Online video ads introduction by ericwelke

Articles from EricWelke.com Online Video Ads Introduction by Eric Welke

Online Video Ads have thrived in the last few years. This is brought about by the increased demand by users for video content. The availability of raw talent, the insane reach of viral videos and the ease in creating new videos have all contributed to making online video one of the most popular forms of user generated content. Common ways that businesses are making use of online video ads: Entertaining videos about their products. There are fewer restrictions on video content played online and some companies are able to put out radical new concepts and sometimes more mature content on their videos. The funnier, more unique, and catchier the content, the bigger the potential it will be shared and reach more audience. Putting ads directly on popular videos. This usually a shorter video played before the actual video the user has chosen is played or a longer advertisement played between series of videos. Banner ads on the screen when streaming content is played. These ads are usually targeted. For example a pet supply ad on a funny cat video. Customized video player background. The area around the section where the video is played displays ads related to the subject of the video. Sometimes the look of the video player is changed to fit the advertising theme. Here’s a short list of great reasons why an ordinary business owner should make online videos a component of their company’s marketing strategy. Videos can be a low cost investment in marketing. I say “can” because no matter what your budget is, it has no significant effect on the impact of your video. Production value doesn’t matter much as long you can communicate your message clearly in an interesting and entertaining manner. Films evoke an emotional response. It gives a more direct and complete message than a few lines of text can. A 30 second spot can relay as much information as an article that needs 1 minute to be read. Videos can also bypass language barriers – they see your product in use and it can immediately create a

response. Online Videos can also help you with SEO and send traffic to your website. Videos can work as authoritative back links to your site. It’s important to have it tagged and described properly so that if your video becomes popular it can point people back to your site and that can create leads or sales for you.

Getting started on your 1st online video ad 1. Write a simple script. It’s enough that you have an outline on what you want to do and the message you want to convey. You will likely revise this plenty until you get the results that you want, but this is where you need to start. Proceeding without a script will result in a video with no focus or a very muddled message. 2. Edit your video to make it more effective – Fit in all the details and avoid rambling. Your online video ad should be able to make an impact within a short amount of time. Shorter videos are easier to share, upload, and keeps the viewer’s interest longer. Focus on one main message, you can always do follow up videos for related topics. 3. Humour is important. Never leave home without it. The most successful viral videos have this in common. 4. Tag your videos properly and make sure the description contains your website’s link. 5. Embed the video on your website and link it back to your gallery or video channel. 6. The video itself should show the link back to your webpage. Put in your email address too. 7. Share your videos on your social networking site and encourage your followers to share it too. Start with simple videos and keep making ones that are relevant to your business.

Your online video ads may not get many views initially but you will gain more experience if you keep making them. This will help you improve the overall quality of the videos you produce. At the very least each of these videos still provide a back link to your main website. You can even outsource video creation to experts online for a reasonable fee. What is important is that you start now and try to be consistent in producing your videos. Have fun and be spontaneous while you’re at it. Viewers will notice it when they watch your online video ads. It’s always interesting to find out why people are having fun – they want to be entertained and have some fun too.