Our Media Strategy to Improve Minority Homeownership The Power Is Now Media is committed to supporting minority groups achieve the dream of homeownership, with a particular focus on the African American Community. Homeownership is a dream for many African Americans denied because of the long history of racism and discrimination in the United States. Our strategy is to use our online platform to provide media support to organizations that desire to see the rate of homeownership increase for African Americans. We will promote, support, educate and inspire the African American community to achieve the dream of homeownership in partnership with community organizations that have established relationships and access to the African American community. Our platform will become a media extension to amplify the voices of Black civic & community leaders, business leaders, political leaders, religious leaders, Black Real Estate professionals, and all organizations who are advocates for homeownership.
How We Will Start The African American Wealth Initiative will begin with a series of educational videos, podcasts, magazine articles, and virtual workshops for homebuyers. The series will explain the availability and requirements for homeownership financing, down payment assistance, financial education, and budgeting through HUD counseling.
Helping First-Time Homebuyers to obtain the money for a down payment and closing costs The Power Is Now Media will ally with three key groups currently providing affordable housing programs and products or support services for potential homebuyers. These are: 1. Housing finance agencies throughout the United States 2. Non Profit organizations that are acting as administrators of state and federal funded grants and programs; and 3. HUD-approved counseling agencies
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