The PIN Magazine June 2018

JUNE 2018 Vol. 05 | Issue 4

Use The Power Is Now to Grow Your Knowledge in Real Estate The Impact of House Shortgage in California

8 Tips to Land on More Deals as a Real Estate Agent

OUR COVER JUNETEENTH HOLIDAY KNOWLEDGE IS REAL FREEDOM

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magazine THE POWER IS NOW INC. Vol. 05 | Issue 4

Eric Lawrence Frazier, MBA President and CEO Office: (800) 401-8994 Ext. 703 Direct: (714) 361-2105 Eric.Frazier@ThePowerIsNow.com www.thepowerisnow.com www.blogtalkradio.com/thepowerisnow

EDITORIAL TEAM Eric Lawrence Frazier MBA Editor in Chief (800) 401-8994 Ext. 703 Daniel Mungai Managing Editor (800) 401-8994 ext. 707 daniel.george@thepowerisnow.com Goldy Ponce Arratia Graphic Artist and Design Manager (800) 401-8994 ext. 711 goldy.ponce@thepowerisnow.com

CONTRIBUTORS The Power Is Now Research Team

The Power Is Now Magazine

June 2018

4

the power is now

magazine CEO & Publisher Eric Lawrence Frazier, MBA 3739 6th Street, Riverside, CA 921506 Ph: (800) 401-8994 ext. 703 EDITORIAL Editor in Chief: Eric Lawrence Frazier MBA Managing Editor: Daniel Mungai ONLINE Web Designer: Design Box DESIGN Art Director & Design Manager: Goldy Ponce ADMINISTRATIVE Administrative Assistant: Bella Ballon

HEADQUARTERS The Power Is Now Inc. 3739 6th Street Riverside, CA 92506 Ph: (800) 401-8994 Fax: (800) 401-8994 Email: info@thepowerisnow.com www.thepowerisnow.com www.thepinmagazine.com PUBLICATION AND SERVICES The PIN Magazine The Power Is Now Radio The Power Is Now Publications The Power Is Now Radio Guide The Power Is Now VIP Agent Program The Power Is Now Power Consulting/Coaching The Power Is Now Association Management The Power Is Now Event Management

STATEMENT OF COPYRIGHT: The PIN Magazine™ is owned and published electronically by The Power Is Now, Inc. Copyright 2013-2018 The Power Is Now Inc. All rights reserved.

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5

the power is now

magazine

table of contents Holiday Means

28.

The Impact of House

Shortage in California

32. San Jose Real Estate Focus 46.

12.

Use The Power Is Now

to Grow Your Audience and Knowledge in Real Estate

16.

Improving your Credit

Score Without a Credit Repair Agency

20.

The New Federal Tax Bill

and Its Impact in Real Estate

22. What the Juneteenth The Power Is Now Magazine

2018

Deals As a Real Estate Agent

34. Oakland 2018: Real Estate 50.

Trends

38. Facebook Accused of

8 Tips to Land on More

Tech On Real Estate: 5

Tech Trends You Do Not Wants to Miss in 2018

Allowing Discrimination in Housing Ads

42.

Latinos Are

Underrepresented in Mortgage Loans Applications

June 2018

6

COME TO OUR

OPEN HOUSE THE POWER IS NOW REAL ESTATE SERVICES Real Estate Services Residential and Commercial Business Opportunities Land and Specialty Escrow Services Mortgage Services

SATURDAY, JULY 21, 2018 11:00 AM TO 2:00 PM

The Power Is Now Branch Office: 15330 Olympic Drive, Clearlake 707-461-4271

MEET OUR AGENTS & BROKER

April Harris CalBRE # 0198809 800-401-8994 X 717

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Eric Frazier CalBRE # 01143484 800-401-8994 X 703

www.thepowerisnow.com

Editor’s Letter

D

ear Esteemed Readers Like the old saying, “time and tides wait for no man” June is here. This means, the year is half way gone. June represents the

beginning of summer and is one of my favorite seasons. My absolute favorite is Winter and the celebration of Thanksgivings and Christmas, which will soon be here. Summer is more than just the sun or warmth, it is the beginning of our season as real estate professionals. School is out, vacation have started, and home buying and selling has already been steadily increasing. I can confidently say that I am looking to finishing out the rest of the year stronger than ever before. The Power Is Now Inc., continues to thrive and with the change in season, we are looking to help more people than ever achieve the American Dream.

Is the American Dream of homeownership still alive? This will be the main focus for this months’ issue. A lot has been happening and interestingly Deutsche, Altisource and Ocwen Financial have been grilled over allegations of discriminatory practices against the communities of color. June marks an important national calendar event of Juneteenth and the end to slavery.

But we all know that it would be 100 years before we would really be free from discrimination 1965 and the Fair Housing Act of 1968. We are still fighting discrimination and unfair practices by Banks and the Businesses.

Take for example the lawsuit against HUD over Anti-segregation rule. The changes in Dodd Frank, the lawsuits against Bank of American and Wells Fargo over discriminatory practices. Even Facebook is said to allow housing discrimination! We can’t seem to catch a break.

Away from these disturbing discriminatory realities is that real estate markets all over California County continue to soar even higher. California is in a housing crisis and it is not coming to an end anytime soon. In this issue, we’ll look at some markets, specifically Los Angeles, Pasadena, Huntington Beach, San Clemente, San Jose and Oakland. If you haven’t noticed, time is running out, and the supply of home is diminishing rapidly. Most new homes are not being built for the low to moderation income buyer. Every day The Power Is Now Magazine

June 2018

8

someone is being forced to move out of the City

Thank you for your continued support and

to find affordable rent because even homes in the readership. Our team is always here for you, outskirts of town are rising in price because of dedicated to serving you. We want the best for the demand stemming from unaffordable cities. and from you and therefore we’ll bring the best It is time to get into your own home before you from us. Take time, read and read again, spread get priced out. How exactly? Contact us. The

the news. Knowledge is power and The Power

New Federal Tax Bill has had some positive Is Now. Have a prosperous month. I believe this and negative effects on the real estate, but what issue will change your perspective about a lot does it mean? How could it affect the benefits thing and help make June a month to remember. of homeownership? The law is causing some anxiety among all buyers and homeowners across the county. Should they buy, sell or to rent? I say buy until you can’t buy anymore, but

The Power is Now being dedicated to helping you make your dreams a reality, and as our primary goal, helping you towards home ownership. If

you haven’t signed up for our many homebuyers’ read analysis of what the law means for everyone workshops, you are missing a lot. Each workshop as well as insights from industry leaders in this is tailor made for the first-time home buyer, issue.

therefore, be sure to get some amazing tips as

We never leave our agents behind and that’s well credible information to support your dream why we are dedicated to make sure they have the right information to be as productive possible in this issue. What are the tech trends you need to watch out for in 2018? Find out in this months’ issue as you also discover the ways to make sure that your marketing campaigns are compliant with the laws. www.thepinmagazine.com

Eric Lawrence Frazier, MBA CEO The Power Is Now Inc. 9

IN RESOURCES

Use the Power Is Now Resources

To Grow Your Audience

And Knowledge In Real Estate

I

f you read stories of the successful real estate agents, homebuyers or sellers there is one thing common among all of them which is “knowledge of real estate”. Real estate investing is not a “get rich quick” scheme. Just as any solid home needs a strong foundation, the same is true when it comes to your real estate education, a solid foundation is key to a long-lasting business.

