ADMC: 2014 Programme

Page 1

DAY 3 – THURSDAY, 04 SEPTEMBER 2014 1:30pm – 3:10pm

01C-S2

01B-S4

Contemporary Brand Design Chair: James Moultrie

04C-S4

Design Management And Artistic Interventions

The Role Of Designers In The Shift Towards Product Service Systems

Chair: Marja Soila-Wadman, Kirsi

Chairs: Christine De Lille, Erik Roscam

Niinimäki

Location: JPS 311

Location: JPS 605

Dynamic, Yet Coherent: Design’s mediating role in creating a ‘citizen artist’ beer brand Monika Hestad, Anders Groenli, Viktor Hiort af Ornäs

Sustainable Fashion: a re-conceptualization of the role of fashion design Anika Kozlowski, Dr.Michal Bardecki, Dr.Cory Searcy

Consumer engagement in co-creation of contemporary brand design Sara Jane Gonzalez Caicedo

Post-Industrial Design for Consumption: Discovery and Invention of “Tribes” Antti Ainamo, Yunsheng Su, Miikka Lehtonen

05B-S2

Abbing

Location: JPS 133/RHS West + JPS 134

Center

Design Innovation Catalyst Tools to Facilitate Organisational Change Karla Straker, Cara Wrigley Criteria for Customer Activity-driven Product-Service System Design Eok Kim, Ki Young Nam, Kyung Won Chung

05A-S2

Public Policy and Services Informed By a Design Approach

Design Leadership

Chair: Nina Terrey

Chair: Karen Miller Location: JPS 133/RHS West + JPS 134

Location: JPS 135/RHS West

Center

Citizen-centric Public Policies and Services through Design Debbie Ng

Characteristics of Design Leaders: Ability to Communicate Design to Nondesigners in NPD Koogin Han, Busayawan Lam

Design Capabilities in the Public Sector Jhen Yi Lin

3:10pm – 3:30pm

Day 2: Afternoon Tea |

3:30pm – 4:45pm

Closing |

The 19th DMI: Academic Design Management Conference

Location: Gallery – London College of Fashion

Location: RHS

Design Management in an Era of Disruption

Chair: Alison Rieple, Jeanne Liedtka

London 2-4 September 2014

Useful Information Venue Address

IT:

London College of Fashion 20 John Prince's Street London W1G 0BJ

Oliver Furlong

Site Administrator:

Venue’s Logistics:

Peter Taylor Research Administrative Co-ordinator Tel: +44 (0)7545 907055 Email: p.taylor@fashion.arts.ac.uk

Mobile: 07725 829590 Email: o.furlong@fashion.arts.ac.uk

Wifi: Pw:

Arts Internet 82a23457b2

Conference Programme

Mark O'Brien Mobile: 07811 325967 Email: m.obrien@fashion.arts.ac.uk

Conference Programme This conference programme was printed on 28 August 2014. An up to date version is available online at: https://www.conftool.net/dmi2014/sessions.php Also available by downloading mobile app Conference4me Mobile Conference Assistant: http://conference4me.psnc.pl

Hosting Institution

Organising Institutions


DAY 1 – TUESDAY 8:45am – 9:30am

Morning Registration and Tea/Coffee

9:30am – 10:15am

Orientation |

10:30am – 1:30pm

WK 02

Future Worlding for Design Sandjar Kozubaev, Florian Alban Vollmer

Location: JPS 105

Designing Co-Innovation Workshops Mauro Alex Rego, Marion Fröhlich

Triumphs and Tensions in Informal Design Interactions: Confessions of a Designer Cara Broadley, Marianne Lesley McAra

Location: RHS Centre 134 + RHS East 135

Late Morning Tea/Coffee break |

1:30pm – 2:15pm

Lunch |

2:30pm – 5:30pm

Location: RHS Centre 134 + RHS East 135

The Art of Curation Workshop: at the National Portrait Gallery Jeanne Liedtka, Rachel Brozenske

5:30pm – 7:00pm

From Thinking to Doing Martha Cotton, Elizabeth Glenewinkel

Location: JPS 311

WK 07

Creating Futures of Design Management Moritz Gekeler, Alessandro Sposato

WK 08

WK 09

Collective Imagery Weave Priscilla ChuengNainby

WK 10

WK 11

Developing Policies for Design by Design

WK 12

Mapping the Future of Design + Management Research

Anna Whicher

Andrew Whitcomb, Marzia Arico

Analysing stories on cycling safety with service design and strategy teams

WK 13

Ageism: designs last prejudice Glen Hougan

WK 14

Using Foresight Tools in Design Management

Location: JPS 135/ RHS West

Location: JPS 105

Late Afternoon Tea/Coffee break |

Location: RHS Centre 134 + RHS East 135

Location: JPS 606

Location: JPS 418A

Location: JPS 133/RHS West

WK 15

FutureEd Workshop Iain Aitchison, Jennifer Webb

03A-S2

Co-creating Shared Value in Service Design

Chairs: Antti Ainamo

Chairs: Valerie Ann Mitchell

Chair: Jun Cai

Chair: Tung-Jung Sung

Location: JPS 525

Location: JPS 311

Location: JPS 418A + JPS 418B

Location: JPS 105

I nnovation Through Dumpster Diving? Oriana Haselwanter

The interplay between usercentred design and design management in creating a EUfunded interactive platform to support low carbon economy Luca Simeone

In depth case study exploring innovative web-based methods for ‘designing-with’ customers in a global watch manufacturing firm Wei Liu, James Moultrie

Presenting the Sustainable Consumption Leveraging Model: Adding value to business strategy through user-centred design principles Mariale Moreno, Debra Lilley, Vicky Lofthouse

Business model adaptation to a new digital culture Paola Pisano, Marco Pironti, Alison Rieple, Ioannis Christodoulou

05A-S1

05D-S3

Design Leadership

Design(ers) thinking and disruptive business model innovation: creating mental models or tangible models?

The theme of this lecture is a comparison of teaching management in a school of design and teaching design in a school of management. It is based on my experience of heading the School of Design at Carnegie Mellon University and, now, heading the Department of Design & Innovation, the largest department at the Weatherhead School of Management at Case Western Reserve University. I will discuss the similarities and differences between teaching in these two environments. While my experience is arguably unique in the educational communities of design and management, it also reflects important changes in the practice of design that have taken place over the past two decades. I will discuss the broadening of design from what I call first and second orders of design into the third and fourth orders of design. Topics will include the nature of design thinking, a term that is ambiguous and controversial in discussions of design today but remains meaningful, as well as the the nature of innovation, differences in the needs and interests of students, the methods and techniques of teaching, and the emerging place of design in business and other organizations – a theme that is central to the vision and mission of the Design Management Institute.

2

Erik Roscam Abbing

Chair: Karen Miller

Chairs: Lianne Simonse,

Petra Badke-Schaub

Location: JPS 135/RHS West

Location: JPS 311

Design Thinking and Corporate Entrepreneurship: an exploratory study Thomas Abrell, Falk Uebernickel

The Nature of Service Design by Industrial Designers and Interaction Designers Canan Akoglu

How a Design Executive Officer (DEO) can craft an organizational culture Younjoon Lee, Jaewoo Joo

An investigation into design thinking behaviours in early stage radical innovation Martin P. Ryan, Frank Devitt

Designers and Environmentally Sustainable Design in a Business Network: A case Study on the Development of a passenger ship Pekka Tapani Murto, Oscar Person

Are you being served? Not onboard! Moving towards service enabling systems for aviation manufacturers Julia Debacker, Christine S.H. de Lille, Ad Eijkelenboom, Sicco C. Santema

Extending design leadership to innovation strategy: Roles and tools Giulia Calabretta, Paul Hekkert, Gerda Gemser, Nachoem Wijnberg

Design and Innovation by Consensus Josep Monguet, Alex Trejo, Joan Bassolas, Tino Martí

Challenges in the design of smart product-service systems: experiences from practitioners Ana Valencia, Ruth Mugge, Jan P.L. Schoormans, Hendrik N.J. Schifferstein

04B-S2

Chair: Roberto Verganti Location: JPS 133/RHS West +

12:40am – 1:20pm

Chairs: Christine De Lille,

Location: JPS 605

Design Management: Future Perspectives

Wednesday 3 September, 9:30am, Location: RHS

Co-creating Emotional Value through Prototyping Satu Miettinen, Simo Rontti, Jaana Jeminen 04C-S1

Keynote Richard Buchanan, Ph.D.

