VISUAL IDENTITY MANUAL
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VISUAL IDENTITY MANUAL
01.
THE LOGO 01.1 The Logo The relationship between the various elements of the logo has been carefully studied in order to create a visual balance and should, under no circumstances, be changed.
01.2 Minimum Dimensions In order to maintain the reading of the logo, it should never be used smaller than 20 mm.
20 mm.
VISUAL IDENTITY MANUAL
Sentinel-Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
02.
TYPOGRAPHY
01234567890 !”#$%(=?* Open Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 !”#$%(=?*
02.1 Typography Typography is one of the elements of the identity of the logo. It should always be respected in any application.
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VISUAL IDENTITY MANUAL
03.
COLOUR
Full Colour
03.1 Colour Versions The logo features a set of variations in colour depending on its application. The colour version should be used whenever possible.
Grayscale
One Colour
VISUAL IDENTITY MANUAL
03.
COLOUR Base Colour 1
C0 M18 Y100 K0
Base Colour 2
100% Black
R255 G206 B0
03.2 Primary Colour Palette The Primary Colours of the logo are an important element of identity and must always be reproduced as faithfully as possible.
Pantone 7-8C
03.3 Grayscale Version Whenever necessary the logo can be reproduced in grayscale. 100% Black
35% Black
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VISUAL IDENTITY MANUAL
03.
COLOUR
Full Colour Negative
03.4 Negative Versions The logo also features a set of negative variations in colour. As always, the colour version should be used whenever possible.
Grayscale Negative
One Colour Negative
VISUAL IDENTITY MANUAL
04. Horizontal or Vertical Distortion
UNACCEPTABLE USES 04.1 Unacceptable Uses It is important that the logo retains its identity unchanged in order to build a brand image. The situations represented alongside are common examples of what should never occur.
Colour Changes
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