If you look into the business world, real estate incorporates all the dynamics important in the educational and advancement process as a professional.

Real estate knowledge is extremely important and is good opportunity to increase your profits. The industry has changed so much over the 20-30 years having updated knowledge by reliable resources provides a great foundation for many in this career. Successful professionals in real estate these days need two things. They need to have updated knowledge and on the job training. You can also grow your audience with the real estate knowledge.

The Power Is Now Magazine

June 2018

The Power Is Now Resources As the old saying goes, “Those who lead, read.” Reports and books are fundamental in gaining education in real estate and perhaps the most widespread learning method for investors. The Power Is Now understands the power and importance of knowledge and will help you develop that foundation. We put it together to be the first step in your real estate education – and as an introduction to the possibilities that come with real estate investment.

Knowledge is power and looking for other sources of valuable information can gravitate your real estate venture towards the successful end. To kick-start your real estate career, we have got The Power Is Now resources that you can use before jumping into the business. The Power Is Now reaches many American through Blog Talk Radio, Monthly Magazine, The Power Lunch and The Homebuyers Seminar every week.

Real estate is not all about buying, selling, renting or leasing. Nor is it just about landlords, tenants and properties. You need to understand the technical terms and jargons used by real estate business people to avoid getting confused, or worse, being ripped off due to ignorance.

So, keep a real estate glossary handy.

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the power is now online events

Make a Decision to be Well-informed When you’re about to make a life-changing decision where do you seek advice? We at the Power Is Now have a wide range of reports that will guide you if you’re looking to invest in property. You can find latest real estate news, trends, and tips for you to invest in real estate.

You can also find other information such as location highlights in the Power Is Now Real Estate Magazine, mortgage information in our Mortgage department s and news and everything else related to real estate industry in our Blog and magazine section. So, make a decision to be well informed and check The Power Is Now official website today!

Every Tuesday at 12:30PM and 7:00PM, along with every Thursday at 12:30PM, we are LIVE on FaceBook! We educate our FaceBook friends and followers about all of the latest mortgage programs, interview Industry leaders and professionals, and give Agents an opportunity to showcase their listings on our platform. See the weekly topics at:

thepowerisnow.com/events/

Conclusion Beginning your investment career with a solid foundation based on a good real estate investing education is vital to the success of your career. Real estate is like any other competitive endeavor. If you learn all there is to know about your playing field, you’ll acquire a competitive advantage that will distance you from the competition and build the basis of your success.

The Power Is Now often let you know about the market trend with latest blogs and articles. The reports that allow agents to better understand the marketplace they are working in are also available and these have been very helpful for many to grow their audience and knowledge in real estate!

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13

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Call us for details: ERIC LAWRENCE FRAZIER, MBA President & CEO Direct: (714) 475-8629 Office: 800-401-8994 ext. 701 eric.frazier@thepowerisnow.com www.thepowerisnow.com The Power Is Now Mortgage Services is a Mortgage Brokerage licensed by the State of California Bureau of Real Estate (license #1980407) and the National Mortgage License System and Registry (license #1435243), and is a division of The Power Is Now Inc. (license # 01980407). The Power Is Now Inc. is not affiliated with any state or federal agency. The Power Is Now Real Estate Services is also licensed by the State of California Bureau of Real Estate (licensed #01980407), and is a division of The Power Is Now Inc. The Power Is Now Inc., is an equal housing lender. Our corporate office is located at 3739 6th Street Riverside, CA 92501. Our Telephone and Fax number is 800-401-8994. Eric Lawrence Frazier MBA, is a California licensed Loan Originator (NMLS license # 461807), and a licensed Real Estate Broker (CA Bureau of Real Estate license #01143484). Restrictions may apply to all loan programs. The Information and/or data is subject to change without notice. All loans are subject to credit approval. The information presented is not a commitment to lend or extend credit. Not all loans or products are available in all states. The Power Is Now Mortgage Services and Real Estate Services are A Division of The Power Is Now Inc., and are only licensed to conduct business in the State of California.

IN ECONOMICS

Improving Your Credit Score

Without a Credit Repair Agency

Y

ou see the ads in newspapers, on TV, and online. You hear them on the radio. You get fliers in the mail, email messages, and maybe even calls offering credit repair services. They all make the same claims. Do yourself a favor and save some money, too.

Don’t believe these claims: they’re very likely signs of a scam. Here is how you can repair your credit score without a credit repair policy.

Where Do I Start?

Check your credit score to get an accurate starting point and to ensure accurate scoring. Some of the best companies are Equifax, Experian and Credit Karma. By law each ma jor credit company must give you a free copy of their credit report immediately. Make a solid plan to improve and maintain your credit score. Be sure to list what is in collections or what has been at the finance. Place counterattacks on the negative errors to your score, and how to save money and reduce spending in the

The Power Is Now Magazine

June 2018

a r my.

Fix any errors and call any collections agencies to ensure that the errors are corrected with utmost immediacy.

Usually, the credit is scored on a scale of 0 to 830.

• Bad Credit: Below 600 • Poor Credit: 600-649 • Fair Credit: 650-699 • Good Credit: 700-749 • Excellent Credit: 750 +

16

Let’s Bring the Limit to the Skies If your credit score is lower than you hoped you can start by minimizing debt. The best way to go about this is to pay off as much of your accrued debt as you can afford to do so at the moment. One of the best ways to keep your payments down is pay off a certain amount off your credit card in increments.

This not only ensure that you don’t hit your credit card limits before you want to, it also ensures a longer history of on time/ early payments.

Other alternative options to getting improved credit are: • Open a new credit card account to increase spending availability. Only use this as a short term solution. Do not spend more than your previous limit. You’re just trying to look like you have more restraints with your money.

• If all else fails, cosigning helps with boosting your credit score.

The Waiting Game and End Results Most collections agencies remove collection inquiries from your credit score report within 30 days of the debt being paid off. Always ask when your credit score will reflect the payments. However, just because the debt is paid off, doesn’t mean your credit score will go skyrocketing through the roof. It takes 7 years for late payments and debt agencies to be removed from your credit report. On the other side of the report is on time/ early payments and your score is determined by weighing the two.

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“

This not only ensure that you don’t hit your credit card limits before you want to, it also ensures a longer history of on time/ early payments.

Can I afford that?

Ensure unnecessary debt is not accrued after your credit score starts climbing back into the zone you want to be in. Try to always pay in 2 payments- one 15 days before the pay date, and another 3 days before the payment is due. This convinces the credit company that you made 2 complete payments before the dude date.