Leading Design: Managing the Challenge of Innovation

A Non-Profit Design-Led Innovation Journey Erez Nusem, Cara Wrigley, Judy Matthews

The Role of Designers in the Shift Towards Product Service Systems

JPS 134 Center

Location: JPS 605

Co-design for Not-for-profit Organization Busayawan Lam, Andy Dearden

04A-S3

Location: JPS 133/RHS West +

Location: JPS 525

Impact of team communication on co-design teamwork in distributed intercultural teams Jeff Man, Yuan Lu, Aarnout Brombacher, Fangtian Ying

New Modes of Design Management

Chair: Pia Tamminen

Location: Gallery – London College of Fashion

Reception | Chairs: Alison Rieple, Jeanne Liedtka |

02C-S2

Managing Consumer Involvement in Product Development

MIND THE GAP! Three strategies for bridging artists and organizations in artistic interventions Ulla Johansson Sköldberg, Jillian Woodilla

Mario Joao Marques Coelho, Bas Raijmakers Location: JPS 418B

02A-S1

User-centred design (UCD): A disruptive business enabler for sustainable consumption?

Creative control in sustainable fashion Kirsi Niinimäki, Maarit Aakko

Bridgette Engeler Newbury

Chair:

01C-S1

Design Management and Artistic Interventions

Flagship stores as Fashion Service Design Erik Hansen-Hansen

Location: Gallery – London College of Fashion

Emma Lee Murphy, Naomi Jacobs

3:45pm – 4:00pm

The National Portrait Gallery will have that entrance open and ready from 9.15am – and then we will join Curator Sarah Tinsley and Director Sandy Nairne to begin the session, starting with the Virginia Woolf exhibition. We will conclude by 12:30pm.

WK 06

Location: Gallery – London College of Fashion

Exploring future models of Executive Education in Design Management – an MBA for Design Management?

Location: JPS 311

Those attending the session should come to the National Portrait Gallery’s Orange Street entrance by 9.30am. This is a ramped entrance, on Orange Street, just to the north and west from the Main Entrance on St Martin’s Place. *

Location: National Portrait Gallery*

Location: JPS 525

11:45am – 12:00pm

|

WK 05

WK 04

11:00am – 12:40pm

| Chair: Patricia Olshan, DMI

Chairs: Nusa Fain and Alison Rieple

WK 03

DAY 3 – THURSDAY, 04 SEPTEMBER 2014

| 02 September 2014

Communicating ProductService System business models inside and outside the company Fabrizio Ceschin, Barbara Resta

The role of service design leadership in shaping experience oriented service organizations Judith Gloppen Designer-led New Product Development implementation issues in Chinese SMEs Ke Lou, Darren Southee, Erik Bohemia

06-S4

Design Management Education Chair: Jun Cai

JPS 418A + JPS

JPS 134 Center

Location:

Design as change: From Teleology to Guided Evolution? Hans Andersson, Per Åman

Live, actionable and tangible: teaching design strategy Gill Wildman

Lunch |

418B

Location: Gallery – London College of Fashion

7


DAY 3 – THURSDAY, 04 SEPTEMBER 2014 9:00am – 10:40am

01A-S1

02A-S1

02C-S1

03A-S1

Designers as Cultural Intermediaries in an Era of Flux

User-centred Design (UCD): A disruptive business enabler for sustainable consumption?

Design in the Creative and Cultural industries (CCIs) in an Era of Disruption

Social and Sustainable Design Management

Chairs: Richard Buchanan

Chairs: Valerie Ann Mitchell

Chairs: Marco Pironti, Paola Pisano

Chair: Yuan Lu

Location: JPS 311

Location: JPS 605

Location: JPS 105

Location: JPS 135/RHS East

esigning the City Identity: D Strategic and Product Design for New Experiential Ways of Living, Enabling and Interacting with the Urban Context Marina Parente

UCD in the Sustainable Luxury Design Process Claudia Newton

Business model innovation through new customer roles. Inspirational cues and insights from a design-driven case study analysis Cautela Cabirio, Paola Pisano, Marco Pironti

The Image Co-creation: Store Image Consistency in Creative Stores Shu-Shiuan Ho, Yi-Fang Yang, Tung-Jung Sung

Position designer into local craft revival in emerging markets: an empirical study on Chinese ethnic brocade industry Wei Wang, Tie Ji, Mohsen Jaafarnia The Impact of Nationality and gender on consumer preferences Gloria Anne Moss, Gabor Horvath Designing Organisations in the CCI Johan Kolsteeg, Frido Smulders

Designing a contextual individualised eco information system to inform individual consumer behaviour: a conceptual framework Sze Yin Kwok, David Harrison, Shengfeng Qin Value Creation: Disruption and empowerment to support creativity-in-the-wild Workshop discussion paper Alison Williams, Laura Malinin, Katharine E Leigh

Specification of an Additive Manufacturing Consumer Design Toolkit for Consumer Electronics Products Matt Sinclair, Ian Campbell, Hesam Yavari Reducing uncertainty of New Product Development by leveraging the power of experiments Davide Sola, Giovanni Scarso Borioli, Gianfranco Scalabrini

Communities as a Retail Store Concept Anders Haug, Pia Storvang

03C-S3

04B-S1

05C-S4

Design Management: Future Perspectives

Measuring the Impact of Design – and design thinking – in an Era of Disruption

Chair: Antti Ainamo

Chair: Beverly Wagner

Chair: Anthony M. Kent

Chair: Nina Terrey

Location: JPS 133/RHS West

Location: JPS 525

Location: JPS 134/RHS Center

Location: JPS 418A + JPS 418B

Studio design and the management of creative production Jonathan Gander, Alison Rieple

Design for development management Ledia Andrawes, Adela McMurray

Transforming organizations – Linking Design Practices to Managing Organizational Capabilities Lauri Saviranta, Eero, M. Eloranta

One approach to understand design’s value under a service logic Stefan Holmlid

Co-creation and the Democratization of Fashion: investigating the case of UK based fashion design company Own Label Thorsten Roser, DeFillippi Robert, Julia Goga-Cooke

Morning Tea |

Achieving Responsible Design in the Commercial Context Norman Stevenson, Vicky Lofthouse, Debra Lilley, Alistair Cheyne

Towards a dynamic mode of design management and beyond Claudia Acklin, Alexander Fust The Emergent Role of the ‘Social Designer’ Anne-Marie Moore, Angharad, E. Beckett, Raymond, J. Holt Design thinking in managing (and designing) for organizational change Liisa Naar, Marianne Stang Våland

Location: Gallery – London College of Fashion

Registration: Morning Tea/Coffee

9:00am – 9:30am

Welcome – by Julia Gaimster, Associate Dean, Graduate School

9:30am – 10:20am

Keynote – Leading Design: Managing the Challenge of Innovation by Richard Buchanan, Ph.D.

