Off site seo – the basics by ericwelke

Articles from EricWelke.com Off Site SEO – The Basics by Eric Welke

Off site SEO efforts focuses mainly on getting lots of back links to your site. You’ll notice that if do a search for some very common words; the Wikipedia article for that word usually comes up. This is because a lot of sites online refer to that article and put its link on their content. Benefits The main objective of optimization is to get your site to come up on the 1st page of the search results for a specific keyword. Sites on the 1st page usually get more clicks than the sites on the 2nd or 3rd. This is a powerful incentive for websites to do Off Site SEO since it will result in a lot of targeted traffic going to their site. Best Practices

Be consistent in following these best practices and you see a steady rise in your site’s search engine result ranking: Become a thought leader and produce high quality content. Content that will benefit people and make them come back for more. Write on what you are comfortable with or good at. The most significant Off Site SEO efforts won’t be done by you, it will be done by users who are interested and thankful for the information you provided.

Issue a Press Release. Submit yours to press release sites. Use only those that have high authority so that your ranking will benefit positively If you have a blog, try to do guest postings on other blogs. Even if they cover a different niche than yours, there is usually some common ground or connection that can be written about. Your guest article should have a link pointing back to your site. Invite people to post on your blog. This is a great way to introduce your site to new people and is a great way to get yourself invited to post on other blogs. Make it easy for your readers and visitors to bookmark or share your site. If they like your site then you should make it easy for them to find the “like” button on your page. This holds true for other popular social networking sites. You should have a like, tweet and Pinterest button on your page. Try not to overload it with social networking buttons as it will make the site look crowded. Post your site on directories. This is an old tech and has had its importance downgraded after several Google algorithm updates, but it still counts towards improving your ranking. What you need to keep in mind is that you should only post on high ranking and reputable directories. Posting on lesser known and possibly blacklisted sites might cause more harm to your ranking. Monitor your traffic. You need to manage your efforts and focus on what benefits your ranking more. You can see these on your site’s analytic report. Check where the traffic comes from and add more effort in that area. If that additional work has no effect on the number of visitors then move on to other channels. Remember that you can’t manage what you can’t measure.

Off Site SEO success doesn’t come overnight. It takes a consistent effort to rank high and more importantly maintain that rank for a period of time. Don’t worry if you drop a few places in the rankings, what is important is that you have it on the 1st page. It is natural for a new page’s rank to fluctuate, but as time passes you’ll see that your will remain on the 1st page even after you’ve reduced your SEO efforts. This means your site has established its credibility and others regularly refer to it for information.