CONCEPT STATEMENT Background:
Though it is not clear how long The Music Shop has been around. The web site makes no mention of time frame. It does look like they have been around for quite a while. They are focusing on lessons as well as equipment rental and the sales of newand used musical instruments.
Target Audience:
The audience spans music lovers of all ages. It does seem they would like a youngermarket of people for the purposes of music lessons and instrument rental.
Objectives:
We propose to create a more organized atmosphere on the web site. The original is very distracting and unorganized. It is difficult to know where to go to buy things. A site re-do is in order.
Obstacles:
There is a lot of information to gather and redistribute. To be able to organize in such a way that it is obvious to know where to click to purchase things.
Key Benefits:
It would be nice to be able improve the e-commerce on this site to improve their business. Locals may be able to find things okay, because its all they have known for years, but, I want to make this site usable for anyone.
Support Statements:
I don’t want to alienate anyone, but I think that anything is animprovement. Lets be proud of the work we do.
Tone:
The current scheme, is abrasive and makes my eyes hurt. The new proposed color scheme and organization will make it a relaxed place to buy musical instruments.
Creative Considerations:
The fonts used and the logo are unprofessional and ugly. We hope to fix that.
COMPETITIVE ANALYSIS guitarcenter.com
COMPETITIVE ANALYSIS musiciansfriend.com
COMPETITIVE ANALYSIS music123.com
COMPETITIVE ANALYSIS Design
guitarcenter
musiciansfriend
music123
Color
Heavy blacks with a lot of red highlights.
Blues and white with gold/yellow highlights.
White and gray with orange highlights.
Type
Sans Serif type with bolded headlines and sub heads.
Sans Serif type with bolded headlines and sub heads.
Sans Serif type with bolded nav and headlines. Nav is all lowercase.
Heavy images with good discriptions.
Some images on the home page. Plenty in the rest of the site. Some broken images.
Heavy images with good discriptions. Some broken images, some say “images coming soon�
4 Columns ( Maybe 8 )
5 Columns
Images
Grid
6 Columns
COMPETITIVE ANALYSIS Interface Buttons
Nav
guitarcenter
musiciansfriend
Images act as buttons on roll Images act as buttons on roll over or defined by arrow. over. Some buttons redirect Some text underlines with with a click, others with roll over. just a roll over. Not very consistant. Tabbed nav and utilities are Main nav and utilities are persistant. Sub nav has drop down menus but don’t persistant with a left column always pertain to the main sub nav. Very easy to use. nav.
Search
Present on every page, key word or item number.
Check out
Easy. Secure with Pay Pal options
Present on every page, key word or item number.
music123 Some images act as buttons. Text underlines with roll over. Important text is highlighted orange, also acts as button. Main nav and utilities are persistant with some drop down menus defined with arrows. Left column sub nav. Present on every page, key word.
A little difficult. Must create A little difficult. Must create an on-line account. Pay Pal an on-line account. Pay Pal and Bill Me Later options. and Bill Me Later options.