10:20am – 11:10am 11:10am – 12:25pm

Stakeholder Involvement and Co-Creation in Service Design: Customer Experience Management in Tourism Chi-Shiang Wu, Tung-Jung Sung

Social and Sustainable Design Management

What does Design & Innovation mean for MSEs? A case study of eight Brazilian furniture firms Viviane dos Guimaraes Alvim Nunes

8:30am – 8:55am

Conflicts as Opportunities for New Insights Pelin Gultekin-Atasoy, Yuan Lu, Berry Eggen, Aarnout Brombacher, Tilde Bekker, Hanneke Hooft Van Huysduynen

03B-S2

The Role of Networks in Fashion Designing: The Disconnect between Designers and Manufacturers in London Galina Gornostaeva, Alison Rieple, David Barnes

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The Drive Towards UserCentred Engineering in Automotive Design Scott Bryant, Cara Wrigley

Design in the Creative and Cultural industries (CCIs) in an Era of Disruption

Design And Identity Formation In Cultural Organisations’ Strategic Performance Irini Pitsaki, Alison Rieple, Natalie Nixon

10:40am – 11:00am

DAY 2 – WEDNESDAY, 03 SEPTEMBER 2014 Chair: Patricia Olshan, DMI

Chairs: Rachel Cooper, Jeanne Liedtka | Location: RHS

Chair: Jeanne Liedtka | Location: RHS

Late Morning: Tea/Coffee Break | 01B-S1

02B-S1

03B-S1

03C-S1

Contemporary Brand Design

Exploring Collaboration in Product Development: the good, the bad and the ugly

Design in the Creative and Cultural industries (CCIs) in an Era of Disruption

Social and Sustainable Design Management

Chairs: Joanne Roberts

Chairs: Nusa Fain, Martyn Evans

Chairs: Alison Rieple, Irini Pitsaki

Chair: Vicky Lofthouse

Location: JPS 311

Location: JPS 133/RHS West

Location: JPS 605

Location: JPS 105

ateriality, design and brand M management Fernando Pinto Santos, Marta Morillo

Exploring Collaboration in New Product Development Nusa Fain, Beverly Wagner, Fred Lemke

Omnipresent Access: User Perceptions in New Media Ecosystems Jonatan Jelen, Mark Leal

Design Approaches to Creating Social Metrics Rebecca Lindsay

Brand of Products and Brand of Signs: How to Manage this Relationship in Fashion through Corporate Archives Valeria Iannilli, Federica Vacca

Collaborative evaluation of design concepts Andreas Benker, Wycliffe Raduma

Three Methods that Creative Talents Could Learn from Designers: Empathic Observation, Group Brainstorming, and Rapid Prototyping Jaewoo Joo, Soren Ingomar Petersen

Designing Channels for Brand Value: Four Meta-Models Karla Straker, Alexander Garrett, Mitchell Dunn, Cara Wrigley

The challenges of evaluating DT efforts: Insights from three large companies Lisa Carlgren, Maria Elmquist, Rauth Ingo

New Modes of Design Managemen

Measuring the Impact of Design – and design thinking – in an Era of Disruption

Design Management Education

Open Track

Chair: Rachel Cooper

Chair: Marco Pironti

Chair: Karen Miller

Chair: Sabine Junginger

Location: JPS 135/RHS East

Location: JPS 134/RHS Center

Location: JPS 418A + JPS 418B

Location: JPS 525

In-Market Prototyping in Microbrands Tod Corlett

A Theoretical Framework and Propositions for Evaluating Service Design Practices: First steps to a Mature Field Daniela Sangiorgi, Alison Prendiville

Affinity & Ambiguity in Designerly Leadership Jeremy Yuille, Soumitri Varadarajan, Laurene Vaughan, Linda Brennan

Corporate Design Germination Model Yasemin Soylu, Ozlem Er

Models of thinking: Examining the components of design thinking to inform quantitative assessment Sarah Badding, Katharine Leigh, Alison Williams Demonstrating the Value of Design’s Intangible Outcomes in an Australian Manufacturing SME Rohan Thomas Doherty, Cara Wrigley, Judy Matthews, Sam Bucolo

12:30pm 1:15pm

Lunch |

06-S1

Moving beyond the consultancy model Sarah Drummond

05C-S1

Community-based Business Design Model Pia Tamminen

The design in business framework: A platform of mutual understanding and inspiration between designers and managers Marianne Storgaard, Poul Rind Christensen, Susanne Jensen, Pia Storvang

Do designers and managers complement each other? The influence of cognitive style on product performance Kasia Tabeau, Gerda Gemser, Erik Jan Hultink, Nachoem M. Wjinberg Powers of design: a heuristic inquiry into the Victoria and Albert Museum’s Residency Programme Saskia Coulson, Louise Valentine

Socially Responsible Design or ‘Bear Favours’ Anders Haug, Jacob Busch

04A-S1

Design Management – Knowledge Integration of and by Design Per Åman, Hans Andersson

Better moods, Better Outcomes? Design Thinking and its Impact on Affect Marian Moore, Yi Zhang, Jeanne Liedtka, Andrew King

Location: Gallery – London College of Fashion

Designing a New Design PhD? Emma Murphy, Naomi Jacobs Investigating Effective Pattern and Drive between Expert and Novice in Team-Based Ideation Ying Hu, Yinman Guo, Tie Ji, Renke He, Francesco Galli

07

The value of design for customers in the service industry: Contributions and measurements Ki Woong Nam, Bruce W. Carnie

Location: Gallery – London College of Fashion

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DAY 2 – WEDNESDAY, 03 SEPTEMBER 2014

DAY 2 – WEDNESDAY, 03 SEPTEMBER 2014 1:20pm 3:00pm

01A-S2

01B-S2

02B-S2

03C-S2

Exploring Collaboration in Product Development: the good, the bad and the ugly

Social and Sustainable Design Management

Chair: Natalie Nixon

Chairs: Beverly Wagner, Nusa

Chair: Stefan Holmlid

Location: JPS 311

Location: JPS 418A + JPS 418B

Location: JPS 105

Location: JPS 605

Participation-based Design Process in Jeju Island Local Regeneration Project SungHee Ahn

Luxury and Ignorance Joanne Roberts

Culture Criminals: How Social Media Facilitated the Dilution of Subculture qian sun1, dave lowe

Where the Social and the Sustainable is the territory Soumitri Varadarajan, Liam Fennessy, Judith Glover, Mick Douglas

Designers as Cultural Intermediaries in an Era of Flux

Contemporary Brand Design

Chair: Roberto Verganti

Pragmatics, Plasticity, and Permission: A Model for Creativity in Temporary Spaces Deborah Maxwell, Alison Williams Design and Identities: the Case of Carsharing Adèle Martin, Denis Darpy Construct the Future Sara Barquero, Luis Calabuig, Borja García

Luxury Product Design and Brand Differentiation of Emerging Luxury Brands: a Conceptual Framework Based on Perceived Value Zhiqing Jiang, Shin’ya Nagasawa Product Design Requirements for Effective Heritage Branding: Visual Consistency and Visual Contemporaneity as Links to the Past, Present and Beyond Young In Park, Ki Young Nam, Kyung Won Chung

Fain

Making Design Explicit: Detour or Latour Michael Pierre Johnson, LynnSayers McHattie Discovering the Real Needs of the Client – Possibilities of Grounded Theory in Design Processes Sylke Lützenkirchen

04A-S2

05C-S2

05D-S1

New Modes of Design Management

Measuring the Impact of Design – and design thinking – in an Era of Disruption

Design(ers) Thinking And Disruptive Business Model Innovation: creating mental models or tangible models?

