LOCAL SALES & MARKETING
[ ERIC LARSON] A 4th generation lifelong resident of Whatcom County, Eric has a firm grasp of the growth and development history of the Bellingham and Whatcom County area. His deep roots and interest in the community of Bellingham and the surrounding areas led him to his present career in Real Estate Eric brings over 15 years of experience to CBBain and most recently worked at Muljat Group where he specialized in both residential and commercial sales throughout Whatcom and Skagit counties, and has continually been one of the top producers. He is committed to bringing his professionalism and market knowledge to his new firm , with whom he’s worked since 1999. Prior to that, Eric spent 23 years sailing the open ocean as an independent commercial fisherman. He owned and operated “Java Town Espresso” an Award winning 4 location drive-through Espresso Company. Eric was voted Realtor of the Year in 2008, 2009 in the Bellingham Business Journal Readers Choice Awards. He owns several rental units, self-storage, and commercial office space in town. He manages these properties independently, creating a well-rounded background and wealth of knowledge to share with sellers, buyers and investors alike. Eric also serves as the President of the Harris Square condo Home Owners Association in Historical Fairhaven, a 103 unit mixed use facility. An avid Boater and golfer he appreciates the beauty and lifestyle the area offers.
LOCAL SALES & MARKETING
PROFESSIONAL PHOTOGRAPHY Eric believes in using professional-quality photography and videography that captures the architectural integrity and character of a property. We have cultivated relationships with local photographers and videographers who are skilled in the art of capturing the beauty of your home and presenting it in the best possible light
to affluent buyers.
LOCAL SALES & MARKETING
PROPERTY MARKETING MATERIALS Even with the rapid embrace of digital media, the modern luxury consumer still appreciates the tactile experience of holding a beautiful brochure or a printed invitation in their hands. We will work closely with you to craft a bespoke collection of collateral for your property. From direct mail campaigns and
open house programs to displays in other local affiliated Coldwell BankerÂŽ offices, these elements are crucial to marketing your property.
Flyers, postcards, brochures and other custom printed pieces place your property in the right hands
LOCAL SALES & MARKETING
COMPANY PUBLICATIONS Tapping into your local affluent audience.
LOCAL SALES & MARKETING
BROKER-TO-BROKER NETWORKING DISTRIBUTION OF MATERIALS
BROKER PREVIEW
BROKER OPEN HOUSE
Your property may be registered as
To ensure that your
part of a weekly preview
property is top of mind in the
Property marketing materials, including
inviting the area’s top brokers to tour
local real estate community, a VIP list
but not limited to postcards, flyers and
your property for an agreed period of
of top-performing brokers will be
brochures,
time.
invited to a private reception
will be distributed through the
at your home.
Coldwell Banker Global Luxury℠ network to keep the broker community informed.
LOCAL MARKET BELLINGHAM, WA
LOCAL MARKET
MARKET EVALUATION The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as:
1. Location 2. Buyer Demand 3. Financing If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.
Coldwell Banker Bain Bellingham
LOCAL MARKET
MARKET EVALUATION Overpricing drawbacks are numerous and rarely to your benefit. • Pricing your property higher than comparable properties may actually help sell another property more quickly than yours. • Overpricing may attract the wrong buyers.
Coldwell Banker Bain Bellingham
• Agents will miss showing your property to potentially qualified buyers because your home is out of their client’s price range.
LOCAL MARKET
ERIC LARSON A 4th generation lifelong resident of Whatcom County, Eric has a firm grasp of the growth and development history of the Bellingham and Whatcom County area. His deep roots and interest in the community of Bellingham and the surrounding areas led him to his present career in Real Estate Eric brings over 15 years of experience to CBBain and most recently worked at Muljat Group where he specialized in both residential and commercial sales throughout Whatcom and Skagit counties, and has continually been one of the top producers. He is committed to bringing his professionalism and market knowledge to his new firm , with whom he’s worked since 1999. Prior to that, Eric spent 23 years sailing the open ocean as an independent commercial fisherman. He owned and operated “Java Town Espresso” an Award winning 4 location drive-through Espresso Company. Eric was voted Realtor of the Year in 2008, 2009 in the Bellingham Business Journal Readers Choice Awards. He owns several rental units, self-storage, and commercial office space in town. He manages these properties independently, creating a wellrounded background and wealth of knowledge to share with sellers, buyers and investors alike. Eric also serves as the President of the Harris Square condo Home Owners Association in Historical Fairhaven, a 103 unit mixed use facility. An avid Boater and golfer he appreciates the beauty and lifestyle the area offers.
Coldwell Banker Bain Bellingham
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