THE CONCEPT
Poccorotto Scarpe & Borse
Firenze Est.1970
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The story With time I have preserved the most valuable features of my entire professional life to launch this concept. Quality, Passion for details distinguishes this product from any competitor and makes it a unique case within the narrow circle of brands that are devoted to articles written in Leather, Handbags and Shoes. Tradition and innovation are two concepts that I aim to highlight in order to create the success of this brand. Perfectly matching the production techniques of the past, the use of unique and noble materials praise the evolution and design. Never losing sight of the authenticity, passion for beautiful things and extreme quality in the creation of products, the culture of doing is expressed through a narrative defined by gestures of artist. The construction process of these products will always be a story that is always the same but always different, where repetition is not a part of this tale. An analysis made of feelings of empathy, emotions because it is the heart that communicates with the mind where the unique creations come to life through techniques that go hand in hand and always prove that innovation is always born of tradition.
Poccorotto Scarpe & Borse
Creative Director
Production
The shop Ability
Product
Modeling
Design
Philosophy Finishing
What I saw
I want to describe all the experiences, days, and images that remain in my memory throughout all this process. The panoply of examples and experiences to this new concept POCCOROTTO moves with the detail and perfume in the artisans hands. Observation is not just the act of contemplation, but the convict look on the construction processes that create emotions and define this brand as it is.
The Shop Fitting the refinement with a strong inspiration in the architecture and nostalgia of the past. Focusing the design of this space by applying noble materials that bring to mind "a place within our heart" and where we feel at home and on the brand. Wood, metal and leather in forms that are meticulously designed allow the distinction of these spaces. After all, the same effect can be found in articles created where we use the best and most distinctive materials.
The Client The view of the customer has a personal touch and total refinement. Lights, action and focus to details combined with the glamour that allow them to be distinguished. The story ends with the revelation of good taste, quality that distinguishes our client.
Manufacture of shoes From the talented hands of our manufacturers, many of them true artisans, are born the true essences created under "delicious recipes" translated in the most beautiful and elementary design. With simple techniques and tools, we were able to transmit gestures of passion that give life to our shoes. For years we want to create unique products, where the testimony of customers is translated into the excellence in manufacturing which proudly we defend. Transform With Wisdom, using the best materials, traditional techniques and create new products to satisfy our commitment in creativity, innovation and continuous research.
Vision
Art
Innovation
Perfection
Bags
Technique
Finish
In the manufacturing of our bags we want to use the technique through the use of the hand that allows to reveal beauty, and distinction of parts simple and unique in our product. The process of making a bag can take about six hours to complete. In the end is applied a wax under the leather, which is left to stand slightly under the surface. The next steps are applied to control quality in durability and resistance tests using stringent practices that assign us the tradition and prestige.
Handmade
Laboratory
Materials
Experience
The sense of modernity lies not only in the materials that distinguish the brand and the product. The use of natural leather, canvas, vimes among others are properly selected and tested, allowing us to guarantee the product. Treat our articles and give them color it’s the secret that is reflected in a panoply of experiments properly certified and controlled.
Test
Scarves The dialogue of this concept ends with the presentation of meticulous patterned scarves under carefully printed natural silks in traditional methods. The selection of designs, shapes and wires allow these items to be delivered into the hands that guide us in the discovery and invention of each creation.
Inspiration‌ The Observation is not a simple contemplation. Look firm under rituals and stories of the past, methods and philosophies of life‌
Profile of story With the best views I just told this little story, here translated in many years where I just put all my soul and my knowledge. I hope you have understood, felt and logged the simplicity of this story that is supposed to be practical and so unique as the final product which I intend to grow in this project. Each customer a different story, because no two are alike, in other words, one author, one story, one concept.
Poccorotto Scarpe & Borse Est.1970
www.poccorotto.com All rights reserved
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