A C hi l dren’s Educati onal Sy st em
TabulaRaisa.com
Our Mission To empower young children to be curious, 
 creative, considerate, and confident.
TabulaRaisa.com
Our Product We offer educational tools that whisk children to 51 global destinations. Some resources can be held while others are online.
TabulaRaisa.com
Raisa is an inquisitive girl who wonders about the objects around her home. Who made them, how, and why? She flies by tablet far and wide to find out. There, she meets local artisans to learn about craft traditions that are hundreds to thousands of years old.
Children are drawn into her travels. They emulate Raisa, become worldly, and are given their own journeys! TabulaRaisa.com
Our USP We engage children easily, take them further, and do it faster through a simple but scaleable system.
We develop core skillsets that formal education often overlooks.
TabulaRaisa.com
The Skillsets Expanded Horizons Increased Sensitivity Better Socialization Greater Creativity Sharper Critical Thinking Quicker Problem Solving Improved Dexterity
TabulaRaisa.com
™
Tabula Raisa
Tools offered separately or as a system. TabulaRaisa.com
$14.95 retail
coming Sep ‘15
“Legend” Book Meet Raisa.
Sample Stanzas “I’m Ogul the genie, the first in my clan to be trapped in another dimension.”
From a windmill of arms and a dazzle of color, plumes a billowy cloud to the sky.
“I’ll grant you one wish for releasing my soul — my power is yours, by extension.”
“Enjoy destinations, both famed and remote, where artisans craft what we buy.”
Raisa lights up, clears her throat of some dust. “There is this one bargain to strike.”
The answers she seeks are now within reach, but wait — it's her partner in crime!
“There are things in my home — some useful, some art. Who makes them and are we alike?”
Hendrix returns with a lift for the tablet — a sprig of rosemary and thyme.
It looks like a goldfish that's leapt from its bowl. It spirals and somersaults forth!
$5.95 retail
eBooks
Meet Raisa.
$39.95 retail
coming Sep ‘15
“Destinations” Passport Travel with Raisa.
My loom looks like this from above.
Carpet weaving is like magic.
 It starts with single threads
 but finishes in patterns!
Thread is fed on this end.
My loom is made of wood that arrives by airplane from afar. The wood is flexible and strong.
Would your loom break if you used weaker wood?
Yes!
$97.95 retail
“Tabby” 18-in. Rag Doll
Play with Raisa.
$5.95 retail $15.95 set (3) Raisa, Ogul, Hendrix
coming Sep ‘15
Finger Puppets 3-in.
Play with Raisa.
$0.95 monthly
website subscription
Field Projects
Be Like Raisa!
$19.95 retail
coming Sep ‘15
Map of the World
Expand Horizons.
FREE Factsheets Photo Galleries Videos Backstories & More!
Website Resources Deepen Knowledge.
$0.95 monthly
website subscription
Friends of Tabula Raisa™
Join the Inner Circle.
$0.95 monthly
website subscription
coming Sep ‘15
Contests & Challenges
Enter to Win Prizes.
Our Formula We entice with vibrant colors, textures, rhymes, intergenerational themes, and magic. We encourage whimsy.
Children view Raisa as their cool older sister. They’re encouraged to be like her.
TabulaRaisa.com
The Timing The media buzzes with stories in early childhood education, multiculturalism, and craftsmanship.
