2010
[FISKER INFORMATION] 1
Contents Key Fisker Messages ..................................................................................................................................... 3 The Karma Features ...................................................................................................................................... 4 The Name .............................................................................................................................................. 4 Trim Levels ............................................................................................................................................ 4 Design /Creation ................................................................................................................................... 4 Powertrain / Battery / Hybrid System .................................................................................................. 5 Fuel Savings ........................................................................................................................................... 6 Charging Karma ..................................................................................................................................... 6 Solar Roof .............................................................................................................................................. 7 Interior Wood........................................................................................................................................ 7 Interior Leather ..................................................................................................................................... 8 Chassis / Space Frame ........................................................................................................................... 8 Karma Control Center ........................................................................................................................... 9 Service and Warranty............................................................................................................................ 9 Delivery ................................................................................................................................................. 9 Corporate Background / History ................................................................................................................. 10 Financing / Department of Energy loan ...................................................................................................... 11 Production................................................................................................................................................... 12 A123 Battery Systems ............................................................................................................................. 12 Quantum Technologies ............................................................................................................................... 13 Sales ............................................................................................................................................................ 14 Project Nina................................................................................................................................................. 15
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Key Fisker Messages 1. Fisker Automotive is a California-based, American manufacturer of premium green vehicles with the goal to lead the automotive industry into the next-generation of automobiles with high-end design expertise and eco-friendly powertrain technology. 2. Fisker Automotive is proving eco-friendly cars can be stylish, practical and exciting. 3. Fisker automobiles combine the benefits of tailpipe emission-free electric drive with the range and usability of a normal gasoline-powered car. 4. Fisker Automotive created the premium green car segment in 2008 with the introduction of the Fisker Karma concept car. Since then nearly every major automaker has announced plans to build high-end, eco-friendly cars. 5. The Fisker Karma is a full-size, four-door car that lays the foundation for future low-cost PHEV technology by being the first premium Plug-in Hybrid Electric Vehicle (PHEV) on the market. 6. The Karma is powered by Fisker Automotive’s exclusive Q-DRIVE® technology, which consists of two electric motors (403hp total) that get their power from a 22kWh Lithium-ion battery, or, when that is depleted, a 175kW generator driven by an efficient 2.0L gasoline engine. 7. The Karma has a range of 50 miles (80km) on a full charge, which is more than most people drive each day. The average one-way commute distance in 2009 was 32 miles roundtrip. 8. The Fisker Karma’s battery can be charged at home overnight on 110v, 220v or 240v household current. The battery is expected to have life-cycle of 10 years. 9. The Fisker Karma eliminates the ‘Range Anxiety’ of a pure electric vehicle by leveraging the country’s existing gasoline infrastructure for a total range of about 300 miles (483km) using both gas and electric power. Our goal is to provide the consumer peace-of-mind with the seamless combination of both battery and gasoline usage.
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The Karma Features The Name Q:
Where did the name Karma originate and what does it mean?
A:
Loosely translated from Hindu, ‘Karma’ implies that if you do good things, good things will happen to you. The Fisker Karma allows consumers to practice good Karma – or, doing the right thing – by driving an environmentally friendly car without sacrificing a lifestyle.
Trim Levels Q
What are the different trim levels that will be offered in the Karma?
A:
EcoStandard – This is our entry-level vehicle. We do not anticipate producing a large volume of these vehicles. EcoSport – This vehicle will represent about 80% of Karma production and will include a leather interior, solar roof, navigation and back-up camera. EcoChic - Our most advanced sustainable material series “Eco Chic” is based on a complete animal-free approach while offering the most luxurious automotive environment. (You will receive more information on the trim levels later in the fall.)
Design /Creation Q:
What is the Fisker Karma?
A:
The Fisker Karma is the world’s first premium plug-in hybrid car. It is a four-door, four-seat sedan (saloon) with a series plug-in hybrid powertrain.
Q:
Who designed the Fisker Karma?
A:
Henrik Fisker, CEO. Mr. Fisker was previously design director for Aston Martin and president and CEO of BMW’s Designworks USA. He is responsible for such cars as the BMW Z8, Aston Martin DB9 and V8 Vantage.
Q:
What was the development time behind Karma? 4
A:
A concept car was introduced at the 2008 North American International Auto Show in Detroit. Twelve months later a production-intent version was unveiled at the same show, along with the Fisker Karma Sunset hardtop convertible concept.
