Valentino Six-Month Buying Plan by Ericka

VALENTINO

TABLE OF CONTENTS 01 15 20 29 33

ABOUT VALENTINO History & Mission Scope and Size Marketing Strategy & SWOT Analysis Target Market Customer Profile Products Sold & Pricing Market Trends COMPETITIVE ANALYSIS Giorgio Armani Versace Dolce & Gabbana SIX-MONTH BUYING PLAN Master Plan New York, New York Plan Beverly Hills, California Plan Las Vegas, Nevada Plan ASSORTMENT PLAN SOURCES

FASM 245 - Valentino - Accessories 6-Month Buying Plan

ABOUT VALENTINO FASM 245 - Valentino - Accessories 6-Month Buying Plan

HISTORY AND MISSION From the start, its founder, Valentino Garavani, has worked by one simple principle: “I know what women want,” he once said. “They want to be beautiful.” Established in 1960 by legendary fashion designer Valentino Garavani and his business partner Giancarlo Giammetti. Valentino offers a wide range of luxury products from Haute Couture and Pret-a-Porter to an extensive accessories collection.

Now under the creative direction of Maria Grazia Chiuri and Pierpaolo Piccioli, the house of Valentino is turning out a new generation of distinctive young women who are setting the bar for sophistication and glamour. Chiuri and Piccioli have been putting a fresh new spin on the genius’s enduring motifs. “It’s the same elements, but with a new attitude,” as Chiuri defines it.

FASM 245 - Valentino - Accessories 6-Month Buying Plan

S C O P E

S I Z E

Valentino is avaliable in over 90 countries, has 43 stores, and runs 5 main show rooms around the world. Valentino also offers online shopping as another channel for customers to shop their products. Show Rooms Milan Rome Paris New York Toyko

Store Locations Hungary Germany Netherlands Ukraine Austria Milan, Italy Greece Romania Switzerland Spain Monaco France United Kingdom Turkey California New York Taiwan Macao Kazakhstan Russian Federation Malaysia Singapore

Nevada Texas Massachusetts Georgia Florida Bahrain Kuwait Lebanon Qatar Saudi Arabia United Arab Emirates Brasil Panama Thiland Azerbaijian Vietnam China Indonesia Japan Hong Kong Korea

FASM 245 - Valentino - Accessories 6-Month Buying Plan

MARKETING STRATEGY Valentinoâ&#x20AC;&#x2122;s primary marketing strategy is to utilize the various methods of advertising. Through global coverage, such as, newspapers and magazines, television advertising, and billboards to promotional international events, within the fashion & sports industry, Valentino can reach a wide variety. By analyzing their strengths, weaknesses, opportunities, and threats Valentino can capitalize on the best marketing strategy to cater to their target customer. Strengths: Valentino caters to a wide variety of elite, luxury customers. They have a strong brand presence in over 90 countries, with more than 700 single brand outlets. Wanting to cater to every kind of customer, the brand has diversified, turning into a full on lifestyle brand. By doing this, the company has developed several lines, such as footwear, and accessories. By having a strong branding, marketing, and business strategy, Valentino has not only opened their awareness, but also widened their customer reach. Weaknesses: The brand has already expanded into the American spectrum, but struggles to break out into the European world, where is loses out in comparison to other international brands.

In this aspect the brand has yet to customize its products to specific various countries. The seasonality of the business is also a area that the company lacks in. Not having a wide variety of merchandise within different seasons is a downfall for the brand. Opportunity: By branching out into focusing on more eco-friendly merchandise, Valentino can gain more customers as well as popularity. By tapping into demand and expansion into other emerging markets, the brand can grow its base on terms for designer wear. By growing into the sports and footwear markets the brand can capitalize on emerging customers, as well as a wider range. Threats: Valentino has developed a strong brand loyalty from customers, which minimizes some incoming threat issues. One factor the brand has to worry about is the forever changing fashion preferences, as well as, the challenging economy. The European crisis serves as another threat for the brand, as it can bring about a serious reduction in the revenues for the brand as a whole. Lastly another factor that serves, as a threat for Valentino is the crazy abundance and increase of counterfeit goods. This results in the brand performance for the company as a whole, and can threaten their overall profits.

