WheyHey; The Protein Ice Cream By Nobull
BENEFITS OF WHEYHEY ICE-CREAM WheyHey is a healthy treat containing premium quality whey protein isolate, with zero sugar!
Aging effects are delayed – Good nutrition and adequate amounts of high quality whey protein helps maintain strong muscles, healthy bones and skin.
Your immune system can be boosted – Levels of glutathione in your body is increased
Extra calories are burned – The body requires more energy to digest protein than other foods so by eating Whey Hey, more calories can be burned.
Hunger is reduced – Whey protein contains bioactive components that help stimulate the release of two key appetite-suppressing hormones.
Body fat is reduced – Whey Hey helps to stabilise blood glucose levels by slowing the absorption of glucose in the bloodstream. This then reduces hunger by lowering insulin levels, and making it easier for the body to burn fat.
Lean muscle growth – The protein in Whey Hey is the best source of essential amino acids which play a key role in muscle growth and repair.
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PRAISE FOR WHEYHEY ICE-CREAM Customer/Trade Reviews on “WheyHey – The Protein Ice Cream”
“I’ll definitely eat WheyHey as a snack or dessert without feeling any guilt at all! It tastes good and it doesn’t have any sugar or artificial sweeteners.”
“Tastes as good as Ben & Jerry's but without the guilt!”
"No chemical protein-shake flavour to it. I was worried when I first tasted it that it would have this kind of taste, but it’s smooth and creamy AND good for you!”
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WHEYHEY ON YOUTUBE
Clicking the image above will direct you to the WheyHey YouTube channel/video advertisement
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WHEYHEY FACEBOOK ACTIVITY 2,454 Facebook “Likes” Current Advantages
Good customer interaction (fan photos, competitions) Popular amongst Facebook users Users can become more involved with the brand by sending in fan photos, adding comments/reviews, entering competitions etc.
Current Disadvantages/What Can Be Improved
Customer interaction can be slightly improved (e.g. More frequent replies to customer wall posts, queries, comments, reviews etc.) Information/Images need to be posted on a much more regular basis More information regarding where WheyHey ice-cream products can be bought should be more visible to potential customers.
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WHEYHEY TWITTER ACTIVITY 4,774 Twitter “Followers” Current Advantages
Good use of wide variety of images The WheyHey Twitter account is regularly updated with frequent customer replies and retweets Followers are updated on where WheyHey is available for purchase
Current Disadvantages/What Can Be Improved
Hash tags could be used more to help users find the brand much easier; potentially increasing sales revenue and awareness Incentives such as exclusive discount vouchers or codes can be offered to Twitter followers to potentially increase website traffic, sales profits etc.
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POTENTIAL IDEAS 1) Partner with upcoming events/holidays (if possible)
“National Ice-Cream Week” (30th May – 5th June 2013) or “National Ice-Cream Month” (July 2013) Virgin London Marathon (21st April 2013)
2) “Whey Hey Sports Day” Event during Summer 2013 can be staged? (Central London-based if possible, busy with tourists, shoppers and many potential consumers during the summer) A sports-day event can be a good PR method to help get the public and potential customers involved for Whey Hey ice-cream. For example, fun sports can be conducted throughout the day for children, men & women. Whey Hey ice-cream can then be offered for sale during the day/hot weather to help cool down or for a sweet treat (people may be more likely to purchase as it is a healthy alternative to ice-cream vans, other brands on the market etc.) The event can be advertised through the official website/blog/social media etc.
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POTENTIAL IDEAS (CONTINUED..) 3) Leisure Industry Week Trade Show 2013 (Additional information regarding a stand for Whey Hey Ice-Cream at the exhibition event can be found at www.liw.co.uk) 4) “Guilt-Free Sweet-Treats” WheyHey Campaign For example, marketing images can be constructed of popular sports players (e.g. tennis, football, cricket etc./celebrity endorsements) playing the activities. Balls can then be photo-shopped into a WheyHey icecream scoop. Annotations can then be added reinforcing benefits (e.g. helps muscle growth, burns body fat etc; perfect for losing weight or playing your favourite sport). This then reinforces the guilt-free aspect of the product. The audience can then get involved via an online competition by sending in images of themselves enjoying WheyHey “guilt-free” to relate to the overall campaign idea. The winner of the competition can then be decided by poll or chosen by WheyHey staff for the best image. Potential ideas for prizes for the winner can be a month’s supply of WheyHey ice-cream, discount vouchers etc. Overall, this could help improve SEO for the WheyHey brand and potentially appeal to wider audiences.
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POTENTIAL IDEAS (CONTINUED..) 5) Cinema Snack Idea (healthy alternative to popcorn, for example) Temporary Stand/“Pop-Up Shop”? (Whey-Hey Ice-Cream can be offered to cinema goers as a healthy alternative to popcorn, pick & mix etc. Hunger and cravings are reduced from eating the ice-cream so you don’t have to leave the cinema & miss the film to get snacks) Short Video or Image? (Whey-Hey can be advertised in a similar format to an upcoming film for example, e.g. “introducing the no.1 healthy icecream; including many benefits such as...)
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CONCLUSION WheyHey is an incredible product which tastes good and more importantly, “does what it says on the tin”; delivering on what it promises in terms of health and lean muscle-building capacity. WheyHey Ice Cream is perfect for anyone; if you want to give your children a healthy but tasty treat, to cool down after playing sport or to add to any weight-loss diet! As satisfying as it is healthy, in a blind test of 500 customers, WheyHey came in at the number one spot regarding taste and texture. Overall, the flavours are subtle, but enticing with a smooth and creamy texture.
WheyHey is high-tech ice cream that’s appropriate for anyone who wants to stay healthy but still indulge from time to time. It also encourages the body to burn extra calories and more fat, thus helping weight-loss. 9