SOCIAL OPTIMIZATION for First Team Agents

FIRST TEAM AGENT

SOCIAL OPTIMIZATION

FIRST TEAM AGENT

SOCIAL AUTOMATION

Thank you for the opportunity to provide the following proposal for your project!

All our campaigns are customized to clients’ needs and their specific industry. We perform all work in-house and do not “farm out” to any companies overseas. This practice allows for strict quality control guidelines and adherence to all industry approved best practices. Our full-service marketing services include: brand development, print design, Web design, radio and television script development and production services, SEM services, site optimization, code optimization, content writing and optimization, website and blog design and development, competitive/industry strategic analysis, press releases, image and mobile optimization, image and video syndication, directory submissions, social network marketing, social bookmarking, Google product feeds, banner advertising, local search inclusion, detailed tracking and reporting analytics, pay-per-click management, paid search marketing, optimization management, and extensive research and development.

Our on-site optimization methodology is the most well-rounded, effective, and respected in the industry. We use only “white hat” techniques utilizing a thematic approach that incorporates all aspects of what the search engines want from your website including but not limited to the following: site architecture, site structure, site design, site size, hosting quality, page size, URL structure, navigation, link design, content, keyword density, internal linking, source code optimization, meta-tag structure, site accessibility tags, tag structure, XML sitemaps, image optimization, flash optimization, video optimization, blog optimization, calls to action implementation and optimization, and conversion optimization.

Critical research is the first step taken with a client. Our comprehensive Initial Analysis lay the foundation for the strongest search engine success possible and determines the best path in achieving a return on your investment. That is why we start with a baby step of noncommittal research. After that stage is complete, you will know what it is like to interact with our professional team, you will have a great amount of knowledge about the opportunity and obstacles, and we will know what it will take to help you achieve the success you want.

Facebook| First Team Agent - Personal

I noticed you have a variety of content, a suitable number of friends, and some interaction with your friends with some sharing. I think it would be beneficial for you that we increase your amount of posting. If you have not done so already, we recommend joining your account to every Facebook group and community that is in your key areas, as well as the groups focused on your personal interests. We can help you contribute and interact with that audience and to generate a reciprocal reach with those users.

Facebook| First Team Agent, A First Team Agent - Facebook Business Page

I will backdate 10-12 posts to fill in any lapses of posting on your Facebook Business Page. The Page is in line with your personal brand, so we can easily you can position yourself as a community advocate and resource and leverage your expertise in your farm areas using landing pages and squeeze pages. I will post all your Open Houses, New Listings, Price Reductions, and Just Solds. When you have time, you could boost reach by simply sharing some of the links from the Business Page to your personal Facebook page. I will use Buffer to cross-post to other platforms, such as LinkedIn, & Instagram with a call to action for each. I will continue to post reviews to your Google, Instagram, and Facebook Profiles, We should also cross-reference your Facebook friends list and invite them to join your Business Page so we can request reviews from past clients on Facebook.

Instagram| @First TeamAgentRealEstate

We will begin posting with media from your (but not limited to) Open Houses, New Listings, Price Reductions, Pocket listings, Just Solds, and Broker Previews - then we will share the links on your personal page and other platforms, such as LinkedIn, and share the photos on Instagram with a call to action for each. . I will use Buffer to cross-post to other platforms, such as LinkedIn, & Instagram with a call to action for each. I will continue to post reviews to your Google, Instagram, and Facebook Profiles

Realtor.Com, Zillow & Trulia|In Sync

Let us update all your profiles with reviews on all three platforms. Reviews are synchronized from Testimonial Tree and Agent Website and realtor.com Zillow reviews are linked to Testimonial Tree. Those reviews show up, side by side on Testimonial Tree, Agent Website, Agent Profile.

PHASE 1 - Google Business Profile Optimization

The following steps were performed during the Optimization Process

• Claim Google Business Profile and get Verified.

• Linked GMB Profile to Agent Website

• Linked GMB Profile to Facebook, LinkedIn, Instagram

• Setup Logo, Description, Areas Served, Hours

• Post Link to AVM Tool “What’s my Home Worth.”

• Post links to “Sold” properties.

• Upload photos / Check Geocoding

• Upload videos and add SEO friendly copy.

• Post Link to Testimonials Page

• Cross link profile with all lead generating assets from other platforms.

• Verify Reviews are synchronized with Testimonial Tree/Realtor and Zillow/TT widget is active

• Synchronize your Google GMB and Microsoft Bing Places and perform local SEO for your Real Estate Business making you searchable for those using voice activate search.