Too many inquiries into your credit score can result in a lowering of credit so be careful of what you apply for, how often and how qualified you are to receive the credit card, loan or personal financing you are seeking. If you have cash handy, after making a large purchase on your credit card- pay off the card immediately.

References https://www.moneytalksnews.com/7-fastways-raise-your-credit-score/ https://www.credit.com/credit-repair/how-toimprove-credit-score/

17

?

STILL

LOOKING LET ME HELP YOU

BUY OR SELL! SYLVIA YOUNG BROKER BRE # 01039092 O: 800-401-8994 X 734 | D: 510-821-2599 SYLVIA.YOUNG@THEPOWERISNOW.COM WWW.THEPOWERISNOW.COM

IN FINANCIAL

The New Federal Tax Bill and

its Impact on Real Estate

T

he president hasn’t been hesitant in making policy changes that have had an impact on the Country, with the most recent one being the New Federal Tax Bill.

The Bill came from congress a few days before Christmas 2017 requiring Tax Cuts and Jobs Act. A law which hadn’t been changed for many years was now in due process of being changed and would affect many people’s finances. The main concern was that the bill could lead to high after-tax income, a problem that would see house prices and mortgage rates increase. In turn, it could change the tax reducing benefits of home ownership in the US. A great Christmas gift for those seeking a mortgage to buy their first home!

The new law passed on December 20 2017, caused a lot of anxiety among many home owners across the country. The dilemma in the situation was whether it was worth buying or better to rent? According to Realtor, the directive has left much doubt in the mind of those wanting to get into the property market. This is mainly due to the tax benefits for home owners. It meant that it could do away with any tax benefits of owning a home for most, and then lower house sales and prices, especially in pricey areas. Though, like all new laws some get hit harder than others.

According to Mansion Global, “The new law has meant that it restricts the mortgage interest rate deduction at $750,000, down from $1,000,000. It also means an increase to the standard deduction which in turn will abolish the tax benefits of home buyers.

This means the expensive areas might see property prices decline and mortgage interest rates rise.”

The new law will cause a problem for high earners, by putting mortgage and interest rates up. So what does it all mean for housing?

The Power Is Now Magazine

June 2018

• The effects of the new tax law will depend on where you live.

• For some homeowners, net after-tax housing costs will increase under the new law.

• Renting may be a better option for first time buyers.

• Those wanting to upscale will have to splash out more money.

• Retired wishing to downsize may reduce tax costs From the US news source, we have some positive and negative views from experts on how it will affect the housing market.

First, Risk’s Bill McBride looks on the bright side. With points to consider such as varying state and local tax rates, it means people have the option to move around.

In fact those in higher priced properties, there could lead to a demand in certain areas. He also thinks the reduction of the maximum debt is irrelevant, and has little impact on the property market.

On the other hand Mark Zandi, of Moody’s Analytics has had a more negative view. He 20

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thinks house prices will decrease. The mortgage rates will increase. Plus, the general economy could suffer and lead to higher prices on the stock exchange. High mortgage rates and property taxes leave the countrys’ deficit high.

The housing demand could grow weaker and mean the average house price is 4% lower than if there were no changes to the tax law.

With the new law only being in action this year, I guess we will have to wait and see. Statistics need several years to conclude what effects a change of law can have on a country’s property market. So, we will have to wait and see who wins and who loses!

• Learn about the Housing Crisis in California • Learn about the Wealth Gap for Minorities • Learn about State of California Housing Finance Agency Programs • Learn about Zero Down Payment Programs • Learn about buying land & building a home with zero to low down payment Government financing • Learn how to buy a 4 unit apartment building as a first time home buyer • Learn about partnership strategies to buy your first home with friends and family • Learn about special financing programs for teachers and HUD Home for Sale

References: h t t p s : // w w w . m a n s i o n g l o b a l . c o m / ar ticl es/83921-how-the-n ew-tax-bill-willimpact-major-u-s-real-estate-markets http://lovelocalreal estate.com/blog/HowDoes-The-New-Tax-Bill-Affect-The-HousingMarket/53136 https://realestate.usnews.com/real-estate/ ar ticl es/how-the-n ew-tax-l aw-will-affec thomeowners www.thepinmagazine.com

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ON THE COVER: JUNETEENTH CELEBRATION

The Juneteenth Holiday Means

that Knowledge is Real Freedom

By Eric Lawrence Frazier, MBA

Slaves on Plantation (Source: Pinterest)

O

n the cold morning of June 19th, 1865, a force of two thousand Union soldiers under the command of Ma jor General Gordon Granger arrived in Galveston, Texas with great news for slaves.

The news is captured in the excerpt below quoted from Texas State Library and Archives Commission.

“The people of Texas are informed that, in accordance with a proclamation from the Executive of the United States, all slaves are free. This invol ves an absolute equality of personal rights and rights of property between former masters and slaves, and the connection heretofore existing between them becomes that between employer and hired labor. The freedmen are advised to remain quietly at their present homes and work for wages. They are informed that they will not be allowed to collect at military posts and that they will not be supported in idleness either there or elsewhere.” – General Orders, Number 3; Headquarters District of Texas, Galveston, June 19, 1865

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can have knowledge but still not act because of fear of the unknown. All the slaves were freed from the iron shackles on their legs and arms but many placed new ones on their minds. Limiting themselves to life of voluntary slavery for the rest of there lives. Is that you?

Juneteenth Celebration 1900 The order came two and a half years after President Lincoln issued the Emancipation Proclamation, granting freedom to slaves in Confederate states. However, it was not until 1865 that the slaves in Galveston received word that they were free.

Today, the Juneteenth holiday is acknowledged as a celebration of freedom, African American culture, and achievement. The holiday is observed in 41 states in the U.S.

The true meaning of freedom As we celebrate the Juneteenth holiday, it is important that we contemplate the true meaning of freedom. In the context of our history, it was the law that made us legally free, but it was the knowledge about the law that made us free indeed.

What we learn from Juneteenth is that real freedom is knowledge. It is education that allows us to achieve and to move forward in life. Knowledge versus ignorance is the difference between being a salve and being free.

However, even today, there are many people still in bondage and chains because of their lack of financial knowledge or their unwillingness or inability to use such knowledge to truly free themselves from financial bondage.

What we don’t talk about in the Juneteenth Celebration is the number of slaves who after receiving the knowledge that they were free chose to stay on the plantation out of fear. You The Power Is Now Magazine

June 2018

Knowledge is power but real power is knowledge in action. So, the question we must ask ourselves 153 years later is: Do we feel powerful? We have received the knowledge of our freedom, but are we building upon that knowledge and exercising it to become economically and politically powerful? Where are we now that we are free?

African American currently rank behind every race in America in just about every catagory. For example, Less than 25% of African American 25 years or older have a college degree . Despite the advancements, we are twice more likely to be unemployed than whites or Hispanics and our youth do not fare better as 16% of those under 24 years-old do not have a job . We are also poorer than the rest of the country. Our median income is $39,490 a year and 22% earn even less than that .

