which type of narrative is most appropriate for GSW:
potential clients receive a package: a handmade, personalised book from Great Southern Wood
no leaflets are thrown in the trash... no promotional emails ignored... everyone loves a story.
for potential clients in the home removals industry:
A Yella Fella story... made especially for you
Meet the Jones family. They are Paul, Sarah, Maggie and Joe. They have sold their house in Idaho and are moving to Tennessee next week.
The Jones’ rang up Covan and spoke to Jimmy. He said that he could help them move. ‘It’ll be easy-peasy, yes siree!’ Jimmy said.
Jimmy arrived with the special collapsible boxes to make moving house a lot easier for the Jones’.
Jimmy guided the forklift off the truck, and then the Jones’ special moving box was placed on the lawn.
Jimmy helped Paul put up the Jones’ special moving box. ‘That was easy’ Paul said.
‘Yes siree!’ Jimmy said, ‘but we have to put in these pins too to keep it nice and secure’.
All day, Paul and Sarah loaded up the box with all of the family’s things. Maggie and Joe were supposed to be helping, but they were too busy being naughty.
When everything was packed away, Paul but a big lock on the box to keep all of their possessions safe.
Suddenly, it started to rain. ‘Will our things be alright in the rain Dad?’ the children asked. ‘Look,’ he said to them ‘The rain rolls right off the bowed roof.’
Later on in the night, a bad boy saw the box and decided to break it. ‘Ha! This will be fun’ he said But when he kicked the box it was so hard that he hurt his foot and ran away.
The next day was moving day! Jimmy arrived bright and early to pick up the box and put it into the truck.
‘There are other families moving to Tennessee today, so we are going to take everybody’s boxes and help save the environment’ Jimmy said.
Jimmy took extra special care of the Jones’ boxes as he drove for miles and miles and days and days.
Finally, Jimmy arrived at the Jones’ brand new house in Tennessee. ‘We’re here’ he shouted.
‘That’s great’ Paul said, ‘You’re early too’ Then he set about unlocking the box to unpack their things.
‘Wow’, Sarah said, ‘all of our things are just perfect- not a scratch on them’ Paul and Sarah spent all day unpacking but Maggie and Joe were too busy being naughty again to help.
Later that day, when all the Jones’ things were in their brand new home, Paul took out the pins so they could flatten the box.
‘Why do you need to flatten the box Jimmy?’ Maggie and Joe asked. ‘We can fit more boxes in the truck, so there are less trucks on the road which is better for our environment’ Jimmy said.
With the box back in the truck, and the Jones’ happily in their new house, everyone said their goodbyes and Jimmy drove off to help another family who were moving house.
Other boxes might be ok for a while, but you’ll soon see the wear and tear and have to pay out for replacements. And they’re not even collapsible!
Yella Fella’s boxes keep collapsing and reassembling, holding strong for a guaranteed 7 year minimum.
You only have to pay out once...
...and we’ll even service them for you!
The End
If you have seen something you like in your book please give us a call or an email to find out more about how to live happily ever after with Great Southern Wood +001 234 56789 yella-fella@great_southern_wood.com
for potential clients in the construction industry:
for potential clients in the haulage industry:
key benefits of the Yella Fella stories: •reinforces the message that GSW is a family company •shows GSW’s personable approach •promotes Yella Fella and the Yella Wood brand •gives potential client a personal walk through their customers’ experience
•sells the box’s key benefits in a fun, familiar format •gives potential client a sample of the high quality wood •emphasises GSW’s sustainable credentials by using offcuts of wood •shows that GSW are innovative, different people to work with