TPIN - Case Study (Steven Rivkin)

CaseStudy Presentation

SteveRivkin-VIPAgent

PRESENTEDBY: EricL.FrazierMBA

PRESENTEDTO: SteveRivkin

ExecutiveSummary

ThiscasestudyexploresSteveRivkin'socialmediaimpact,focusingonhowadvertisinginvestment influencescontentreachandengagement.Itprovidesadetailedanalysiswithinsightsandproposes solutionsforenhancinghisonlinepresence.Thestudyservesasaroadmapformaximizinghisimpactinthe realestatelandscapethroughstrategicsocialmediainvestments.

GoalsandObjectives

Problem

SteveRivkinfacessignificantchallengesinonlinepresenceacrossvarioussocialmediaplatforms.Despitefrequent organicpostsandvideouploads,Stevestruggleswithlowreachandengagement.UponevaluationofSteve'ssocial mediaaccounts,severalkeyissueswereidentified:

LimitedAdvertisingPresence:StevehasnotutilizedadvertisingopportunitiesoncriticalplatformssuchasFacebook, Instagram,andYouTube,resultingindiminishedvisibilityandreach.

1. LowEngagementonSocialMedia:Theclient'soverallsocialmediaengagementissubpar,withfewerlikes,comments,and sharesacrossvariousplatforms.Thisdeficiencyreflectsaninabilitytocaptivatetheaudience'sattentionandpromptsa reevaluationofthecontentstrategy.

2. UnderutilizedLinkedIn:TheabsenceofconsistentcontentandengagementonLinkedIndeprivesSteveofpotential networkingopportunitiesandprofessionalvisibilitywithintherealestateindustry.

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3. LackofNewsletter:Stevelacksaregularnewslettertocommunicateeffectivelywithclientsandprospects,missingoutona valuablechannelfortargetedcommunicationandupdates.

GoalsandObjectives

ProposedSolution

Toaddressthesechallengescomprehensively,astrategicsolutionhasbeenproposed.Thissolutionentails:

GOALS

Comprehensive Advertising Strategy

Enhance Audience Engagement

Newsletter Implementation

OBJECTIVES

Increase Social Media Presence by 20%

Expand LinkedIn Connections

Achieve a 20% Increase in Show Views

GoalsandObjectives

1.

StrategicAdvertisingStrategy:Implementingtargetedadvertising campaignsonFacebook,Instagram,andYouTubetoenhance visibilityandengagement.

2. BoostSocialMediaEngagement:Implementacomprehensive engagementstrategyacrossallsocialmediaplatforms,fostering interactionthroughpolls,Q&Asessions,anduser-generatedcontent tocreateavibrantandactivecommunity.

4.

OptimizedLinkedInEngagement:Focusingonconsistentposting andnetworkingactivitiesonLinkedIntoestablishastrong professionalpresenceandfosterindustryconnections.

3. RegularNewsletterCreation:Developinganddistributingaregular newslettertofacilitateeffectiveclientcommunicationandprovide valuableupdatesandinsights.

YouTube

Facebook

Instagram

TikTok

MailChimp

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12

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OurImpact:AchievingResultsOrganicallyWhatWeWereAbletoProduce

Over the past year, The Power is Now Media has collaborated with Steve Rivkin to create compelling content, including articles and podcasts. This collaboration has been remarkably successful, showcasing our ability to produce engaging and informative material. The consistent effort in content production across diverse platforms has significantly contributed to the overall success of our partnership. The impact is evident in the valuable insights shared through various media, establishing a strong foundation for continued growth and success in the digital landscape.

LinkedInPage:

ConnectionCount:Limitedto500+,suggestingroomforexpanding professionalconnections.

ContentPosting:Norecentposts,indicatinganinactivecontentstrategy.

Engagement:Lackofengagementonpostspointstoopportunitiesformore interactivecontent.

CoverPage:Absenceofacoverpagediminishesthevisualappealoftheprofile.

Recommendations:

LinkedInExpansion:Growprofessionalconnectionsbeyond500+forbroader networking.

LinkedInContentCalendar:Developaconsistentpostingscheduletoboost activity.

LinkedInEngagementTactics:Implementstrategiestoencourageinteractions onposts.

LinkedInVisualAppeal:Addacoverpagetoenhancetheoverallaestheticsof theprofile.

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PotentialReachwithAdvertisingSpend

Investing$250ina5-dayadcampaigncansignificantlyboostSteveRivkincontent visibility.Estimateddailyreachrangesfrom14,000to40,600AccountsCenter accounts,potentiallygenerating139to400leads.Thisstrategicadspendalignswithour goaltoenhanceonlinepresenceandaudienceengagement.

Conclusion

SteveRickin'sonlinepresence,markedbyadiverserangeofcontent,reflectsacommendableeffort inengagingaudiencesacrossvariousrealestateandbusinessplanningtopics.Thedataindicates varyinglevelsofviewership,withsomesegmentsgarneringsubstantialinterestwhileothersmay benefitfromstrategicadjustments.

RecommendationsforFutureSuccess:

StrategicContentAdjustments:Analyzelow-viewsegmentstounderstandaudience preferencesandrefinecontentstrategyforoptimalengagement.

1. EnhancedTestimonialApproach:Implementstrategiestoincreasethevisibilityandimpactof testimonials,potentiallyexploringdifferentformatsorplatforms.

2. DiversificationContinuation:Continueexploringdiversecontentavenuesbeyondbusiness planning,maintainingabalancetocatertoabroaderaudience.

3. ConsistentEngagementMonitoring:Regularlymonitoraudienceinteractions,comments,and sharesacrossplatformstogaugecontentresonanceandgatherinsightsforcontinuous improvement.

4. ThiscasestudyservesasafoundationforrefiningSteveRivkin'ssocialmediastrategy,ensuringa moretailoredandeffectiveapproachtoengagetheaudienceandelevatetheoverallonlinepresence. Adjustmentsguidedbyaudiencefeedbackandengagementpatternswillcontributetosustained growthandimpactinthedigitallandscape.

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