Design Management Education

Chair: Anne Stenros

Chairs: Brigitte Borja de Mozota,

Chairs: Petra Badke-Schaub,

Chair: Lisbeth Svengren Holm

Location: JPS 135/RHS East

Location: JPS 134/RHS Center

Location: JPS 133/RHS West

Location: JPS 525

Darwinian Design in an Era of Disruption John Z Langrish

Desirability Competitive Positioning Model: A model for identifying where design can have the greatest influence on profit within a highly competitive consumer product environment Les Wynn

A Digital Airport Experience: Design-led Innovation in Support of Airport Strategy Rebecca Anne Price, Cara Wrigley, Judy Matthews, Alexander Dreiling

Re-conceptualising strategy in Design Management education Anthony M. Kent, Thomas G. Inns

On Applying Design Thinking Elsewhere: Organizational Context Matters Frido Smulders, Kees Dorst, Pieter Vermaas

Exploring learning experiences of business undergraduates in strategic design module Noemi Maria Sadowska, Dominic Laffy

Designing for disruption: Applying design thinking to strategic business model innovation Julian Nelson Russell Jenkins, Tim Fife

Developing a design curriculum with a focus on Design Thinking, Management and Entrepreneurship for rural entrepreneurs of the arts and crafts sector in the Eastern Caribbean Lesley-Ann Melanie Noel

Design interventions in smalland medium-sized companies: initial findings from a case study Kirsi Niinimäki, Oscar Person, Janne Pekkala, Sanna Peltonen Different models of design management – three examples from the Swedish furniture industry Justyna Starostka What are you managing in design? Creativity or Innovation or Both? Peer Sathikh

When and to Whom Form – Are superior products evaluated more favorably? Xing-Wei Chen, Jaewoo Joo Exploring impact through seating design Kathryn Burns, David Rowe, Richard Snell

The Impact of ‘Idea’ as a keyword in helping the Participatory Mechanisms in Adoption and Use of Design Crowdfunding within Business: Exploratory Michael Pape, Lorenzo Imbesi Manufacturing Based Study Simon Bolton, Marta Perez Garcia

3:20pm 5:00pm

01A-S3

Designers as Cultural Intermediaries in an Era of Flux

Chairs: Nusa Fain, Beverly

02D

Enterprise Eco System Design

Location: JPS 525

Location: JPS 105

Location: JPS 418A + JPS 418B

Both Erotic and Ergonomic? The Role of Product Design as a Mechanism for Moral Legitimacy Sarah Wilner, Aimee Huff

Unraveling the secret of successful brand extensions; a case study to explore consumer response Maaike Mulder-Nijkamp, Wouter Eggink

The right fidelity: designerly representations that enhance multidisciplinary productdevelopment Guido Stompff, Frido Smulders

Innovating Innovation; a design program to deliver meaningful experiences in eco-systems Paul Gardien, Eva Deckers, Geert Christiaansen

The impact of animated promotional characters design on brand attitude Zhiyu Zhao, Nick Higgett, Grahame Hudson

Wagner

The Impact of Space on Innovation Teams Danjela Huesam, Dr. Claudia Nicolai, Prof. Ulrich Weinberg, Dora Panayotova, Marie Klooker

Dynamic Brands: Shifting from Products to Customers Marzia Arico1, Kim Wikan Barth

Chair: Kaja Tooming Buchanan

IP management in response to changing conditions Matthias Hillner A Semantic Approach of Cultural Interpretation toward Service Innovation Soe-Tsyr Daphne Yuan, Hua-Cheng Tai

Exposing the Monster in Media: A study of Ducati’s product placement strategies Peter Zackariasson

05B-S1

05C-S3

05D-S2

Public Policy and Services Informed by a Design Approach

Measuring the Impact of Design – and design thinking – in an Era of Disruption

Design(ers) Thinking and Design Management Disruptive Business Model Education Innovation: creating mental models or tangible models?

Chair: Nina Terrey

Chair: Jeanne Liedtka

Chair: Paola Pisano

Chair: Karen Miller

Location: JPS 311

Location: JPS 134/RHS Center

Location: JPS 133/RHS West

Location: JPS 605

Redesigning Assumptions: Challenging public problem spaces Christian Bason

The Role of Design in Crowdfunding: A new meaning Innovative Companies of Brazil for fund-raising & user Innovation Gustavo Borba, Marina Specht Jing Shao, Sara Jane Gonzalez About the Measurement Caicedo, Debora Bettiga of Design Results in Large Companies: A case study in Framing Modelling in Business Brazil model design flávia Pimentel Dutra, Fabiane Lianne Simonse, Petra BadkeWolff Schaub

Public and Collaborative NYC: From Participatory Design to Design for Participation Eduardo Staszowski, Alexis Sypek, Sabine Junginger Participatory Government: What’s Design Got To Do With That? Sabine Junginger Design and Organisational change in the Public Sector Alessandro Deserti, Francesca Rizzo

5:10pm – 23:00pm

02B-S3

Exploring Collaboration in Product Development: the good, the bad and the ugly

Location: JPS 135/RHS West

Design Strategy Through a Turnerian Lens Aysar Ghassan

The plasticity of data Raoul Rickenberg

01B-S3

Contemporary Brand Design

Chair: Shin’ya Nagasawa

Pre-emptying: The myth of the naïve mind and the role of pre-interpretations Åsa Öberg, Roberto Verganti

06-S2

Location: Gallery – London College of Fashion

Chair: Alison Rieple

Multimedia Storytelling – Managing in between Design and Journalism Christof Breidenich, Marlis Prinzing

Designing For or Designing With? Helena Maria Kraff, Eva Maria Jernsand

Embodied brand meaning through design aesthetics Ariana Amacker

Lianne Simonse

Day 2: Afternoon Tea |

Patina Design for sustainability Yeon Hwang, Jai Kim, Zoe Kang, Song Hwang

Process, problem and theory in the design discourse of brazilian product designers Julio Carlos de Souza van der Linden, Gabriela Conterno Dall’Agnol

Fabiane Wolff

3:00pm – 3:15pm

Conference Dinner |

Effects of approach and anchoring when developing design capacity in public sectors Lisa Malmberg, Stefan Holmlid Design capabilities for value creation Marzia Mortati, Beatrice Villari, Stefano Maffei

Prototyping in Business Model Innovation Tsuyoshi Amano Design management, design thinking and strategic foresight – the tools for an age of disruption? Bridgette Engeler Newbury

06-S3

Using Workshops in Design Research Pia Storvang, Ann Højbjerg Clarke, Bo Mortensen Disruptive Attitude: the role of Design as Anomaly; managing crisis and turbulence, coaching creativity and innovation Francesco Galli, Barbara Pino, Marco Maiocchi Education in Cross Enterprise Engineering Design Roland Lachmayer, Arne Deiters, Bastian Lippert

Location: The Erasmus Boat

Chair: Alison Rieple, Rachel Cooper

Delegates joining the conference dinner will be bussed to the Westminster Pier directly from the venue immediately after the day’s final sessions are due to finish at 17.00, ready to board the boat at 18.15pm. Please dress warmly so that you can enjoy evening London’s views from the boat’s deck. Delegates will be bussed back and arrive back at the conference venue at around 23.00.

