Network to make money the basics by ericwelke

Articles from EricWelke.com Network to Make Money: The Basics by Eric Welke

I know we all keep hearing this steady, loud drumbeat from people talking about network marketing. They can be quite belligerent about it too. I don’t have to tell you that this approach is untenable. If you’ve heard all of this before, you can probably skip to the more advance topics on this blog. I’ve always planned to write a definitive article on the basics of network marketing. You can consider this my honest attempt at illuminating people’s mind about an often misunderstood topic. It’s actually so misunderstood that there’s a whole industry built around getting more people to understand it. But don’t quote me on that. People hate being pressured into a sale and they also hate being lied to. These are two things that should never, ever taint any of your dealings. They might earn you some short term gains, but expect your marketing career to be quite short. You should network to make money for the long term. Everyone networks. Whenever you gain a new friend that is networking at its most basic. Nurturing these connections takes time and effort, and not everyone has the ability to easily make friends. The same mechanics and skill are required when you’re building your own marketing network. So how do you make money off a network? Let’s start with your 1st degree contacts. These are the people closest to you. They can be your relatives, co-workers, and classmates, just to name a few. You encounter them every day. Do you keep pestering your relatives to buy something from you? Yes and no. Relatives or any person who’s already in your current network can become one of your 1st customers, but this circle is quite limited in scope. Even if you sold successfully to 50% of your relatives, it won’t be enough to propel you forward in the long run. Besides pestering can only go so far.

You need to remember that the more leads you have, the more sales you’re going to get. You need to expand your network to get more leads. It sounds easy but this is the most demanding part of the job. The effort needed to close a sale pales in comparison to the effort needed to get interested leads. You’ll sometimes feel like you’re trying to squeeze water out of a rock. The second most important consideration is the product itself. Different types of products and services offer different challenges. Naturally, virtual products are better sold online to a network built from online contacts while physical products can be sold to both online and real world contacts. No matter what product you’re selling, you need to know enough about the product to be able to confidently explain it to your customers. Some would say this is superfluous, but it is rather hard to earn the trust of your prospect if you can’t tell him anything else about the product other than its benefits. People are smarter now and they want value for their hard earned money. Before you start selling a product to your network, consider its demographic break down. If you’re selling to older and more health conscious contacts, then a health & fitness product would sound like the best product to market. It’s not a strict rule, but it is one that follows the most reasonable route. Then again, marketing a product that offers an MLM compensation plan will always be better than one that offers just straight commission. You want to have passive income and building up an active downline is a good way to accomplish that. So there you have it. You now know the basics of how to establish a network is and figuring out what product fits your network. There are countless variations to this marketing strategy and it is a good idea to internalize it. Make it a part of your natural thought process.

How to build a network to make money? Build a network, sell your product and help others build their network to earn off the downline.