We are less likely to own a home and more likely to suffer homelessness. Homeownership among our communities is barely at 41.2% but at the same time, 40% of homeless are black .

We lack credit and few in our community have credit scores that are above 720 . Our marriages are less stable as well. We get married later in life compared to whites but by the age of 40, 45% of black women are divorced . This means that there is a disproportionate number of single parent families, as one third of single mothers in America are black .

To make matters worse, we are plagued by other issues. For instance, we are seven times more likely to be wrongly accused of committing murder than whites and although we only make up 13% of this nation, 40% of prison population is black. This along with other factors affect our life expectancy and heath as we tend to die at younger ages than other races and suffer more 24

from diabetes, high blood pressure and obesity .

We might be free from the shackles of slavery but we not free from our own self sabotage and the long-standing history or racism and discrimination in this country. Collectively we are in trouble but individually many of us are doing well which leads to the question of community.

We all stand on the shoulders of great men and women who came before us, but individually we must be able to reconcile that history and sacrifice to our individual lives and ask not what our community can do for us but what can we do for our community. This is the spirt of our ancestors who came before us and gave their lives that we might be free to enjoy our lives to fullest. Are we living and enjoying the fruit from the sacrifice and struggles of our ancestors? It depends on the race, education, income, economic and political philosophy of the individual you talk to. Wealth and assimilation in the White America can make many African American’s insensitive and apathetic to the issues and plight of their own community. Willie Lynch is alive and well.

opportunities for our young people and encourage them to work hard and build wealth. It is through consistent hard work and determination that we can have a voice, political and economic power in the America.

The Power Is Now As we celebrate the Juneteenth holiday, let us remember that we still have a long way to go. The future is ours if we work hard and consistently speak up about our rights and are transparent about our role in making the changes we want to see in our community. Our financial freedom rest in the decisions we make today regarding saving, spending, and investing. Let us always strive to improve our financial literacy and wealth accumulation for the sake of the generations that will come behind us.

Follow The Power Is Now for first-hand information on real estate and insights into homeownership.

Happy Juneteenth holiday!

While the Emancipation Proclamation of 1863 ended slavery in its literal meaning, the African American community continues to experience oppression and discrimination. Even though we are much freer today, there are still many areas that we do not have the freedom we deserve. Our people continue to experience police brutality under the watch of a political system that does not care; we lag behind in almost everything, including education, income, employment, and homeownership.

The American dream was not given to us. We fought for it and many gave their lives for it. If we do not continue to fight for equal opportunity, especially in education, employment, and homeownership we are destined for mediocrity and second-class citizenship in the society. We must revolt against institutional racism and work hard towards ‘owning’ rather than being ‘owned.’

Let

us

advocate

for

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equal

education

Dr. King’s ‘I have a dream’ speech 25

BUYING OR SELLING? MEET YOUR NEW REAL ESTATE NEIGHBOR! Lanise’s knowledge of the ever-changing real estate market and its technology will provide you with an enjoyable and hassle-free real estate process. She is committed to continuing to build her record of quality service and establish an honest, long-term relationship with each one of her clients.

LANISE SPANN Realtor BRE # 01800507 Office: 800-401-8994 x 713 Direct: 707-297-0398 Email: lanise.spann@thepowerisnow.com

NATIONAL UPCOMING EVENTS

IN REAL ESTATE

The Impact of House Shortage IN CALIFORNIA

C

alifornia, without a doubt is one of the most desirable places to live in the United States of America.

The sprawling landscape presents the best of both worlds, mountains to visit secluded by cool, damp forests and the scorching beach. The promise of Hollywood and many other attractions has made living in California the ‘dream’ of many Americans.

Overall, California cities account for 25 percent of America’s homeless population, or 134,278 people, according to the Department of Housing and Urban Development. The agency’s 2017 Annual Homeless Assessment Report also found that Los Angeles had 55,000 people who were homeless, while San Francisco saw a decline with 6,858 in a single night.

The San Diego region saw a total of 9,160 homeless people. Over the past three years, the counties of Los Angeles, San Francisco and San Diego have declared homeless emergencies.

The Power Is Now Magazine

June 2018

The housing crisis in California is out of control, and what’s even worse is that the situation is getting worse. Housing costs are higher than never before with the average home costing more than twice the cost of a home anywhere else in the United States.

Rent is almost one and a half times the amount the most people in other parts of the nation pay. All because of the detrimental red tape developers have to fight through in order to get housing plans approved. While most of the United States takes about a year or two for a house plan and permits to be approved, it takes almost 5 years in the state of California.

This is due to residents being opposed to change, citing traffic increment a ma jor problem that comes with more housing units and also, environmentalists wanting to save on more land. Almost all the housing plans get rejected with most developers facing lawsuits.

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Another ma jor concern for the state of California is the displacement of poorer families, who are being replaced by higher income, higher educated individuals, resulting in a mass ma jority of these families moving out of state. • Estimated 180k homes needed a year • Last 10 years, less than 100k homes built • More than 800k homes needed to begin to even housing crisis.

Impact on Housing and Rental Market

The ultimate solution is for environmentalists, and the local people to stop blocking developers who are trying to solve the solution. The state legislature needs to step in and help the developers, before the state of California goes under due to the housing crisis.

With the housing and rental market getting out of control, the consequences of this is starting to take its toll. More people living in California are refusing to buy homes, compromising on amenities with many people going homeless due to the housing crisis.

Citizens of California commute farther to work than any other state, due to the lack of sufficient housing in high job areas. Schools are farther away or of a lower quality, leading to more drop outs. The housing crisis has led to a lower standard of living state-wide, and people are starting to notice.

Almost half of young adults in the state of California still live with their parents, a staggering number compared to the rest of the nation. Although one may argue that the pay is increased in California, it is still not enough as lower income families see the ma jority of their paychecks go toward rent and housing amenities. www.thepinmagazine.com

References: http://www.latimes.com/business/hiltzik/la-fihiltzik-housing-crisis-20180330-story.html https://www.dail ynews.com/2017/08/28/ californias-housing-crisis-its-even-worse-thanyou-think/ http://www.lao.ca.gov/reports/2015/finance/ housing-costs/housing-costs.aspx 29

SAN JOSE Real Estate Focus 2018

S

urrounded by the headquarters of the most profitable companies of Silicon Valley, San Jose keeps being one of hottest real estate markets in the nation. The city be one the most least affordable places to buy in the San Francisco bay area and its surroundings but nonetheless it is still one the most sought after places to purchase a home.

The great concentration Fortune 400 companies, and being leaders of the tech industry has made Silicon Valley workers earn some of the highest wages and salaries in the country, which was attracted large numbers of tech savvy enthusiasts hoping to move in and dream big. In fact, according to Zillow the maker is expected to spend 8.9 percent this year.

The high demand of homes and rentals, the low availability of units and amount of money people are willing to play to get their home has increase the average home unit exponentially.

As to April 2018, 83.% of home were sold over the listing prices. According to Zillow, the median home price rose 22.4% since last year to an average of $1,076,677 and if the trend continues, prices are expected to climb 10.1% within a year.

