Sün - Superior Sound Collective by Eric Le

Standards Manual

Table of Content 1 2 3 4

Company Development Signature Analysis Stationery System External Applications

Company Analysis

SÜN French for sound, produces audio equipment; Specialized in personal listening headphones. SÜN is dedicated to more then just listening but experiencing sound. The combination of modern design and innovative sound enhancing conical canals system and drivers produces headphones with superior quality and style. We believe that headphones that look great could also sound beautiful and yet be professional. Delivering world class sounds, with powerful drivers, meticulously scrutinized canal tuning that allows our headphones to produce disturbance free sound....Pure sound, how it is suppose to be. With years of development, SÜN headphones offers a line of headphones that are beautifully designed, professional studio tested by some of the greatest producers, comfortable with fine micro— airated form cups that reduces pressure and form fits any ears, and most importantly a pair of the best headphones that France could ever offer the World.

SÜN Analysis weakness — As a new company coming out of France with little to no historical background, it has to start from scratch in the public eye. Abstraction maybe too much for some people. Colors are orange, white, and grey, which might limit the coloration. May cause some confusion since the company starts with “s” and the logo is a “u” which represents a symbolic meaning about sound.

— Abstract and developed logo design. Simplified logo with few distractions, this can give the logo a more symbolic and hopefully Meta message. Can fit with more genres and styles since there are not preconceived styles.

strength

Beats Analysis weakness — The weakness about the design is the colors, I feel that because the colors are so limited to black and red that it would be hard to pair their products to many other styles. Really only targets towards a centralized style of music genre, which is mostly pop, rap, and hip–hop. The symbol I feel also is very simple and is too much of an icon, which makes it very literal. There is little abstraction, which doesn’t give the audience any room for interpretation, which will sometimes make a logo generic which is really unproffessional.

— the logo is very simple and because of that makes it very clean, with a distinct typeface that was made just for them. I think that the design is very sleek and clean cut and really works well with the design of their headphones. The background of the product also drives the success of the company very far and with a president and found with legendary musical heritage the company thrives greatly. Fluid logo design.

strength

Company Analysis

Graphic Graphic Yes Yes Futura

Sans Serif (Abeat)

Young Proffesional

Young Musicians

Competitive Analysis Diagram

Yes

Logo Use Consistency

Yes

Bold/Proffessional

Bold Urban

Sophisticated

Urban

Yes

Typeface Style & Design Focus Consistency Presentation Info & Presentation Message Consistency

Quality and Beautiy

Message Corporate Message Associations Consistency

Lifestyle/Appeal

• SÜN

Yes

• Beats

Yes

Studio Sound

Urban/Hip Hop/Rap

Signature Development

Signature Analysis: S ubjective

vs .

O bjective

Based on the visual explorations of objective vs subjective reasoning, one can improve their signature by having a signature that is more objective then it is subjective because one can believe that there should be room for people to interpretative and develop from a signature, but also putting into consideration that it shouldn’t be so abstract that it would confuse or frustrate the viewer. But there should be a little subjection so that there could be guidance for where the signature can take the viewer in terms of what the brand is about. The signature that has been developed is close to being where it to should be, there still needs a little more development to color and form so that there could be a balance between something more objective then subjective. The reason why you create a logo should be more objective, you can’t go around telling people, “I did this because I like the way it looks”, especial when the person has no idea who you are and what you stand for. If we take a look at beats, if Dre says he likes this and that’s why, he could however pass, knowing the fact that he is a musician with a lot of background. Objective reasoning will make you be more intelligent and give your brand a more professional and in some ways more reliable outlook to your customers.

marketing signature

formal signature

Marketing Signature used alone only on marketed

Formal Signature used alone only on Stationary

products,(e.i. headphones, speakers)

System, (e.i. letterheads, envelopes)

Signature Development

The Signature SÜN Superior Sound Collective can’t emphasis enough what they represent and what they want to provide and their signature works to add another level of their brand that contributes to emphesis their superior quality in construction and most important sound. The signiture has 4 elements within that symbolize their company: the “Ü” which repesents their french origins, that also represents music which is indicated by the two tittles on each stem of the letter form. This letter form has also one other very important role, which is a tuning fork which symbolizes fine tuning, perfect sound, harmony, and everything that is amazing sound quality. The circle that forms around the letter form represents their construction, the circle represents the base of a cone, which is the construction which the inner canals of the ear cups are built around, this is their patented conical canal system that they have perfected only after years of research and development with sound acoustics engineers. Finally, the color orange which represent brightness, freshness; which symbolize the sound that their product produces, very bright and full body sound, with a freshness that only can be produced by the removal of disturbance, where absolutely pure sound can be translated.