17.10 – Bussed from the venue 18.15 to 18.30 – Embarking: Westminster Pier. Victoria Embankment. London. SW1A 2JH 22.15 to 22.30 – Disembarking: Tower Millennium Pier. Address. Lower Thames Street. London. EC3N 4DT 23.00 – Arriving back to the venue

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5


DAY 2 – WEDNESDAY, 03 SEPTEMBER 2014

DAY 2 – WEDNESDAY, 03 SEPTEMBER 2014 1:20pm 3:00pm

01A-S2

01B-S2

02B-S2

03C-S2

Exploring Collaboration in Product Development: the good, the bad and the ugly

Social and Sustainable Design Management

Chair: Natalie Nixon

Chairs: Beverly Wagner, Nusa

Chair: Stefan Holmlid

Location: JPS 311

Location: JPS 418A + JPS 418B

Location: JPS 105

Location: JPS 605

Participation-based Design Process in Jeju Island Local Regeneration Project SungHee Ahn

Luxury and Ignorance Joanne Roberts

Culture Criminals: How Social Media Facilitated the Dilution of Subculture qian sun1, dave lowe

Where the Social and the Sustainable is the territory Soumitri Varadarajan, Liam Fennessy, Judith Glover, Mick Douglas

Designers as Cultural Intermediaries in an Era of Flux

Contemporary Brand Design

Chair: Roberto Verganti

Pragmatics, Plasticity, and Permission: A Model for Creativity in Temporary Spaces Deborah Maxwell, Alison Williams Design and Identities: the Case of Carsharing Adèle Martin, Denis Darpy Construct the Future Sara Barquero, Luis Calabuig, Borja García

Luxury Product Design and Brand Differentiation of Emerging Luxury Brands: a Conceptual Framework Based on Perceived Value Zhiqing Jiang, Shin’ya Nagasawa Product Design Requirements for Effective Heritage Branding: Visual Consistency and Visual Contemporaneity as Links to the Past, Present and Beyond Young In Park, Ki Young Nam, Kyung Won Chung

Fain

Making Design Explicit: Detour or Latour Michael Pierre Johnson, LynnSayers McHattie Discovering the Real Needs of the Client – Possibilities of Grounded Theory in Design Processes Sylke Lützenkirchen

04A-S2

05C-S2

05D-S1

New Modes of Design Management

Measuring the Impact of Design – and design thinking – in an Era of Disruption

Design(ers) Thinking And Disruptive Business Model Innovation: creating mental models or tangible models?

Design Management Education

Chair: Anne Stenros

Chairs: Brigitte Borja de Mozota,

Chairs: Petra Badke-Schaub,

Chair: Lisbeth Svengren Holm

Location: JPS 135/RHS East

Location: JPS 134/RHS Center

Location: JPS 133/RHS West

Location: JPS 525

Darwinian Design in an Era of Disruption John Z Langrish

Desirability Competitive Positioning Model: A model for identifying where design can have the greatest influence on profit within a highly competitive consumer product environment Les Wynn

A Digital Airport Experience: Design-led Innovation in Support of Airport Strategy Rebecca Anne Price, Cara Wrigley, Judy Matthews, Alexander Dreiling

Re-conceptualising strategy in Design Management education Anthony M. Kent, Thomas G. Inns

On Applying Design Thinking Elsewhere: Organizational Context Matters Frido Smulders, Kees Dorst, Pieter Vermaas

Exploring learning experiences of business undergraduates in strategic design module Noemi Maria Sadowska, Dominic Laffy

Designing for disruption: Applying design thinking to strategic business model innovation Julian Nelson Russell Jenkins, Tim Fife

Developing a design curriculum with a focus on Design Thinking, Management and Entrepreneurship for rural entrepreneurs of the arts and crafts sector in the Eastern Caribbean Lesley-Ann Melanie Noel

Design interventions in smalland medium-sized companies: initial findings from a case study Kirsi Niinimäki, Oscar Person, Janne Pekkala, Sanna Peltonen Different models of design management – three examples from the Swedish furniture industry Justyna Starostka What are you managing in design? Creativity or Innovation or Both? Peer Sathikh

When and to Whom Form – Are superior products evaluated more favorably? Xing-Wei Chen, Jaewoo Joo Exploring impact through seating design Kathryn Burns, David Rowe, Richard Snell

The Impact of ‘Idea’ as a keyword in helping the Participatory Mechanisms in Adoption and Use of Design Crowdfunding within Business: Exploratory Michael Pape, Lorenzo Imbesi Manufacturing Based Study Simon Bolton, Marta Perez Garcia

3:20pm 5:00pm

01A-S3

Designers as Cultural Intermediaries in an Era of Flux

Chairs: Nusa Fain, Beverly

02D

Enterprise Eco System Design

Location: JPS 525

Location: JPS 105

Location: JPS 418A + JPS 418B

Both Erotic and Ergonomic? The Role of Product Design as a Mechanism for Moral Legitimacy Sarah Wilner, Aimee Huff

Unraveling the secret of successful brand extensions; a case study to explore consumer response Maaike Mulder-Nijkamp, Wouter Eggink

The right fidelity: designerly representations that enhance multidisciplinary productdevelopment Guido Stompff, Frido Smulders

Innovating Innovation; a design program to deliver meaningful experiences in eco-systems Paul Gardien, Eva Deckers, Geert Christiaansen

The impact of animated promotional characters design on brand attitude Zhiyu Zhao, Nick Higgett, Grahame Hudson

Wagner

The Impact of Space on Innovation Teams Danjela Huesam, Dr. Claudia Nicolai, Prof. Ulrich Weinberg, Dora Panayotova, Marie Klooker

Dynamic Brands: Shifting from Products to Customers Marzia Arico1, Kim Wikan Barth

Chair: Kaja Tooming Buchanan

IP management in response to changing conditions Matthias Hillner A Semantic Approach of Cultural Interpretation toward Service Innovation Soe-Tsyr Daphne Yuan, Hua-Cheng Tai

Exposing the Monster in Media: A study of Ducati’s product placement strategies Peter Zackariasson

05B-S1

05C-S3

05D-S2

Public Policy and Services Informed by a Design Approach

Measuring the Impact of Design – and design thinking – in an Era of Disruption

Design(ers) Thinking and Design Management Disruptive Business Model Education Innovation: creating mental models or tangible models?

Chair: Nina Terrey

Chair: Jeanne Liedtka

Chair: Paola Pisano

Chair: Karen Miller

Location: JPS 311

Location: JPS 134/RHS Center

Location: JPS 133/RHS West

Location: JPS 605

Redesigning Assumptions: Challenging public problem spaces Christian Bason

The Role of Design in Crowdfunding: A new meaning Innovative Companies of Brazil for fund-raising & user Innovation Gustavo Borba, Marina Specht Jing Shao, Sara Jane Gonzalez About the Measurement Caicedo, Debora Bettiga of Design Results in Large Companies: A case study in Framing Modelling in Business Brazil model design flávia Pimentel Dutra, Fabiane Lianne Simonse, Petra BadkeWolff Schaub

Public and Collaborative NYC: From Participatory Design to Design for Participation Eduardo Staszowski, Alexis Sypek, Sabine Junginger Participatory Government: What’s Design Got To Do With That? Sabine Junginger Design and Organisational change in the Public Sector Alessandro Deserti, Francesca Rizzo

5:10pm – 23:00pm

02B-S3

Exploring Collaboration in Product Development: the good, the bad and the ugly

Location: JPS 135/RHS West

Design Strategy Through a Turnerian Lens Aysar Ghassan

The plasticity of data Raoul Rickenberg

01B-S3

Contemporary Brand Design

Chair: Shin’ya Nagasawa

Pre-emptying: The myth of the naïve mind and the role of pre-interpretations Åsa Öberg, Roberto Verganti

