Erica Yang's Portfolio 2016

Page 1

hello there. her name is

and this is her portfolio.


BORN Jakarta, 1991 Education 2013

Bachelor of Arts (DKV), Bina Nusantara University

EXPERIENCE 12-12

Spacesym, WIR Group (now known as Redspace) as Intern Junior Graphic Designer

14-14

Deco Tatoo Company as Graphic Designer

14-15

Jippy Rinaldi Design Studio as Graphic Designer

12-16

Freelance graphic designer


About her

HER goals

Got into college many years ago, she came along with lots of desire for design, way before knowing what graphic designer is truly do. As time goes by, she found out that design becomes a limitless creative dimension that she truly wants to keep dive in, deeper and deeper, whether it's by herself or cooperated with people.

Making my own

Being a today-graphic-designer, she determines to always challenge herself and her design proccess, to make a good design, solution, and experience.

by doing

or

it's good to do.



Branding. a personal identity that represents the company's vision, mission, and value, which appropriate to their target market.



As a new brand in property and real estate industry, Capital Realty needs to be distinctive from its competitors and hence a clear positioning. The proper identity could shows their perfection, prestige, and reliable feeling for customer.

The designed logo for the brand is the two keys crossing symmetrically, which reflects the passion and perfect sync between the seller and buyer. Meanwhile the bottom parts of the keys are the initials of the founder’s name, “MH�.


PANGAEA SINERGI SOLUSI Pangaea Sinergi Solusi is a finance consultant company in Jakarta. For the brand performance, Pangaea Sinergi Solusi assures that they are able to provide professional human resources and the additional-value for the customers. The visual also made according to the targeted market--local and international market--to support the brand performance. For giving another point towards the market, the chosen colors represent integrity, trust, balance, and growth.


tama n m a r g as a t w a


Taman Margasatwa Ragunan is an eco-friendly zoo where we can walk around leisurely while seeing so many kinds of animals. Their mascot is Orangutan, the Asian species of extant great apes. This is rebranding project of Taman Margasatwa Ragunan, as personal project, that shows another fun, natural, and clean side of the zoo, though it's located close to the busy and metropolitan city.



Another personal project: Branding and Packaging Seasoning 'Nusantara'. Nusantara is a traditional seasoning from Indonesia that has 5 variants: Cinnamon, Cumin, Turmeric, Ginger, and Coriander. The basic idea is people should know that

traditional seasoning are very precious and delicious. That is why it is packaged in transparent glass to make it look modern and clean, with a little touch of traditional look. Not to forget to add, a little knowledge about each seasoning.


LOGO FOLIO

GREEN PALACE RESIDENCE C I K A R A N G

MONSIEUR B

batik sengenge

A

E S T . 2 0 1 5

R B H E R S

O

P

Gartini's Corner p l a c e o f h a n d m a d e h a n d i c r a ft



Editorial. a personal identity that represents the company's vision, mission, and value, which appropriate to their target market.


DISLEKSIA: bukan bodoh, bukan malas, tetapi berbakat! Dyslexia, also known as reading disorder, is characterized by trouble with reading despite normal intelligence. Different people are affected to varying degrees. Seeing how important this topic, she chose this topic as her final project in college. The concept is fun, modern, and youthful.

So started off as a Final Project in college, Erica Yang did all the layout and illustration for this book, while the dyslexia experts wrote the content. Then it reassembled and published on a small scale for their dyslexia clinic in Jakarta. As time goes by, considering that the number of dyslexics in Indonesia are increasing, finally we decided to publish it through Gramedia.



"Disleksia: Bukan Bodoh, Bukan Malas, tetapi Berbakat!" (Dyslexia: Not an Ignorance, Nor the Laziness, but Talented!") is the first book that talk about dyslexia in Bahasa Indonesia. Being published, hopefully this important information and knowledge will spread all over Indonesia and increasing awareness, that Dyslexia is not a stupidity nor a laziness. It is truly another form of incredible, terrific, and intelligence in a human body.

Layout & Illustration: Erica Yang Content: Olivia Bobby & Vica Valentina Published: April 2016




Dreamless Dreamers Dreamless Dreamers is a novel that written by Erina Tan, and it is self-published in 2014. The story tells about a friendship between two teenagers, which have two different personalities but actually complete each other. Book cover design by Erica Yang.



I ll ustration. a personal identity that represents the company's vision, mission, and value, which appropriate to their target market.


Platen Press : Piracy is a Crime Another personal project: Two Color Platen Press, with a Piracy (the unauthorized use or reproduction of another's work without lisence) as a theme.


Platen Press : Keong Mas One Color Platen Press technique, with a draw of Keong Mas, an old Indonesian folklore.


Disleksia book : illustration For the book design project, Disleksia, the most famous dyslexic people need to be illustrated. So here they are, the world most famous people who had dyslexia.


They are Alexander Graham Bell, Albert Einstein, Thomas Alva Edison, Hans Christian Andersen, Leonardo Da Vinci, and Agatha Christie.


MURAL MOTHER NATURE This mural painting is located at Summarecon Serpong area, with a smart green location concept. Mother Nature theme is one of the suitable concept, which agreed to be applied. Mother Nature is a common personification of nature that focuses on the life-giving and nurturing aspects of nature by embodying it, in the form of the mother. To simplify it into the visual that suits well with the location, this is the mother nature, who controls the city and the whole human being inside it beautifully.



PATTERN : gingerman PATTERN : citrus

PATTERN : triangles

PATTERN : sCREWED


PATTERN : SOOTHING PATTERN : squarey

PATTERN : christmas PATTERN : MOROCCAN



pokkonya: NEW outlet opening teaser This is a character illustration project for Pokkonya, popsicles brand in Jakarta with fresh and natural fruits. The characters are the legends, such as Marilyn Monroe, Charlie Chaplin, Michael Jackson, etc, with comic style, which make it look more fun. They were opening new outlet at FX Sudirman, and these are the teaser for the opening. *Concept by JRDS Team.


WALKING DRUMS CAFE : MURAL COMPETITION This is an illustration for mural competition that held by Walking Drums Cafe, a cafe in Jakarta. The keyword of the artwork is customer satisfaction. Walking Drums Cafe has lots of customers with various background; student, businessman, businesswoman, sports lover, etc. But they have one thing in common; they need a place to have a good and calm break time with great ambience, which is Walking Drums Cafe. The artwork has been going through the semifinal and the winner will be informed in August 2016.


SUMMER POSTER Summer is a season where happiness is flowing everywhere, so happy that you can sing with a fins and ready to dive or play instruments on roller skates! It is also a season when you can enjoy fresh and cold fruits, beach, and other outdoor activities much happier than any other season; while fashion is element that you can't be miss in this season.


Thank You!

M E

+628 17 9 9 8 9 509

er ica.p h o o @ g ma il .c o m


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