Powertrain / Battery / Hybrid System Q:
What type of fuel economy numbers will be delivered once the battery has lost its charge?
A:
That will be announced, as we get closer to production. The vehicle will have a combined range of 300 miles; 50 miles on electric only and 250 miles in hybrid mode.
Q:
What is Q-DRIVE®?
A:
Q-DRIVE® is an all-new Plug-in Hybrid Electric powertrain exclusive to Fisker Automotive. It consists of a small and efficient gasoline engine that turns a generator, a Lithium-ion battery pack, and two electric motors at the rear wheels. The battery will propel the Karma up to 50 miles a day tailpipe emission-free, provided the car is fully charged. Beyond 50 miles the gasoline engine automatically spins the generator, which provides electricity for the electric motors. (Total Cruising Range = 300mi/483 km)
Q:
Where is the battery located?
A:
Within the battery tunnel that runs down the center line of the vehicle. This tunnel is a major part of the car’s structural rigidity and the placement contributes to a near perfect 50/50 weight distribution.
Q:
What type of battery will you use?
A:
The Fisker Karma will utilize a 22 kW/h Lithium-ion battery based on Nanophosphate technology, supplied by A123 Systems in Massachusetts.
Q:
What are some specific details of the engine?
A:
The gas engine that powers the Karma’s generator is the 2.0L, turbo charged, four-cylinder ECOTEC engine from General Motors, with 260hp.
Q:
How much does the car weigh? 5
A:
That will be announced later this year, as we get closer to production.
Q:
What is the fuel economy (MPG, L/100km) rating?
A:
We have announced the Karma will get about 67mpg (3.5L/100km) in combination city/highway driving, based on the Society of Automotive Engineers’ (SAE) J2841 formula for evaluating efficiency of plug-in hybrids. However, based on your driving needs Karma is capable of getting upwards of 100mpg.
Q:
What is the Karma’s emissions CO2 output?
A:
83g CO2/km – lower than all currently available hybrids, based on the same formula.
Fuel Savings Q:
How much will it cost a consumer to charge this car?
A:
Based on a US average electric rate of $0.10/kWh, it will be the equivalent of $0.71/gallon.
Q:
How will the emissions from charging the car at home compare to those of gasoline?
A:
Charging at home will result in significantly lower emissions when compared to a traditionallypowered car. How much exactly is dependent on how the power was generated: Nuclear, solar, water, wind, coal or other.
Q:
How large is the gas tank?
A:
That will be announced later this year, as we get closer to production.
Charging Karma Q:
How long will it take to charge Karma each day?
A:
A full 50 mi charge takes about 6 hours. This charge time is possible with the 220V, 3.3kW wall charger at home. This is about 7 minutes per mile of charge.
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Q:
What will it cost to charge Karma each day?
A:
About $2 ($0.04/mile) - A full 50 mile charge costs about $2 based on a US average electric rate of $0.10/kWh. This varies widely by region, from $0.05/kWh in West Virginia (~$1/charge or $0.02/mi) to $0.30/kWh in Hawaii (~$6/charge or $0.11/mi). Charging a Karma daily will increase the average American’s electricity usage about 25% ($30/month) and reduce gasoline consumption about 70% ($80/month) for a $50/month net savings.
Q:
How does the power consumption used to charge Karma compare to other household appliances?
A:
The Karma uses about 19 kWh of AC (grid) power for a full 50 mi charge. This means that driving a mile uses less energy than a coffee maker uses in 20 minutes. The power draw during charging is similar to an electric water heater, about half that of a washer & dryer, and about twice that of a microwave or hair dryer.
Solar Roof Q:
What is the purpose of the solar panel on the roof?
A:
In the Fisker Karma’s roof is an integrated, full-length solar panel. It is the world’s largest spherically (curved in multiple directions, like a sphere) curved automotive solar panel. It powers a fan that lowers the temperature of the interior while the car is parked, thereby reducing the load on the battery-driven A/C system.
Interior Wood Q:
Can you describe the interior woods being used inside the Karma?
A:
Our use of wood relies on sourcing reclaimed trees such as naturally “Fallen Trees” as a result of age, “Rescued Trees” from naturally occurring fires in California, and “Sunken Trees” found on American lake bottoms.
Q:
What is Rescued Wood and where does it come from?
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A:
Old growth Walnut burl trees rescued from Southern California wildfires have been a good source for high end exotic wood veneers. Our wood will be harvested from the Santiago Canyon fire in Orange County and the San Diego County fire of 2007 which burned over 230,000 acres.