06-S2

Location: Gallery – London College of Fashion

Chair: Alison Rieple

Multimedia Storytelling – Managing in between Design and Journalism Christof Breidenich, Marlis Prinzing

Designing For or Designing With? Helena Maria Kraff, Eva Maria Jernsand

Embodied brand meaning through design aesthetics Ariana Amacker

Lianne Simonse

Day 2: Afternoon Tea |

Patina Design for sustainability Yeon Hwang, Jai Kim, Zoe Kang, Song Hwang

Process, problem and theory in the design discourse of brazilian product designers Julio Carlos de Souza van der Linden, Gabriela Conterno Dall’Agnol

Fabiane Wolff

3:00pm – 3:15pm

Conference Dinner |

Effects of approach and anchoring when developing design capacity in public sectors Lisa Malmberg, Stefan Holmlid Design capabilities for value creation Marzia Mortati, Beatrice Villari, Stefano Maffei

Prototyping in Business Model Innovation Tsuyoshi Amano Design management, design thinking and strategic foresight – the tools for an age of disruption? Bridgette Engeler Newbury

06-S3

Using Workshops in Design Research Pia Storvang, Ann Højbjerg Clarke, Bo Mortensen Disruptive Attitude: the role of Design as Anomaly; managing crisis and turbulence, coaching creativity and innovation Francesco Galli, Barbara Pino, Marco Maiocchi Education in Cross Enterprise Engineering Design Roland Lachmayer, Arne Deiters, Bastian Lippert

Location: The Erasmus Boat

Chair: Alison Rieple, Rachel Cooper

Delegates joining the conference dinner will be bussed to the Westminster Pier directly from the venue immediately after the day’s final sessions are due to finish at 17.00, ready to board the boat at 18.15pm. Please dress warmly so that you can enjoy evening London’s views from the boat’s deck. Delegates will be bussed back and arrive back at the conference venue at around 23.00.

17.10 – Bussed from the venue 18.15 to 18.30 – Embarking: Westminster Pier. Victoria Embankment. London. SW1A 2JH 22.15 to 22.30 – Disembarking: Tower Millennium Pier. Address. Lower Thames Street. London. EC3N 4DT 23.00 – Arriving back to the venue

4

5


DAY 3 – THURSDAY, 04 SEPTEMBER 2014 9:00am – 10:40am

01A-S1

02A-S1

02C-S1

03A-S1

Designers as Cultural Intermediaries in an Era of Flux

User-centred Design (UCD): A disruptive business enabler for sustainable consumption?

Design in the Creative and Cultural industries (CCIs) in an Era of Disruption

Social and Sustainable Design Management

Chairs: Richard Buchanan

Chairs: Valerie Ann Mitchell

Chairs: Marco Pironti, Paola Pisano

Chair: Yuan Lu

Location: JPS 311

Location: JPS 605

Location: JPS 105

Location: JPS 135/RHS East

esigning the City Identity: D Strategic and Product Design for New Experiential Ways of Living, Enabling and Interacting with the Urban Context Marina Parente

UCD in the Sustainable Luxury Design Process Claudia Newton

Business model innovation through new customer roles. Inspirational cues and insights from a design-driven case study analysis Cautela Cabirio, Paola Pisano, Marco Pironti

The Image Co-creation: Store Image Consistency in Creative Stores Shu-Shiuan Ho, Yi-Fang Yang, Tung-Jung Sung

Position designer into local craft revival in emerging markets: an empirical study on Chinese ethnic brocade industry Wei Wang, Tie Ji, Mohsen Jaafarnia The Impact of Nationality and gender on consumer preferences Gloria Anne Moss, Gabor Horvath Designing Organisations in the CCI Johan Kolsteeg, Frido Smulders

Designing a contextual individualised eco information system to inform individual consumer behaviour: a conceptual framework Sze Yin Kwok, David Harrison, Shengfeng Qin Value Creation: Disruption and empowerment to support creativity-in-the-wild Workshop discussion paper Alison Williams, Laura Malinin, Katharine E Leigh

Specification of an Additive Manufacturing Consumer Design Toolkit for Consumer Electronics Products Matt Sinclair, Ian Campbell, Hesam Yavari Reducing uncertainty of New Product Development by leveraging the power of experiments Davide Sola, Giovanni Scarso Borioli, Gianfranco Scalabrini

Communities as a Retail Store Concept Anders Haug, Pia Storvang

03C-S3

04B-S1

05C-S4

Design Management: Future Perspectives

Measuring the Impact of Design – and design thinking – in an Era of Disruption

Chair: Antti Ainamo

Chair: Beverly Wagner

Chair: Anthony M. Kent

Chair: Nina Terrey

Location: JPS 133/RHS West

Location: JPS 525

Location: JPS 134/RHS Center

Location: JPS 418A + JPS 418B

Studio design and the management of creative production Jonathan Gander, Alison Rieple

Design for development management Ledia Andrawes, Adela McMurray

Transforming organizations – Linking Design Practices to Managing Organizational Capabilities Lauri Saviranta, Eero, M. Eloranta

One approach to understand design’s value under a service logic Stefan Holmlid

Co-creation and the Democratization of Fashion: investigating the case of UK based fashion design company Own Label Thorsten Roser, DeFillippi Robert, Julia Goga-Cooke

Morning Tea |

Achieving Responsible Design in the Commercial Context Norman Stevenson, Vicky Lofthouse, Debra Lilley, Alistair Cheyne

Towards a dynamic mode of design management and beyond Claudia Acklin, Alexander Fust The Emergent Role of the ‘Social Designer’ Anne-Marie Moore, Angharad, E. Beckett, Raymond, J. Holt Design thinking in managing (and designing) for organizational change Liisa Naar, Marianne Stang Våland

Location: Gallery – London College of Fashion

Registration: Morning Tea/Coffee

9:00am – 9:30am

Welcome – by Julia Gaimster, Associate Dean, Graduate School

9:30am – 10:20am

Keynote – Leading Design: Managing the Challenge of Innovation by Richard Buchanan, Ph.D.

10:20am – 11:10am 11:10am – 12:25pm

Stakeholder Involvement and Co-Creation in Service Design: Customer Experience Management in Tourism Chi-Shiang Wu, Tung-Jung Sung

Social and Sustainable Design Management

What does Design & Innovation mean for MSEs? A case study of eight Brazilian furniture firms Viviane dos Guimaraes Alvim Nunes

8:30am – 8:55am

Conflicts as Opportunities for New Insights Pelin Gultekin-Atasoy, Yuan Lu, Berry Eggen, Aarnout Brombacher, Tilde Bekker, Hanneke Hooft Van Huysduynen

03B-S2

The Role of Networks in Fashion Designing: The Disconnect between Designers and Manufacturers in London Galina Gornostaeva, Alison Rieple, David Barnes

6

The Drive Towards UserCentred Engineering in Automotive Design Scott Bryant, Cara Wrigley

Design in the Creative and Cultural industries (CCIs) in an Era of Disruption

Design And Identity Formation In Cultural Organisations’ Strategic Performance Irini Pitsaki, Alison Rieple, Natalie Nixon

10:40am – 11:00am

DAY 2 – WEDNESDAY, 03 SEPTEMBER 2014 Chair: Patricia Olshan, DMI

Chairs: Rachel Cooper, Jeanne Liedtka | Location: RHS

Chair: Jeanne Liedtka | Location: RHS

Late Morning: Tea/Coffee Break | 01B-S1

02B-S1

03B-S1

03C-S1

Contemporary Brand Design

Exploring Collaboration in Product Development: the good, the bad and the ugly

Design in the Creative and Cultural industries (CCIs) in an Era of Disruption

Social and Sustainable Design Management

Chairs: Joanne Roberts

Chairs: Nusa Fain, Martyn Evans

Chairs: Alison Rieple, Irini Pitsaki

Chair: Vicky Lofthouse

Location: JPS 311

Location: JPS 133/RHS West

Location: JPS 605

Location: JPS 105

ateriality, design and brand M management Fernando Pinto Santos, Marta Morillo

Exploring Collaboration in New Product Development Nusa Fain, Beverly Wagner, Fred Lemke