Nonetheless, San hose has remained one the hottest markets in the nation placing third. an The Power Is Now Magazine

June 2018

average home goes into contract in less than nine days after hitting the market, often at prices over what was listed. Case in point, a burned out house was sold in April for $938,000 while the asking price was $800,000. The house will have to be demolished so owner will require further investments.

San Jose is also one of the cities where most singles are looking to buy or have purchased homes. The city placed #15 in a list of 100 US Cities with the highest singles’ homeownership rate. For example, there are around 61,436 single households in the city, out of which around 29,035 are currently owned, which represents a 47.26% of the population.

It is surprising to see San Jose place so high in the list considering that the top ten consisted mostly of cities with high numbers of retirees, senior citizens and that have low listing prices.

This just shows the great income and high earnerings of Silicon Valley employees San Jose continues to reign as one of the most attractive places to purchase and sell homes in California. It is a hot market where people are willing to pay great prices for any available homes. As such, those who can afford the market should not hesitate to go into contract as soon as possible.

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Helping Families Make the Right Move!

Danon Burnside Cal BRE # 01835853

Real estate Agent

Realtor | San Bernardino O: 800-401-8994 x 724 D: 951-205-5796 danon.burnside@thepowerisnow.com www.thepowerisnow.com www.applytobuynow.com

IN REAL ESTATE

Oakland 2018

Real Estate Trends

O

akland has become over the few years in a safe haven for homeowners looking to escape from the oppressive prices of San Francisco and San Jose. While in the past, the city was shunned upon, the new influx of high-tech professionals has reshaped the city into a vibrant community and one to the top real estate markets in the nation since 2017.

unit, homebuyers will have to spend close 77% or their income.

Yet Oakland still suffers from the same kind of home affordability crisis that affects much of California, especially the San Francisco Bay area. Lack of availability, high demand, and high salaries of tech employees have driven up the prices in the city.

These prices are especially difficult to meet for Millennials interested in the area. As Trulia analyst, Alexandra Lee said, “For millennials trying to buy a home, especially in the Bay Area, there’s not much out there, and what is out there is older homes that need TLC. There aren’t many of them, and they are expensive.”

According to Trulia , in the first quarter of 2018, starter homes were listed at median price of $444,666, which represents a 9% increase since last year. This means that in order to purchase a The Power Is Now Magazine

June 2018

These estimates are conservative compared to Zillow , which lists a median price of $649,000.

Meanwhile homes are usually sold at $700,500 a figure that is expected to rise up to 6.3% over the next year.

Lack of affordability has also expanded to the industrial complex. Recently downtown Oakland was ranked as the tightest downtown market in 34

the country, with space availability even lower than San Francisco.

A recent study by CBRE ranked Oakland at top of the ten tightest downtown office markets in ma jor metropolitan. The city had 5.3% vacancy compared to San Francisco, which had a 5.7% during the first quarter of 2018.

Rents in the city for commercial units also rose to a significant $54 per square foot for Average Class A, 16 percent increase over the last two years.

try to put an offer in it’s a multiple offer situation”.

There were only 2,709 homes for sale in Oakland County in March 2018, which represents a 30% a year ago, while prices increased 6% within the same period. The average home in the county lists a price of $302,000.

While prices in Oakland are certainly low compared to San Jose or San Francisco, they are still above the national average. Pressured by the number of high earning Silicon Valley employees the city is experiencing a real estate boom. There is no better moment to buy.

In order to meet the demand the city is building or reforming close to 1.5 million square feet of office space including ma jor project such as the 600,000-square-foot 601 City Center, the Key office tower at 1100 Broadway, among others.

As for home units, so far 2018 has seen the best home construction start since 2006. Just last march over 204 construction permits were issued which add to the 583 permits that have been issued so far this year.

Nonetheless, due to the high demand prices are still not expected to come down much.

Mark Zawaideh, with the Mark Z Home Selling Team based in Novi, said, “almost every time we

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References: https://www.trulia.com/real_estate/akl andCalifornia/ https://www.zillow.com/oakl and-ca/hom evalues/ https://www.mercurynews.com/2018/05/09/ o ak l an d - s an - f r an c i s co - down town - of fi c e markets-are-nations-tightest-googl e-appl efacebook-adobe/

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Robin Davis Realtor | CalBRE # 01971982

Phone: 800-401-8994 x 706 Direct: 925-565-4848 robin.davis@thepowerisnow.com www.thepowerisnow.com

IN LEGAL

Facebook Accused of Allowing Discrimination

IN HOUSING ADS

T

he National Fair Housing Alliance and some of its affiliate fair housing advocacy organizations in March filed a federal lawsuit with allegations that, Facebook enables housing discrimination. This the organization claim that Facebook does so by allowing real estate professionals to exclude segments of the audiences protected by the Federal fair housing laws. According to the lawsuit, NHFA was able to bar families with children and women from receiving ads as well as the users with interests based on some factors such as disability and the national origin.

This lawsuit comes in after months of investigations and reporting from ProPublica in 2016 and 2017, a journalism firm that investigated these potential discriminatory practices. Since then, HUD has been actively investigating Facebook for these alleged discriminatory practices, the test results from the investigation proved that ad targeting made it possible for most The Power Is Now Magazine

June 2018

people to be excluded from the ads. Given that Facebook is a large company with over 2 billion active users, this means that there is a high probability of the social media giant to be in violation of the Fair Housing act.

Facebook has done nothing yet but to give promises that it would look into the matter. The simple reason that advertisers are able to exclude people falling within certain categories protected under the federal and the state fair housing laws points out that the problem is still deep rooted into the system.

Since the spring of 2016, Facebook has been aware of this problem but the company has not yet been able to solve it.

Last year, the U.S Department of Housing and Urban Development did frustrate many Fair Housing Advocates with its decision to close its investigations related to Facebook advertising. Citing new information that justifies further investigations, the HUD secretary 38

Ben Carson ordered probing into whether Facebook was in violation of the Fair-housing laws. The investigations were frozen last year in November and since the initial investigations, more revelations had been made which called for serious scrutiny into the matter.

In November, Facebook assured that it had placed safeguards to prevent marginalization of any kind, however, due to a “technical glitch� the practice still continued. Increased scrutiny of the platforms like Facebook might be the only way to ensure that these companies are in compliance with the law. Facebook, through its ad platform and with the adtargeting options, realtors can be able to narrow down their ads to bar certain people/groups among others, blacks, Hispanics and the Asian American. This goes down further into excluding people with disabilities.

Because of the ease of the Tech, violations of such nature can occur innocently enough. Most agents will be in violations of the Civil law without even noticing it and the potential for illegal discrimination goes beyond Facebook and it can arise whenever one uses a targeting mechanism.

It is unlawful to create a notice that is virtually exclusive, that is what targeted marketing does. Broadly marketing your listings through the print or digital platforms is a sure way to grow your business ethically. The incredible www.thepinmagazine.com

granularity of the ad targeting that includes sensitive information like age, gender and the ethnic affinity is attractive to many businesses that do not want to waste efforts trying to make their ads seen by people who may not need them.