FASM 245 - Valentino - Accessories 6-Month Buying Plan

T A R G E T

M A R K E T

The Valentino consumer is renewed. Catering to the new generation, the perfect customer is young, fresh, and yearning to make a statement. They are classy, and sophisticated, with a sense of romanticism, all while being bold and confident. The core customer, woman or man, is charming, wealthy, with out of this world dreams, while effortlessly being put together. FASM 245 - Valentino - Accessories 6-Month Buying Plan

With the change of creative directors, the Valentino customer has only evolved. A transformation from grace, delicacy, and simplicty, the new generation Valentino customer is contemporary, and full of divergence. By blending classic with timeless modernity, the Valentino customer is the generation of tomorrow. FASM 245 - Valentino - Accessories 6-Month Buying Plan

CUSTOMER PROFILES

HAYLIE Gender: Female Generation: Millennials Age: 16-24 Education: A highly eduacated female with a inquiring intellect Occupation: A student, with either an entry-level job, or just starting a new career Income: 30K-60K

FASM 245 - Valentino - Accessories 6-Month Buying Plan

NICHOLAS Gender: Male Generation: GenerationX/Y Age: 25-45 Education: A highly educated, degree level customer Occupation: Working up the steps of the career ladder, with jobs within the fashion industry or a high management position Income: 60K-200K

FASM 245 - Valentino - Accessories 6-Month Buying Plan

VERONICA Gender: Female Generation: Baby boomers Age: 45+ Education: A highly educated customer, who is also well-read and well-informed Occupation: Senior professional at a lucrative job, or a blithe retired customer Income: 200K+

FASM 245 - Valentino - Accessories 6-Month Buying Plan

PRODUCTS SOLD & PRICING Category

Valentino Haute Couture: A variety of collections that comprise of unique items exclusively handcrafted in the Roman atelier, dedicated to precious one-of-akind confections. Valentino Pret-a-Porter: Sophisticated and exclusive lines for men and women. Valentino Garavani: Belts and costume jewelry for women and men. Handmade Haute Couture with refined creations such as flowers, bows, and lace. Red Valentino: Launched in 2003, young, contemporary and romantic that mirrors the house's top codes.

Price Range (US)

Woman's Clothing Pret-a-Porter Coats & Jackets

$4,980 - $16,500

Dresses

$2,190 - $15,500

Beachwear

$665

Shirts & Tops

$420 - $1,690

Skirts & Pants

$660 - $3,290

Men's Clothing Ready to Wear Coats & Jackets

$1, 400 - $1,750

Shirts

$425 - $690

Knitwear

$680 - $1,150

Beachwear

$420 - $425

Pants & Jeans

$425 - $1,190

Tshirts & Sweatshirts

$180 - $650

Handbags

$795 - $4,595

Shoes

$295 - $1,595

Watches

$1,245 - $3,182

Eyewear

$226 - $396

Fragrences

$80 - $117

Accessories

$195 - $1,075

Haute Couture

$3,795 - $69,180

FASM 245 - Valentino - Accessories 6-Month Buying Plan

Womanswear

Menswear

Mens’ Footwear

Womans’ Footwear

Handbags

Men’s Eyewear

Womans’ Eyewear FASM 245 - Valentino - Accessories 6-Month Buying Plan

M A R K E T

T R E N D S

The new creative directors, Maria Grazia Chiuri and Pierpaolo Piccioli contributed to the international success of Valentino’s accessories project before being appointed new creative directors, so its no surprise that Valentino’s handbags and shoes are some of the brands best selling products. The products portray a sense of femininity and elegance that fully expresses the vision of the traditional Valentino woman or man. From medium size should bags, sling backs in mid heel height to small heel height, pumps, ranging from any color, size, and height; there is a silhouette for every possible customer. From camouflage to fringe, this year’s variety of textures and prints is remarkable. Amazing applique work, fringe, studs, Swarovski crystals, and camouflage prints and textures that can be seen featured throughout this year’s spring/summer 2014 collection. They have vibrant, confident colors such as bright neon’s, vibrant color schemes and appliqued shoes and handbags with thousands of only the best crystals and studs for the customer who wants to standout. From a variety of leather, such as patent leather and suede leather, to a plethora of appliques, embellishments, and finishes, the diversity of materials used throughout their work is remarkable. FASM 245 - Valentino - Accessories 6-Month Buying Plan

