TPIN - Case Study (Yvonne McFadden)

CaseStudy Presentation

YvonneMcFadden-VIPAgent

PRESENTEDBY: EricL.FrazierMBA

PRESENTEDTO: YvonneMcFadden

ExecutiveSummary

ThiscasestudyexploresYvonneMcFadensocialmediaimpact,focusingonhowadvertisinginvestment influencescontentreachandengagement.Itprovidesadetailedanalysiswithinsightsandproposes solutionsforenhancinghisonlinepresence.Thestudyservesasaroadmapformaximizinghisimpactinthe realestatelandscapethroughstrategicsocialmediainvestments.

GoalsandObjectives

Problem

Theclientfacessignificantchallengesintheircurrentsocialmediastrategy,leadingtolowengagement,minimal visibilityonYouTube,anunderutilizedLinkedInpresence,andalackofanewsletter.Thisresultsinamissed opportunitytoconnectwithabroaderaudience,establishprofessionalauthority,andnurturelastingrelationships withpotentialclients.Theabsenceofdiversifiedandengagingcontentformatsfurthercontributestothestagnation oftheironlinepresence.Theclient'scurrentapproachisinsufficientincapitalizingonthefullpotentialofsocial mediaplatformsandfailstoleverageLinkedIn acriticalspaceforarealestateprofessional.Additionally,thelackof anewsletterdeprivestheclientofadirectcommunicationchannelwiththeiraudience,hinderingtheirabilityto provideregularupdatesandexclusivecontent.Overall,theclient'ssocialmediastrategyrequiresacomprehensive overhaultoaddresstheseidentifiedshortcomingsandachieveoptimaldigitalmarketingsuccess.

LowEngagementonSocialMedia:Theclient'soverallsocialmediaengagementissubpar,withfewerlikes, comments,andsharesacrossvariousplatforms.Thisdeficiencyreflectsaninabilitytocaptivatetheaudience's attentionandpromptsareevaluationofthecontentstrategy.

1.

GoalsandObjectives

Problem

2.UnderutilizedLinkedInPresence:LinkedIn,aplatformcrucialforrealestateprofessionals,remainsunderused bytheclient.Theabsenceofregularposts,engagementwithindustrypeers,andtheoptimizationofLinkedIn's professionalfeatureslimitstheclient'sprofessionalvisibilityandnetworkingopportunities.

3.LackofNewsletter:Theclient'sfailuretoimplementanewsletterdeprivesthemofadirectcommunication channelwiththeiraudience.Newslettersarevaluablefordeliveringupdates,exclusivecontent,andmaintaininga consistentconnectionwithsubscribers,fosteringbrandloyalty.

4.NeedforDiversification:Theabsenceofvariedcontentformats,suchassnippets,teasers,ormultimediaposts, indicatesalimitationintheclient'scontentstrategy.Diversifyingcontentcanenhanceengagement,caterto differentpreferences,andmaximizetheimpactoftheoverallsocialmediapresence

GoalsandObjectives

ProposedSolution

Toaddressthesechallenges,theproposedsolutioninvolvesastrategicoverhauloftheclient'ssocialmediaapproach. ThisincludesrevampingtheYouTubecontentstrategyforincreasedappeal,implementingacomprehensive engagementplanacrosssocialplatforms,optimizingLinkedInforprofessionalnetworking,andestablishingaregular newslettertoenhancedirectcommunicationwiththeaudience.Additionally,introducingdiversifiedcontentformats willcatertovaryingaudiencepreferences,ensuringamoreeffectiveandengagingonlinepresence.Thissolution entails:

GOALS

Comprehensive Advertising Strategy

Enhance Audience Engagement

Newsletter Implementation

OBJECTIVES

Increase Social Media Presence by 20%

Expand LinkedIn Connections

Achieve a 20% Increase in Show Views

GoalsandObjectives

1.

IncreaseYouTubeViews:Elevatetheclient'sYouTubechannel visibilitybyimplementingastrategiccontentplan,including engagingvideos,tutorials,andbehind-the-scenescontentto attractawideraudience.

2.

BoostSocialMediaEngagement:Implementacomprehensive engagementstrategyacrossallsocialmediaplatforms,fostering interactionthroughpolls,Q&Asessions,anduser-generated contenttocreateavibrantandactivecommunity.

OptimizeLinkedInPresence:LeverageLinkedIn'sprofessional networkbyenhancingtheclient'sprofile,regularlyposting industryinsights,andparticipatinginrelevantdiscussionsto establishauthorityandexpandprofessionalconnections.

3.

YouTube

Facebook

Instagram

TikTok

MailChimp

GoalsandObjectives

4.InitiateNewsletterCampaign:Establisharegular newslettertocommunicatedirectlywiththeaudience, providingvaluableinsights,updates,andexclusivecontentto buildaloyalsubscriberbase.

