The PIN Magazine October 2017 by The Power Is Now Media Inc.

OCTOBER 2017 Vol. 04 | Issue 10

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WELL FARGO FARGO WELL VETERANS FRAUD: FRAUD: VETERANS

THE PROS PROS THE AND CONS CONS OF OF AND COMMERCIAL COMMERCIAL PROPERTY PROPERTY INVESTING INVESTING

GET THE FACTS BREAST CANCER AWARENESS MONTH HOLIDAY CARD TIPS

MEET ED DELGADO

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BUSINESS STRATEGY MASTERMIND CONFERENCE NOVEMBER 7TH - 9TH, 2017 | ANAHEIM, CA

• Tier Specific Masterminds • Buyer Agent Boot Camp • Conference for ALL Agents • EXCLUSIVE Networking Events • World Class Speakers

Questions? Contact us! ClientCare@ClubWealth.com

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ANY OF OUR PREVIOUS ISSUES THE PIN MAGAZINE YOUR RESOURCE FOR

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magazine THE POWER IS NOW INC. Vol. 04 | Issue 10

Eric Lawrence Frazier, MBA President and CEO Office: (800) 401-8994 Ext. 703 Direct: (714) 361-2105 Eric.Frazier@ThePowerIsNow.com www.thepowerisnow.com www.blogtalkradio.com/thepowerisnow

EDITORIAL TEAM Eric Lawrence Frazier MBA Editor in Chief (800) 401-8994 Ext. 703 Goldy Ponce Arratia Managing Editor Graphic Artist and Design Manager (800) 401-8994 ext. 711 goldy.ponce@thepowerisnow.com Kim Collier Executive Director of Publishing (800) 401-8994 ext. 712 kim.collier@thepowerisnow.com

CONTRIBUTORS The Power Is Now Research Team

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OCTOBER 2017

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magazine CEO & Publisher Eric Lawrence Frazier, MBA 3739 6th Street, Riverside, CA 921506 Ph: (800) 401-8994 ext. 703 EDITORIAL Editor in Chief: Eric Lawrence Frazier MBA Managing Editor: Goldy Ponce ONLINE Web Designer: Design Box DESIGN Art Director & Design Manager: Goldy Ponce ADMINISTRATIVE Administrative Assistant: Kendra Gedeon

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STATEMENT OF COPYRIGHT: The PIN Magazine™ is owned and published electronically by The Power Is Now, Inc. Copyright 2013-2017 The Power Is Now Inc. All rights reserved. “The PIN Magazine” and distinctive logo are trademarks owned by The Power Is Now, Inc. “ThePINMagazine.com”, is a trademark of The Power Is Now, Inc. “Magazine.thepowerisnow.com”, is a trademark of The Power Is Now, Inc. “Thepowerisnow.com”, is a trademark of The Power Is Now, Inc. “The Power Is Now Event Management”, is a trademark of The Power Is Now, Inc. “The Power Is Now Radio”, is a trademark of The Power Is Now, Inc. “The Power Is Now Publications”, is a trademark of The Power Is Now, Inc. “The Power Is Now Radio Guide”, is a trademark of The Power Is Now, Inc. “The Power Is Now VIP Agent Program”, is a trademark of The Power Is Now, Inc. “The Power IS Now Power Consulting/Coaching”, is a trademark of The Power Is Now, Inc. “The Power Is Now Association Management”, is a trademark of The Power Is Now, Inc. No part of this electronic magazine or website may be reproduced without the written consent of The Power Is Now, Inc. Requests for permission should be directed to: info@thepowerisnow.com

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TABLE OF CONTENTS

OUR COVER Ed Delgado, The Five Star Conference

How Going Green Can Add Value To Your Home

The power is now Magazine

OCTOBER 2017

The 2017 Five Star Conference Dallas, TX

Hispanic Homeownership Surges

FHFAPushes to Broaden Access to Mortgage Credit

Pricing Strategies to Sell Your Home in Any Market

How Switching Websites Can Cost You More Than You Think

6 Apps To Simplify Your Clients Move

California Rent is 30% Higher Than That of Other States

Real Estate Ideas: 7 Reasons to Promote Home Listings on TPINâ&#x20AC;&#x2122;s Facebook Live Show

First-Time Homebuyers Drift Riverside

Is Gentrification Good or Bad?

The Risks and Benefits of Shared Property Ownership

Wells Fargo Defrauds Veterans

What You Need to Know to Flip Homes

How to Stay in Contact With Your Leads During the Slow Season

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Pros and Cons of Investing in Commercial Real Estate

Breast Cancer Awareness Month - How Can We Make a Difference?

Editorâ&#x20AC;&#x2122;s Letter...

ear Esteemed Readers,

I truly hope everyone is having a productive October. Fall is here and I have to say it is one of my favorite seasons. Fall represents a reflection of the old while ushering in the new. I am looking forward to finishing out the rest of the year strong. Here at the Power Is Now Inc., we are continuing to grow, and with that growth we are diligently working towards changing homebuyers into homeowners. There is a lot on our plate, and I am excited to share a few new things with you. One of the things to look out for is the launch of The Power Is Now Marketing Sessions. Starting October 19th at 12:30am (PST) and continuing each Thursday there

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after, The Power Is Now is initializing a national marketing session to create a greater collaboration of real estate agents throughout the United States. We are opening our platform to be a resource to all real estate agents to market their listings. There is more information in this issue if you are interested in participating in this free event. Last month I had the pleasure of attending several real estate events that were nothing less than extraordinary. The NAHREP National Convention & Latin Music Festival and Elevate Mortgage Summit held in Dallas TX was its largest event of the year, featuring 43rd President of the United States, George W. Bush in an intimate fireside chat with NAHREPâ&#x20AC;&#x2122;s Co-Founder & CEO Gary Acosta. President Bush stole the show with his humor,

OCTOBER 2017

candor, and insights on today’s political climate and its impact on the housing industry. The 2017 Five Star Conference and Expo, also held in Dallas, TX is the largest event in mortgage servicing hosted under the leadership of Ed Delgado, President, CEO and Founder of The Five Star Institute. Ed is an influential thought leader and is on this month’s cover of The Power Is Now Magazine. Staying true to its mission, this year’s Conference and Expo delivered the best and brightest in the REO Asset management markets, and provided innovative and collaborative opportunities to support and empower the needs of professionals at every level in the industry. The third and final conference The Power Is Now Inc. attended this month was branded The AREAA’s Finest Convention and was held in America’s finest city, San Diego, CA. The 2017 National AREAA Convention was a historic event as its second largest in the history of the organization with an international presence of professionals from all over the world. The National AREEA Convention never disappoints from its world class fashion show to its state of the art “AREAA’s Got Talent” show where the competition was fierce but friendly between state chapters. This month, I will be attending several national conferences. One of which you do not want to miss is the Business Strategy Mastermind Conference November 7-9, 2017 in Anaheim, CA, hosted by Michael Hellickson. This is sure to be a one of a kind learning experience with a 4-part series on business

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and real estate training. Stay tuned to The Power Is Now Facebook Live Show, starting Wednesday, Oct. 11th, at 12:30 PST to get a preview of what’s in store at the Business Strategy Mastermind Conference and hear from Hellickson, an industry leader. For registration information and to sign up, go to bsm. clubwealth.com/ericfrazier. In this month’s issue of The Power Is Now Magazine, we tackle some controversial issues such as the lawsuit against Well Fargo and their allegation of overcharging veterans. We shine a light on the ongoing issue of Gentrification in our urban cities as well as inform you on the pros and cons of investing in commercial real estate properties. We have a lot in store and a host of topics that will entice, educate and inform you as an agent. Lastly, October is Breast Cancer awareness month. Please take time to do your part to support such an amazing and worthy cause. We are the cure by staying aware and doing our part from the sidelines. Thank you for your continued support and readership. Our team is dedicated to you. We want the best from you, so we are dedicated to bringing the best of us. Please take a moment to share this magazine. Knowledge is power, and The Power Is Now. Have a prosperous month.

Eric Lawrence Frazier,MBA CEO The Power Is Now Inc.

IN GREEN

HOW GOING GREEN

CAN ADD VALUE

TO YOUR HOME

oing green in the construction industry, especially in new homes, is on the rise. It is expected that 38% of the buildings in the current housing market will be energy efficient homes. When you opt for green power in your home, you will reap the benefits of these cost-effective measures. Your home value also increases. Consequently, it becomes easier to sell your home and get a good return. Opting for green power not only helps to conserve the environment, it also reduces operational costs by at least 30%.

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OCTOBER 2017

What are green home technologies? Green home technologies ensure that there is an energy-efficient measure to conserve energy. Only renewable resources are used to generate green power. They also focus on effective waste reduction and management techniques. The real estate industry has shown commitment to sustainable building and operations by adopting green home technologies. Renewable energy sources This is one of the latest global trends. This is mainly because renewable energy resources are accessible and affordable. Therefore, they help to reduce the energy bills. Examples of some of renewable energy sources include off-grid solar panels and solar storage batteries.

Wind energy Wind energy harvesting is also a current trend in many countries. This energy may be used at home for various uses. Most homes that have adopted renewable energy sources tend to sell faster and also have a higher value.

Fiberoptics Provision of the internet to modern homes is a current trend. Fiberoptic cables release less energy than copper cables. In fact, research shows that one fiberoptic cable is able to carry much more data than thousands of copper cables. This proves that fiberoptic cables are more efficient. Fiber TV connectivity is also on the rise, and this promotes energy savings. In addition, homeowners who opt to install fiberoptic ceiling lights cut down expenses by a large percentage. Lightbulbs usually use much more energy than fiberoptic lights.

Tankless water heaters This is one of the technology upgrades you should adopt in order to improve water efficiency and save on power bills. Traditional water heaters ensure that all the water in the tank remains hot at all times. Tankless water heaters, on the other hand, will only

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heat the water you need at the moment. If you are going green, water waste is a ma jor concern. Tankless water heaters makes it possible to avoid water waste and high energy consumption. Zero-energy homes Zero-energy homes are homes that use renewable energy and have no carbon emissions. Mainly, the homes rely on solar and wind energy. In most cases, excellent insulation techniques â&#x20AC;&#x201C; especially fiberglass â&#x20AC;&#x201C; are used to insulate the building. Biofuels are also a common feature used for heating in such homes. Zero-energy homes are usually found in smaller communities that can share a renewable energy source. In the U.S. and California, government offers incentives to zero-energy home construction companies. This encourages more companies to venture into building such homes. Use of biodegradable, recycled, sustainable construction materials

Biodegradable materials will aid in reducing the negative impact on the environment in general. Such materials should easily breakdown without releasing toxins into the environment. Examples of such materials include milk paint and recycled fiberglass. This will promote the health of the home occupants and ensure that the environment remains pristine. Use of biodegradable

materials in building a home, enhances the value of your home. Recycled steel beams used in the construction of homes helps eliminate the need for wooden beams. In addition, they are more durable. This also consequently enhances the value of your home. Storm water management This can reduce water erosion, especially in rural areas, and also prevent floods in urban areas. Practices to manage storm water include harvesting water in big storage tanks and landscaping. Plants in the landscape help in air purification as they absorb carbon dioxide. Homebuyers consider a clean environment when buying a home, and such measures definitely help to increase the value of your home.

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Green architecture with ventilation New residential homes and buildings in urban areas have roof greenery, thermal glass panels, and bio-walls. The gardens incorporated in buildings help to regulate airflow in big buildings and apartments. Breathable building designs are the latest trends in construction. Prospective homeowners will look for houses that have such features. This increases demand and consequently, adds more value to your home or building. Green technology may increase the cost of construction. But in the long run, there are many benefits. Energy consumption in such homes or buildings is significantly reduced. Demand for such houses is also high. Such buildings are also more durable and have a low cost of maintenance. This consequently adds more value to the property and ensures a faster, more profitable sale for you.

OCTOBER 2017

THE 2017 FIVE STAR CONFERENCE

HYATT REGENCY - DALLAS, TX T

he 2017 Five Star Conference held at the Hyatt Regency in Dallas, TX delivered the best and brightest industry experts, top producers, thought leaders and policy makers in the REO Asset management markets. The event was an overwhelming success representing real estate agents, brokers, and services providers across the nation who specialize

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in the management and sale of bank owned properties. With inventory at an all-time low in most parts of the country, real estate professionals are seeking innovative ways to work with banks, investors and asset managers in order to stay relevant and marketable in this ever-changing industry.