However, the civil rights law put a ban on discrimination of any kind in ads related to housing and employment and credit.

The scrutiny surrounding the ads will in effect lead to more changes to the ad platform and that would mean removal of the ad targeting criteria. If that occurs, advertisers will no longer be able use targeted marketing. For those using the platform, this doesn’t necessarily mean the end of the world!

Sources h t t p : // n a t i o n a l f a i r h o u s i n g . org/2018/03/27/facebook-sued-b ycivil-rights-groups-for-discrimination-inonline-housing-advertisements/ https://gizmodo.com/hud-reopensinvestigation-into-facebook-over-allegedho-1825371406 h t t p s : // w w w. th e g u a r d i a n . c o m / technology/2018/m ar/28/facebookaccused-discrimination-failure-housinglawsuit 39

IN MORTGAGE

Latinos are underrepresented in Mortgage Loans Applications

L

atinos became the largest ethnic minority group in the US in mid-2000s. They currently make up nearly the 17% percent of the US population and contribute up to $2.13 TRILLION to the economy. However, it would be hard finding evidence of these numbers by looking at mortgage applications.

In the state of California, Latinos are highly underrepresented in the mortgage market. In fact, Latinos represent nearly half of the population of Los Angeles, but only account for 18% of applications. In Fresno, they only account for a quarter of loan applications despite making up half of the population.

There are many reasons behind these low numbers and one of them is the high prices.

California over the past decade has been known its rising prices and its housing crisis and Latinos, who usually earn less that the national average, cannot afford homes in the state.

To compensate for this, Latinos usually opt for FHA loans which require lower down payments but are pricier. However, according to Gary Acosta, co-founder and CEO of the National Association of Hispanic Real Estate Professionals, Latinos tend to seek FHA loans because they are usually inexperienced first-home buyers and the FHA serve as the path with least resistance.

Yet, the truth is that Whites get their loans approved at a higher rate than people of color. A recent study from the Center for Investigative Reporting revealed that African-Americas and Latinos got their mortgages denied at a higher rate than Whites across 61 metro areas. These includes Philadelphia, Detroit, Atlanta, and Washington.

In communities such as Chico and Salinas, Latinos were denied loans 2.5 and 1.7 times respectively.

What is more troubling is that whites are starting to take advantage of laws that were designed to help minorities and low-income households.

Community Reinvestment Act of 1977, for instance, was originally meant to correct redlining policies that kept banks away from neighborhoods with higher concentration of immigrants and African-Americans. Yet, as gentrification takes over White’s move

The Power Is Now Magazine

June 2018

42

to those neighborhoods receive the benefits of the 1977 act. What is more, since the law is enforced geographically, banks can get away with denying banks loans to colored people and still pass their CRA evaluations.

Some point out that banks are not redlining minorities, but rather their applications are denied based on their credit scores and income.

However, there are cases in which minorities are left without a loan, while at the same time whites with lower credit scores and unstable income are approved. Such is the case with Rachelle Faroul, a computer programmer with enough money to cover for her down payments, who got rejected based on her unstable income; but when her low-earning half white half-Japanese girlfriend applied, she was approved.

While millions have been able to purchase their own homes since the economy recovered

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from the 2008 Housing Crisis, masked discrimination, redlining and high prices have kept Latinos from having a fair representation in the real estate market.

Sources; h tt p s : //w w w. p b s .or g /n ew s h our/s h ow/ s truggl e-for-bl ack-and-l atino-mor tgageapplicants-suggests-modern-day-redlining http://l atinodonorcoll aborative.org/l atinogdp-report/ https://www.csmonitor.com/USA/2018/0216/ Bl ack-and-Latino-mor tgage-borrowers-stillface-subtle-discrimination-at-the-bank https://www.mercurynews.com/2018/02/15/ california-l atinos-make-up-small-fraction-ofmortgage-market/

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IN YOU

8 tips to Land on More Deals as a Real Estate Agent

W

hat would the world be like without real estate agents?

They are the people who have been helping home buyers to buy and sell properties for decades and continue to be a large influence in the manner property transactions are done. However, in the digital age, it is all about innovating and making sure that the consumers have an easy and interactive user experience, meaning that real estate agents have to find some easier ways through which they can reach a larger audience. The ma jority of the homeowners go online to do their search for a property which makes social The Power Is Now Magazine

June 2018

media the best chance for agents and consumers.

1

Go live

There is a Facebook service “Facebook Live for Business� that lets the users provide a behind the scenes, unedited look of a property. This is a great way to set things in motion and if you can promote the property before the listing goes up, it would truly give your audience a feeling of being in the inside scoop. The good thing with these videos is that they are outstanding at making sure that your audience is engaged and they are often ranked highly in the Facebook feeds.

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2

Build up trust

This is a great way to make sure that you land on more deals as a real estate agent. You need to build trust with your clients and one way to make sure of this is by regularly sharing blogs, writing articles, publishing infographics and offer other free materials to help educate your audience, in the long run, this helps to build trust with your clients base. These clients become your referrals to help you capture even more leads. Offering free services and advice without pushing it to your prospects is a sure way to build trust.

3

Email your audience newsletters

You need to capture the email addresses of the new leads and also the current leads and customers which will help you to develop a real estate marketing email newsletter. With online email marketing platforms, this has become easy as they can help you produce a professional looking newsletter as well give you a performance track on the response to the email. The newsletter helps you stay connected and engaged with your audience.

5

6

Conduct customer surveys

There are a lot of benefits that comes with conducting seminars and one of them is that it helps you understand your audience better.

Through the surveys you can identify the opportunities for improvement and also it exposes you more as a brand to your clients where they get to know that you value the quality of their experience. Give your audience the freedom to answer a survey when they want, you do not want to force them into it.

After closing, follow up

You have to stay relevant after closing since it is so often that you will get back-to- back clients.

Surprisingly, 70% of the homeowners completely forget who their agents was in just 12 months after closing. Who’s fault is it Homebuyers or the agents? Certainly, agents are they are supposed to follow up and keep close contact with their buyers. It all springs from building trust as an expert and staying connected.

4

is a sure way to win and land on more deals as a real estate agent.

Host seminars

This may seem like a lot of work but in real sense it is not. With marketing automations, seminars have become so easy to set up. Hosting requires promotion, and you can host seminars about anything in real estate from buying a home, understanding real estate, to selling a home. This www.thepinmagazine.com

7

Do press releases

Is there anything interesting in your company that you’d like to share with your audience?

Harness the power therein in press releases. It doesn’t matter the news you can write a little blurb about it and post it online. The key is to make sure that you use location terms like your city to help you with the search engine optimization.

8

Be a sponsor of a local event

One of the better ways of engaging with your audience is by sponsoring events that you like and care about in your local community. This is a sure way of demonstrating your interest in supporting the locals and also a great way to provide more interesting content for your followers.

