Entry # 1: Women’s Wear Daily January 26th, 2012
Yves Saint Laurent has re-invented the lipgloss and has come up with their latest new cosmetic product : Vernis a Levres which is a hybrid between a lipstick, gloss and a stain. With this new product, YSL is hoping to be at the top of the rankings for best gloss and to bring attention to their cosmetics line. With nineteen shades to chose from, this gloss is expected to bring in $35 million in its first year in retail. Since its release the week of Jan 17 on Sephora.com it has already sold out in three shades. YSL is known for their luxurious cosmetics, and this new lip color hybrid is no exception. I anticipate that once it comes out in full, and hits the actually floors of Sephora, its popularity will increase even more. Though not many of us can afford to purchase the latest item hot off the runway from YSL, we sure can sure wave around or gold wand with its staple logo and pucker up!