OCTOBER 2017

A shortage of inventory along with long term preexisting relationships have been what many new agents and brokers consider as the primary barriers to entry in this market. As the housing industry recovers from the financial crisis of 2008, bank owned properties for sale have significantly diminished. The overbuilding that took place during that time led to large Inventory which have now been absorbed into the market. However, there is an anticipation of a correction in the market which could result in an increase of bank owned properties. Ed Delgado, President and CEO of The Five Star Institute expressed his concerns on The Power Is Now Radio Show, stating that the markets are overheating with overvalued properties at an alarming rate of 20 to 25 percent. Delgado says this may not be in effect a nationwide bubble but "mini" bubbles popping in certain places throughout the Country. The Five Star Conference is the hottest ticket for REO business were thousands of real estate professionals from all over the Country converge to learn about what's happening in markets nationwide, what's on the horizon for our economy, and the needs and challenges that banks and investors are facing. The Conference provided a panel of experts in asset management including the Conference host, Auction.com and HUD, who discussed their goals and expectations as well as what is required for agents and service providers

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to maintain a competitive edge. A high level of interest left standing room only in workshops from technology to compliance, and forums were created to engage healthy dialogue between top agents and service providers on how to collaborate and work together to meet the needs of their clients. The Power Is Now Inc. had the privilege of attending this year's Five Star Conference, catching highlights, interviewing participants, and establishing great partnerships. One of the most meaningful and memorable events showcased was the Military Heroes Keys for Life where The Five Star Institute facilitated the presentation of mortgage free homes to three military families through Operation Home Front, an organization that provides emergency and other financial assistance to military families and wounded warriors. Five Star Institute in conjunction with Auction.com sponsored the event as part of what Delgado calls "its ongoing mission to raise awareness of the needs of our veterans to obtain housing." If you missed the 2017 Five Star Conference, you will not want to miss next year's lineup of distinguished speakers and sponsors who bring the network, market intelligence, and thought leadership that Five Star is known for. Our special thanks and congratulations to El Delgado and his team for a job well done!

Written by Eric Frazier & Lisa Niel

IN GREEN

HOW TO MAKE A

YOUR HOME MORE ENERGY

EFFICIENT The power is now Magazine

dopting green technology while building or renovating your home will add more value to it. The latest home design innovation and upgrades should also aim at making a home more energy efficient. Below are some of the simple ways you can make your home more energy efficient.

Solar power Though investing in solar power generation may cost you a lot, you will end up saving much more in electricity bills in the long run. You will also be able to recover the cost through government and utility incentives. Another advantage is that the demand for solarpowered homes is on the rise. This consequently increases the return on investment when the house is eventually sold.

OCTOBER 2017

filtration system will help to reduce waste when compared to bottled or tap water. Investing in this system is going to add more value to your home. Your family still gets purified water, and since you do not need to use bottled water or even appliances to purify the water, you save on energy and conserve the environment as well.

Low-flow toilets and showerheads

Install low-emissivity glass The two main reasons why you need to install lowemissivity glass on your windows are in order to save on energy and to improve curb appeal. Improvements in glazing and insulation will help reduce power wastage. The coatings on lowemissivity glass will reflect extreme temperatures. As such, the windows will be efficient in temperature regulation during both cold and hot days.

Water filtration system Investing in a home water

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Cutting down on water wastage is key to ensuring that your home is more eco-friendly. Low-flow toilets use half the amount of water to flush and are as efficient as normal standard toilets. Composting toilets may also be installed. This can also greatly reduce the amount of water used to flush toilets. In addition, the modern low-flow shower heads have more pressure and are as effective in ensuring that you have a satisfying shower. Finally, invest in gray water systems. They will help you recycle water used in sinks, showers, and washing machines. The water may then be used to water your

lawn and landscape. This will help to reduce water usage and your water bills.

Eco-friendly living spaces One should also consider the materials used to decorate or renovate a home. If you are building a new home, materials used should be eco-friendly. Bamboo flooring is recommended. For the bathroom, kitchen and living room, marble, locally sourced tiles, or wood are also appropriate. Natural materials should also be used for textiles. Remember, homebuyers are conscious about ecofriendly homes.

Energy-efficient appliances Investing in LED lights that have dimmers, timers, and switches is one way to make your home more energy efficient. This helps in saving electricity bills. Installing smart appliances that consume less energy also adds value to your home. Consider installing energy-efficient HVAC units as well. A technology that helps save energy is very important in the housing industry both now and in future. Solar ovens, which work by trapping sunlight

energy, will also help to reduce energy bills.

Landscape designs Opt for water-wise landscaping. A landscaped yard will increase the curb appeal of a property, thus adding value to the property. Invest in a drip irrigation system in order to reduce the amount of water used to maintain the landscape. Most homebuyers will be looking for landscapes that require minimal maintenance procedures. This is especially the case for busy homeowners. Vertical farming could also be incorporated in landscape designs for your home. This way, you save on food bills since you can grow some foods â&#x20AC;&#x201C; especially veggies. Due to the fact that this is controlled farming, there is minimal use of pesticides. As a homeowner, you are then assured of organic farm produce.

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Eco-friendly concrete Use of eco-friendly concrete in building a home has many advantages. The concrete contains titanium dioxide, which can absorb pollution and impurities in the air. It can also absorb and destroy smog, purifying the environment. It is also self-cleaning. As such, the walls of your home will not be prone to stains and dark marks. Eco-friendly concretes are already in use in Holland. Conclusion The demand for such eco-friendly homes is high, so investors in real estate and home owners should take advantage of each of these technologies. It will yield a higher return on investment. Remember, going green also means a change in lifestyle. Taking shorter showers to reduce water and heat usage and dressing warmly in the winter and light in the summer also helps to reduce the use of HVAC units. Invest in rainwater tanks to harvest as much rainwater as possible. Building houses that use natural light also reduce electricity bills, thus adding to the value of the home.

OCTOBER 2017

LEADERS WANTED!

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The Power Is Now Magazine National Advertising Blog & Market Area Magazine Articles Social Media Exposure & Support Facebook, Instagram, Pinterest & Twitter Branding Showcase Interviews on BlogTalkRadio TPIN Online TV & Video Productions Live Homebuyer Seminars & Online Resources Website IDX & CRM Management Professional Coaching & Business Planning Lead Management & Follow Up Support Online & In house Transaction Management Marketing & Branding Support

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Call me for details: ERIC FRAZIER, MBA President & CEO Direct: (714) 361-2105 Office: 800-401-8994 ext. 701 Email: eric.frazier@thepowerisnow.com Website: www.thepowerisnow.com

The Power Is Now Mortgage Services is a Mortgage Brokerage licensed by the State of California Bureau of Real Estate (license #1980407) and the National Mortgage License System and Registry (license #1435243), and is a division of The Power Is Now Inc. (license # 01980407). The Power Is Now Inc. is not affiliated with any state or federal agency. The Power Is Now Real Estate Services is also licensed by the State of California Bureau of Real Estate (licensed #01980407), and is a division of The Power Is Now Inc. The Power Is Now Inc., is an equal housing lender. Our corporate office is located at 3739 6th Street Riverside, CA 92501. Our Telephone and Fax number is 800-401-8994. Eric Lawrence Frazier MBA, is a California licensed Loan Originator (NMLS license # 461807), and a licensed Real Estate Broker (CA Bureau of Real Estate license #01143484). Restrictions may apply to all loan programs. The Information and/or data is subject to change without notice. All loans are subject to credit approval. The information presented is not a commitment to lend or extend credit. Not all loans or products are available in all states. The Power Is Now Mortgage Services and Real Estate Services are A Division of The Power Is Now Inc., and are only licensed to conduct business in the State of California.

IN ECONOMICS

PROS AND CONS OF INVESTING IN

COMMERCIAL REAL ESTATE I

nvesting your money in commercial buildings could be a great asset and set you on your way to financial stability with a steady income. Commercial properties tend to offer a better outcome financially than residential properties. A commercial property also comes with some cons, though. For example, if you don’t have the funds to keep the business above water, you could end up bankrupt. So be careful and make sure you fully understand all the pros and the cons that come with owning commercial real estate.

Understanding Commercial Real Estate What exactly is commercial real estate? Here are four examples of what constitutes commercial real estate to give you a more in-depth idea: • Industrial buildings • Retail buildings

Your potential income: Most people choose to invest in commercial over residential buildings due to the higher income they will receive; commercial buildings will generate more income for the owner. According to Nolo.com, commercial buildings bring in around 6%-12% annual returns when compared to residential buildings, which bring in only around 1%4% returns annually.

Operational Hours: Businesses only work within the limit of what it is acceptable by the law; therefore, you only work within these hours and get to go home. Other than getting a call for a fire alarm or a breakin, you pretty much get to rest at night with no problems at all. In a residential property, that is not the case; you can be called at any time by the tenants wanting some sort of repair performed.

• Industrial buildings • Warehouses

Price Evaluations:

To help you understand and give you more of a clear picture, let’s discuss the pros and cons of investing in commercial real estate directly. First, the pros:

According to Nolo.com, evaluators find it much simpler to evaluate a commercial building due to the fact that they can tell what the price of the building should be

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OCTOBER 2017

by going off the current ownerâ&#x20AC;&#x2122;s income sheets. When it comes to evaluating a residential property, the evaluation process is much more demanding. And now, the cons.

Professional help required: For the maintenance work that will need doing on the buildings, you must make sure you are licensed. More than likely, you will not be up to doing the work yourself, which means you will be hiring someone who will do the maintenance for you. Even though this will be an unwanted extra cost, you must add it to your list of expenses to properly maintain the buildings.

Larger Investment: Purchasing a commercial property usually requires a larger amount of money upfront than purchasing a residence. And once you have bought a commercial property, the spending does not stop there; bills can fly in at any time for repairs â&#x20AC;&#x201C; and they do not come in small amounts, either. With more members of the public visiting, that means more maintenance and repairs than what a residential property would need. In a nutshell, it is important that you think about the pros and cons before buying a commercial property, and take all possible factors into consideration.

References: Higher Risks: Commercial buildings run a higher risk of injury. Due to more people visiting on a daily basis, there is more chance of someone getting hurt. A car park runs a risk of car accidents on a daily basis. Anti-social behaviour is a risk factor, and is the basis for spray paint on buildings, shoplifters, and gang activity.

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http://www.nolo.com/legal-encyclopedia/ pros-cons-investing-commercial-realestate.html http://www.expresscapitalfinancing.com/ pros-cons-investing-commercial-realestate/ https://www.pprnoteco.com/pros-andcons-of-investing-in-commercial-realestate/

IN ECONOMICS

HISPANIC HOMEOWNERSHIP SURGES A

ccording to Housingwire.com, homeownership among Hispanics surged in 2016, whilst there was a drop for every other ethnicity. Hispanics are now considered the largest home-buying population in the U.S. Since the year 2000, realtor.org reports that Hispanic households have increased by 6.7 million and currently stand at 42.5% of the country’s household growth.

The numbers • Homeownership increased to 46% back in 2016, which is a jump from the previous rate of 45.6%.

More and more Hispanics want to become homeowners; therefore in the next two decades or so, they will make up half of the homeowner’s population in the U.S. The words of Scott Estrada suggest that they have a comfortable place in the housing structure and finance terms. Studies from Harvard University suggests that people of Hispanic ethnicity will drive at least three-quarters of the profit in the household sector in the U.S. Hispanics will be a ma jority in Texas by the year 2020, and will widely spread throughout California as well.

• In 2016, Hispanics were the only ethnic group to have an increasing rate. They also experienced a housing boost of 330,000 in 2016.

When it comes to homeownership, it is not all smooth sailing for Hispanics, though. The recession had a huge impact on their savings, damaging their chances of buying a home. According to realtor.org, the recession wiped out at least two-thirds of Hispanic wealth. NAHREP urges that Latinos would benefit by aiming for affordable loans with smaller down payments. Roughly 17.9% of Hispanics were denied loans that are on average 9% higher than of non-Hispanic ethics who applied.

• Hispanics make up approximately 17% of the American population.

Immigration laws could also have a huge impact on Hispanics when it comes to

• Data gathered by the U.S. census indicates overall homeownership dropped from 63.7% to 63.4% from 2015 to 2016.

The power is now Magazine

OCTOBER 2017

homeowners, NAHREP has said. A study that was undertaken by sociologicalscience.com in 2016 says deportations have an impact on the interest rates of Hispanic households.

What did the study come up with? In the past, Hispanic people have suffered in the United States because of immigration deportations, which are still an issue. With immigration levels rising from over 165,000 in 2002 to a staggering 319,382 in 2007, that is a huge increase of over 200,000 people in five years. In total, there will have been a speculated 3.6 million deportations by the end of 2017. Almost all of the deported immigrants have been Latino.

Hispanic Homeowners Hispanicwealthproject.org states that in 2016, a staggering 7,330,000 Hispanics actually owned their own home. These figures were an increase of over 200,000 from the year before and accounted for 74.9% of Americaâ&#x20AC;&#x2122;s homeownerâ&#x20AC;&#x2122;s growth. The year 2017 brought a huge step up in numbers for the Hispanic; they added over 3,000,000 new homeowners to the ladder.

