Eric Larson Coldwell Banker Bain
Extraordinary properties require extraordinary marketing. This very principle has been the foundation of the Coldwell Banker Previews International program for over 80 years. Today, the Previews® name is synonymous with luxury and prestige – a badge worn by thousands of Previews Property Specialists worldwide who offer their discerning clients the history, experience, global network, marketing leadership, and trust of one of real estate’s most iconic programs.
One of Real Estate’s Most Iconic Programs
Backed by the full resources of the Coldwell Banker Previews International program, Eric brings an unmatched combination of real estate expertise, sophisticated marketing tools and powerful international connections to deliver the results you desire. From global print advertising to digital platforms, Eric works tirelessly to develop strategic sales and marketing programs that will attract the most-qualified luxury homebuyers to your home…whether they are five miles/km away or 5,000 miles/km away.
WHEN
RESULTS MATTER
EXPERIENCE COUNTS
Eric Larson COLDWELL BANKER BAIN
A leader in Real Estate Marketing with an emphasis on Traditional Customer Service, Transparency, Continuous Innovation, utilizing state of the art tools to expose the property, showcase its merits, celebrate the lifestyle, and facilitate the transaction.
ERIC LARSON KEY HIGHLIGHTS
SALES IN 2014
SALES IN 2013
$9.9M
$8.4M
OVER 400 CARRER TRANSACTIONS.
42 TRANSACTIONS
OVER 100 MILLION IN TOTAL SALES
46 TRANSACTIONS
Professional photography is a key element in all Coldwell Banker Previews International and Eric’s marketing efforts. We believe in showcasing the architectural beauty and character of each listing, and have cultivated relationships with local photographers well versed in the art of capturing the essence of luxury homes. At the sellers discretion a video tour may also be filmed to supplement marketing materials with more engaging content.
A video tour may also be filmed to supplement marketing materials.
The Eric will work with you to develop a suite of custom printed collateral for your property. The luxury consumer appreciates a tactile experience so these items are crucial in supporting the marketing of your property outside of advertising efforts. They may be utilized during open houses, direct mail campaigns and/or provided to other local Coldwell
Banker
Previews
International
offices for display and distribution.
Flyers, Postcards, Brochures and other custom printed collateral for your property.
Many buyers begin their real estate search online and it is important that it is easy for them to find your property. A dedicated property website not only makes your property easy to locate, but it also provides SEO benefits as well as a customizable canvas for showcasing all of its beautiful and unique qualities.
A customizable canvas for showcasing all of your homes beautiful and unique qualities.
ERIC LARSON DIGITAL PROPERTIES MAXIMIZE YOUR ONLINE PRESENCE
ERICLARSONHOMES.COM 20 1 A V E R AG E MO NT HL Y S E S S IO N S 20 9 A V E R AG E UN IQ U E U S ER S 22 6 A V E R AG E P AG E VI EW S
W HATCOMHOMEVALUES.COM 17 9 A V E R AG E MO NT HL Y S E S S IO N S 17 8 A V E R AG E UN IQ U E U S ER S 18 0 A V E R AG E P AG E VI EW S
SOCIAL MEDIA FA C E BO O K – 1 32 LI K E S TW ITT ER – 1 06 5 FO L LOW ERS LI N K ED IN – 5 0 0 + CO NN ECT IO N S YO UT UB E – 12 SU B S CR IB E R S IN ST AG R AM – 78 FO L LOW ERS
An agent’s personal network is one of the most valuable tools for getting your property noticed and sold. As such, your home will be prominently featured throughout Eric’s digital platforms for the duration of its time on the market.
EMAIL MARKETING TOTAL DISTRIBUTION – 1900 TO PROPRIETARY COLDWELL BANKER BAIN PREVIEW BROKERS SPECIALISING IN AFFLUENT CLIENTEL
Real Estate Guide •
Total Distribution: 23,933 Daily
•
Total Distribution: 30,415 Sunday
The Eric has established and ongoing relationships with many local media outlets. Your property will be included as part of this long-term marketing effort.
PACIFIC NORTHW EST HOMES BELLINGHAM HERALD
BROKER PREVIEW
BROKER OPEN HOUSE
DISTRIBUTION OF MATERIALS
Your property will be registered as part of a
A select list of top performing VIP brokers will
Property marketing materials including but
weekly preview inviting the area’s top brokers
be invited to an exclusive reception in honor
not limited to postcards, flyers and brochures
to your property for refreshments, tours and
of your home. This event will include hors
will be distributed through the Coldwell
information sessions.
d’oeuvres, a short presentation, informational
Banker Previews International network for
displays and one-on-one networking to ensure
pass along and broker education.
that your property is top of mind in the local real estate community.
LOCAL MARKET W H AT C O M C O U N T Y
YOUR ONE-OF-A-KIND HOME
5328 Canvasback, Blaine, WA. 98230 4 BEDS, 3 BATHS, 4411 SQ. FT.
ERIC LARSON ABOUT THE AGENT
A 4th generation lifelong resident of Whatcom County, Eric has a firm grasp of the growth and development history of the Bellingham and Whatcom County area. His deep roots and interest in the community of Bellingham and the surrounding areas led him to his present career as a full time Realtor since 1999. Prior to that, Eric spent 23 years sailing the ocean as a commercial fisherman. Eric was voted Realtor of the Year in 2008, 2009 in the Bellingham Business Journal Readers Choice Awards... An avid Boater and golfer he appreciates the beauty and lifestyle the area offers.
WHEN
RESULTS MATTER
EXPERIENCE COUNTS
E X P E R T R E P R E S E N TAT I O N TESTIMONIALS
He is efficient, low key, a good friend, in addition to the fact that he spotted a number of things that needed attention in the final walk through. I intend to keep in touch with Eric on all real estate matters in Whatcom County.
Eric was an excellent choice as our listing agent. He is very knowledgeable and has a very easy going personality, yet is very professional. As absentee home owners, we relied upon Eric to look after several minor items. He did so without any questions. We would highly recommend Eric.
-B.D. Wonder
Diane and Richard Smith