Erica Yang's 2012 Portfolio

Hi, I’m

ERICA. And this is my

Curriculum

Vitae+

PORTFOLIO.

Hi,

this is my

Curriculum

Vitae+

PORTFOLIO.

introduce:me.

A Very Simple Name Erica Religion Buddhist Birthday 19 June 1991 Birthplace Jakarta ‘94-’97 ‘97-’03 ‘03-’06 ‘06-’09 ‘09-Now

Education TK Genesis SD Regina Pacis SMP Regina Pacis SMAK 4 BPK Penabur

Univ. Bina Nusantara //DKV

why we should work together?

personalstatement.

I love to get involved in any work that related to creativity. Creativity + inspiration is a packet that makes me more alive + vibrant, while soothing at the same time. Besides, I’m adaptable and able to work in team. I’m always excited to get new experience even more and practice what I’ve learned to pursue a professional career in the field of Visual Communication Design. That’s why I would be very glad if you give me the opportunity to work with you.

goals.

My family is the best treasure I’ve ever had, so I want to make them very proud of me. Also, I have desire to prove that a woman could be successful too someday.

As people said,

WORK Platforms

+

PLAY Interests

Technical Skills Art & Design | Music | Movies Fashion | Books | Photograph | Travel

Means,

= HAPPINESS !

So I love them both. :D Here’s my portfolio.

works I’ve done so far

ILLUSTRATION

PG. 9

ERICA’S PORTFOLIO

ART DECO POSTER

{Assignment}

SKETCH OF PRODUCT IMAGE {Assignment: Product Lemon Water & Orange Water} {Image: Their freshness as balance as Yin & Yang}

ILLUSTRATION ERICA’S PORTFOLIO

PLATEN PRESS : “KEONG MAS” {Assignment : One Color Platen Press}

PG. 10

PG. 11

ERICA’S PORTFOLIO

PLATEN PRESS : “PIRACY IS A CRIME”

{Assignment : Two Color Platen Press}

PACKAGING

PG. 12

ERICA’S PORTFOLIO

SEASONING : “NUSANTARA” {Assignment : Branding + Packaging of Nusantara, a traditional seasoning from Indonesia that has 5 variants; Cinnamon, Cumin, Turmeric, Ginger, and Coriander}

PG. 13

ERICA’S PORTFOLIO

BRANDING & IDENTITY ERICA’S PORTFOLIO

LITTLE LAMB PRE-SCHOOL {Top 30 of SCOPA Jubile Award 2012, Conceptual Categories: Brochure, Flyer, and Form}

PG. 14

PG. 15

ERICA’S PORTFOLIO

BRANDING & IDENTITY

PG. 16

ERICA’S PORTFOLIO

RE-BRANDING : “TAMAN MARGASATWA RAGUNAN” {Assignment: Logo, Graphic Standard Manual Book, Map Folder, Letterhead, & Envelope}

tama n m a r g as a t w a

PG. 17

ERICA’S PORTFOLIO

TAMAN MARGASATWA RAGUNAN’S STATIONERY+SOUVENIRS

tam

Ja lan

Ha rso

ta ma n m a r g asatw

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a

no RM Te lp. (02 No . 1 Ra gu na n, Pa sa 1) 78 906 r 15 Fax . (02 Min gg u, Ja kar ta 1) 78 052 Se lat 80 ww w.j aka an 125 50 rta zo o.o rg

an m a r g

asat

wa

ga tama n m a r

satwa

BRANDING & IDENTITY ERICA’S PORTFOLIO

PG. 18

WEBSITE ERICA’S PORTFOLIO

RE-DESIGN WEBSITE: LEAGUE SHOES

{Teamwork Assignment: Redesign Website using Adobe Photoshop + Adobe Flash Pro + Adobe Dreamweaver}

PG. 19

MOVIE CLIP ERICA’S PORTFOLIO

PG. 20

MOVIE CLIP : BOOMERANG BY PLAIN WHITE T’S {Assignment : 2 Minutes Music Video Clip with Adobe Flash Pro CS5} {Story : About a girl who has fallen in love with a bad boy and trying to be stronger.}

SOCIAL CAMPAIGN

PG. 21

ERICA’S PORTFOLIO

SOCIAL CAMPAIGN : VIOLENCE AGAINST WOMAN {Assignment : Media for Social Campaign such as logo, poster, sticker, brochure, journal book, bookmark, etc}

I choose “Respect You” as the campaign’s name to show that no one deserves violence, instead we should respect and love ourselves or even defend ourselves (details are written in brochure and journal).