Hispanics want to own a home at some stage of their lives. A growing number of real estate companies are aiming to provide better housing subjects towards Hispanic people in the home buying industry. Wells Fargo made an engagement to give $145 million to Hispanic homebuyers back in 2015.

Conclusion Networks such as NAHREP set out to better support Hispanic homebuyers and also offer support to up-and-coming Hispanic entrepreneurs. They do this by appointing Hispanic entrepreneurs with mentors to help them reach their full potential from the businesses. By doing so, they are driving Hispanic homeownership forward.

References: h tt p : // r e a l t o r m a g . r e a l t o r. o r g /d a i l y news/2017/09/06/hispanic-homeownershipsurges h tt p : // r e a l t o r m a g . r e a l t o r. o r g /d a i l y news/2017/09/06/hispanic-homeownershipsurges

Why is Hispanic homeownership on the rise? When it comes to Hispanics, they hold more enthusiasm than anyone else for homeownership. They desire to own a home, as that is where a family can be raised. A survey carried out by Fannie Mae, found that 91% of

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NOVEMBER 30

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The Power Is Now Mortgage Services is a Mortgage Brokerage licensed by the State of California Bureau of Real Estate (license #1980407) and the National Mortgage License System and Registry (license #1435243), and is a division of The Power Is Now Inc. (license # 01980407). The Power Is Now Inc. is not affiliated with any state or federal agency. The Power Is Now Real Estate Services is also licensed by the State of California Bureau of Real Estate (licensed #01980407), and is a division of The Power Is Now Inc. The Power Is Now Inc., is an equal housing lender.Our corporate office is located at 3739 6th Street Riverside, CA 92501. Our Telephone and Fax number is 800-401-8994. Eric Lawrence Frazier MBA, is a California licensed Loan Originator (NMLS license # 461807), and a licensed Real Estate Broker (CA Bureau of Real Estate license #01143484). Restrictions may apply to all loan programs. The Information and/or data is subject to change without notice. All loans are subject to credit approval. The information presented is not a commitment to lend or extend credit. Not all loans or products are available in all states. The Power Is Now Mortgage Services and Real Estate Services are A Division of The Power Is Now Inc., and are only licensed to conduct business in the State of California.

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IN FINANCES

FHFA PUSHES TO BROADEN ACCESS TO

MORTGAGE CREDIT

he FHFA, also known as the Federal Housing Finance Agency, intends to move forward with its plans to increase the availability of credit, according to nareb. com. With that said, Mel Watt, the director of FHFA, has spoken on the matter, and there will not be any changes until 2019. The project originally began by researching the cost and impact of different credit scores on Freddie Mac and Fannie Mae as well as the industry as a whole. Whilst in the process of this, other factors came into consideration, such as credit card competition. The FHFA has also recently looked into credit companies and credit scores and how they are run. Even though it is desired to have the project complete by 2019, there could be delays in the process that cause the due date to be overrun.

What is FHFA? The Federal Housing Finance Agency is a solidarity company designed to help keep affordable housing available to residents in the area of that state. The agency was first formed back in July 2008 and is run by Mel Watt, the agency’s director.

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History of FHFA The FHFA was first established back in 2008 as the Referendum Act of 2008, classed as division A. The contract was signed on July 30, 2008, by President George Bush.

Facts about FHFA • Actions – Back in 2011, the FHFA had to take law enforcement action against 18 different companies due to rumoured fraud activity and violation of the rules of law. Amongst those 18 companies were Morgan Stanley, with a settlement of $1.25 billion; General Electric Company, with a settlement of $6.25 million; and Ally Financial Inc. with a settlement of $475 million. • Enhanced Guidelines – At the time of qualification, people must provide evidence of their partners. They must also fill out a questionnaire to prove their past loan success rate. Enhanced guidelines also entail a modification process. • NPL Sale Requirements – In March 2015, the FHFA announced the non-performing loan. This was done to reduce the risk of taxpayers; this is done by transferring

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them to private sectors. It is believed that sales through the NPL program will reduce enterprise loss and grant borrowers better outcomes. • Affordable Homes - HARP was introduced back in 2009 by the FHFA and Department of the Treasury. This was introduced as a part of Obama’s Affordable Homes plan. This provides people with funds they cannot get from anywhere else due to decreasing home values or fewer ways to access mortgages. To be accepted for this plan, you must pass an eligibility check.

on December 4, 2017 at the Capital Hilton in Washington, according to fhfa.gov. In October 2017, Mel Watt, the director of the Federal Housing Agency, appeared in a general session at Washington’s MBA annual Expo. In August 2017, Mel Watt appeared at the national real estate’s annual convention at the Intercontinental Hotel in New Orleans. In May 2017, Mel Watts appeared to do a speech on FHL banks at the Omni Shoreham Hotel in Washington, DC.

Releases made by FHFA Speeches The 70th annual convention was prepared remarks for Melvin Watt, located in New Orleans, LA and taking place on August 1, 2017. The home loan director’s conference was held on May 23, 2017 in Washington, DC, and FHFA held a mortgage conference on May 18, 2017 in Raleigh, NC.

Public Engagements In December 2017, Mel Watt appeared to give a speech on MBA’s summit. This took place

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Evidence was released by FHFA showing the mortgage rate decreased in July. There was an interest rate of 3.98% on all mortgage loans. On average, loan amounts was roughly $317,000 in July; given it was $318,900 in June, that means a drop of $1,900 in a month’s time.

References: http://www.nareb.com/press/fhfa-pushesbroaden-access-mortgage-credit/ http://www.mpamag.com/news/fhfa-pushesto-broaden-access-to-mortgage-credit-75086. aspx 27

IN FINANCES

PRICING STRATEGIES TO SELL YOUR HOME IN

ANY MARKET

Social Media Presence This may seem counterintuitive – almost childish – but social media is a viable way to sell things and to make a name for oneself. According to Colleen Francis of Engage Selling, her salespeople who follow leads using social media wind up earning sales between $30,000 and $250,000. “The biggest sales have come from salespeople using Twitter to find opportunities and LinkedIn to find the names of the true buyers inside organizations,” Francis adds.

If the seller is already an avid user of social media, they should most definitely post pictures, descriptions, contact information, and any other appealing things about the property in question. Assuming the seller has a pre-established social media audience, the seller greatly improves their chances of selling their home. t seems like every day, opinions Their social media followers/friends may not want the about real-estate change. One home themselves, but may very well know someone week it’s a “buyer’s market” and who does. the next it’s a “seller’s market.” Who has If the seller does not currently have a social media time to keep up? Here are a few sure-fire presence, they should pick one social media platform, ways to sell a property in any market. get established, and post information about the

house when they have a solid account. Another option

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OCTOBER 2017

would be to have someone with an already established social media presence to post for the seller. While sellers may scoff at this idea, here are the facts: According to a study conducted by SunTrust Mortgage, about one-third of recent homebuyers are between ages 18-36. Furthermore, 31% of millennials are expecting to buy a home within the next two years. Additionally, a whopping 90% of people between 18-29 use at least one social media platform. Even more shocking, a full third of millennials (ages 18-32) identify social media as their preferred method of communication with and means of learning about a business. By posting on social media, the seller will appeal to a broad group of people that he or she may not have realized they could capitalize on.

Get Techy Another way to sell a home is to use technology to one’s advantage. Several websites that a quick internet search can identify allow sellers to post their listings independently or through an agent. Based on whether the seller wants to sell with or without an agent is up to them, and there are many websites that will greatly help either seller. Whether or not the seller is going through an agent, they should be promoting the property on their own. Many people make their own websites. This is a bit more professional than social media and allows for the seller to be more detailed. If a seller were to make a website and post it to social media, they would probably find even more success. The website does not have to be award-winning. Some pictures, maybe a video, and some details and contact information make for a strong, simple website. Regardless of what the seller chooses to do, their property should have some type of online presence. According to a study performed by Contractually, traditional routes of selling property such as putting an ad in the paper

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are dead. In fact, 80% of homebuyers are looking online, and 83% of them want to see pictures of the property online.

Appeal to the Buyer In order to really appeal to a buyer, the seller must put some money into the property first. Any upgrades are automatic draws for a buyer. Remember, the buyer wants to start their own life there, so hearing that something is “new” or “updated” or “newly installed” is a ma jor draw. Similarly, it is important that the home is spotless, both when photographing the property as well as when showing it. Also, there should be some signs of life in it, but nothing remotely controversial. Everyone is entitled to their beliefs, but showcasing controversial opinions may turn off some buyers.

Conclusion: Selling a property is never easy, but recent times and technological developments have allowed for it to be much easier. If a seller wants to be especially successful especially quickly, they should make sure to go through the outlined suggestions and try them out right away!

References: http://blog.contactuall y.com/real-estatestatistics-for-2016/ h t t p s : // w w w . f o r b e s . c o m / s i t e s / jacquelynsmith/2014/01/10/how-to-use-socialmedia-to-make-sales-2014/#5d669d1d7a5d http://www.marketwatch.com/story/do-petshave-the-potential-to-unleash-millennials-onhousing-market-2017-08-02 h tt p s : //we b b i q u i t y.co m /s o c i a l - m e d i a m a r k e t i n g /4 7 - s u p e r b - s o c i a l - m e d i a marketing-stats-and-facts/

IN COVER

ED DELGADO MORTGAGE LEADER, RETURNS TO FIVE STAR INSTITUTE

graduate of New York Institute of Technology with a ma jor in Business Administration and Finance, Ed Delgado has been a force to reckon with since his early years. Mr. Delgado is a financial giant in the field who has an impressive resume of employers and accomplishments. He is also a ma jor part of the community, contributing a lot of his spare time to working with organizations that help to provide housing aid to inured veterans. People may also recognize Mr. Delgado from his time hosting public discussions and forums with ma jor political figures, such as former President, George W. Bush, former Secretary of State Condoleezza Rice, and former New York Mayor Rudolph Giuliani.

Career Highlights Mr. Delgado shows true dedication to his work. He generally has incredibly long employment at companies and he seems to have always held some position of power. In fact, one cannot find a less than prestigious title for any job he has held. From 1988 to 1993, he was the Vice President of Business Operations at the Dime Savings Bank. In 1993, he became the Senior Manager of Business Operations for Freddie Mac for over nine years, which is one year longer than the average length of marriage in the United States of America. Delgado continued to collect impressive titles at prestigious companies, such as his seven year run as Senior Vice President at Wells Fargo Home Mortgage. He served for two years as the CEO of the Five Star Institute and left for nine months, where he served as the Chief Operating Officer for Wingspan Portfolio Advisors. While he was there, he spearheaded organizational efforts dealing with strategic business objectives. He did

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this while serving as a liaison between the company and various U.S. mortgage banks as well as private mortgage insurance. After that, the Five Star Institute proudly claimed him as their President and CEO. People at the company were thrilled to have Delgado back. “We thoroughly respect the Wingspan brand and what it stands for, and though Ed’s tenure with Wingspan has been successful, we look forward to his return to take on a role that’s analogous with that of an ambassador for the entire industry—an industry which faces certain transformation and unique challenges. Ed’s return to the Five Star Institute is indeed a phenomenal development for our organization,” said Mark Hulme. Mr. Hulme serves as the chairman of the Five Star Institute.

Accomplishments If one would think that Delgado’s career, outlined above, would be accomplishment enough, then they do not know Ed Delgado. Delgado is a member on several boards: He has been a member of the National Mortgage Servicing Association since March of 2012. Similarly, he has been a member of Legal League 100, which is made up of the nation’s leading legal experts who specialize in mortgage default and bankruptcy. He is also a council member of the National Advisory Council on Consumer Credit, which is a diverse group made up of financial, media, counselling, and academic leaders. This group brainstorms, explores, and develops strategybased solutions that have to do with consumer credit and counselling. Aside from being an active member of the financial community, he has also been

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awarded officially for his hard work. In September of 2015, he won the Operation Homefront Cornerstone Award for “generous efforts to build strong, stable, and secure military families,” which was presented to him by retired Brig General, John I. Pray, Jr. He was also awarded the Military Warriors Leadership Award, which was presented by retired Lt. General Leroy Sisco, USA. This award went to Mr. Delgado because of his hard work to try to provide mortgage free houses to wounded veterans coming home from active military service in Afghanistan and Iraq. Furthermore, Delgado is highly praised by his contemporaries. He has over 100 ringing endorsements for his business strategy, mortgage servicing, mortgage banking, loss mitigation, and risk management. He also has an impressive 64 endorsements for his risk analysis and 29 endorsements for government affairs. It is clear to anyone that Ed Delgado is a ma jor asset to any company. With Mr. Delgado serving as Five Star Institute’s President and CEO, great success and publicity is sure to follow.