Signature Development

CORPORATE FONT(s) To help establish a consistent look and feel across a broad range of implementation materials, Sans Serif type families have been selected for use on all media. They are called Futura LT. Together they provide for a great deal of versatility. Specimens of the most commonly used typefaces within these families are shown. Numerous versions of Futura are produced by different manufacturers. All fonts used should match the samples shown on these pages. Do not substitute other typefaces in place of those specified. Never scale, condense, expand or otherwise modify any existing letterforms. If special circumstances require the use of other typefaces, contact the Design Department for approval.

Futura Lt Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789 Futura Lt Book Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789 Futura Lt Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789

CORPORATE COLORS two – color signature

Use this version whenever possible. The signature is reproduced in 2 colors. one – color signature

Use this version whenever 2 color reproduction is not possible. The entire signature prints in one color. If these colors are not available, other colors are allowed as long as the signature is clearly visible. Background is white or a light, neutral color. color system

SÜN Superior Sound Collective has developed a comprehensive color system to help establish a consistent look and feel across a broad range of implementation materials. This color system consists of 2 separate color palettes. Each of these palettes has been designed to reinforce specific emotive values associated with our products and services. The 2 palettes are extremely flexible, and can be applied in a variety of ways to unify families of materials, such as brochures. Try to use these suggested colors whenever possible. color reproduction

All colors specified throughout this manual are referred to as SÜN colors. SÜN colors are always reproduced by matching approved color swatches supplied by the Design & Print Services Group. Equivalent matches using other color—matching systems (e.g., Pantone® and CMYK) are given in the chart opposite. These equivalent specifications may need to be modified to adjust for production variations. The samples shown on these pages and throughout this manual are approximate matches for the actual SÜN colors. Do not use them for color proofing. Use swatches specifically provided for color–matching purposes

PANTONE 1459c RGB 255 CMYK 0

144 53

76 94

RICH= BLACK RGB 0 CMYK 60

0 60

0 60 100

Signature Development

¼x ¾x

¹/8x

¼x

Signature Misuse The following examples illustrate incorrect use of the signature. These examples highlight common errors, but do not include all possible mistakes. Always use the signature as outlined throughout this manual.

No division of main signature.

No division of corporate signature.

No overlapping of signatures.

Minimum Size 1”

As the signature becomes smaller, it also becomes more difficult to read and recognize. The minimum allowable size is shown below. Less detailed types of reproduction (e.g., newspapers or screen–printing) may require larger sizes.

½”

Minimum size ¹/8”

¼”

Stationery System

INTRODUCTION to Stationery System UNITS letterhead

Approved letterhead formats are shown opposite and on the following pages. All letterhead use the same basic layout, colors and type specifications. The preprinted nomenclature present on a letterhead varies, depending on the specific origin of the document. For example, corporate letterheads, program and department letterheads, each possess different nomenclature. A range of examples is shown on the following pages. word processing

Word processing specifications for the letter itself are given in the examples. They illustrate the correct organization of contents, approved typeface, line length and spacing.

SuperiorSoundsCollective.com

October 24, 2012

Corporate letterhead

Mr. Jackson Riker 123 Castro Street San Francisco, CA 94109

All corporate letterheads are reproduced using the specifications given below, and in approved templates.

Dear Mr. Riker, The finished look of a letterhead is brought about once the letter is typed. This letter illustrates the approved format for all 8 ½ x 11 inch letterheads. The letter is typed in 9.5 pt. Futura Lt, light with 12 pt. leading. If TYPEFACE is temporarily unavailable, use other typefaces specifically approved by the Company. Consistent use of this format will create a distinctive appearance for all correspondence.

size :

8.5” x 11”

The left edge of the date is aligned with the left edge of the stroke within the logo, and the top of the date is 2.375 in from the top of the letter head. Skip one space and begin the recipient’s name and address. Skip three line spaces below the address and begin the salutation. Skip one line space below the salutation, and begin the body of the letter.

type :

Futura Light LT — 9/12pts, upper and lowercase, flush Left alignment, normal spacing. One line space between paragraphs.

3451 Mission Street San Francisco, CA 94115

stock :

Neenah, Solar White, Smooth, Basis 24w. printing :

2 color offset lithography in SÜN Corporate Pantone 1495c

415 456 7890 t 415 456 7899 f

The body of the letter should not be deeper than 8.75 inches. It is to be single-spaced throughout, with one line space between paragraphs. All copy aligns flush left with the date, maintaining a random right-hand margin. There are no indentations. The maximum line length is 3 ¹/³ inches, Skip one line space between the last line of the letter and the closing, and three line spaces between the closing and the sender’s name and title. Sender’s assistant’s initials or enclosure designations should be separated by three line spaces from the sender’s title. Sincerely

Devin Foster Consultant

js:tb cc:Sara Thomas

Corporate Second Page Standard multiple pages are reproduced using the specifications given below, and in approved templates. Always align the letter with the same specification as shown in the example. Line width should not go beyond 3.667 inches in measurement and 8.125 inches deep. size :

Devin Foster Consultant

js:tb cc:Sara Thomas

8.5” x 11” stock :

Neenah, Solar White, Smooth, basis 24w. printing :

2 color offset lithography in SÜN Corporate Pantone 1495c

Page number indicator is placed on the bottom right hand corner of the page exactly a quarter inch from the right edge and bottom edge of the page. 2

Stationery System SuperiorSoundsCollective.com

Board of Directors Letterhead Board of Directors letterhead is reproduced using the specifications given below, and in approved templates. This is basically a corporate letterhead, with a listing of Board of Directors added below the address type.