TabulaRaisa.com
Early Childhood Education
“For every dollar we put into high-quality early childhood education, we get $7 back. Society as a whole does better.” — President Obama
“In this digital age, it’s easy to forget that the young child’s brain becomes organized through hands-on exploration — creating the capacity to acquire complex skills and knowledge.” — Grand Forks Herald (April 2015)
In 2014, printed kids’ books had their best year ever, with 226 million units sold — compared to 139 million a decade ago. Figures show that print books were up 2.4%, their best sales since eBooks exploded in 2010. Children’s book buyers do more than half of their book buying in person, with 56% of purchases taking place in stores in last year’s fourth quarter. — Nielsen BookScan
“There’s a strange rise of children’s books for adults. The leading driver is stress relief.” The No. 1 and No. 2 best-selling books on Amazon right now are coloring books for adults. In the UK, five of the top 10 titles are now adult coloring books. “I think it’s really relaxing to do something analog — to unplug. Coloring books flex our creative muscles in a way we likely haven’t since our paste-eating elementary school days.” — Johanna Basford,The Guardian (February 2015)
“Why is children’s poetry so invisible? Children respond enthusiastically when it’s read to them. They love the wordplay, rhythms and rhymes. They write their own fantastic poems in workshops.” A poet who visits schools can expect feverish sales. And yet, booksellers say that there aren’t many poetry books being published. Book consultants and journalists say they aren’t told about new children’s poetry books when they are published. — The Guardian (March 2015)
Psychologists examined the phenomenal success of the animated feature Frozen, and asked “‘why can’t kids let It go?” Six themes emerged. Intergenerational, Sisterhood No Monsters, No Nightmares Magical Realism (preschooler imaginations love it) Empowerment (via relating to a powerful character) Impulsiveness (as in the hit song “Let it Go”) Liberation (“happy and free…nobody bothering her.”) — The Guardian (March 2015)
Rewarding for kids and parents alike: Interactive Simple Expression Quick to Read Lessons & Morality Digital Detox Mindfulness — The Washington Post (March 2015)
Multiculturalism
“By 2060, close to one in three U.S. residents will be Hispanic (up from half that, or about one in six today). The multicultural population is increasingly born in the U.S. rather than abroad.” — Advertising Age (February 2015)
“There’s a dearth of non-white characters in children’s books and education. Only 393 of the more than 3,500 titles published in the U.S. (11%) feature non-whites.” — Cooperative Children’s Book Center (CCBC) University of Wisconsin-Madison (February 2015)
Hispanics and Latin Americans were represented in just 57 children’s book titles in 2013. That number rose slightly to 66 in 2014. — Advertising Age (February 2015)
Dora the Explorer (a Hispanic, multicultural action hero for children) earns over $1 billion annually for Viacom. Her count of U.S. weekly viewers exceeds Stephen Colbert’s by 67%. — Nielsen ratings (2014)
American Girl Brands (the leading producer of non-white 18-inch dolls) reported 2014 gross sales of $620.7 million. 3% of U.S. households earning an annual income over $100,000 shop American Girl. That clip rises to 3.6% of U.S. households earning an annual income over $200,000. — Statista (March 2015)
“The key to success in the global workplace is being culturally fluent. Cultures are linked to other cultures via individuals, and individuals’ responses to foreign ideas and the social movements that often ensue from those responses can spark cultural change. Cultures often change by borrowing or adapting useful ideas or practices from a foreign culture.” — SBS Australia (March 2015)
“A lack of worldliness is clouding our (Americans’) vision on everything from sex to economics, and the proof is in our policies.” — Salon (March 2015)
“47% of those age 45 and older plan to take a multi-generational family trip within a year. More often than not, the grandchild(ren) will choose the destination.” — AARP (April 2015)
Last month, Smithsonian Enterprises (the Smithsonian Institution's business branch) launched a new magazine aimed at cultural travelers. It’s their first such publication in three decades.
Smithsonian Journeys focuses on a single destination and features a combination of photos and editorial content pertaining to the destination's history, food and customs, among other aspects. “This is targeted to the cultural traveler, somebody that when they go to a destination; they want to do more than just get on the hop-on, hop-off bus. To do that properly, to really delve into a destination.” — Steve Giannetti, Chief Revenue Officer Smithsonian Enterprises
Craftsmanship
The arts, crafts, and handmade goods giant Etsy opened its first day on NASDAQ well above its IPO price of $16 per share. It closed at $30 per share and a $3.3 billion valuation. Leading brick and mortar crafts retailer Michaels expanded its educational offering with Creativebug, a subscription-based hub of online DIY instruction. “Senior citizens can stave off dementia by participating in arts and crafts. People who exercise their artistic muscle are 73% less likely to develop mild cognitive impairment.” — Time (April 2015)
“There is no doubt for me, that if you can have it, you want the stuff where people have taken their time, paid attention to and personally care about how it was created. It is very important to me that these kinds of crafts continue into the future and we value artisans who make the decision to choose quality over quantity.” — Anthony Bourdain, Forbes (February 2015)
“Even office mice now come with a narrative of craftsmanship and care.” — The Verge (February 2015)
Thank You We appreciate your consideration. 
 Visit our website at TabulaRaisa.com.
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