Sources https://www.inman.com/2016/02/19/tips-forcub-real-estate-agents/ https://www.simpl ycast.com/blog/20-realestate-marketing-ideas-guaranteed-to-closemore-sales/

47

IN TECHNOLOGY

TECH ON REAL ESTATE:

5 Tech Trends You Do

Not Want to Miss in 2018

O

ver the last decade, the real estate world has changed a lot. New technologies are coming up and are having a great impact on the way the real estate agents do their job. On the other hand, new comers in the industry are giving the consumer many choices when it comes to the transactionary aspect of the real estate business. All the developments happening in the industry means that the real estate is now coming into better terms with what maturity real looks like. It important to be aware of the tech trends that are happening and that might have an impact on the real estate so we can always stay ahead of the curve. Iterative developments happening in the industry are giving a completely new taste and revolutionizing the way that the agents work on a daily basis. With that in mind, here are a few technological trends that are set to disrupt the real estate world.

Augmented and Virtual reality These are new and big technologies and a big news to almost every real estate agent. AR and VR are precipitously becoming more viable to the consumer technologies. What makes it even better is the fact that people could take a The Power Is Now Magazine

June 2018

tour of the potential sites or houses before they even go to see it. This makes the whole process more efficient and could actually lead to more purchases. AR comes into the picture when people are want to visualize what or how an empty house would look like once everything is set in its right place.

Chatbots Ever get tired of typing and texting all the time? This is an antiquated way of doing things and consumers in 2018 want to talk to their computers. It is a technology that has hit the market with a lot of impact and real estate world hasn’t been left behind. Chatbots like Siri and Echo are making voice recognition software ubiquitous. By the year 2021, it is estimated that there will be over 1.8 billion user of the voice digital software assists. As you can already predict, voice is the fastest growing search interface. In real estate, AskDoss is the first one of a kind platform for everything in real estate. Users of the platform can speak their real estate querry into AskDoss and get instant and accurate answers.

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Increased personalization Having standardized messages for everyone is a thing of the past. 2018 is a chance to change that and take a huge milestone away from uniform content towards personalization, customization and one-on-one marketing. Services like Sentient are bringing into the market a new level of personalization on the websites, emails etc. dark analytics is something to watch out for in 2018 and in real estate it analyzes the a fraction of the data produced. Assuming that we advance computer vision pattern recognition most of the companies offering predictive analytics on home owners could become even more sophisticated and therefore reliable. Based on the pictures or even conversations patterns and purchases, these companies may know a home owner is about to sell before they do.

Privacy Despite consumers wanting more privacy in their online experiences, they also need companies to respect their privacy.

Consumers nowadays are growing anxious of how their personal data is being handled ad protected.

Technologies like blockchain which transfers information securely through a channel of distributed trust system may re-define the way personal information is handled. Though created for cryptocurrency, blockchain is now utilized for privacy

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standard that may be used by companies to protect the integrity of consumer information.

In real estate, a growing number of consumers are concerned with how their data is being shared since it may have an implication on information like mortgage. According to a study done in 2014, 7 out of 10 mortgage companies conduct practices that put personal consumer information at risk. If we are truly going to set up a trust economy, technology like this has to be incorporated to secure clients information.

Peer to peer engagement This is a rising trend and even though it has been around for quite some time now, it is not showing any sign of slowing down anytime soon. Discussion forums and social networking sites are making engagement for real estate professionals much easier. However, most of the companies nowadays see this as a threat and try to limit the amount of data going out about their listing.

Sources; https://www.tractica.com/newsroom/pressreleases/the-virtual-digital-assistant-market-willreach-15-8-billion-worldwide-by-2021/ https://askdoss.com/ https://www.inc.com/j ames-p aine/top-realestate-tech-trends-to-watch-in-2018.html

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MOVING ON TO YOUR IDEAL PROPERTY?

CALL ME !

U O Y P L E H N A IC DAVID ELLIS Realtor BRE # 01970680 Office: 800-401-8994 x 744 Direct: 909-560-1091 Email: david.ellis@thepowerisnow.com Website: www.thepowerisnow.com

homebuyer’s workshop church of all faiths

• Learn about the Housing Crisis in California HOST / ASSOCIATE BROKER • Learn about the Wealth Gap for Minorities CALBRE # 01235710 • Learn about State of California Housing OFFICE: 800-401-8994 EXT. 740 Finance Agency Programs MOBILE: 510-435-0648 • Learn about Zero Down Payment Programs WITH PASTOR, • Learn about buying land & building a JEFFREY M. PARKER SR. home with zero to low down payment Government financing ERIC LAWRENCE FRAZIER MBA • Learn how to buy a 4 unit apartment building as a first time home buyer SPEAKER | PRESIDENT & CEO CALBRE # 01143484 | NMLS # 461807 • Learn about partnership strategies to buy your first home with friends and family.

OFFICE: 800-401-8994 X 703 ERIC.FRAZIER@THEPOWERISNOW.COM • Learn about special financing programs for WWW.THEPOWERISNOW.COM teachers and HUD Home for Sale

CHARLENE NEELY

REGISTRATION: WWW.BUYHOMESEMINARS.COM

saturday, june 23 11:00 am - 1:30 pm

CHURCH OF ALL FAITHS 2100 5TH AVENUE OAKLAND, CA. 94606 The Power Is Now Inc., is a Mortgage Brokerage Licensed by the State of California CALBRE License #1980407 and is not affiliated with any state or federal agency. Go to www2.dre.ca.gov for verification. The Power Is Now Inc., is also licensed by the NMLS License #1435243. Go to www. nmlsconsumeraccess.org for verification. The Power Is Now Inc., is an equal housing lender. Our corporate office is located at: 379 6th Street Riverside, CA 92501. Telephone and Fax: 800-401-8994. Eric Lawrence Frazier, MBA is a California Licensed Loan Originator NMLS# 461807. This is not a commitment to lend or extend credit. Restrictions may apply. Information and/or data is subject to change without notice. All loans are subject to credit approval. Not all loans or products are available in all states. © Copyright 2018 The Power Is Now Mortgage Services A Division of The Power Is Now Inc.

homebuyer’s workshop the power is now, clearlake office APRIL HARRIS

HOST / CITY MANAGER CALBRE # 01988009 OFFICE: 800-401-8994 EXT. 717 DIRECT: 707-814-5457

APRIL.HARRIS@THEPOWERISNOW.COM

ERIC LAWRENCE FRAZIER MBA SPEAKER | PRESIDENT & CEO CALBRE # 01143484 | NMLS # 461807 OFFICE: 800-401-8994 X 703 ERIC.FRAZIER@THEPOWERISNOW.COM

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REGISTER AT: WWW.BUYHOMESEMINARS.COM

‣‣ Learn about the Housing Crisis in California ‣‣ Learn about the Wealth Gap for Minorities ‣‣ Learn about State of California Housing Finance Agency Programs ‣‣ Learn about Zero Down Payment Programs ‣‣ Learn about buying land & building a home with zero to low down payment Government financing ‣‣ Learn how to buy a 4 unit apartment building as a first time home buyer ‣‣ Learn about partnership strategies to buy your first home with friends and family. ‣‣ Learn about special financing programs for teachers and HUD Home for Sale