Kevin Maroon

Chief Executive Officer Cameron Pitylak

Executive Vice President

size :

8.5” x 11” type :

Futura Light LT — 9/12pts, upper and lowercase, Flush Left alignment, normal spacing. One line space between paragraphs. stock :

Neenah, Solar White, Smooth, basis 24w. printing :

2 color offset lithography in SÜN Corporate Pantone 1495c

3451 Mission Street San Francisco, CA 94115 415 456 7890 t 415 456 7899 f

Stationery System

Envelope Standard mailing envelopes are reproduced using the specifications given below, and in approved templates. Always align the recipient’s address with the company address flush left and 1” from the bottom as shown in the example.

3451 Mission Street San Francisco, CA 94115

size :

4.5” x 9.5”

Mr. Jackson Riker 123 Castro Street San Francisco, CA 94109

type :

Futra Light LT —9/12pts, upper and lowercase, Flush Left alignment, normal spacing. stock :

Neenah, Solar White, Smooth, basis 24w. printing :

2 color offset lithography in SÜN Corporate Pantone 1495c

Mailing Label Standard mailing labels are reproduced using the specifications given below, and in approved templates. Always align the recipient’s address with the company address flush left and 1” from the bottom as shown in the example.

3451 Mission Street San Francisco, CA 94115

size :

3.5” x 5”

Mr. Jackson Riker 123 Castro Street San Francisco, CA 94109

type :

Futra Light LT — 9/12pts upper and lowercase, Flush Left alignment, normal spacing. stock :

Neenah, Solar White, Smooth, basis 24w. printing :

2 color offset lithography in SÜN Corporate Pantone 1495c

Stationery System

Business Cards Business cards are reproduced using the specifications given below, and in approved templates. size :

2” x 3.5”

3451 Mission Street San Francisco, CA 94115 415 456 7890

stock :

415 456 7899

t f

Neenah, Solar White, Smooth, basis 110 Cover. SuperiorSoundsCollective.com

printing :

2 color offset lithography in SÜN Corporate Pantone 1495c

Kevin Maroon CEO

415 456 7890 x456 t 415 456 7899 c KMAROON @ SuperiorSoundsCollective.com SuperiorSoundsCollective.com

SuperiorSoundsCollective.com

3451 Mission Street San Francisco, CA 94115

SuperiorSoundsCollective.com

Kevin Maroon

Chief Executive Officer

Mr. Jackson Riker

Cameron Pitylak

123 Castro Street

Executive Vice President

San Francisco, CA 94109

October 24, 2012

3451 Mission Street San Francisco, CA 94115

Mr. Jackson Riker 123 Castro Street San Francisco, CA 94109 Dear Mr. Riker, The finished look of a letterhead is brought about once the letter is typed. This letter illustrates the approved format for all 8 ½ x 11 inch letterheads. The letter is typed in 9.5 pt. Futura Lt, light with 12 pt. leading. If TYPEFACE is temporarily unavailable, use other typefaces specifically approved by the Company. Consistent use of this format will create a distinctive appearance for all correspondence.

3451 Mission Street San Francisco, CA 94115 415 456 7890 t 415 456 7899 f

Mr. Jackson Riker 123 Castro Street San Francisco, CA 94109

Skip one line space between the last line of the letter and the closing, and three line spaces between the closing and the sender’s name and title. Sender’s assistant’s initials or enclosure designations should be separated by three line spaces from the sender’s title. Sincerely

Devin Foster Consultant

js:tb cc:Sara Thomas

Sincerely 3451 Mission Street San Francisco, CA 94115

Devin Foster

415 456 7890 415 456 7899

Consultant

t f

SuperiorSoundsCollective.com

Kevin Maroon CEO

js:tb cc:Sara Thomas 415 456 7890 x456 t 415 456 7899 c KMAROON @ SuperiorSoundsCollective.com SuperiorSoundsCollective.com

External Application

SĂ&#x153;N iPhone 4/4s Case Made from high quality leather and PVC plastics.

SĂ&#x153;N Audio Condenser With years of developement with Sennheiser we have colaborated to create one of the best Adio Condensers on the market today. Created from rugged materials and precision internals. Usb accessability allows it to be very versitale with todays industry standards.

SĂ&#x153;N 1000k DJC With years of developement we have the 1000k DJC which are far exccedding industry standards by a land slide. Created from rugged materials and precision internals. The DJâ&#x20AC;&#x2122;s are packed with conical internal cups and powered by 1000k drivers the highest and most powerful drivers on the market at its industry level and standards.