Q:
What is Sunken Wood and where does it come from?
A:
This Authentic Wood Product is made from rare and unique “old-growth” timber cut from virgin forest in the 1800’s, a booming era for logging in the area of Georgian Bay, Canada and throughout North America. Such timbers have been preserved underwater where they have rested undisturbed for as much as 160 years after being lost from logging booms.
Interior Leather Q:
Can you describe the leather used in the Karma?
A:
The hand wrapped premium leather comes from a partner with a 100% sustainable manufacturing strategy and humane policies, which include animals that are free to roam through hundreds of acres, live to full maturity, and are fed a 100% grain and grass diet. Karma will have very low leather pigmentation. This will allow the true natural colors and nuances of the leather to show through, while also improving the amount of usable leather that is available for production.
Chassis / Space Frame Q:
Can you describe the Karma’s advanced aluminum space frame?
A:
The Karma’s advanced extruded aluminum space frame is a proprietary design developed by Fisker Automotive engineers. It strikes a perfect balance between size and weight. It provides industry leading rigidity specifications that delivers a world class driving experience.
Q:
How is it assembled (joined)?
A:
The Fisker Karma’s space frame is assembled using 79 meters of precision MIG welds and 1,058 self-piercing rivets. Each technique is used independently only where necessary to ensure top quality and durability.
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Karma Control Center Q:
Can you explain the benefits of the Karma Control Center?
A:
Karma’s Control Center is a sophisticated Human Machine Interface (HMI) designed to allow the operation of climate, audio, phone, NAV, and vehicle system controls. It features a 10.2” haptic (force feedback) touch screen interface that will also display energy flow through the Karma’s PHEV powertrain.
Service and Warranty Q:
How will you sell and service your cars?
A:
In the US, we have established a network of 45 premium retail locations and we also have secured four European importers: The Nellemann Group in Copenhagen, Denmark; GP Supercars in Merano, Italy; the Emil Frey group in Zurich, Switzerland; and BD Otomotiv in Turkey. Together they cover most European markets.
Q:
What type of warranty and service plan will you provide for the first car and future models?
A:
We plan to offer consumers a 50 month/50,000 mile bumper-to-bumper warranty program.
Q:
What is the life cycle of your batteries?
A:
The current expected life cycle is 10 years.
Q:
How will maintenance costs for the Karma compare to traditional vehicles and other hybrids?
A:
We anticipate powertrain maintenance costs to be low since electric motors are simple and reliable and there will be very little load on the gasoline engine. There is also no transmission.
Delivery Q:
Will the Karma be a 2010 or 2011 model?
A:
Karma will be a 2011 model. 9
Q:
When will production and customer deliveries begin?
A:
Early production demo cars will begin late this year. Series production and customer deliveries are expected begin in Q1 2011.
Corporate Background / History Q:
Who is Fisker Automotive?
A:
Fisker Automotive is a new American car company developing a range of premium green vehicles that combine performance, style and beauty with advanced powertrain technology and environmental responsibility.
Q:
Who founded Fisker Automotive and when?
A:
Fisker Automotive was founded in August 2007 by Fisker Coachbuild, LLC, an automotive design house (operated by Henrik Fisker and Bernard Koehler), and Quantum Technologies (NASDAQ QTWW), a major Tier 1 supplier of clean vehicle technologies to the automotive OEMs.
Q:
Who makes up the executive management of the company?
A:
Henrik Fisker is CEO. Fisker was previously head of design and a Member of the Board at Aston Martin where he is credited with designing the Aston Martin DB9 and V8 Vantage. He also designed the BMW Z8 while with BMW and was responsible for the Shelby GR-1 concept car at Ford. The Z8 and the DB9 were featured in separate James Bond movies. Bernhard Koehler is COO and previously led design operations at Ford, Aston Martin and BMW. He collaborated on the DB9 and V8 Vantage concept cars, as well as early prototypes of the new MINI. He spent most of his career in design at BMW. Additional executive team members include Vic Doolan, Member of the Board (formerly President of BMW NA and Volvo Cars NA); Marti Eulberg, Vice President of Global Sales and Marketing (formerly CEO, Maserati North America).
Q:
Where is Fisker Automotive’s global headquarters?
A:
Irvine, California – about 50 miles (80km) south of Los Angeles.