COMPETITIVE ANALYSIS FASM 245 - Valentino - Accessories 6-Month Buying Plan

Giorgio Armani is a private label fashion house founded by Giorgio Armani in 1975, in the gorgeous city of Milan, Italy. The Giorgio Armani fashion house has been built on the unique personality and identity of Giorgio Armani himself. By maintaining the aura of a real high-end, luxury brand Armani has been able to appeal to its target customer through its superior design, relevant trends, and styles. They design, manufactures, distributes, and retails haute couture, ready-to-wear, leather goods, shoes, jewelry, accessories, eyewear cosmetics, and home goods. They have multiply sub-labels under the Giorgio Armani label including Armani Prive, Giorgio Armani, Emporio Armani, Ea7, Armani Colleziono, Armani Jeans, Armani Junior, Armani Exchange, Armani Beauty, Armani/casa, Armani/ristorante, Armani/hotels, Armani/fiori, Armani/dolci. Within these brands, Armani sells a plethora of products for any customer. Armani sells products such as menswear: pants, footwear, eyewear, jackets and coats and much more. In the womenswear, the produce products from blouses, accessories, jeans, to outerwear, beachwear, and dresses. In this kids line, they sell everything for kids from 0-24 months to teenage boys and girls from 8-16 years old. Armaniâ&#x20AC;&#x2122;s price range, ranges from $50 dollars to about $25,000+ dollars, catering to a demographic crowd of 25-50 year olds, with an income of $150,000 and more. With signature design elements such as being clean, simple, chic, feminine, and elegant, Armani continues to thrive as one of the leading private label fashion houses. FASM 245 - Valentino - Accessories 6-Month Buying Plan

After a presentation of his first collection under his own name, Gianni Versace, founded his famous Italian fashion house in 1978. Since then the company has expanded and designs, manufactures, distributes and retails fashion and lifestyle products. Products including Atelier, prĂŞt-Ă -porter, bags, shoes and accessories, jewelry, watches, eyewear, fragrances, and home furnishings are produced within this fashion house. After the death of her brother in 1997, Donatella Versace, became head designer, modernizing and refreshing the brandâ&#x20AC;&#x2122;s style with her creative and energetic attitude. Versace is a brand that caters to targeting to their perfect customer. They design their clothes, with their target audience in mind, which accommodates to the lifestyle their customers live. By making an impact with their luxurious advertisements, Versace gets the hottest celebrities to get pictured in their clothing; to award ceremonies and events Versace gets people talking. Celebrities and connoisseurs adore the brand for its rich and sensual style with its impeccable craftsmanship and handmade quality, Versace will continue to thrive as one of the leading fashion design brands worldwide. FASM 245 - Valentino - Accessories 6-Month Buying Plan

Establish in 1985 in the city of Milan, Italy, Dolce and Gabbana is one of the leading fashion and luxury group houses. The fashion house designs, produces and distributes high-end clothing, leather goods, footwear and accessories. Dolce and Gabbana is sold in 40 countries worldwide with 251 mono-brand stores. The Dolce and Gabbana man and woman are strong. The man knows what he likes and dresses for himself, paying considerable attention to all details. While the Dolce and Gabbana woman knows what she likes, and walks with confidence. She can indifferently be a manager, wife, or mother but she is always first thoroughly a woman. With products from eyewear, handbags, accessories, and jewelry to lingerie, footwear, swimwear, suits and watches, Dolce and Gabbana cater to every man or woman. With a high-end price range from $50 dollars to about $30,000+ dollars the perfect Dolce and Gabbana customer is ready to stand out. By aiming to get the right message to the right customer and the right time Dolce and Gabbana reach their target audience by great advertising campaigns through television, magazines, the internet, social media, and mobile. By creating something thatâ&#x20AC;&#x2122;s original, has a big impact on the audience, and causes a revolution, Dolce and Gabbana is sending their message to the right people. From dressing sports team, supermodels, and celebrities, the brand continues to thrive in cutthroat the fashion industry. FASM 245 - Valentino - Accessories 6-Month Buying Plan

