White City Masterplan

Granted planning permission in 2012, Eric Parry Architects designed and masterplanned this ambitious redevelopment of an under-utilised brownfield site in West London. The 12 acre mixed use development is located on the former Dairy Crest site and provides affordable housing, community spaces such as a health centre and music and arts facilities and landscaped public gardens.

The vision for the Dairy Crest Masterplan is to establish a flourishing urban quarter that will provide a high quality mixed-use development with a range of complementary facilities.

The ultimate objective of the public realm and landscape strategy is to stimulate a rediscovery of a vibrant public life, to enhance the enormous potential of White City as a place for the enjoyment, health and wellbeing of the wider community.

The landscape strategy establishes an extensive network of gateways, squares and green spaces that are interlinked by a network of streets. Along with extensive tree planting, this green infrastructure adds to the overall structure of the masterplan by providing locally distinctive neighbourhoods and enhanced streetscapes. This complements the architecture, emphasises important views, and creates an attractive green network of routes serving as wildlife corridors that connect to the wider context.