WEDNESDAY, JULY 18 7:00 PM - 9:00 PM The Power Is Now

15330 Olympic Drive, Clearlake

The Power Is Now Inc., is a Mortgage Brokerage Licensed by the State of California CALBRE License #1980407 and is not affiliated with any state or federal agency. Go to www2.dre.ca.gov for verification. The Power Is Now Inc., is also licensed by the NMLS License #1435243. Go to www.nmlsconsumeraccess. org for verification. The Power Is Now Inc., is an equal housing lender. Our corporate office is located at: 379 6th Street Riverside, CA 92501. Telephone and Fax: 800-401-8994. Eric Lawrence Frazier, MBA is a California Licensed Loan Originator NMLS# 461807. This is not a commitment to lend or extend credit. Restrictions may apply. Information and/or data is subject to change without notice. All loans are subject to credit approval. Not all loans or products are available in all states. © Copyright 2018 The Power Is Now Mortgage Services A Division of The Power Is Now Inc.

homebuyer’s workshop Shiloh Baptist Church PASTOR JESSE DAVIS

HOST SHILOH BAPITIST CHURCH DIRECT: 5107834066 OFFICE: 5107839886 ADDRESS: 22582 SO. GARDEN AVE., HAYEARD, CA, 94541

ERIC LAWRENCE FRAZIER MBA SPEAKER | PRESIDENT & CEO CALBRE # 01143484 | NMLS # 461807 OFFICE: 800-401-8994 X 703 ERIC.FRAZIER@THEPOWERISNOW.COM

WWW.THEPOWERISNOW.COM

REGISTER AT: WWW.BUYHOMESEMINARS.COM

‣‣ Learn about the Housing Crisis in California ‣‣ Learn about the Wealth Gap for Minorities ‣‣ Learn about State of California Housing Finance Agency Programs ‣‣ Learn about Zero Down Payment Programs ‣‣ Learn about buying land & building a home with zero to low down payment Government financing ‣‣ Learn how to buy a 4 unit apartment building as a first time home buyer ‣‣ Learn about partnership strategies to buy your first home with friends and family. ‣‣ Learn about special financing programs for teachers and HUD Home for Sale

SATURDAY, JULY 28 1:00 PM - 3:30 PM SHILOH BAPTIST CHURCH

22582 South Garden Ave. Hayward, CA 94541

The Power Is Now Inc., is a Mortgage Brokerage Licensed by the State of California CALBRE License #1980407 and is not affiliated with any state or federal agency. Go to www2.dre.ca.gov for verification. The Power Is Now Inc., is also licensed by the NMLS License #1435243. Go to www.nmlsconsumeraccess. org for verification. The Power Is Now Inc., is an equal housing lender. Our corporate office is located at: 379 6th Street Riverside, CA 92501. Telephone and Fax: 800-401-8994. Eric Lawrence Frazier, MBA is a California Licensed Loan Originator NMLS# 461807. This is not a commitment to lend or extend credit. Restrictions may apply. Information and/or data is subject to change without notice. All loans are subject to credit approval. Not all loans or products are available in all states. © Copyright 2018 The Power Is Now Mortgage Services A Division of The Power Is Now Inc.

Home Ownership

By Eric Lawrence Frazier MBA

Home ownership brings stability to individuals and families who have never had a dwelling place that they could call their own. There is something special about owning real estate that is unlike anything else on earth you can own.

Real Estate you own is not like cars that decay over time and you have to replace them.

Real Estate you own is not like clothes that go out of style and you have to buy new ones.

Real Estate you own is not like expensive vacations or experiences that only last a moment in time.

Real Estate you own is not like an apartment where the landlord may increase the rent until it’s no longer affordable.

Real Estate you own is not like staying at your parents house where you know can’t stay forever.

Home ownership is the beginning of wealth that increases over time and becomes your estate & legacy Home ownership is the pride of a mother nurturer and the kitchen her domain Home ownership is the pride of a father provider and protector of his territory and family.

Home ownership is the foundation of permanence and the place where life happens, birthdays celebrated, deaths mourned.

Home ownership is the place you build memories that can never be taken from you.

Memories etched in walls and concrete, experienced in rooms and floors, Memories living in trees and shrubs planted by your hand.

Howe ownership is the manifestation of you - your style, your colors, your smell, your stuff, your junk, your memories, your yard and your spaces, your life.

It’s the height markers on your first child’s bedroom wall.

It’s the hearts drawn in the concrete slabs when you pour your patio floor It’s the birthday parties, and anniversaries in the living room and kitchen.

It’s the back yard barbecue with friends, neighbors and family contentions it’s the high school and college graduation, and wedding receptions Its’ the family nights and block parties and the fellowship of family connections Home ownership It’s more than real estate. Land, brick and mortar, wood frame construction and chicken wire.

It’s more than money saved, gifts recieved and grants obtained It’s more than the debt you incur to buy it.

It’s more than the payments you make to own it.

It’s more than the appreciation that comes with keeping it over time.

It’s memories, it’s family, and it’s life that can happen in one place Until you say it’s time to move.

The Power Is Now Magazine

June 2018

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Full page ad space Cost: $ 797.00 IFC: $ 1.197.00 IBC: $ 2.297.00 Backcover: $ 1.397.00 Trim 7,767” x 11.192” Full bleed 8.517” x 11.942”

1/4 Vertical ad space Cost: $ 397.00 Trim 3.8” x 4.85” Full bleed 4.85” x 4.85”

1/8 Ad space Cost: $ 297.00 Trim 3,8” x 2.4” Full bleed 4.85” x 2.4”

Image Requirements:

Please submit all ad materials to:

All images provided for ads should be high-resolution 72 dpi RGB files, PDF or TIFF file recommended. TPIN Magazine is not responsible for any errors in content.

If files are prepared improperly or mechanical requirements are not met, TPIN Magazine does not guarantee the reproduction of the ad. Advertising copy, design and orders are subject to TPIN’s acceptance. TPIN reserves the right to reject or cancel any advertisement that does not conform to editorial or graphic standards of the organization.

Final ad position is at the discretion of TPIN Magazine.

Advertising agencies are responsible for payment of all advertising space ordered.

goldy.ponce@thepowerisnow.com bella.ballon@thepowerisnow.com Any questions about ad submission or specifications can be addressed via e-mail: bella.ballon@thepowerisnow.com goldy.ponce@thepowerisnow.com Too technical?

Let us design it for you with ThePowerIsNow Platinum Marketing Service. E-mail goldy.ponce@thepowerisnow.com for more details.

All ads submitted should be suitable to print as is.

TPIN is not responsible for any errors in content.

If files areprepared improperly or mechanical requirements are not met, ThePowerIsNow does not guarantee the reproduction of the ad. www.thepinmagazine.com

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The Power Is Now Magazine

June 2018

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