5.DiversifyContent:Introduceavarietyofcontentformats, suchasinfographics,shortclips,andlivesessions,tocaterto diverseaudiencepreferencesandincreaseoverall engagement.

YouTube

Facebook

Instagram

TikTok

MailChimp

1.

GoalsandObjectives

ProposedSolution

ConductathoroughauditofthecurrentsocialmediaaccountsandYouTubechanneltoidentifyareasfor improvement.

2. ImplementtargetedadcampaignstoincreasevisibilityandreachonYouTubeandotherplatforms.

Developacontentcalendarwithamixofinformative,entertaining,andvisuallyappealingcontent.

3. OptimizeLinkedInprofilewithaprofessionalbio,relevantendorsements,andregularupdatesonindustrytrends.

4. Designandlaunchanewslettercampaign,encouragingwebsitevisitorsandsocialmediafollowerstosubscribe.

5. Regularlyanalyzeengagementmetricstorefinethestrategybasedonaudiencepreferencesandbehaviors.

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6. Providetrainingorresourcestotheclient'steamtoensureconsistentandeffectiveimplementationoftheproposed strategy.

OurImpact:AchievingResultsOrganicallyWhatWeWereAbletoProduce

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OurImpact:AchievingResultsOrganicallyWhatWeWereAbletoProduce

Over the past year, The Power is Now Media has collaborated with Yvonne McFadden to create compelling content, including articles and podcasts. This collaboration has been remarkably successful, showcasing our ability to produce engaging and informative material. The consistent effort in content production across diverse platforms has significantly contributed to the overall success of our partnership. The impact is evident in the valuable insights shared through various media, establishing a strong foundation for continued growth and success in the digital landscape.

YouTubeChannel:

UsernameBranding:TheYouTubechannel lacksabrandedusername,hinderingbrand visibility.

Subscribers:Only1subscriber,indicatinga needforsubscribergrowthstrategies.

VideoCount:Only2videouploaded, underutilizingtheplatform'spotential.

Recommendations:

YouTubeBranding:Implementabranded usernameforbetterrecognition.

YouTubeContentStrategy:Increasevideo uploadsanddiversifycontentforenhanced engagement.

LinkedInPage:

ConnectionCount:Limitedto240+,suggestingroomforexpanding professionalconnections.

ContentPosting:Norecentposts,indicatinganinactivecontentstrategy.

Engagement:Lackofengagementonpostspointstoopportunitiesfor moreinteractivecontent.

CoverPage:Absenceofacoverpagediminishesthevisualappealofthe profile.

Recommendations:

LinkedInExpansion:Growprofessionalconnectionsbeyond500+for broadernetworking.

LinkedInContentCalendar:Developaconsistentpostingscheduleto boostactivity.

LinkedInEngagementTactics:Implementstrategiestoencourage interactionsonposts.

LinkedInVisualAppeal:Addacoverpagetoenhancetheoverall aestheticsoftheprofile.

PotentialReachwithAdvertisingSpend

Investing$250ina5-dayadcampaigncansignificantlyboostYvonneMcFadden contentvisibility.Estimateddailyreachrangesfrom14,000to40,600AccountsCenter accounts,potentiallygenerating139to400leads.Thisstrategicadspendalignswithour goaltoenhanceonlinepresenceandaudienceengagement.

Conclusion

YvonneMcFadden'sonlinepresence,markedbyadiverserangeofcontent,reflectsacommendableeffortin engagingaudiencesacrossvariousrealestateandbusinessplanningtopics.Thedataindicatesvaryinglevelsof viewership,withsomesegmentsgarneringsubstantialinterestwhileothersmaybenefitfromstrategic adjustments.

RecommendationsforFutureSuccess:

1. Developacontentcalendarwithamixofinformative,entertaining,andvisuallyappealingcontent.

ConductathoroughauditofthecurrentsocialmediaaccountsandYouTubechanneltoidentifyareasfor improvement.

2. ImplementtargetedadcampaignstoincreasevisibilityandreachonYouTubeandotherplatforms.

3. OptimizeLinkedInprofilewithaprofessionalbio,relevantendorsements,andregularupdatesonindustry trends.

4. Designandlaunchanewslettercampaign,encouragingwebsitevisitorsandsocialmediafollowersto subscribe.

5. Regularlyanalyzeengagementmetricstorefinethestrategybasedonaudiencepreferencesandbehaviors.

6. Providetrainingorresourcestotheclient'steamtoensureconsistentandeffectiveimplementationofthe proposedstrategy.

7. ThiscasestudyservesasafoundationforrefiningYvonneMcFadden'ssocialmediastrategy,ensuringamore tailoredandeffectiveapproachtoengagetheaudienceandelevatetheoverallonlinepresence.Adjustments guidedbyaudiencefeedbackandengagementpatternswillcontributetosustainedgrowthandimpactinthe digitallandscape.