High Price

Low Quality

High Quality LowPrice FASM 245 - Valentino - Accessories 6-Month Buying Plan

SIX-MONTH BUYING PLANS FASM 245 - Valentino - Accessories 6-Month Buying Plan

MASTER PLAN FASM 245 - Valentino - Accessories 6-Month Buying Plan

Summer 2014 Sales (LY) % Planned Increase Planned Sales for Period Planned EOM for Period Initial Markup % Planned Reductions

Sales Distribution Stock-Sales Ratio Reductions Distribution

$767,796.00 8% $825,380.70 $420,944.16 55% $65,282.00

February 10% 3.2 5%

March 10% 2.8 5%

Planned Monthly Sales Planned Monthly BOM Planned Monthly EOM Planned Monthly Reductions Planned Purchases at Retail Planned Purchases at Cost

February $82,538.07 $264,121.82 $231,106.60 $3,264.10 $52,786.94 $24,334.78

Planned Monthly Sales Planned Monthly BOM Planned Monthly EOM Planned Monthly Reductions Planned Purchases at Retail Planned Purchases at Cost

May $206,345.18 $453,959.39 $495,228.42 $13,056.40 $260,670.61 $120,169.15

$825,380.70 Net Sales $356,289.34 Avg. Inventory Inventory Turnover 8%

April 15% 2.8 10%

May 25% 2.2 20%

March $82,538.07 $231,106.60 $346,659.89 $3,264.10 $201,355.47 $92,824.87 June $206,345.18 $495,228.42 $346,659.89 $19,584.60 $77,361.25 $35,663.54

July $123,807.11 $346,659.89 $356,289.34 $19,584.60 $217,675.97 $100,348.62

June 25% 2.4 30%

July 15% 2.8 30%

April $123,807.11 $346,659.89 $453,959.39 $6,528.20 $237,634.80 $109,549.64 Total $825,38o.07 $356,289.34 $2,294,558.34 $65,282.00 $1,047,485.03 $482,890.60

FASM 245 - Valentino - Accessories 6-Month Buying Plan

NEW YORK PLAN FASM 245 - Valentino - Accessories 6-Month Buying Plan

24 Summer 2014 Sales (LY) % Planned Increase Planned Sales for Period Planned EOM for Period Initial Markup % Planned Reductions

Sales Distribution Stock-Sales Ratio Reductions Distribution

Planned Monthly Sales Planned Monthly BOM Planned Monthly EOM Planned Monthly Reductions Planned Purchases at Retail Planned Purchases at Cost

$4,452,000.00 8% $4,785,900.00 $420,944.16 55% $65,282.00

February 10% 3.2 5%

March 10% 2.8 5%

February $478,590.00 $1,531,488.00 $1,340,052.00 $3,264.10 $290,418.10 $133,882.74

May Planned Monthly Sales $1,196,475.00 Planned Monthly BOM $2,632,245.00 $2,871,540.00 Planned Monthly EOM $13,056.40 Planned Monthly Reductions Planned Purchases at Retail $1,448,826.40 $667,908.97 Planned Purchases at Cost

$4,785,900.00 Net Sales $2,065,913.50 Avg. Inventory Inventory Turnover 1%

April 15% 2.8 10%

May 25% 2.2 20%

March $478,590.00 $1,340,052.00 $2,010,078.00 $3,264.10 $1,151,880.10 $531,016.73 June $1,196,475.00 $2,871,540.00 $2,010,078.00 $19,584.60 $354,597.60 $163,469.49

June 25% 2.4 30%

July 15% 2.8 30%

April $717,885.00 $2,010,078.00 $2,632,245.00 $6,528.20 $1,346,580.20 $620,773.47

July Total $717,885.00 $4,785,900.00 $2,010,078.00 $2,065,913.50 $2,065,913.50 $12,929,906.50 $19,584.60 $65,282.00 $793,305.10 $5,385,607.50 $365,713.65 $2,482,765.06