FAKTA ASAN KEKERADAP TERH PUAN PEREM

FAKTA KEKERASAN TERHADAP PEREMPUAN

tyou.com

respec

www.

“

www.respectyou.com

aknya

Setid

3 1 dari

di puan perem ernah p dunia li atau dipuku lami menga an eh pelec selama al seksu ya. n hidup

”

“Single is better than have a ba relationshi d p!”

“

WHO

memperkirakan perempuan yang mengalami kekerasan akan kehilangan

50%

”

produktivitasnya.

PG. 22

ERICA’S PORTFOLIO

SOCIAL CAMPAIGN POSTER

I use no picture for poster especially pictures that show the violence directly, because it’s like tell what you should do while actually it’s what you should avoid. Instead, I drew sweet words in pastel colors (looks sweet but adding the bleak effect) that usually perpetrators say to victim.

Girls should know that they’re not that weak to deceived by those swiz words and they deserve fight them back.

CAMPUS LIFE!

PG. 23

ERICA’S PORTFOLIO

I’m active in some campus organizations and having so much fun being there making events and projects with many friends. So here it is...

KELUARGA MAHASISWA BUDDHIS DHAMMAVADDHANA (KMBD) As a teenage who has less steeped in the teachings of my own religion, I was trying to get closer with Him since my first year in college by got into KMBD, a Buddhist organization in Binus. And also, to get more new friends and teamwork experiences.

‘09-’10

Activist for Gema Dhammavaddhana Magazine Division Events: Magha Puja 2553 B.E./2010, as Publication and Documentation Staff Vesak Festival 2010, as Decoration Staff Buddhist Camp 2010, as Publication and Documentation Coordinator

‘10-’11

Staff for Gema Dhammavaddhana Magazine Division Events: Magha Puja 2554 B.E./2011, as Sponsorship Staff Dhammavaddhana Sosial 2011, as Publication and Documentation Staff

‘12

Staff for Buddhist Youth Dhamma Gathering (Malam Keakraban KMB Jabodetabek) As Publication and Documentation Staff

PG. 24

ERICA’S PORTFOLIO

BUDDHIST CAMP 2010 “LIVE ON NATURE” {Do the publication (media: logo, poster, emblem, shirt, pin, banner, flyer, etc) and documentation}

*Theme “Lion” Credits to Buddhist Camp 2010 Team *

CAMPUS LIFE! ERICA’S PORTFOLIO

HIMDKV BINA NUSANTARA I’m also active in Himpunan Mahasiswa DKV Binus since my second year in college. ’10

Temu Keakraban Himpunan (TKH) 2010: “Ladang Kreasi” As Sponsorship Staff

‘11

TKH 2011: “Marcapada” As First Aid/P3K Staff

‘12 (Now)

Staff for Titik Dua Magazine Division As Secretary+Treasurer {We’re on the way to Titik Dua Magazine #3 Edition! :D}

* Photos credits to Titik Dua’s Team (www.facebook.com/TitikDuaTidu) *

PG. 25

CLIENTS

PG. 26

ERICA’S PORTFOLIO

BRANDING : PT TABITHA ANUGERAH PT Tabitha Anugerah is an inland trucking company (cargo company) in Jakarta who wants to get a brand image of new company (it has been non-active for a long time), fast, cargo, youthful, and go green company.

Here are some of alternatives I have made for its new logo, before finally they chose not to use the logogram at all for simple looks and chose the simplest alternative for the letterhead and bussiness card too.

Tabitha Anugerah Anugerah Tabitha Inland Trucking Company

TABITHA FOR INLAND

ANUGERAH ANUGERAH

CLIENTS

PG. 27

ERICA’S PORTFOLIO

{Logo}

{Bussiness Card}

{Application}

{Letterhead}

CLIENTS

PG. 28

ERICA’S PORTFOLIO

INDONESIAN FILM FESTIVAL Layout Brochure of IFF, a film festival that presented

by Prodjektor Entertainment + KJRI Vancouver in June 2011, at Vancouver International Film Centre {Logo + Concept + Poster Credits to the Team}

contact. +6221 928 78 766 +6281 799 89 509 erica.phoo@gmail.com

deeply, thank you so much! :)