References: https://www.mckinleyirvin.com/Family-LawBlog/2012/October/32-Shocking-DivorceStatistics.aspx

OCTOBER 2017

IN TECHNOLOGY

HOW SWITCHING WEBSITES CAN COST YOU MORE THAN YOU THINK

f you are a real estate agent or broker, you have various CRM options and service providers from which to choose. Before you make the switch, you need to ensure that you do not lose your data and contacts. For most small and mediumsized businesses, keeping the cost of operations and software down is always a top priority. You keep hearing about affordable options, and this can tempt you to make the switch to a new service provider. But regardless of the reason for the switch, most real estate agents and brokers do not give much thought to the end users, who are usually the homebuyers and home sellers. The agents and brokers only seem to think about how the switch can make things easier for them, but fail

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to think about their clients and leads. This is a big mistake. Most regular clients get accustomed to the many features of your website; if they are unable to find the same features after the switch, it can be a frustrating experience for them.

Downtime If your new website is not live within a short period of time, you will begin losing clients and business. Most real estate agents and brokers make the mistake of not informing clients about the downtime. The many site visitors during the switch period will be left disappointed, and there repeated attempts to access the site can put enormous strain on the system.

OCTOBER 2017

Site Structure and Missing Links When you transfer the site assets from the previous service provider, it is possible that some graphics or files could be left behind. If this happens, visitors to your website will experience error messages if they click on an icon. When the leads visit the new website, they see that things are different from what they were earlier. If the lead is not happy with what they see on the new website, they may immediately switch to a different real estate agent or broker site. This is one of the easiest ways to lose a long-time client.

Emails This is usually one of the most difficult parts of making the switch. If the new web host that you choose does not provide an email hosting service, you will have a lot of trouble communicating effectively with your clients and other contacts. If your old site used to automatically send out emails to buyers about home listings that they may be interested in and the new site does not have this feature, then you may lose subscribers.

Database There is always a risk that your data will become corrupted during the switch. If you cannot even access the dashboard to retrieve the data, then things can become a lot trickier. The data and information that the CRM tool created for your contacts can also get lost during the transition. This can disable email alerts from the previous website, and break the connection that you had with the clients. Before you switch to a new service provider, you need to think about the costs associated with it. Making the site switch can end up

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costing you more than you anticipate. One of the last things that you want to do is to spend thousands of dollars and then lose many of your clients or all of your data. This can have a disastrous impact on your real estate business. When you make the switch, you need to ensure that everything is in place and that things are working correctly at the new web host provider. Avoid being tempted by cheap offers from service providers as they can cost you a lot of money if the change does not go precisely as planned.

References: https://www.inman.com/2017/07/17/whyswitching-websites-more-costly/ https://www.webhostingsecretrevealed.net/ blog/web-hosting-guides/switching-web-host/

Helping you achieve the American dream of homeownership!

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CALL ME FOR DETAILS ERIC LAWRENCE FRAZIER MBA

CA BRE: 01143484 | NMLS 461807 The Power Is Now Inc. CA BRE: 1980407 | NMLS 1435243

The Power is Now, Inc. is a nationwide, real estate professional, and community-based multimedia and education company founded in 2009 by Eric L. Frazier, MBA, headquartered in Riverside, California. The Online Radio Talk Show, Magazine, TV and events are supported by numerous national and state real estate associations and provides weekly real estate related content to millions of real estate agents and consumers throughout the United States online and by teleconference. The Power Is Now Inc., is also an mortgage brokerage licensed by the state of California, CAL BRE MLO/NMLS License #1435243, and a real estate broketage CAL BRE 01980407 and is not affiliated with any state or federal agency. The Power Is Now Inc., corporate office is located at 3739 6th Street Riverside, CA 92501. Telephone/Fax: 800401-8994. Eric Frazier, is California Licensed Loan Originator NMLS# 461807, and a Real Estate Broker #O1148434.

We have a membership for everyone. From the Buyer and Seller to the Professional Agent and Broker. Website: www.thepowerisnow.com Email: eric.frazier@thepowerisnow.com Mobile: 714-361-2105 Office: 800-401-8994 ext. 703

The Power Is Now Mortgage Services is a Mortgage Brokerage licensed by the State of California Bureau of Real Estate (license #1980407) and the National Mortgage License System and Registry (license #1435243), and is a division of The Power Is Now Inc. (license # 01980407). The Power Is Now Inc. is not affiliated with any state or federal agency. The Power Is Now Real Estate Services is also licensed by the State of California Bureau of Real Estate (licensed #01980407), and is a division of The Power Is Now Inc. The Power Is Now Inc., is an equal housing lender.Our corporate office is located at 3739 6th Street Riverside, CA 92501. Our Telephone and Fax number is 800-401-8994. Eric Lawrence Frazier MBA, is a California licensed Loan Originator (NMLS license # 461807), and a licensed Real Estate Broker (CA Bureau of Real Estate license #01143484). Restrictions may apply to all loan programs. The Information and/or data is subject to change without notice. All loans are subject to credit approval. The information presented is not a commitment to lend or extend credit. Not all loans or products are available in all states. The Power Is Now Mortgage Services and Real Estate Services are A Division of The Power Is Now Inc., and are only licensed to conduct business in the State of California.

IN TECHNOLOGY

APPS TO SIMPLIFY YOUR CLIENTS MOVE

ome owners relocating to their new homes require professional help. They may get such help from professional moving companies. As a real estate professional, you need to be aware of helpful apps that can help a client move easily. Below are 6 apps that are recommended by professional real estate professionals.

1. MoveAtlas This is a mobile app that can be downloaded from Google Play and App Store. You may also download it on Android phones, iPad, and iPod touch.

Through this app, you can easily get a moving estimate. This will help you save time and money. The app can be used on a mobile device. By simply uploading videos and pictures of your household goods, you can get an estimate of the cost of moving. There will be a professional moving estimator to review uploads. After the review, an estimate of the moving cost will be provided. This app is compatible with iPhones and Android mobile phones. Its stability is assured. From the reviews, many clients found it very convenient.

3. Move Planner

The main features include: • Tracking of the shipping status through Atlas tracking system • Expert advice on packing, checklist, planner for organizing sensitive tasks • Contact details in case you need to communicate with them. • Bid requests from moving companies. Individuals, corporates as well as the military can access their services. The government may also use the app and the service provider in moving government agencies internationally.

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2. Move Captain

Real estate professionals find this app extremely valuable and recommend it to their clients. This is mainly because of the following main features: • A customized to do list can easily be created. • Valuable tips on the smooth move will be delivered to your mailbox on a weekly basis. • Access to regular coupons and special offers. • In addition, you will also get the following

OCTOBER 2017

tools that will make the whole process of moving even easier; • Moving Calculator • Packing calculator • Move Planner • School reports that enable you to easily identify a good school in your new location • City profiles • Moving announcements; through this option, you are able to easily tell your friends, family, and colleagues that you are moving.

home owners who are relocating. Main features of the app • Home inventory checklist. • Moving timeline that shows moving tasks and organization activities you should do before, during and after the entire moving process. • Provides tools for planning and organizing a move. • One can easily calculate the moving costs. • Secure bids from reputable moving companies. • Get a moving quote easily online.

4. Move Advisor Another popular app that will enable you to compare and choose a moving company is the Move Advisor. It also assists you to organize, pack and unpack when moving. Real estate professionals recommend the app to their clients. The app may be downloaded from App Store or Google Play. It is also available on Amazon. This app main advantage is that it’s very easy to use and convenient as well to

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• Easily compare bids and choose the most appropriate. This saves you time and money.

5. Sortly Homeowners who are moving need to keep track of their possessions. It is also important that they know where their possessions are and their value. Sortly is a simple and

convenient app to help them do that. It is elegant and flexible and very appropriate for homeowners and businesses as well. Moving and storage companies will find the app very convenient. It makes their work easier and more organized.

are moving. This is because it simplifies the process of finding a moving company. The main features that make the service appropriate for individuals or businesses relocating are; • Price and service guarantee • An all-inclusive package • Move day surprises in terms of documentation and service are avoided

How it works There are four simple steps to be followed as highlighted below; • Create a folder for all the things you love. Take their pictures and store in the right folders • Sort, search and save possessions. It is important that you group the items properly so that it becomes easier to search for any item. In case you add any item to the list, ensure that you add it to the right group. It makes the search easier. • Label your stuff. Again this will make it easier for you to trace the items. The app has a customizable solution for every user.

• Huge savings since comparison of various moving companies’ services and price quotes is possible • 24-hour Live customer support Finding a moving company and getting a quote is made easier when you use an appropriate app. Home owners wishing to move need not get stressed. Through the above apps, you get the help you need. This makes your move stress-free. You also find it easier to settle down in your new location. This is because the apps ensure that you are more organized. Since you know where your possessions are, unpacking is made easier.

• Back up data for security. You may sync the data with other devices as well for security.

6. unpakt Most real estate professionals recommend this app to their clients who

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OCTOBER 2017

Online Real Estate

Marketing

Session EVERY THURSDAY

FROM 12:30 PM TO 1:30 PM PDT

• Facebook Live enables us to target buyers specifically and specific geography.

• Being live on video allows you to creatively share excitement and

Reasons to Promote Real Estate Listings Live on Facebook and BlogTalkRadio

• Online Radio provides more time to promote your listings.

• Millions of consumers are online and listen to Online Radio and Video.

emotion about your listings.

• Consumers can listen to online radio and Facebook Live 24/7.

• The human voice adds immeasurable value to selling Real Estate, as opposed to relying on a simple flyer.

• Facebook Live has no advertising

clutter and provides immediate feeback about your listing.

Click Here for More Information! The Power Is Now Mortgage Services is a Mortgage Brokerage licensed by the State of California Bureau of Real Estate (license #1980407) and the National Mortgage License System and Registry (license #1435243), and is a division of The Power Is Now Inc. (license # 01980407). The Power Is Now Inc. is not affiliated with any state or federal agency. The Power Is Now Real Estate Services is also licensed by the State of California Bureau of Real Estate (licensed #01980407), and is a division of The Power Is Now Inc. The Power Is Now Inc., is an equal housing lender.Our corporate office is located at 3739 6th Street Riverside, CA 92501. Our Telephone and Fax number is 800-401-8994. Eric Lawrence Frazier MBA, is a California licensed Loan Originator (NMLS license # 461807), and a licensed Real Estate Broker (CA Bureau of Real Estate license #01143484). Restrictions may apply to all loan programs. The Information and/or data is subject to change without notice. All loans are subject to credit approval. The information presented is not a commitment to lend or extend credit. Not all loans or products are available in all states. The Power Is Now Mortgage Services and Real Estate Services are A Division of The Power Is Now Inc., and are only licensed to conduct business in the State of California.

IN REAL ESTATE Real Estate Ideas:

7 Reasons to Promote Home Listings

on TPIN’s Facebook Live Show T

oday’s promotion of residential real estate listings takes more than just email marketing and newspaper advertisements. If you want to promote them effectively, you need to find unique marketing methods to spread the news about your home listings.

An exceptional strategy you can consider is promoting through real estate radio shows. The good news is; you no longer have to do a rigorous Google search to find the cream-of-the-crop radio show for brokers or agents. Consider advertising at The Power Is Now Marketing Session. This radio show happens every Thursday at 12:30. The platform has a wide array of listeners, making it a helpful resource to all real estate agents and brokers who want to market their property listings. In each show, 5-7 agents are featured to showcase their property. Each agent is given 5 minutes to discuss why buyers or sellers should consider their home listing(s). The Power Is Now Marketing Session is an innovative and engaging resource for agents and brokers that will maximize exposure, increase lead generation and close more deals. Need more convincing? Here are seven reasons to promote your business via radio:

Radio ads are time efficient.

As we all know, it takes time to plan, create, and produce TV ads or paper advertisements. Lead time for this type of marketing takes months before your ad even starts running. On the other hand, radio’s lead time is much shorter, because there are no constraints for planning, creating, or producing words. And remember, words are powerful, words that are descriptive, testimonial, and meaningful. The forum provided for those words is “radio” and it gets results.

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Consumers still love listening to AM/FM radio.

According to a poll by IPSOS, consumers still want AM and FM radio to remain as their car entertainment. Despite technological advances, the numbers of people who listen to radio are astounding. In fact, nearly 60% of the American population still listens to the radio on a daily basis. So, for those looking to promote home listings, the substantial number of radio listeners make this a wide and resourceful platform for advertising.

OCTOBER 2017

Radio ads reach the target audience with immediacy.

Consumers listen to the radio while on their way to work, shopping centers, meeting, or home. Therefore, it is the best time to reach today’s busy consumer, especially while stuck in their vehicle, thinking of what, where, or how to sell or buy houses.

Consumers can listen to radio almost everywhere.

Your target audience can listen to you on the radio no matter where they are in the world, anc can access radio channels even without strong Internet or cable connection.

Human voice is inherently intimate.