FASM 245 - Valentino - Accessories 6-Month Buying Plan

BEVERLY HILLS PLAN FASM 245 - Valentino - Accessories 6-Month Buying Plan

26 Summer 2014 Sales (LY) % Planned Increase Planned Sales for Period Planned EOM for Period Initial Markup % Planned Reductions

Sales Distribution Stock-Sales Ratio Reductions Distribution

Planned Monthly Sales Planned Monthly BOM Planned Monthly EOM Planned Monthly Reductions Planned Purchases at Retail Planned Purchases at Cost

$2,912,000.00 8% $3,130,400.00 $420,944.16 55% $65,282.00

February 10% 3.2 5%

March 10% 2.8 5%

February $313,040.00 $1,001,728.00 $876,512.00 $3,264.10 $191,088.10 $88,091.61

May Planned Monthly Sales $782,600.00 Planned Monthly BOM $1,721,720.00 $1,878,240.00 Planned Monthly EOM $13,056.40 Planned Monthly Reductions Planned Purchases at Retail $952,176.40 $438,953.32 Planned Purchases at Cost

$3,130,400.00 Net Sales $1,351,289.33 Avg. Inventory Inventory Turnover 2%

April 15% 2.8 10%

March $313,040.00 $876,512.00 $1,314,768.00 $3,264.10 $754,560.10 $347,852.21 June $782,600.00 $1,878,240.00 $1,314,786.00 $19,584.60 $238,712.60 $110,046.51

June 25% 2.4 30%

May 25% 2.2 20%

July 15% 2.8 30%

April $469,560.00 $1,314,768.00 $1,721,720.00 $6,528.20 $883,040.20 $407,081.53

July $469,560.00 $1,314,768.00 $1,351,289.33 $19,584.60 $525,665.93 $242,332.00

Total $3,130,400.00 $1,351,289.33 $8,457,297.33 $65,282.00 $3,525,243.33 $1,634,357.18

FASM 245 - Valentino - Accessories 6-Month Buying Plan

LAS VEGAS PLAN FASM 245 - Valentino - Accessories 6-Month Buying Plan

28 Summer 2014 Sales (LY) % Planned Increase Planned Sales for Period Planned EOM for Period Initial Markup % Planned Reductions

Sales Distribution Stock-Sales Ratio Reductions Distribution

Planned Monthly Sales Planned Monthly BOM Planned Monthly EOM Planned Monthly Reductions Planned Purchases at Retail Planned Purchases at Cost

$1,730,000.00 8% $1,849,750.00 $420,944.16 55% $65,282.00

February 10% 3.2 5%

March 10% 2.8 5%

February $185,975.00 $595,120.00 $520,730.00 $3,264.10 $114,849.10 $52,945.44

May Planned Monthly Sales $464,937.50 Planned Monthly BOM $1,022,862.50 $1,115,850.00 Planned Monthly EOM $13,056.40 Planned Monthly Reductions Planned Purchases at Retail $570,981.40 $263,222.43 Planned Purchases at Cost

$1,859,750.00 Net Sales $802,792.08 Avg. Inventory Inventory Turnover 4%

April 15% 2.8 10%

March $185,975.00 $520,730.00 $781,095.00 $3,264.10 $449,604.10 $207,267.49 June $464,937.50 $1,115,850.00 $781,095.00 $19,584.60 $149,767.10 $69,042.63

June 25% 2.4 30%

May 25% 2.2 20%

July 15% 2.8 30%

April $278,962.50 $781,095.00 $1,022,862.50 $6,528.20 $527,258.20 $243,066.03

July $278,962.50 $781,095.00 $802,792.08 $19,584.60 $320,244.18 $147,632.57

Total $1,859,750.00 $802,792.08 $5,024,424.58 $65,282.00 $2,132,704.08 $983,176.58

FASM 245 - Valentino - Accessories 6-Month Buying Plan

ASSORTMENT PLAN FASM 245 - Valentino - Accessories 6-Month Buying Plan

Assortment Plan: Summer 2014 Focus Product Category: Shoes Planned Purchases, Cost

