WUHAN UNIVERSITY OF TECHNOLOGY
Reasearch on Function Organization Design Path of Cruise Ship Features Based on Characteristics of Chinese Tourists KEYWORDS: Cruise ship; Tourist behavior; Functional organization design; Chinese and Western culture Modern cruise ship is no longer a means of transportation, but an urban complex which provides vacation leisure services with onboard entertainment as the focus. It integrates the functions of hotel, restaurant, recreation, health care, and shopping. In the West, cruise ship design is a complicated systems engineering with high degree of con dentiality. Due to large passenger capacity, diverse passenger sources and great demand, not only the relations between space division of all decks, decoration style and the tourists should be taken into consideration, but the designer also need to understand the characteristics and behaviors of tourists. In recent years, China’s cruise ship market has been developing rapidly. Chinese tourists have a large demand for cruise products. More and more people come to ship to consume. This is ac-
Name / Surname
companied by the con icts between cruise ship products and tourist, and between tourists and cruise ship managers.
Feijie Deng
The reason is that Chinese tourists have di erent behavioral habits with Westerners in the cruise ship touring. The existing international cruise ship products cannot meet the individual needs of Chinese tourists.
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Environment & interior design
In this background, this research takes Chinese tourists as the target group to build a tourist attribute model and to compare and analyze the consumption of Chinese tourists, so to explore the dominant and recessive characteristics of Chinese tourists and analyze the composition of tourists, cultural forms, psychological expectations, and behavior habits.
Supervisor
Exploring a suitable organization of the basic functions and design method in the personalized design of cruise ship for
Prof. Changxue Pan Prof. Kin Wai Michael Siu
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Chinese tourists. It can contribute to independent design of Chinese cruise ships and China’s cruise ship industry.
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Figure 1
Reference Fan, D. X., & Hsu, C. H. 2014. Potential mainland Chinese cruise travelers’ expectations, motivations, and intentions. Journal of Travel & Tourism Marketing31(4):522-535. Apostolos Papanikolaou. 2014. Ship Design: Methodologies of Preliminary Design.Springer