Radio is also called as an intimate medium. This is because people listen to the radio in their personal spaces such as their car or home. Listening to the radio is like listening to your friend on your mobile phone as they speak about their experiences.

Radio has no advertising clutter.

When you see advertisements in the newspaper, on social media, or on television, you see a lot of clutter. Your newspaper real estate ad is placed along with 3 or more ads from your competitors along with news stories, all of which are competing to catch your target audience’s attention. Social media ads generally your target audience’s newsfeed with videos, images, and articles selling different products. The Power Is Now Marketing Session has a remedy for advertising your real estate listings on our Blog Talk Radio Show. Your target buyer or seller can devote 5 minutes of their time listening to why he or she should consider your listing.

Radio ads target emotions.

Radio is intimate and can stir the emotions of its listeners. It can create demand just by changing the tone of the hosts’ voice or changing the background music. Radio ads create word pictures that are very effective in stimulating the mind of your audience. When faced with problems on how to spread the word about your home listings, consider advertising at The Power Is Now Marketing Session. The Blog Talk Radio show will surely help you find the perfect buyer or seller in no time. If you are interested, contact Christina Kimble at Christina.Kimble@thepowerisnow. com or 800-401-8994.

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IN REAL ESTATE

CALIFORNIA RENT IS 30% HIGHER

THAN THAT OF OTHER STATES T

he situation on home rentals in California and its housing sector in general are indeed disturbing. From 1980 to 1990, one study showed that the median home price in the Golden State was 30 percent above the national average, a gap that has widened dramatically in 2015 to an estimated 250 percent over the rest of the U.S. The housing market’s supply-demand dynamics driving this sharp disparity inevitably spills over into the state’s rental rates, which by one reckoning are now 30 percent higher than the national average. What’s even more alarming is that there are current indications that future rent increases in California, particularly in its ma jor urban centers, are a certainty. The only question is by how much.

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More Homelessness In 2016, Los Angeles County renters saw an 8.3 percent spike, while a 4.5 percent increase was registered in San Francisco. In one industry analysis, it was estimated that some 2,000 Angelenos risk being added to the homeless list if current rental rates rise by 5 percent next year.

OCTOBER 2017

This crystal-ball scenario should ring alarm bells. In one forecast early this year, it was reckoned that average monthly rent is headed towards an 8.3 percent leap, to $1,416, in L.A. County. In Orange County, the foreseen increase is even higher, at 9.4 percent. The magnitude of the rental problem indeed just cannot be ignored, as looking at more industry figures indicates that California housing seems headed towards a full-blown crisis. Another study showed that more than half of the households in Southern California metros that rent are cost-burdened, meaning that they spend over 30 percent of their income on rental.

Inequitable Housing Growth There are plenty of reasons behind the affordability issues hounding not only renters but also aspiring homeowners. The most obvious of these factors is population growth, which put Californiaâ&#x20AC;&#x2122;s resident count at close to 40 million as of July last year. This tally is up 2 million from 2010, and though the current population gain has slowed from the nearly 25

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percent pace in the 1980-1990 period, housing supply has not caught up with demand. True, home construction has stepped up in the housing recovery following the past Great Recession. However, the new stock of houses coming in are out of reach of the middleincome and low-income households, and thereâ&#x20AC;&#x2122;s more behind this affordability issue. Established communities, with residents drawn to California by its promise of low-density, open-sky living, constitute one equation in the problem. Through sympathetic planners and policy makers, these stakeholders watchful on developments they perceive as threatening the character of their communities are blocking the zoning changes that would otherwise open construction of more affordable but higher density multifamily homes and rental apartments.

Sectors Grow Restive The irony here is that the millennials and the working class helping to drive the stateâ&#x20AC;&#x2122;s economic boom significantly are being left

out in the cold when it comes to housing. Despite conspicuous signs of economic prosperity of new construction developments, rising tax revenue, and reduced unemployment, some of these folks just cannot find affordable housing. Instead, a growing number of them are making do living in vans or RVs parked in hospitable metro spots. Wading through some of the factors adversely affecting home affordability, it seems the imbalances in housing have already become untenable to a large segment of Californians. In Sacramento, reports have it that some legislators are already eyeing extraordinary crackdown measures on communities that they see as systematically derailing or delaying affordable housing construction initiatives.

Our Take: Reason Must Prevail Worth watching too is the growth in California of the pro-housing, pro-density consumer (and pro-developer) group, Yes in My Backyard (YIMBY). Its advocacy directly counters that of anti-development Not in My Backyard (NIMBY), which has established a strong presence in California, having recently thwarted several housing developments, including one in West L.A. The battle lines are now clearly drawn on the issue of the skyrocketing costs of renting and owning a home in California. At this point in time,

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we pray for a permanent solution to address the looming housing crisis that threatens Californiaâ&#x20AC;&#x2122;s economy in future years. More than this, our hope is that a middle ground somehow be speedily reached, and that righteousness and reasoning prevail between the contending parties.

References: https://www.zillow.com/research/highlightsrent-homelessness-16131/ http://www.latimes.com/local/lanow/la-meln-rent-increase-homel essness-20170802story.html http://www.lao.ca.gov/reports/2015/finance/ housing-costs/housing-costs.aspx http://laist.com/2016/04/14/heres_why_it_ costs_so_much_for_a_pl.php http://www. pasadenastarnews.com/business/20161219/ more-than-half-of-southern-california-rentersare-cost-burdened h tt p s : //www.th eat l an t ic .co m/ b u si ne ss/ a r c h i v e / 2 0 1 7/ 0 7/ y i m b y - g r o u p s - p r o development/532437/ http://journal.firsttuesday.us/the-not-in-mybackyard-death-grip-on-californias-housingmarket/28930/

OCTOBER 2017

THE REALTIST YOU CAN TRUST! Serving the city of Vallejo and surrounding areas.

LANISE SPANN CalBRE# 01800507 Direct: 707 297-0398 Office: 800-401-8994 ext 713 E-mail: lanise.spann@thepowerisnow.com

IN REAL ESTATE

FIRST-TIME HOME BUYERS

DRIFT RIVERSIDE

e may be seeing an increasing number of first-time homebuyers turning to Riverside County, where current prices are relatively more attractive compared with other Southern California markets, as per recent industry statistics (see table below).

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OCTOBER 2017

Robust Market for Starter Homes The drift of folks looking for starter homes also appears likely to veer more toward Riverside’s neighboring San Bernardino, where median home prices are likewise substantially lower than in other counties in the region. The demand from aspiring first-time homeowners increasingly being driven inland appears potent, as well in other residential property markets. As encouraging as that is to prospective sellers in Riverside and San Bernardino, there is an uptrend in first-time home uyers overall in the California market, recent economic indicators also show. As per a recent survey of the California Association of Realtors (CAR), first-time buyers accounted for 31.7% of all houses and condominium units sold in the Golden State during the second quarter of this year. This slice represents an increase from the 29.2% share of this segment that CAR tracked a year earlier. Notably, the state-wide uptick in firsttime home buying follows a similar uptrend nationally. Industry figures show that 35% of sales of pre-owned houses and condos across the U.S. during the 12-month period ending June 2016 were purchases of first-time homebuyers. This is a significant improvement from the prior 12-month period, when first-time buyers took just 32% of the market, near a record low.

Millennials Dive into the Fray Another positive dimension to this wellpronounced recovery in first-time home buying comes from recent readings that millennials, now the country’s largest demographic, are increasingly making their presence felt in the market. An analysis of mortgage data for January this year affirmed that this younger generation now constitutes the largest segment of the home market. This study showed that millennials took about 45% of all home purchase loans for the month, up from 42% from January 2016. With the U.S. economic recovery now tracking towards its ninth year, many young Americans are beginning to attain financial maturity and

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are at last hurdling such roadblocks as the onerous student loans incurred at the height of the Great Recession. Industry observers also noted that a growing number of this young generation have already built up their careers and reached the age during which people typically want to settle down, get married, buy a home,s and establish their roots.

Quick Developers’ Response Local property developers are preparing to fill the demand from this rising crop of millennials on the market, as well as this generation’s bias toward inland choices as they are priced out of costlier coastal urban markets. In Riverside and San Bernardino counties, home construction permits for the first seven months of 2017 rose year-over-year by 58% to 9,269 units (mostly single family homes), Census Bureau data show. In contrast, permits in the pricier Orange and San Francisco counties declined by a combined 4%. This drop came entirely from multifamily home construction, which typically rolls in expensive urban areas and encounters strong pushback from existing residents. A closer look at the recent Riverside real estate show that changes that are more hospitable to millennials and first-time home buyers could be had in the master-planned Canyon Hills. Last year, its developer Pardee Homes started marketing single family homes here at prices in the low $300,000s, which is notably under the Riverside County median price. Relatively lower local land costs made such pricing possible, a situation likely to dictate the tempo of a market shift toward more starter homes in Riverside real estate in the next few years.

References: http://www.latimes.com/business/la-fi-firsthome-buyers-20170908-story.html http://myvalleynews.com/local/home-salesdrop-prices-stay-put/ http://mone y.cnn.com/2017/04/03/rea l_ estate/millennial-homebuying/index.html

IN REAL ESTATE

IS GENTRIFICATION GOOD OR BAD? T

he process of gentrification in metropolitan cities is often closely associated with social issues such as displacement of communities, unwanted racial population shifts, and rising homelessness. But is this phenomenon really such a bad thing? Apparently not, if we are to go by its dictionary definition, which essentially defines it as a “process of renewal and rebuilding.”

Urban Growth Dynamics We can venture to say further that gentrification is very much a part of the dynamics of the growth of a city into a metropolis. This viewpoint is best summed up by the Centers for Disease Control, which views gentrification “as the transformation of neighborhoods from low value to high value.” Homeowners and long-time residents in gentrifying city neighborhoods would, therefore, be among the first to cheer this process as it is a boon to their net worth. Gentrification’s positive impact on home values extends to an appreciation in business values, which spurs job creation as well as the establishment of trendy lifestyle outlets and better schools and health care services in a neighborhood.

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Top Gentrifying Cities Given this perspective, homeowners in the California cities of Sacramento and Long Beach would appreciate that their properties are within the top 10 fastest gentrifying urban areas in the U.S., a 2017 ranking suggests. San Francisco, in an earlier study, was likewise named as one of four U.S. cities with a significant percentage of neighborhoods that could be gentrifying. But here’s the rub: Gentrification and its pull on folks with money displaces those without. This could be seen in the many gentrified California neighborhoods that became sorely lacking in affordable rentals and housing.

Adverse Implications This situation eventually leading to an exodus from the gentrified areas of the state. Between 2000-2015, it was estimated that California lost close to 800,000 residents whose incomes are near or below the poverty line. This haves-and-have-nots issue in gentrifying neighborhoods is further complicated by racial undertones, which some say are rooted in a misguided policy that banks previously imposed on so-called “redlined areas.” In these areas, blacks and other minorities were denied mortgages. The resulting disinvestment fostered not only blight and crime but also led

OCTOBER 2017

to bargain housing that was attractive to the harbingers of gentrification, such as artists and other creatives.

and in the end, benefit everyone in society.

References: Plotting Early Solutions Happily, though, California policy makers and urban planners are pursuing remedies to the negative complications arising from gentrification of our metropolitan cities. They have begun to formulate strategies to address the adverse results of gentrification, including such steps as rent controls and pursuit of lowincome housing and affordable amenities. Authorities in the San Francisco Bay Area and Los Angeles are at the forefront on these initiatives to take intervention before lowincome residents are adversely affected. These two cities have extensively mapped their neighborhoods for a better look at where gentrification has occurred and where it is likely to happen next. In so doing, they have created a powerful tool that could serve as a guidepost to other stakeholders in the real estate industry,

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http://www.brownstoner.com/brooklyn-life/ wh at-is-gentrification-definition-causeseffects/ https://www.realtor.com/news/trends/10surprising-cities-that-are-gentrifying-thefastest/ h tt p : //w w w. b u s i n e s s i n s i d er.c o m /m a p t h e - c i t i e s - wi t h - t h e - m o s t - g e n tr i f i e d neighborhoods-2013-11 http://datasmart.ash.h arvard.edu/news/ article/where-is-gentrification-happening-inyour-city-1055 http://www.eastbaytimes.com/2017/08/28/ californias-housing-crisis-its-even-worse-thanyou-think-6/

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The Power Is Now Inc., is a Mortgage Brokerage Licensed by the State of California CALBRE License #1980407 and is not affiliated with any state or federal agency. Go to www2.dre.ca.gov for verification. The Power Is Now Inc., is also licensed by the NMLS License #1435243. Go to www.nmlsconsumeraccess.org for verification. The Power Is Now Inc., is an equal housing lender. Our corporate office is located at: 379 6th Street Riverside, CA 92501. Telephone and Fax: 800-401-8994. Eric Lawrence Frazier, MBA is a California Licensed Loan Originator NMLS# 461807. This is not a commitment to lend or extend credit. Restrictions may apply. Information and/or data is subject to change without notice. All loans are subject to credit approval. Not all loans or products are available in all states.

