you and your pooch. Combine the two loops for an intermediate ride of an hour and a half. There is not much water along the trail so be sure to bring some water for your trail hound. Directions from Asheville: Take I-26 W/ US 1923 N to Exit 19A Marshall/Hot Springs. Take Hwy 25/70 toward Marshall to the second light. Turn left onto Monticello Rd. to River Rd. Turn right on River Rd. for several miles to the signed parking area on the right.

Azalea Park (Asheville): Azalea Park along the Swannanoa River in east Asheville has several dog friendly options. The real gems of the park are the Swannanoa River and great mountain views. There is a trail that runs along the river that is ideal for a flat, easy walk with your dog. The hidden gems of the park are the numerous river “beaches.” To access the beach and other river spots, drive past all of the soccer fields, park on the right side of the road and head down to the river to explore the access points. If Fido needs some social time, then head to the dog park about 1/4 mile past the park. Directions from Asheville: Take I-240 E to Exit 8. Left on Fairview Rd., right on Swannanoa River Rd./Hwy. 81— pass the golf course on the left — right on Gashes Creek Rd. Continue straight onto Azalea Rd. to the park on the right. North Mills River Recreation Area (Mills River): The vast Mills River area is part of Pisgah National Forest opposite Bent Creek just across the Pisgah Ridge. We like this area for the many camping options and rivers to explore. Head up to the Trace Ridge trailhead which gives you access to the Trace Ridge, Fletcher Creek and North Mills River trails. This area is vast so we highly recommend a trail map. Directions from Asheville: Take I-240 W to I-26 E to Exit 40/Airport Rd. Turn right on to Airport Rd./ NC 3526 for 3 miles to North Mills River Rd./NC 1345. Turn right and follow for 5 miles to the recreation area. To get to the Trace Ridge trailhead make a right onto Wash Creek Road/FR 479, follow this for several miles. Turn left onto the first un-gated gravel road which has a concrete low-water bridge, follow this 0.5 mile to the Trace Ridge trailhead and parking lot.

Explore Montreat Trails (Black Mountain): The trail system above Montreat College boasts over 20 miles of hiking trails on 2500 pristine acres. With so many trails to choose from we suggest stopping at the Montreat Conference Center to pick up a trail map. A suggested 5 mile moderate hike with access to water would be the Scan for more Greybeard Trail to Pot Cove Gap to the Trestle Trail to Walker’s Knob adventures (4780 feet) back down Greybeard. Directions from Asheville: Take I-240 E to I-40 E to Exit 64 (Black Mountain), Turn left off exit and continue on Hwy 9 through Black Mountain through the stone entrance into Montreat. The Montreat Conference Center will be 1 mile on your left.

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800-852-9506

Located 3.2 miles east of downtown Boone on Highway 421

Eric Crews || 828-278-9891 || eric@advguides.com Chuck Lee/828 230 4510 | chuck@advguides.com

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Color Deadlines 10th 24th Ad Sizes SpaceDeadline: Deadline:Feb. February D EADLINES Ad Space Ad Materials MaterialsDue: Due:March March 2nd 15th On Street StreetDate: Date:April April 2nd 15th

C OLOR Color Sizes AAd D S PACES

Full Full Run RunAd AdUnits Units

Full Run Ad Units Full Page:

Ma Ad

w/o bleed: 8ʹʹ x 10.5ʹʹ w/ bleed: 8.75ʹʹ x 11.25ʹʹ Half Page: 8.5ʹʹ x 5.5ʹʹ

Ha Qu Eig

Page: 4.25ʹʹ x 5.5ʹʹ Market Ad Units Market Specific Ad Specific Units Quarter

Full Page: Page: Full w/o bleed: bleed: 8’8ʹʹx x10.5” 10.5ʹʹ w/o

Adventure Category AdCategory Unit: 3.8ʹʹ 4ʹʹ 3.8” x 4” Adventure AdxUnit: Units Half Page: 8.5ʹʹ 5.5ʹʹ 8.5” xWeb Halfx Page: 5.5”Ad w/ 1/4” bleed Frontx 5.5” Doorw/Banner: 543 x 186 pix w/ bleed: bleed: 8.75” 8.75ʹʹxx11.25” 11.25ʹʹ Quarter Page:Quarter 4.25ʹʹ Page: x 5.5ʹʹ4.25” w/ 1/4” bleed Section Adw/Unit: 333 x 186 pixels Half Page: Page: 8.5” 8.5ʹʹ xx 5.5” 5.5ʹʹw/ 1/4” bleed Eighth Page: Eighth 4.25ʹʹ Page: x 2.25ʹʹ Half 4.25” x 2.25” 1/4” bleed QuarterPage: Page:4.25” 4.25ʹʹ x 5.5ʹʹ Quarter x 5.5” w/ 1/4” bleed

Video Ads Supporters Front Door x 186 pixels of Sidebar LogoBanner: Ad: 125543 x 125 pixels Pre-roll video ads The Section Ad 333 x 186 pixels Category Ad:Unit: 3.8”x4” Banner ad display Adventure Banner Ad: 728 x 90 pixels Banner Ad: 728 x 90 pixels Collective Web Web Ad AdUnits Units

Supporters S UPPORTERS The Oof FT HE Adventure A DVENTURE Collective C OLLECTIVE

Chuck Lee/828 230 4510

Eric Crews || 828-278-9891 || eric@advguides.com Chuck Lee/828 230 4510 | chuck@advguides.com

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chuck

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