$482,890.60

Planned Purchases for Flip Flops Black Nude Yellow Pink

$106,235.93 $106,235.93 $53,117.97 $217,300.77

Valentino Style: Flip Flops Color % Total $ Purchases 22% $23,372 Black Nude $23,372 22% Yellow 11% $5,843 45% $97,785 Pink Total 100% $150,372

Size 6 7 8 9 10 Total

Black % Total 10% 15% 30% 30% 15% 100%

$ Purchases $2,337.19 $3,505.79 $7,011.57 $7,011.57 $2,337.19 $23,372

Size 6 7 8 9 10 Total

Nude % Total 10% 15% 30% 30% 15% 100% Yellow % Total 10% 15% 30% 30% 15% 100% Pink % Total 10% 15% 30% 30% 15% 100%

$ Purchases $2,337.19 $3,505.79 $7,011.57 $7,011.57 $2,337.19 $23,372

$ Purchases $584.30 $876.45 $1,752.89 $1,752.89 $876.45 $5,843

$ Purchases $9,778.53 $14,667.80 $29,335.60 $29,335.60 $14,667.80 $97,785

FASM 245 - Valentino - Accessories 6-Month Buying Plan

31 Assortment Plan: Summer 2014 Focus Product Category: Shoes Planned Purchases, Cost

$482,890.60

Planned Purchases for Sandals Black Pink Red Brown

$144,867.18 $96,578.12 $144,867.18 $96,578.12

Valentino Style: Sandals Color % Total $ Purchases 30% $43,460 Black Pink $19,316 20% Red 30% $43,460 20% $19,316 Brown Total 100% $125,552

Size 6 7 8 9 10 Total

Black % Total 10% 15% 30% 30% 15% 100%

$ Purchases $4,346.02 $6,519.02 $13,038.05 $13,038.05 $6,519.02 $43,460

Size 6 7 8 9 10 Total

Pink % Total 10% 15% 30% 30% 15% 100% Red % Total 10% 15% 30% 30% 15% 100% Brown % Total 10% 15% 30% 30% 15% 100%

$ Purchases $1,931.56 $2,897.34 $5,794.69 $5,794.69 $2,897.34 $19,316

$ Purchases $4,346.02 $6,519.02 $13,038.05 $13,038.05 $6,519.02 $43,460

$ Purchases $1,931.56 $2,897.34 $5,794.69 $5,794.69 $2,897.34 $19,316

FASM 245 - Valentino - Accessories 6-Month Buying Plan

33 Assortment Plan: Summer 2014 Focus Product Category: Shoes Planned Purchases, Cost

$482,890.60

Planned Purchases for Ballerinas Black Blue Pink Green

$120,722.65 $101,407.03 $169,011.71 $91,749.21

Valentino Style: Ballerinas Color % Total $ Purchases 25% $30,181 Black Blue $21,295 21% Pink 35% $59,154 19% $17,432 Green $128,063 Total 100%

Size 6 7 8 9 10 Total

Black % Total 10% 15% 30% 30% 15% 100%

$ Purchases $3,018.07 $4,527.10 $9,054.20 $9,054.20 $4,527.10 $30,181

Size 6 7 8 9 10 Total

Blue % Total 10% 15% 30% 30% 15% 100% Pink % Total 10% 15% 30% 30% 15% 100% Green % Total 10% 15% 30% 30% 15% 100%

$ Purchases $2,129.55 $3,194.32 $6,388.64 $6,388.64 $3,194.32 $21,295

$ Purchases $5,915.41 $8,873.11 $17,746.23 $17,746.23 $8,873.11 $59,154

$ Purchases $1,743.24 $2,614.85 $5,229.71 $5,229.71 $2,614.85 $17,432

FASM 245 - Valentino - Accessories 6-Month Buying Plan

Assortment Plan: Summer 2014 Focus Product Category: Shoes Planned Purchases, Cost

$482,890.60

Planned Purchases for Pumps Pink Red White Blue

$120,722.65 $217,300.77 $72.433.59 $72.433.59

Valentino Style: Pumps Color % Total $ Purchases 25% $30,181 Pink Red $97,785 45% White 15% $10,865 15% $10,865 Blue $149,696 Total 100%