PHASE 2

Social Media Optimization

All profiles will be optimized and linked across the following accounts. We will work on developing a schedule of cross posting videos across all social profiles for maximum impressions and client interaction.

• Facebook – Business Page, Reels, Stories – Personal & Business Pages

• Instagram - Grid, Stories & Reels

• YouTube Shorts

• TikTok

• Realtor.com

• Trulia & Zillow.com

• Google Business Profile (Google My Business)

PHASE 3

Reputation Management| Rate My Agent

Leveraging Reviews for Maximum Exposure

Eric will help you both setup profiles on RateMyAgent, a reviews platform that NAR/CAR provides a free lite version. I will collaborate with my team on pulling all past reviews and assimilating them in the best conceivable way. An upgrade may be necessary to utilize the automation and enhanced features for marketing purposes. We make sure your all of your past reviews are visible on ALL of your social platforms Facebook, Instagram, Google by posting the branded Images of each review.

PHASE 4

Lead Generation| Hyper Local Digital Farming

• Work with Title to Obtain email and phone lists from Title from each farm area.

• Build Campaigns for existing client lists in addition to new email/call lists.

• Create Squeeze Pages for each Farm that automatically put leads into kvCore and into the email drip program.

• Create Dynamic QRCode for each Farm Area or Tract

• Develop Marketing Plan using LinkedIn with effective landing pages

• Create email blasts customized to each individual farm area (tract or community) and use the links from the corresponding Squeeze page on a Monthly Basis

• Setup email drip to SOI clients in the Email Database

2 Sided Flyers with QR Codes for Seller Lead Generation (including Production List w/ Map)

ESTIMATED COSTS & FEES

Phase One: Google GMB Optimization $200

• Link GMB Profile to Agent Website

• Link GMB Profile to Facebook, LinkedIn, Instagram

• Setup Logo, Description, Areas Served, Hours

• Post Link to AVM Tool “What’s my Home Worth.”

• Post links to “Sold” properties.

• Upload photos / Check Geocoding

• Upload videos and add SEO friendly copy

• Post Link to Testimonials Page

• Cross link profile with all lead generating assets from other platforms

• Verify Reviews are synchronized with Testimonial Tree/Realtor and Zillow/TT widget is active

• Synchronize your Google GMB and Microsoft Bing Places and perform local SEO for your Real Estate Business making you searchable for those using voice activate search.

Phase Two: Social Media Optimization $200

Eric will ensure the profiles are optimized and synchronized across the following accounts. I will work with my team on developing a schedule of posts for maximum impressions and client interaction.

• Personal Facebook

• Facebook Business Page for Team

• Instagram Accounts

• LinkedIn Accounts

• Convert Realtor.com Profiles to Team Profile

• Convert Trulia & Zillow.com Profiles to Team Profile

• Convert Google Business Profile (Google My Business) to Team Page

Phase Three: Reputation Management $200

Leveraging Reviews for Maximum Exposure

Eric will help you both setup profiles on RateMyAgent, a reviews platform that NAR/CAR provides a free lite version. I will collaborate with my team on pulling all past reviews and assimilating them in the best conceivable way. An upgrade may be necessary to utilize the automation and enhanced features for marketing purposes. We make sure all of your past reviews are visible on ALL of your social platforms Facebook, Instagram, Google by posting the branded Images of each review.

OPTIONAL SERVICES

ONGOING SOCIAL MANAGEMENT

2-4 Posts per Week on Google, Facebook & Instagram| $150 per Month

Eric will setup the Buffer App for you (no cost for 3 profiles) and will schedule weekly posts that will be posted automatically onto your Facebook, Google & Instagram Business Profiles simultaneously. You may review or add content at your discretion in conjunction with whatever I have on the calendar with no issues. The app works in concert with Social Media Concierge & many other content systems.

HYPERLOCAL FARMING

Phase Four: Lead Generation| Hyper Local Digital Farming $200

Eric will ensure the profiles are optimized and synchronized across the following accounts. I will work with my team on developing a schedule of posts for maximum impressions and client interaction.

• Work with Title to Obtain email and phone lists from Title from each farm area.

• Build Campaigns for existing client lists in addition to new email/call lists.

• Create Squeeze Pages for each Farm that automatically put leads into kvCore and into the email drip program.

• Create Dynamic QRCode for each Farm Area or Tract

• Develop Marketing Plan using LinkedIn with effective landing pages

• Create email blasts customized to each individual farm area (tract or community) and use the links from the corresponding Squeeze page on a Monthly Basis

• Setup email drip to SOI clients in the Email Database