IN LEGAL

THE RISKS AND BENEFITS OF SHARED PROPERTY OWNERSHIP

hared property ownership is a viable approach for folks who want a home but are hindered by affordability issues. This track toward homeownership would appeal to most first-time buyers and lower-income families as well as minority households.

the Internal Revenue Code in 1981. This section allowed for the first-time mixed-tax use of a single property with co-owners.

Also called equity sharing, shared property in a home purchase indeed appears to be an easier step onto the housing ladder. It makes owning a residence more affordable, as two or more parties split the cost of the purchase as well as of its upkeep.

In effect, this section permits the occupant to claim principal residence tax deductions, while investment property tax deductions could be claimed by the investor. As it is the federal tax code conferring shared ownership, this tax provision applies in any state. Besides this taxation advantage, shared property ownership could likewise help the co-owners to maximize profit should they decide to sell the property later and split the sales proceeds.

Taxation Incentive

Forms of Co-ownership

In addition to the affordability advantage, taxation is another ma jor benefit from a shared property. Equity sharing, in fact, has gained traction especially among low-income homebuyers starting in the early 1980s because of the insertion of Section 280A of

While shared property definitely has its rewards, it poses some risks as well. Coownership or equity sharing under the law essentially comes in four distinct forms. Assessing their varying risks, as well as their benefits, could be puzzling to most laymen.

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OCTOBER 2017

This would be especially so on the rights and options of the parties involved for each type of shared property ownership.

Briefly, here are the four types of equity sharing:

• Joint tenancy – Two or more people are involved in this setup with all having equal interest in the property. All owners must acquire the property at the same time, and the right of survivorship applies. This right means that the interest of one of the co-owners who dies would go to the surviving party or parties. • Communal sharing – Domestic partners or married folks are the ones typically involved in this shared property arrangement. Simply put, a property purchase by an individual person becomes equally owned by the married couple or domestic partners. Each of them can write a will assigning their share in the property to another individual outside of the shared property ownership agreement in case they die. • Community with survivorship – This is essentially similar to communal shared property ownership of married couples or domestic partners. The only difference is that the surviving party gets the interest of the co-owner who dies. • Tenancy in common – Two or more individuals are involved in this coownership arrangement. They may have an equal or unequal interest in the property and share in any income or related expenses. Each of them may also lease, sell, or will their portion of the property.

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A Strange Bedfellow Because of this lease-sell-or-will feature, one of shared property’s greatest risks is for one to end up sharing a property with someone whom he/she did not agree to share it with. An issue on the payment of capital gains tax could likewise arise with a co-owner dying and willing his/her share to someone who cannot pay the levy. Legal complications could arise in this case. Regular expenses required for the property could also pose some problems in a shared property ownership. At the outset, it has to be established exactly how costs, such as those on maintenance and utilities as well as taxes, will be covered.

Bottom Line Entering into a shared property arrangement can be a tricky exercise, given all the pros and cons that go into each setup in equity sharing. Ultimately, the right choice hinges primarily on an individual’s situation. Hence, be smart and do your due diligence if a shared property is on your radar screen in owning a home. Do your research on which shared property ownership type is best suited to your situation, and be sure to consult a professional real estate agent or an experienced real estate attorney to help you make the best decision for your situation.

References: h t t p s : // w w w . f o r b e s . c o m / s i t e s / stephendunn/2013/06/14/the-perils-of-jointownership/#67db16264505 https://en.wikipedia.org/wiki/Equity_sharing https://www.besmartee.com/blog/is-homeco-ownership-right-for-you

IN LEGAL

WELLS FARGO

DEFRAUDS VETERANS A

mericans are exposed to fraud on a daily basis, from emails offering purported solutions to pyramid schemes from telemarketers to untrustworthy organizations asking for donations. Some potential victims are aware that if something looks or sounds shady or seems too good to be true, it is better to run – not walk – away. However, even well-known organizations can knowingly commit fraud which may go unnoticed for many years, by taking advantage of loopholes or vulnerable populations such as veterans. That is precisely what Wells Fargo & Co. did, or so a whistleblower lawsuit claims, for which they are settling for more than $108 million to

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dismiss allegations of overcharging veterans and defrauding the U.S. government over Veterans Association guaranteed loans. The settlement is the conclusion of a lawsuit that was filed in Georgia all the way back in 2006 by brokers Victor Bibby and Brian Donnelly. In order to receive a Veterans Association guaranteed loan for purposes of refinancing, lenders could not charge more than 1% of the initial amount of the loan for commission or representation charges to borrowers . VA regulations explicitly state that title fees may be charged, but other items such as attorneys’ fees cannot be processed and must be paid by the lenders.

OCTOBER 2017

to $1500 per loan for more than 1.2 million applications. Over the course of the scheme, the lenders were able to defraud hundreds of millions of dollars from veterans and taxpayers. One of the reasons why the fraud reached such a great magnitude is because the VA did not oversee every loan application, instead trusting lenders to follow its regulations. In retrospect, it seems unbelievable that respected and wellestablished institutions were capable of taking advantage of the VA and taxpayers to line their own pockets. What is even more worrisome is that Wells Fargo & Co. is just one of more than 13 institutions sued under the False Claims Act. In fact, Mr. Bibby and Mr. Donnelly were able to collect over $161 million on behalf of the taxpayers from previous settlements. Allegedly, what the lenders did was pass unsanctioned fees as allowed ones to then be eligible to receive federal government-backed guaranties for each VA loan under the Interest Rate Reduction Refinancing Loan (“IRRRL”) program. In other words, they would charge the attorney’s fee, among others, as part of the title fees, which veterans would unwittingly pay . The brokers claims that lenders charged from $300

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Veterans are hardworking people, many of whom have been exposed to combat and horrible situations resulting in emotional issues or disabilities while defending their country. There is also a high percentage of veterans with substance abuse problems or PTSD . It is estimated that more than one-third of the U.S. homeless population are veterans. It is shameful that a large portion of them were ripped off to make a

quick profit. Veterans often find themselves in vulnerable positions, making them more susceptible to be defrauded as they are more willing to take risks or trust in programs that might help alleviate their debts. Fraudsters and scammers often target those who are less capable of fighting back in court, especially against organizations with vast resources. This is one of the benefits of the False Claims Act, which helps protect taxpayers and allow the government to better support agencies such as the VA. It is important and necessary to stop treating veterans as heroes just on paper and in our minds. We must pay more practical attention to their needs and vulnerabilities. Although veterans themselves will not be able to receive direct compensation as Victor Bibby and Brian Donnelly’s lawsuit was brought on behalf of taxpayers, it will likely have repercussions that will put a damper on the practice of overcharging veterans, ensuring that more people will not be defrauded. Likewise, it will force the VA and other government agencies to keep a closer eye on how banks approach loans in order to avoid future fraudulent schemes.

IN MORTGAGE

BUYING VS. RENTING - PROS AND CONS

wning a house may be considered to be one of the biggest fulfillments in life. It makes you appear to be a successful person. A big, beautiful house on the outside, equipped with the finest interior in the inside. Sounds like a fantasy, right? While it may be a dream come true for some people, you may be surprised to hear that many people prefer renting a house instead of buying one. The costs and responsibilities that come with owning a house are so immense for some people that renting one sounds like a

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better option altogether. So letâ&#x20AC;&#x2122;s go through and compare some pros and cons of home ownership and renting so that you can get a better view of both.

Financial Status The first question to arise in your mind is probably how much cash you will need to put in. Because home ownership will most likely be one of the biggest financial decisions of your life, it requires a lot of forethought.

OCTOBER 2017

whether you are paying your monthly rent or paying off your mortgage, you will have a significant financial outlay, one way or another.

Taxes and Additional Charges

Mortgage vs Rental Payments For purchasing a property, mortgage payments can be very high â&#x20AC;&#x201C; so high that they even exceed the payment of monthly rents. Another important consideration is that mortgage rates are fixed, meaning that you are paying a particular amount every month for the rest of the payment. Whereas for rental payments, they are likely to increase annually, which would require you to adjust your monthly budget from time to time. So,

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When it comes to taxes, tenants are at the better end of the deal. Homeownership has a lot of additional charges to pay that renters usually do not have to suffer. Property taxes, ownership insurance, interest on mortgage payments, etc. are all examples of extra cash outlays that renters do not have to pay. Maintenance and renovation charges are another big one. With rental housing, property breakages such as faucet breaks or pipeline leakage are not your headache.

may even have to move out suddenly with only a monthâ&#x20AC;&#x2122;s notice at some point, which can detrimentally affect your job and life.

What the Future Holds When thinking of the future, homeownership is the obvious choice. When you are paying out high amounts of cash for an extended period of time, you might as well be investing in something that will pay off in the future. Rental payments are deposited to the landlord; you do not benefit from them in the long-term in any way, whereas mortgage payments build equity for you. Another benefit you can get from home ownership is that prices usually increase over time. So, when prices have gone up sufficiently, you can sell your property to make a profit.

Privacy Affairs After settling your mind regarding financial affairs, your next question is the amount of privacy you desire. For many people, privacy is worth more than money, so spending some extra cash on mortgage payments is not that big of a deal. With rental housing, your privacy is compromised. You

Stability One important factor when considering homeownership is the stability in your income. To be able to pay off your mortgage loan, you need to have a stable and sufficient income throughout a good portion of your life. If you do 63

not have a stable income, you may want to reconsider homeownership.

work life and family. Therefore, you need to first mentally commit yourself to the process and plan alternatives in case something does not go as planned.

Long-Term Commitment When dealing with homeownership, commitment is not just a trite term. Commitment is actually what you are making with your financial status, your community, your family, etc. Owning a house can be something to be really proud about, but it requires patience and self-motivation. When you become a homeowner, you have committed yourself to your community. This means that it will not be as easy for you to leave a particular area and move to another as it would have been if you were renting. High monthly mortgage payments can build a lot of stress and tension, which can ultimately affect your attitude towards your

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Conclusion If you can afford to become a homeowner, then take the leap! With that said, itâ&#x20AC;&#x2122;s all a matter of choice. There is nothing wrong with living on rent. Your choice may also be largely determined by the type of job you have and the stability of your income. So, if you want a good standard of living in your society along with privacy, go ahead and plan for your homeownership.

OCTOBER 2017

IN MORTGAGE

WHAT YOU NEED TO KNOW TO FLIP HOMES

tarting a new business can be both exciting and nervewracking. Big businesses such as home flipping can take a lot of strategies and effort to manage, and the results may be either fruitful or regrettable. It becomes a hitor-miss situation most of the time; except if you do not hit it, you will probably end up with nothing or very little. However, if you do great at your first attempt, be sure not to blind yourself with the excitement and profit; there will be many more obstacles to encounter. In order to achieve your goal of flipping houses, here is what you need to know. The Art of Communication Most people do not realize how much talent and effort

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it takes to flip a house: from purchasing big, expensive, minute or even irrelevant things to talking to people belonging to different professions and communicating with them at their level to get the work done like you want it. Of course, those are skills one should have for any successful business.

unnecessary dialogue. For example, you would not talk to an attorney in the same way you would frankly talk to a plumber or worker. So knowing the power of communication is crucial.

Note that you will be talking to everyone â&#x20AC;&#x201C; everyone! Cashiers, plumbers, carpenters, painters, attorneys, representatives, contractors, buyers, sellers â&#x20AC;&#x201C; you name it. And to put the cherry on top, you will need to know how to communicate with each and every one of them according to their profession and according to their attitude, along with controlling your own temperament and minimizing

Many people think that shaping a house and selling it to make enormous profits off of it is as easy as it looks on television. But keep in mind that a TV show converts months into minutes, fast forwards weeks into seconds, and covers all the dirty marks and sweat on faces and clothes.

OCTOBER 2017

Organize and Be Prepared for Anything and Everything

In reality, it takes exceptional organizational skills and resources to give life to

a house again. You will need to be keen on details, perspectives, and punctuality. Communicating with various people in a single day means working by the clock. Setting up time for traveling, back-toback appointments, and their durations, etc. Remember, you will need alternative plans, people, and resources if your initial plans fail. Not only that, but you should be sure you are prepared mentally and physically to get your own hands dirty.

Be Smart and Wise Another very important aspect of becoming a successful home flipper is being thoughtful and wise on everything you do and spend. There are often many kinds of a single item available. Though you will be tempted to buy the most luxurious looking – often the most expensive – you must be more intelligent. It will not always be easy, but you will need to manage your temptations and save them for when your budget does allow you to spend that extra dollar. Spending more than their budget is a common mistake many people make. Not only does this waste ample amounts of your precious time, it also cuts down on the profit you will be making. Remember, looking pretty does not always have to be expensive. With the right strategies, you can become a very successful home flipper.