Size 6 7 8 9 10 Total

Pink % Total 10% 15% 30% 30% 15% 100%

$ Purchases $3,018.07 $4,527.10 $9,054.20 $9,054.20 $4,527.10 $30,181

Size 6 7 8 9 10 Total

Red % Total 10% 15% 30% 30% 15% 100% White % Total 10% 15% 30% 30% 15% 100% Blue % Total 10% 15% 30% 30% 15% 100%

$ Purchases $9,778.53 $14,667.80 $29,335.60 $29,335.60 $14,667.80 $97,785

$ Purchases $1,086.50 $1,629.76 $3,259.51 $3,259.51 $1,629.76 $10,865

FASM 245 - Valentino - Accessories 6-Month Buying Plan

Assortment Plan: Summer 2014 Focus Product Category: Shoes Planned Purchases, Cost

$482,890.60

Planned Purchases for Slingbacks Black Blue Pink Red

$183,498.43 $77,262.50 $106,235.93 $115.893

Valentino Style: Slingbacks Color % Total $ Purchases 38% $69,729 Black Blue $12,362 16% Pink 22% $23,372 24% $27,814 Red Total 100% $133,278

Size 6 7 8 9 10 Total

Black % Total 10% 15% 30% 30% 15% 100%

$ Purchases $6,972.94 $10,459.41 $20,918.82 $20,918.82 $10,459.41 $69,729

Size 6 7 8 9 10 Total

Blue % Total 10% 15% 30% 30% 15% 100% Pink % Total 10% 15% 30% 30% 15% 100% Red % Total 10% 15% 30% 30% 15% 100%

$ Purchases $1,236.20 $1,854.30 $3,708.60 $3,708.60 $1,854.30 $12,362

$ Purchases $2,337.19 $3,505.79 $7,011.57 $7,011.57 $3,505.79 $23,372

$ Purchases $2,781.45 $14,667.80 $29,335.60 $29,335.60 $14,667.80 $27,814

FASM 245 - Valentino - Accessories 6-Month Buying Plan

S O U R C E S

“The Branding Luxury Brand Valentino Marketing Essay.” UK Essays. N.p., n.d. Web. 10 May 2014. <http://www.ukessays.com/essays/marketing/the-branding-luxury-brand-valenti no-marketing-essay.php>. Rao, Joy. “Valentino Fashion Group.” 1.1 (n.d.): 1-25. Web. 1 May 2014. <http://sh.raffles.edu.cn/uploads/soft/pdf/valentino.pdf>. “Stefano Sassi, CEO of Valentino: “2012 Revenues at 390 Million, 200-250 Million in Retail Investments”” Moda24. N.p., n.d. Web. 1 May 2014. <http://www.moda24.ilsole24ore.com/ art/industria-finanza/2013-02-01/stefano-sassi-valentino-2012-174616.php?uuid=Ab6G tOQH>. “Valentino.” - Voguepedia. N.p., n.d. Web. 1 May 2014. <http://www.vogue.com/voguepedia/Valentino>. “Valentino Fashion Group S.p.A.” Doc Stoc. N.p., n.d. Web. 10 May 2014. <http://www.docstoc.com/docs/122192457/Valentino-Fashion-Group-SpA---Strate gic-SWOT-Analysis-Review>.

“Valentino Fashion Group S.p.A.” Doc Stoc. N.p., n.d. Web. 10 May 2014. <http://www.docstoc.com/docs/92766298/Valentino-Fashion-Group-SpACompany-Pro file-and-SWOT-Analysis >. “Valentino S.P.A | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.Share.” MBA Skool. N.p., n.d. Web. 1 May 2014. <http://www.mbaskool.com/brandguide/life style-and-retail/3791-valentino-spa.html>. “Valentino.” StyleSight. N.p., n.d. Web. 14 May 2014. <http://0-www.stylesight.com.library.scad.edu/home/>. “Valentino.” Valentino. N.p., n.d. Web. 1 May 2014. <http://www.valentino.com/en/home/> FASM 245--Valentino--Accessories 6-Month Buying Plan

Ericka McGriff Professor Alessandro Cannata FASM 245: Retail Buying Stimulation Spring 2014