TPIN - Case Study (Brandy Nelson)

CaseStudy Presentation

BrandyNelson-VIPAgent

PRESENTEDBY: EricL.FrazierMBA

PRESENTEDTO: BrandyNelson

ExecutiveSummary

ThiscasestudyexploresEmerickPeace'socialmediaimpact,focusingonhowadvertisinginvestment influencescontentreachandengagement.Itprovidesadetailedanalysiswithinsightsandproposes solutionsforenhancinghisonlinepresence.Thestudyservesasaroadmapformaximizinghisimpactinthe realestatelandscapethroughstrategicsocialmediainvestments.

GoalsandObjectives

Problem

BrandyNelsonfacessignificantchallengesinonlinepresenceacrossvarioussocialmediaplatforms.Despitefrequent organicpostsandvideouploads,Brandystruggleswithlowreachandengagement.UponevaluationofBrandy's socialmediaaccounts,severalkeyissueswereidentified:

1.

LimitedAdvertisingPresence:Brandyhasnotutilizedadvertisingopportunitiesoncriticalplatformssuchas Facebook,Instagram,andYouTube,resultingindiminishedvisibilityandreach.

2.

UnderutilizedLinkedIn:TheabsenceofconsistentcontentandengagementonLinkedIndeprivesBrandyof potentialnetworkingopportunitiesandprofessionalvisibilitywithintherealestateindustry.

LackofNewsletter:Brandylacksaregularnewslettertocommunicateeffectivelywithclientsandprospects, missingoutonavaluablechannelfortargetedcommunicationandupdates.

3.

GoalsandObjectives

ProposedSolution

Toaddressthesechallengescomprehensively,astrategicsolutionhasbeenproposed.Thissolutionentails:

GOALS

Comprehensive Advertising Strategy

Enhance Audience Engagement

Newsletter Implementation

OBJECTIVES

Increase Social Media Presence by 20%

Expand LinkedIn Connections

Achieve a 20% Increase in Show Views

1.

GoalsandObjectives

StrategicAdvertisingStrategy:Implementingtargeted advertisingcampaignsonFacebook,Instagram,and YouTubetoenhancevisibilityandengagement.

3.

2. RegularNewsletterCreation:Developinganddistributing aregularnewslettertofacilitateeffectiveclient communicationandprovidevaluableupdatesandinsights.

OptimizedLinkedInEngagement:Focusingonconsistent postingandnetworkingactivitiesonLinkedIntoestablisha strongprofessionalpresenceandfosterindustry connections.

YouTube

Facebook

Instagram

TikTok

MailChimp

5

52

52

52

12

12

5

OurImpact:AchievingResultsOrganicallyWhatWeWereAbletoProduce

Over the past year, The Power is Now Media has collaborated with Brandy Nelson to create compelling content, including articles and podcasts. This collaboration has been remarkably successful, showcasing our ability to produce engaging and informative material. The consistent effort in content production across diverse platforms has significantly contributed to the overall success of our partnership. The impact is evident in the valuable insights shared through various media, establishing a strong foundation for continued growth and success in the digital landscape.

YouTubeChannel:

UsernameBranding:TheYouTubechannel lacksabrandedusername,hinderingbrand visibility.

Subscribers:Only1subscriber,indicatinga needforsubscribergrowthstrategies.

VideoCount:Only1videouploaded, underutilizingtheplatform'spotential.

Recommendations:

YouTubeBranding:Implementabranded usernameforbetterrecognition.

YouTubeContentStrategy:Increasevideo uploadsanddiversifycontentforenhanced engagement.

LinkedInPage:

ConnectionCount:Limitedto500+,suggestingroomforexpanding professionalconnections.

ContentPosting:Norecentposts,indicatinganinactivecontentstrategy.

Engagement:Lackofengagementonpostspointstoopportunitiesformore interactivecontent.

CoverPage:Absenceofacoverpagediminishesthevisualappealoftheprofile.

Recommendations:

LinkedInExpansion:Growprofessionalconnectionsbeyond500+forbroader networking.

LinkedInContentCalendar:Developaconsistentpostingscheduletoboost activity.

LinkedInEngagementTactics:Implementstrategiestoencourageinteractions onposts.

LinkedInVisualAppeal:Addacoverpagetoenhancetheoverallaestheticsof theprofile.

PotentialReachwithAdvertisingSpend

Investing$250ina5-dayadcampaigncansignificantlyboostBrandyNelsoncontent visibility.Estimateddailyreachrangesfrom14,000to40,600AccountsCenter accounts,potentiallygenerating139to400leads.Thisstrategicadspendalignswithour goaltoenhanceonlinepresenceandaudienceengagement.

Conclusion

BrandyNelson'sonlinepresence,markedbyadiverserangeofcontent,reflectsacommendable effortinengagingaudiencesacrossvariousrealestateandbusinessplanningtopics.Thedata indicatesvaryinglevelsofviewership,withsomesegmentsgarneringsubstantialinterestwhile othersmaybenefitfromstrategicadjustments.

RecommendationsforFutureSuccess:

StrategicContentAdjustments:Analyzelow-viewsegmentstounderstandaudience preferencesandrefinecontentstrategyforoptimalengagement.

1. EnhancedTestimonialApproach:Implementstrategiestoincreasethevisibilityandimpactof testimonials,potentiallyexploringdifferentformatsorplatforms.

2. DiversificationContinuation:Continueexploringdiversecontentavenuesbeyondbusiness planning,maintainingabalancetocatertoabroaderaudience.

3. ConsistentEngagementMonitoring:Regularlymonitoraudienceinteractions,comments,and sharesacrossplatformstogaugecontentresonanceandgatherinsightsforcontinuous improvement.

4. ThiscasestudyservesasafoundationforrefiningBrandyNelson'ssocialmediastrategy,ensuringa moretailoredandeffectiveapproachtoengagetheaudienceandelevatetheoverallonlinepresence. Adjustmentsguidedbyaudiencefeedbackandengagementpatternswillcontributetosustained growthandimpactinthedigitallandscape.

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