Omnipresent Access: User Perceptions in New Media Ecosystems Jonatan Jelen, Mark Leal

Design Approaches to Creating Social Metrics Rebecca Lindsay

Brand of Products and Brand of Signs: How to Manage this Relationship in Fashion through Corporate Archives Valeria Iannilli, Federica Vacca

Collaborative evaluation of design concepts Andreas Benker, Wycliffe Raduma

Three Methods that Creative Talents Could Learn from Designers: Empathic Observation, Group Brainstorming, and Rapid Prototyping Jaewoo Joo, Soren Ingomar Petersen

Designing Channels for Brand Value: Four Meta-Models Karla Straker, Alexander Garrett, Mitchell Dunn, Cara Wrigley

The challenges of evaluating DT efforts: Insights from three large companies Lisa Carlgren, Maria Elmquist, Rauth Ingo

New Modes of Design Managemen

Measuring the Impact of Design – and design thinking – in an Era of Disruption

Design Management Education

Open Track

Chair: Rachel Cooper

Chair: Marco Pironti

Chair: Karen Miller

Chair: Sabine Junginger

Location: JPS 135/RHS East

Location: JPS 134/RHS Center

Location: JPS 418A + JPS 418B

Location: JPS 525

In-Market Prototyping in Microbrands Tod Corlett

A Theoretical Framework and Propositions for Evaluating Service Design Practices: First steps to a Mature Field Daniela Sangiorgi, Alison Prendiville

Affinity & Ambiguity in Designerly Leadership Jeremy Yuille, Soumitri Varadarajan, Laurene Vaughan, Linda Brennan

Corporate Design Germination Model Yasemin Soylu, Ozlem Er

Models of thinking: Examining the components of design thinking to inform quantitative assessment Sarah Badding, Katharine Leigh, Alison Williams Demonstrating the Value of Design’s Intangible Outcomes in an Australian Manufacturing SME Rohan Thomas Doherty, Cara Wrigley, Judy Matthews, Sam Bucolo

12:30pm 1:15pm

Lunch |

06-S1

Moving beyond the consultancy model Sarah Drummond

05C-S1

Community-based Business Design Model Pia Tamminen

The design in business framework: A platform of mutual understanding and inspiration between designers and managers Marianne Storgaard, Poul Rind Christensen, Susanne Jensen, Pia Storvang

Do designers and managers complement each other? The influence of cognitive style on product performance Kasia Tabeau, Gerda Gemser, Erik Jan Hultink, Nachoem M. Wjinberg Powers of design: a heuristic inquiry into the Victoria and Albert Museum’s Residency Programme Saskia Coulson, Louise Valentine

Socially Responsible Design or ‘Bear Favours’ Anders Haug, Jacob Busch

04A-S1

Design Management – Knowledge Integration of and by Design Per Åman, Hans Andersson

Better moods, Better Outcomes? Design Thinking and its Impact on Affect Marian Moore, Yi Zhang, Jeanne Liedtka, Andrew King

Location: Gallery – London College of Fashion

Designing a New Design PhD? Emma Murphy, Naomi Jacobs Investigating Effective Pattern and Drive between Expert and Novice in Team-Based Ideation Ying Hu, Yinman Guo, Tie Ji, Renke He, Francesco Galli

07

The value of design for customers in the service industry: Contributions and measurements Ki Woong Nam, Bruce W. Carnie

Location: Gallery – London College of Fashion

3


DAY 1 – TUESDAY 8:45am – 9:30am

Morning Registration and Tea/Coffee

9:30am – 10:15am

Orientation |

10:30am – 1:30pm

WK 02

Future Worlding for Design Sandjar Kozubaev, Florian Alban Vollmer

Location: JPS 105

Designing Co-Innovation Workshops Mauro Alex Rego, Marion Fröhlich

Triumphs and Tensions in Informal Design Interactions: Confessions of a Designer Cara Broadley, Marianne Lesley McAra

Location: RHS Centre 134 + RHS East 135

Late Morning Tea/Coffee break |

1:30pm – 2:15pm

Lunch |

2:30pm – 5:30pm

Location: RHS Centre 134 + RHS East 135

The Art of Curation Workshop: at the National Portrait Gallery Jeanne Liedtka, Rachel Brozenske

5:30pm – 7:00pm

From Thinking to Doing Martha Cotton, Elizabeth Glenewinkel

Location: JPS 311

WK 07

Creating Futures of Design Management Moritz Gekeler, Alessandro Sposato

WK 08

WK 09

Collective Imagery Weave Priscilla ChuengNainby

WK 10

WK 11

Developing Policies for Design by Design

WK 12

Mapping the Future of Design + Management Research

Anna Whicher

Andrew Whitcomb, Marzia Arico

Analysing stories on cycling safety with service design and strategy teams

WK 13

Ageism: designs last prejudice Glen Hougan

WK 14

Using Foresight Tools in Design Management

Location: JPS 135/ RHS West

Location: JPS 105

Late Afternoon Tea/Coffee break |

Location: RHS Centre 134 + RHS East 135

Location: JPS 606

Location: JPS 418A

Location: JPS 133/RHS West

WK 15

FutureEd Workshop Iain Aitchison, Jennifer Webb

03A-S2

Co-creating Shared Value in Service Design

Chairs: Antti Ainamo

Chairs: Valerie Ann Mitchell

Chair: Jun Cai

Chair: Tung-Jung Sung

Location: JPS 525

Location: JPS 311

Location: JPS 418A + JPS 418B

Location: JPS 105

I nnovation Through Dumpster Diving? Oriana Haselwanter

The interplay between usercentred design and design management in creating a EUfunded interactive platform to support low carbon economy Luca Simeone

In depth case study exploring innovative web-based methods for ‘designing-with’ customers in a global watch manufacturing firm Wei Liu, James Moultrie

Presenting the Sustainable Consumption Leveraging Model: Adding value to business strategy through user-centred design principles Mariale Moreno, Debra Lilley, Vicky Lofthouse

Business model adaptation to a new digital culture Paola Pisano, Marco Pironti, Alison Rieple, Ioannis Christodoulou

05A-S1

05D-S3

Design Leadership

Design(ers) thinking and disruptive business model innovation: creating mental models or tangible models?

The theme of this lecture is a comparison of teaching management in a school of design and teaching design in a school of management. It is based on my experience of heading the School of Design at Carnegie Mellon University and, now, heading the Department of Design & Innovation, the largest department at the Weatherhead School of Management at Case Western Reserve University. I will discuss the similarities and differences between teaching in these two environments. While my experience is arguably unique in the educational communities of design and management, it also reflects important changes in the practice of design that have taken place over the past two decades. I will discuss the broadening of design from what I call first and second orders of design into the third and fourth orders of design. Topics will include the nature of design thinking, a term that is ambiguous and controversial in discussions of design today but remains meaningful, as well as the the nature of innovation, differences in the needs and interests of students, the methods and techniques of teaching, and the emerging place of design in business and other organizations – a theme that is central to the vision and mission of the Design Management Institute.

