Part 1 — Transforming Your
BRAND
A Primer for BRAND TRANSFORMATION — Part 1 of 2
OPPORTUNITIES ABOUND THE ESSENTIALS LOGO GOLD GETTING STARTED EXHIBITS
Eric S. Townsend / SuperCreative — (202) 494-4326 / eric.s.townsend@gmail.com
because the timing is right.
A Primer for BRAND TRANSFORMATION — Part 1 of 2
OPPORTUNITIES ABOUND solidify first impressions. differentiate. build preference. increase pricepoint. aid conversion. proliferate your brand.
Eric S. Townsend / SuperCreative — (202) 494-4326 / eric.s.townsend@gmail.com
shine light on the challenge.
A Primer for BRAND TRANSFORMATION — Part 1 of 2
THE ESSENTIALS an entity name. a tagline. a primary logo. secondary icons (ie. favicon). two typefaces. a photo library. a signature gift. merchandise.
Eric S. Townsend / SuperCreative — (202) 494-4326 / eric.s.townsend@gmail.com
take their breath away.
A Primer for BRAND TRANSFORMATION — Part 1 of 2
LOGO GOLD artistic ̶ flashes whimsy, craftsmanship and flair. direct ̶ exists simply, with few or no extraneous details. clear ̶ communicates easily (especially from a distance). vibrant ̶ pops in rich, intense color (not washed out shades).
Eric S. Townsend / SuperCreative — (202) 494-4326 / eric.s.townsend@gmail.com
A Primer for BRAND TRANSFORMATION — Part 1 of 2
meaningful ̶ introduces brand concepts, reinforces corporate values. memorable ̶ possesses a noteworthy form, color or other feature. refreshing ̶ provides a change of pace from previous identity. balanced ̶ juggles warm and cool tones, textures, forms, etc. flexible ̶ works in different formations, works in black and color.
Eric S. Townsend / SuperCreative — (202) 494-4326 / eric.s.townsend@gmail.com
with preparation comes confidence.
A Primer for BRAND TRANSFORMATION — Part 1 of 2
GETTING STARTED hire a pro who balances art and marketing savvy. research competitors. prioritize your top 3 values. brainstorm concepts for iconography. examine market for typefaces (via myfonts.com). review pantone colorbooks for potential palettes.
Eric S. Townsend / SuperCreative — (202) 494-4326 / eric.s.townsend@gmail.com
A Primer for BRAND TRANSFORMATION — Part 1 of 2
EXHIBITS
Eric S. Townsend / SuperCreative — (202) 494-4326 / eric.s.townsend@gmail.com
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / eric.s.townsend@gmail.com
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / eric.s.townsend@gmail.com
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / eric.s.townsend@gmail.com
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / eric.s.townsend@gmail.com
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / eric.s.townsend@gmail.com
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / eric.s.townsend@gmail.com
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / eric.s.townsend@gmail.com
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / eric.s.townsend@gmail.com