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The Most Obvious Factor – Finance You need money to make money. It’s that simple. Either you are far enough along into your business that you are capable of investing your own money or you have applied for a loan. Loan applications can get rejected depending on your future plans and whether or not you have sufficient resources backed up, such as an adequate bank balance or property that is either for the mortgage or purchase. In other words, you cannot just start flipping homes; you will work hard years prior to beginning, during and even after you have sold and made your profit.

Conclusion

To sum it up, dedication and effort are all it takes to become a successful home flipper. You need to invest your time, money, and effort, and have the patience to make it fruitful. But also, be sure to take some time out for your loved ones, yourself and your health. Nothing is more important than the well-being of you and yours.

IN MORTGAGE

4 SIGNS YOU SHOULDN’T

BUY THAT HOUSE L

et’s face it: The hunt for the desired house can get really tiring. Either it does not fall in your budget, or you just do not like the way it is for one reason or another. Regardless, you go back home empty-handed and tired, having spent most of your time searching, traveling and thinking – and every day from that day forward is on repeat. At some point, you may just give up and think of buying the first house that falls under your budget and stop caring for what you desire as long as it fulfills most of your necessities. You may want to think again. Low-priced houses can be packed with hidden glitches. Here are some things you should keep in mind when searching for a house.

Examine the Foundation A house low on cost and great in looks may just have some serious foundation issues. This is one of the most common reasons

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OCTOBER 2017

homeowners want to sell their houses. The foundation of a house is the base it stands on. If that is not strong and secure, then you can only imagine the problems that are waiting to happen. Cracks may appear in a wall or two, and may not always be an issue. But cracks that are a centimeter or wider need attention, since water may leak into the basement and cause molding, the repair of which is very expensive. Examine all areas, big or small, and check all hard surfaces and windowsills to make sure they are free of cracks. Also, check for any water leakage or seeping.

Zoning Rules Whatâ&#x20AC;&#x2122;s a house to call your own if you cannot make any changes to it? That is why zoning regulations are extremely important to go through; they allow you to make desirable changes to your house like adding a room or bathroom or taking down or putting up a wall. This is important because each family is different and lives differently. So everyone should be able to do what they want to the house after it is owned by them. Therefore, go through the legal documents carefully.

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Roof Condition The roof of a house is what guards the interior of the house from the elements. That is why it is the most important part to be checked. All rooftops have expiries, after which they become easily damaged. The condition of the roof should be good, to your knowledge. You may wish to bring in a trusted inspector who will inspect for any hidden damage in the area. The inspector will also analyze the condition and give you a rough approximation of its remaining life. Also, you can ask for a receipt or any kind of documented proof for when the roof was installed. This may seem awkward, but you would not want to spend thousands of dollars on something you were not aware of before purchasing the house.

Electrical Wiring System One of the necessities of modern life is electricity. Would you live without it? No. The electrical wiring system in a house needs to be updated both as a necessity and as a security measure. One outdated type of wiring is knob-and-tube wiring, usually found in old houses. Because of this, they are generally priced much lower market prices. Because modern appliances would not work on the old wiring, you would need to install a new wiring system, which would be very expensive. Additionally, the old wiring system is a common cause of house fires, which are potentially life-threatening and dangerous.

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IN COMMUNITY

THE POWER OF INTERIOR COLOR

WHEN SELLING YOUR HOME

re you planning to sell your home? First impressions are important. Even though house maintenance and quality of your neighbourhood are important to the buyer, they pale in comparison to the décor and color of your home.

Trending Kitchen Colors

When the buyer steps inside your home, the first thing that they notice are the interior colors and overall décor. The choice of color that you use in your home can make or break the deal. As a homeowner, you should never overlook the impact of color on the buyer.

The right choice of colors can make the interiors look modern, which can appeal to potential homebuyers. Do not forget the exterior colors too, as they can also be a ma jor selling point. Choose interesting colors that can catch the buyer’s eye and help enhance the value of your home.

Even a lot of colors can be pleasing, you need to choose a color that is not a barrier to sales. Most homebuyers imagine spending a lot of time in the kitchen, and you need to choose colors that attract their attention. Sunshine yellow is a great color for the kitchen. It is a trending color and works great when combined with red or green accent pieces and small appliances. Reds and oranges in soft hues create a vibrant atmosphere. The ideal color for the kitchen is blue. Kitchens with light blue to gray soft blue colors fetch a higher price for the home compared to straw yellow and marigold colors.

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OCTOBER 2017

Neutral Colors in Large Rooms Bedrooms, Dining and Living Rooms)

(Master

popular color choices found in dining rooms. Red, brick red, terracotta, or copper red can be a turnoff for buyers if it is used in the dining room.

Earth and Neutral Colors in Bathroom

Master bedrooms that use a shade of blue, especially a lighter shade of powdery blue, can help in creating a calm and soothing environment. Dusky blue lends a sophisticated look to the room. You need to ensure that you use this only as an accent wall color. It can be a ma jor turnoff otherwise. Shades of gray have become a popular choice among interior decorators wanting to create a sophisticated urban space. When combined with neutral-colored accessories and furniture, it can create a bold focal point. The light pink to antique rose that is often found in kidâ&#x20AC;&#x2122;s rooms is not a popular choice for master bedrooms among buyers. In the living room, brown is a good color choice. Light beige, oatmeal, and pale taupe help in getting a higher price for your home. Pastel gray, pale silver to light blue and periwinkle living rooms get a lower price when compared to shades of brown, which attract a higher price from the homebuyer.

Earthy green can help in creating a calming vibe in the bathrooms. Blue or purple are the best colors for your bathroom. Light powder blue to periwinkle enable you to get a higher price compared to white or off-white, which command a lesser price. Colors can be a powerful tool that can help attract buyers to a home. They are especially useful in listing photos and videos. Painting the interiors of your home in natural looking colors can make your home feel large. Homeowners need to be aware of the latest trends in colors so that they can use them to increase the value of their home.

Blue is the trending color in the dining room. Slate blue, navy blue and pale gray blue are

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IN COMMUNITY

“Relationship -Proof Your Home” SHOULD SPOUSES HAVE THEIR OWN SPACE?

o spouses need to have their own space at home? A mancave is not just for men; even women have needs and fantasies about having a cave of their own. Both spouses have that need, as it is a place where you can go and enjoy a meaningful experience with close friends or in solitude. You will be able to relationship proof your home when you start respecting your partner’s need for such a sanctuary.

Mancave Call it whatever you want, everyone craves alone time. There are moments when you want to spend time alone with no one talking. This provides you the opportunity to think through what has been stressing you out. When you spend time alone, you become able to look at things in a new perspective; this can help strengthen your relationship. You need to understand what a mancave represents and what it does not represent. Remember that your partner is not pulling away as he/she has lost interest in you. A mancave fulfills the need to be

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OCTOBER 2017

Get Some Space It is vital for couples to understand that it is completely normal and essential to desire some space in a relationship. However, remember that if you take the concept of getting some space too far, it can have disastrous consequences. Set limits, and come to an understanding of how you want to work it out.

alone and do what you like. Do yourself a favor, and send your spouse to the mancave – or whatever you choose to call it. Remember that it is healthy for both of you.

Talk It Out Couples need to talk it out, as having a space of your own can be more harmful than helpful if it establishes a barrier and if either one of them takes it personally. You should never have an all-or-nothing approach to spending time together. When you and your partner have a space of your own, it can help create a harmonious household. The cave space can enable you to decompress easily. Every relationship suffers with time; if you want to relationship-proof your home, you need to take time to nurture and value the bond you share with your partner.

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When there is more independence in a relationship, you will be able to create deeper friendships outside your relationship. Relationships become more romantic and stronger when you are energized for interaction and your spouse recognizes your need for a “mancave.” Understanding this will make your marriage stronger and relationship-proof your home. It is actually loving and trusting of you to let go of your spouse when they need some time alone. You start enjoying your quality time together when both of you can spend time apart and have your own lives. Always remember that a successful marriage does not require you to be together all the time. When you spend some time alone, you are actually strengthening the bond of affection that exists between you and your spouse. When your spouse gets the time and space they need, they will come back renewed and refreshed and ready to love in more meaningful ways.

IN COMMUNITY

THE BEST WAY TO SAVE FOR A HOUSE

10 SIMPLE STEPS D

o you want to own a house? If you want to buy your dream home in the future, you need to start saving now. Saving money to buy a house sounds easy, but if you do not have a good plan, it is bound to fail. As the price of real estate goes up due to rising demand, it will become more difficult to make a down payment. Even though it looks tough, it is not impossible to achieve your dream of becoming a homeowner, especially if you plan right and follow these ten simple steps to success.

1. Create a Monthly Budget Build savings by spending less. Most people are aware that when they spend less than what they earn, they will be able to save money. But this is easier said than done. If you are serious about saving money to buy a house, you need to start by creating a monthly budget. Look closely at your spending habits and pay off all recurring debts. Start tracking all your expenses so that you can avoid overspending. This can also help you know if you are on track to saving money.

2. Prioritize If you want to save for something as important as a home, you need to start prioritizing.

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• Do you buy all the latest electronic gadgets? • Do you go on exotic holidays? • Do you eat out all the time? • Do you keep buying brand new car models? If you answered yes to any of these questions, you need to start

OCTOBER 2017

thinking what is important. If buying a home is a top priority, you need to start tightening your belt and cutting down on some frivolous expenses.

3. Start Saving Automatically If you have a dedicated savings account, you can allocate a fixed sum each month to be saved automatically. When you start saving regularly this way, you will be able to build a small fortune of funds. This can be used to make your down payment.

7. Save Less for Retirement Contributing less to your 401(k)-retirement savings account is one way to help save for your house. This is an especially good option if your company is not making a matching contribution. You can start contributing more to an IRA instead so that you can withdraw those funds to pay for the closing costs. Gain knowledge about early withdrawal penalties and taxation so that you are able to easily avoid them.

8. Cut Down on the Cost of Commuting 4. Pay Off Credit Card Debts You will not be able to save money if you keep paying interest on your debts. Interest on credit card debts can be a big drain on your savings. Start by paying off your credit card debts in a planned manner. When you start paying off the debt, you not only eliminate the double-digit interest rate but will also be able to boost your credit score. This can make it easier to qualify for a loan and negotiate better terms with the lender.

5. Save Your Pay Raise If you get a bonus or a pay raise, do not make plans for spending it. Deposit it in your savings account and continue living on a budget. When you start saving any kind of windfall, you will be able to achieve your dream a lot more quickly.

6. Cut Back on Spending Consider downsizing before you upsize. If you are living in a two-bedroom apartment, you may consider moving to a one-bedroom apartment to save on rent and other miscellaneous expenses.

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After housing, transportation is often the biggest expense. Negotiate with your employer so that you can work from home for at least a couple of days in a week. This can help save on your transportation costs.

9. Opt for Additional or Overtime Work If your company pays for additional or overtime work, you can opt for it. Even though you earn more when you work more, you should avoid punishing yourself. If working overtime is affecting your family and health, it is best to avoid pursuing this option.

10. Avoid Costly Membership Plans Many people spend a lot on gym and other monthly membership plans. You will be able to save a substantial amount of money if you cut down on such expenses. When it comes to saving for your dream house, discipline is key. Not all options may work for everyone; but if you are serious and set a timeline and a goal, you will be able to become a homeowner.

BUSINESS

Frazier Group Realty, Inc. As you venture into the World of Real Estate, we can help you put the pieces together and Naviagate you into Home Ownership

Ruby L. Frazier President License #01751773

Briana M. Frazier Broker License # 01751473

Jessica E. Frazier License # 01817312

Erica L. Frazier License# 01791095

Frazier Group Realty is the right place. Our Navigators are available to give you personalized service and answer any questions you may have. You can call, email or visit us and we will be there ready to help you every step of the way. Wether you are a first time home buyer or an experienced real estate investor, here at Frazier Group Realty you gain useful information about how to choose the “right” property, and everything involved in making an informed decision in today’s real estate market.

Making Clients for Life

3739 6th Street, Riverside, CA 92501 Office: (951) 686-5261 Fax: (951) 686-5264 www.fraziergrouprealty.com

IN COMMUNITY How To Stay In Contact With Your Leads During The Slow Seasons

eal estate transactions slow down during the winter months as buyers and sellers prepare for the holiday season. If you are a real estate agent, you will inevitably have to experience the challenges of the slow season. Most real estate professionals tend to take a break during the off-season. But you should never make the mistake of going offline during slow seasons. It is actually the perfect time to stay in touch with your existing leads and nurture new ones. Businesses that maintain their presence during the lean months are the ones that do maximum business when peak season starts. In fact, the slow season is the best time to stay in touch

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with your leads. Most buyers and sellers will be looking to buy or sell their home after the holiday season ends. When you stay in touch with your leads, you are better prepared to handle their specific needs and requirements.