2

Erik Roscam Abbing

Chair: Karen Miller

Chairs: Lianne Simonse,

Petra Badke-Schaub

Location: JPS 135/RHS West

Location: JPS 311

Design Thinking and Corporate Entrepreneurship: an exploratory study Thomas Abrell, Falk Uebernickel

The Nature of Service Design by Industrial Designers and Interaction Designers Canan Akoglu

How a Design Executive Officer (DEO) can craft an organizational culture Younjoon Lee, Jaewoo Joo

An investigation into design thinking behaviours in early stage radical innovation Martin P. Ryan, Frank Devitt

Designers and Environmentally Sustainable Design in a Business Network: A case Study on the Development of a passenger ship Pekka Tapani Murto, Oscar Person

Are you being served? Not onboard! Moving towards service enabling systems for aviation manufacturers Julia Debacker, Christine S.H. de Lille, Ad Eijkelenboom, Sicco C. Santema

Extending design leadership to innovation strategy: Roles and tools Giulia Calabretta, Paul Hekkert, Gerda Gemser, Nachoem Wijnberg

Design and Innovation by Consensus Josep Monguet, Alex Trejo, Joan Bassolas, Tino Martí

Challenges in the design of smart product-service systems: experiences from practitioners Ana Valencia, Ruth Mugge, Jan P.L. Schoormans, Hendrik N.J. Schifferstein

04B-S2

Chair: Roberto Verganti Location: JPS 133/RHS West +

12:40am – 1:20pm

Chairs: Christine De Lille,

Location: JPS 605

Design Management: Future Perspectives

Wednesday 3 September, 9:30am, Location: RHS

Co-creating Emotional Value through Prototyping Satu Miettinen, Simo Rontti, Jaana Jeminen 04C-S1

Keynote Richard Buchanan, Ph.D.

Leading Design: Managing the Challenge of Innovation

A Non-Profit Design-Led Innovation Journey Erez Nusem, Cara Wrigley, Judy Matthews

The Role of Designers in the Shift Towards Product Service Systems

JPS 134 Center

Location: JPS 605

Co-design for Not-for-profit Organization Busayawan Lam, Andy Dearden

04A-S3

Location: JPS 133/RHS West +

Location: JPS 525

Impact of team communication on co-design teamwork in distributed intercultural teams Jeff Man, Yuan Lu, Aarnout Brombacher, Fangtian Ying

New Modes of Design Management

Chair: Pia Tamminen

Location: Gallery – London College of Fashion

Reception | Chairs: Alison Rieple, Jeanne Liedtka |

02C-S2

Managing Consumer Involvement in Product Development

MIND THE GAP! Three strategies for bridging artists and organizations in artistic interventions Ulla Johansson Sköldberg, Jillian Woodilla

Mario Joao Marques Coelho, Bas Raijmakers Location: JPS 418B

02A-S1

User-centred design (UCD): A disruptive business enabler for sustainable consumption?

Creative control in sustainable fashion Kirsi Niinimäki, Maarit Aakko

Bridgette Engeler Newbury

Chair:

01C-S1

Design Management and Artistic Interventions

Flagship stores as Fashion Service Design Erik Hansen-Hansen

Location: Gallery – London College of Fashion

Emma Lee Murphy, Naomi Jacobs

3:45pm – 4:00pm

The National Portrait Gallery will have that entrance open and ready from 9.15am – and then we will join Curator Sarah Tinsley and Director Sandy Nairne to begin the session, starting with the Virginia Woolf exhibition. We will conclude by 12:30pm.

WK 06

Location: Gallery – London College of Fashion

Exploring future models of Executive Education in Design Management – an MBA for Design Management?

Location: JPS 311

Those attending the session should come to the National Portrait Gallery’s Orange Street entrance by 9.30am. This is a ramped entrance, on Orange Street, just to the north and west from the Main Entrance on St Martin’s Place. *

Location: National Portrait Gallery*

Location: JPS 525

11:45am – 12:00pm

|

WK 05

WK 04

11:00am – 12:40pm

| Chair: Patricia Olshan, DMI

Chairs: Nusa Fain and Alison Rieple

WK 03

DAY 3 – THURSDAY, 04 SEPTEMBER 2014

| 02 September 2014

Communicating ProductService System business models inside and outside the company Fabrizio Ceschin, Barbara Resta

The role of service design leadership in shaping experience oriented service organizations Judith Gloppen Designer-led New Product Development implementation issues in Chinese SMEs Ke Lou, Darren Southee, Erik Bohemia

06-S4

Design Management Education Chair: Jun Cai

JPS 418A + JPS

JPS 134 Center

Location:

Design as change: From Teleology to Guided Evolution? Hans Andersson, Per Åman

Live, actionable and tangible: teaching design strategy Gill Wildman

Lunch |

418B

Location: Gallery – London College of Fashion

7


DAY 3 – THURSDAY, 04 SEPTEMBER 2014 1:30pm – 3:10pm

01C-S2

01B-S4

Contemporary Brand Design Chair: James Moultrie

04C-S4

Design Management And Artistic Interventions

The Role Of Designers In The Shift Towards Product Service Systems

Chair: Marja Soila-Wadman, Kirsi

Chairs: Christine De Lille, Erik Roscam

Niinimäki

Location: JPS 311

Location: JPS 605

Dynamic, Yet Coherent: Design’s mediating role in creating a ‘citizen artist’ beer brand Monika Hestad, Anders Groenli, Viktor Hiort af Ornäs

Sustainable Fashion: a re-conceptualization of the role of fashion design Anika Kozlowski, Dr.Michal Bardecki, Dr.Cory Searcy

Consumer engagement in co-creation of contemporary brand design Sara Jane Gonzalez Caicedo

Post-Industrial Design for Consumption: Discovery and Invention of “Tribes” Antti Ainamo, Yunsheng Su, Miikka Lehtonen

05B-S2

Abbing

Location: JPS 133/RHS West + JPS 134

Center

Design Innovation Catalyst Tools to Facilitate Organisational Change Karla Straker, Cara Wrigley Criteria for Customer Activity-driven Product-Service System Design Eok Kim, Ki Young Nam, Kyung Won Chung

05A-S2

Public Policy and Services Informed By a Design Approach

Design Leadership

Chair: Nina Terrey

Chair: Karen Miller Location: JPS 133/RHS West + JPS 134

Location: JPS 135/RHS West

Center

Citizen-centric Public Policies and Services through Design Debbie Ng

Characteristics of Design Leaders: Ability to Communicate Design to Nondesigners in NPD Koogin Han, Busayawan Lam

Design Capabilities in the Public Sector Jhen Yi Lin

3:10pm – 3:30pm

Day 2: Afternoon Tea |

3:30pm – 4:45pm

Closing |

The 19th DMI: Academic Design Management Conference

Location: Gallery – London College of Fashion

Location: RHS

Design Management in an Era of Disruption

Chair: Alison Rieple, Jeanne Liedtka

London 2-4 September 2014

Useful Information Venue Address

IT:

London College of Fashion 20 John Prince's Street London W1G 0BJ

Oliver Furlong

Site Administrator:

Venue’s Logistics:

Peter Taylor Research Administrative Co-ordinator Tel: +44 (0)7545 907055 Email: p.taylor@fashion.arts.ac.uk

Mobile: 07725 829590 Email: o.furlong@fashion.arts.ac.uk

Wifi: Pw:

Arts Internet 82a23457b2

Conference Programme

Mark O'Brien Mobile: 07811 325967 Email: m.obrien@fashion.arts.ac.uk

Conference Programme This conference programme was printed on 28 August 2014. An up to date version is available online at: https://www.conftool.net/dmi2014/sessions.php Also available by downloading mobile app Conference4me Mobile Conference Assistant: http://conference4me.psnc.pl

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