Nurture Current Leads Real estate professionals often make the mistake of assuming that their current leads will not be interested in hearing about upcoming deals. Newsletters or emails with useful real estate and holiday information can be sent every two weeks to customers. The newsletters and emails can contain information like neighborhood real estate market reports, open house announcements, upcoming

OCTOBER 2017

market information, and a local holiday events calendar. You can provide them with tips about how to prepare a home for sale or give them information about things to consider when buying a home. Sales, special discounts, early bird promotions, and reminders to book appointments for a real estate show can also be sent through emails and newsletters.

Stay Active on Social Media Businesses need to stay active on social media, even during the slow season. When you stop posting interesting information, you miss out on the opportunity to stay connected with your customers. Leverage social media tools to reach out to your existing and potential leads. Hold an online contest, sponsor an event, create an interesting countdown to the upcoming season, offer off-season promotions, and share interesting information.

Gather and Customer Reviews

Manage

Businesses get customer reviews throughout the year, including the slow seasons. The feedback that you

receive can be used to improve and resolve recurring problems while you are not busy dealing with a flurry of customers. It is important that you manage customer reviews even during off-seasons. Customers feel valued when their reviews are acknowledged. Set alerts so that you become aware of reviews each time someone mentions your real estate business online.

Post Creative Content Slow season does not mean that your content should come to a halt until the next peak season. When you get creative with your content, you will be able to keep the customer interested in your business. Not all content that you post has to be related to the real estate industry. When you post interesting content, you will be able to engage with your audience, and this can help

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build long-term relationships.

SEO Never Goes out of Season When you create good quality content, it can help improve your search engine ranking; this in turn will drive customers to your website. SEO can be used to target a specific audience, even during off-season. This is crucial to generating sales and leads before the season even beings. Even though it can be tempting to save money by not marketing during the off season, it is actually the best time to invest in your client base and to continue marketing. When other real estate companies are just looking to get back into the swing of things, you will have a lead of two months in generating and nurturing customers. This can help you stay ahead of competition.

IN COMMUNITY

Holiday Card Winter Tips

he holiday season is just around the corner, and it is the time of the year when you thank everyone who has made it special for you. Spread the joy of the winter season by sending out holiday cards.

When you start networking, you will be able to not just connect and strengthen your relationship with existing leads but will also be able to attract potential customers in a non-promotional way. The cards are a great way to show your appreciation to customers in a heartfelt and personal manner. Before you start sending out cards, you need to ensure that the customerâ&#x20AC;&#x2122;s information is up to date. If you send cards with wrong names and addresses, they will never reach the customer and will be a waste of time, money, and effort.

Build Relationships This Holiday Season

For real estate businesses, holidays provide the perfect opportunity to show their customers how much they are appreciated. Nurturing a lead has become extremely important, and a customized card can help build or maintain a long-lasting relationship.

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However, simply sending a card will not do much for your business if there is no emotional connection. Companies that are able to emotionally connect with their customers achieve success, and the card that you choose needs to do the same.

OCTOBER 2017

Customize the Holiday Card

Timing the Card

Before you start sending out cards, you need to plan what you want to say. Make each card personal and purposeful. If you know the customer personally, you need to make an effort to highlight that. A positive comment can help in reinforcing the personal connection. If you want to make the card really personal, you can choose to handwrite it.

Timing is important, especially if you are sending a holiday card. The card needs to arrive in the customerâ&#x20AC;&#x2122;s mailbox before the holiday season ends. There is nothing worse than being late.

When you send a customized card, it will have a positive impact on your business relationships. Avoid any kind of news about your company. The card is for the enjoyment of the customer, and they should remain the focus of attention.

When you send a late card, it is as if the customer was sent a card at the last moment as an afterthought; most customers do not take kindly to this. You need to time the card in such a way that it arrives before the end of the year.

If the customer feels that you are sneaking in a hard sell with a promotional message, they will tune it out. When the customer is happy with your appreciation, business will come naturally. You do not have to work hard for it by including any kind of promotions in the card.

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A custom holiday card is a great way to stay in touch with your customers and to market your real estate business. Real estate companies that send holiday cards to customers are able to emotionally connect with them, and this enables them to stay ahead of the competition.

IN YOU

BREAST CANCER AWARENESS MONTH HOW CAN WE MAKE A DIFFERENCE?

efore September passes by, it is important to get ready to help make a change throughout October, also known as Breast Cancer Awareness Month. Studies show that one in eight women will develop invasive breast cancer at some point in their lives. According to breastcancer.org, the projected total diagnosis for 2017 will be 316,120 breast cancer diagnoses. However, studies show that life expectancy is improving for breast cancer patients and that diagnosis in general is on the decline. Experts believe the reason behind the good news to be multi-faceted, but two of the reasons are public knowledge around the disease and medical knowledge attained through research.

How to Help Donate Money makes the world go around. Cancer research is extremely expensive. To help make sure that breast cancer gets the proper attention, consider making small regular, or one larger, donation to an organization that moves breast cancer research forward. People who want to donate should research the

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organizations carefully to make sure that all of the proceeds actually go towards research. People who do not have a lot of spare money can still help. Donations can be as small as they need to be â&#x20AC;&#x201C; every bit helps! Another option is to donate a holiday or a birthday. People who want to try this should tell their families and friends to

OCTOBER 2017

donate to a specific organization in lieu of buying a present.

Organizing Grassroots work is the foundation of change. People who are natural leaders may want to consider organizing in their local school, place of worship, or community to fundraise. Maybe one can organize a 5K, a read-a-thon, or a bake sale. For the especially ambitious volunteer, consider organizing a small fair. A fair where the proceeds go to a charity will be excellent publicity for many local and newer businesses, so many of them will jump at the chance to set up stands and donate food or services. It is a lot of work, but the payoff can be tremendous.

Volunteering Organizing is very helpful, but it is also very time-consuming and requires a specific type of personality. People may consider volunteering their time to work in women’s health centres. Many hospitals also have programs through which a person can volunteer in cancer units. Another option is to volunteer at events being thrown where the proceeds go to cancer research.

educate allows knowledge to be passed along at lightning speed. Make sure that the post is colourful, attractive to the eye, and concise. When people see too much text, they keep scrolling. Another way to get word out is through creating a video, uploading it, and posting it to social media. By doing this, the videos created have people’s total attention for a few minutes. People all over the world have their videos on the internet shared hundreds of times a day by people who do not know them. If the video created is catchy, entertaining and informative, it may very well go viral, thus spreading this important message throughout the world.

Shopping Many organizations have an account set up through Amazon that allows a portion of the bill to go towards their account. For example, the American Cancer Society has an account set up so that if a shopper goes to smile.amazon. com, they can donate some of their spending just by shopping. There are also places that sell Breast Cancer Awareness merchandise, and some of their proceeds go to help fund research.

Conclusion: Using Social Media It sounds silly, but using social media may impact more people than expected. “Liking” a cancer research organization on Facebook or posting videos or pictures on the site in general can generate interest in people’s followers. Use hashtags in order to allow even more people to find the posts. Around 90% of millennial (people ages 1832) actively use social media. Using social media in order to spread knowledge and

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Breast cancer is an ugly disease, but a lot of hard and important work is being done to combat it. Not everyone can be a researcher, so for those who are less than scientifically inclined, it is good to know that good things can still be done from the sidelines.

References: http://www.pewinternet.org/fact-sheet/ social-media/

NEW COVENANT CHURCH SANTA ANA

Christina Kimble

Co-Host CalBRE #01395886 christina.kimble@thepowerisnow.com www.thepowerisnow.com Office: 800-401-8994 x 705 Direct: 714-709-1394

Eric Lawrence Frazier MBA

HOMEBUYER’S

WORKSHOP • Learn about Zero Down Payment Home Loans • Learn about Down Payment Assistance Programs • Learn about credit and underwriting requirements • Ask any question about the home loan process • Learn how to buy a 4 unit home as a first time home buyer

Registration:

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Speaker President and CEO CalBRE #01143484 | NMLS #461807 Office: 800-401-8994 x 703 www.thepowerisnow.com eric.frazier@thepowerisnow.com

With Pastor Tony SUNDAY,

OCTOBER 29

12:00 PM - 2:30 PM Free lunch will be provided

New Covenant Church 1321 W. 5th st. Santa Ana, CA 92703

The Power Is Now Mortgage Services is a Mortgage Brokerage licensed by the State of California Bureau of Real Estate (license #1980407) and the National Mortgage License System and Registry (license #1435243), and is a division of The Power Is Now Inc. (license # 01980407). The Power Is Now Inc. is not affiliated with any state or federal agency. The Power Is Now Real Estate Services is also licensed by the State of California Bureau of Real Estate (licensed #01980407), and is a division of The Power Is Now Inc. The Power Is Now Inc., is an equal housing lender.Our corporate office is located at 3739 6th Street Riverside, CA 92501. Our Telephone and Fax number is 800-401-8994. Eric Lawrence Frazier MBA, is a California licensed Loan Originator (NMLS license # 461807), and a licensed Real Estate Broker (CA Bureau of Real Estate license #01143484). Restrictions may apply to all loan programs. The Information and/or data is subject to change without notice. All loans are subject to credit approval. The information presented is not a commitment to lend or extend credit. Not all loans or products are available in all states. The Power Is Now Mortgage Services and Real Estate Services are A Division of The Power Is Now Inc., and are only licensed to conduct business in the State of California.

Close more deals with proven

realtor seminar series

Boost your sales for 2018 with mulimedia platforms and online marketing resources! Session I CLOSE MORE DEALS WITH PROVEN LOW COST MARKETING SYSTEMS This 45-minute workshop is filled with PROVEN LOW COST MARKETING SYSTEMS designed for new and experiences agents. That workshop is fast-pace and jam-packed with online marketing strategies that are a requirement in today’s marketplace and ever increasing demand for information online. If you want to build a strong brand and establish yourself as a real estate expert you must be published and online in a substantive way. In this session you will learn: ► Increasing your brand via social media ► Promoting your listings locally and nationally through Online TV and Radio ► Leveraging The PIN Online Magazines to get more exposure ► Lead management support from inquiry to closing at no cost ► Receiving low-cost social media management ► Promoting weekly co-branded homebuyer webinars ► Creating professionally produced videos to educate consumers and sell real estate ► Professional ghostwriting for your blog and magazine articles ► Low-cost business coaching, planning, and accountability support ► Low-cost technology support for websites and landing pages

low cost marketing systems!

free EVENT

san diego November 9th

09:00 aM - 12:00 pM breakfast is served at 9:30 am

the greater san diego association of realtors 4845 Ronson Court Room 101

San Diego, CA 92111 Eric Lawrence Frazier MBA President and CEO Cal BRE#01143484 NMLS#461807 Website: www.thepowerisnow.com O: 800-401-8994 x 703

CLICK HERE TO REGISTER!

Home Ownership Home ownership brings stability to individuals and families who have never had a dwelling place that they could call their own. There is something special about owning real estate that is unlike anything else on earth you can own. Real Estate you own is not like cars that decay over time and you have to replace them. Real Estate you own is not like clothes that go out of style and you have to buy new ones. Real Estate you own is not like expensive vacations or experiences that only last a moment in time. Real Estate you own is not like an apartment where the landlord may increase the rent until it’s no longer affordable. Real Estate you own is not like staying at your parents house where you know can’t stay forever. Home ownership is the beginning of wealth that increases over time and becomes your estate & legacy Home ownership is the pride of a mother nurturer and the kitchen her domain Home ownership is the pride of a father provider and protector of his territory and family. Home ownership is the foundation of permanence and the place where life happens, birthdays celebrated, deaths mourned. Home ownership is the place you build memories that can never be taken from you. Memories etched in walls and concrete, experienced in rooms and floors, Memories living in trees and shrubs planted by your hand. Howe ownership is the manifestation of you - your style, your colors, your smell, your stuff, your junk, your memories, your yard and your spaces, your life. It’s the height markers on your first child’s bedroom wall. It’s the hearts drawn in the concrete slabs when you pour your patio floor It’s the birthday parties, and anniversaries in the living room and kitchen. It’s the back yard barbecue with friends, neighbors and family contentions it’s the high school and college graduation, and wedding receptions Its’ the family nights and block parties and the fellowship of family connections Home ownership It’s more than real estate. Land, brick and mortar, wood frame construction and chicken wire. It’s more than money saved, gifts recieved and grants obtained It’s more than the debt you incur to buy it. It’s more than the payments you make to own it. It’s more than the appreciation that comes with keeping it over time. It’s memories, it’s family, and it’s life that can happen in one place Until you say it’s time to move.

By Eric Lawrence Frazier MBA CA BRE 01143484 | NMLS 461807

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