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Q:
Why was Fisker Automotive started?
A:
To develop clean, fuel-efficient automobiles that inspire driving passion.
Q:
What will drive Fisker Automotive’s success?
A:
Fisker Automotive is taking a new approach to building cars. Taking cues from outsource models developed by the tech-sector, the company has developed a new business model that significantly reduces development costs and time-to-market. In addition, the company is not burdened by legacy costs, large capital expenses or bureaucracy.
Q:
Why did you choose to carry over the Fisker name and badge from Fisker Coachbuild?
A:
The Fisker name and badge are synonymous with design excellence. Henrik Fisker has left his thumbprint on some of the most highly regarded automobiles, including the BMW Z8, Aston Martin DB9 and V8 Vantage, in addition to the Fisker Tramonto and Latigo CS designed under the Fisker Coachbuild nameplate.
Q:
What does the Fisker logo represent?
A:
An American company, the orange and blue represent a California sunset over the Pacific Ocean. The vertical bars represent the designer’s pen (Fisker) and the creator’s tools (Koehler).
Q:
What is Fisker Automotive doing to reduce its own impact on the environment?
A:
Everything we do is with efficiency and the environment in mind. Suppliers are selected in part for their environmental concerns; sales and marketing collateral are distributed electronically whenever possible, minimizing the use of paper. Printed sales collateral uses recycled stock and soy-based inks whenever possible. Display materials, such as those used at auto shows, use a variety of eco-friendly materials: Natural bamboo, recyclable aluminum, and from other ecofriendly products.
Financing / Department of Energy loan Q:
Did Fisker Automotive receive a government loan? 11
A:
In September 2009 the U.S. Department of Energy approved Fisker for a conditional loan of $528.7 million under the Advanced Technology Vehicle Manufacturing (ATVM) loan program established by Congress in 2007.
Production Q:
Do you plan on offering other vehicles with plug-in hybrid technology?
A:
Yes. The vehicle developed under the Project NINA code name will be a family-oriented sedan.
Q:
Where will the Karma be built?
A:
We have partnered with Valmet Automotive in Uusikaupunki, Finland to build the Karma. The Porsche Boxster and Porsche Cayman represent Valmet Automotive's track record producing quality premium vehicles.
Q:
Are you planning to build cars in the US?
A:
Yes, we plan to build our next generation plug-in hybrids at the Wilmington Assembly plant in Wilmington, Delaware beginning in 2012. Wilmington Assembly was built and previously owned by General Motors.
Q:
Why did you choose the Wilmington Assembly plant?
A:
Wilmington fit our business needs: • • • • •
Right size (3.2 million square feet) Recently modernized (to build Saturn Sky/Pontiac Solstice/Opel GT) In excellent condition Available trained workforce Provides a port for a global distribution network
A123 Battery Systems Q:
What is A123 Systems?
A:
A123 Systems one of the world's leading suppliers of high-power lithium ion batteries. 12
Q:
Where are they located?
A:
Watertown, Massachusetts, USA
Q:
What is Fisker Automotive’s relationship with the company?
A:
A123 Systems is a strategic partner with Fisker Automotive, supplying Lithium-ion batteries for the Karma program.
Q:
Why did Fisker Automotive choose A123 Systems?
A:
A123 was able to meet Fisker’s performance standards and production schedule.
Quantum Technologies Q:
What is Quantum Technologies?
A:
Quantum Fuel Systems Technologies Worldwide, Inc., (Quantum) is a leader in the development and production of advanced propulsion systems, energy storage technologies, and alternative fuel vehicles.
Q:
What is their relation to Fisker Automotive?
A:
Quantum is a founding partner of Fisker Automotive and is currently a technology integration supplier, providing hybrid control systems for Fisker’s proprietary Q-DRIVE™ powertrain.
Q:
Where is Quantum located?
A:
Irvine, California, USA
Q:
What other work have they done?
A:
Quantum’s customer base includes automotive OEMs, dealer networks, fleets, aerospace industry, military (US Army) and other government entities, and other strategic alliance partners. Website: www.qtww.com 13
Sales Q:
What are Fisker Automotive’s sales goals and objectives?
A:
We anticipate Karma sales of 15,000 per year worldwide. production.
Q:
What markets will be your biggest? What are your targets?
A:
The initial production breakdown is estimated to be: 40% to North America; 60% to Europe and the rest of the world. Our retailer network has 45 locations in North America and 45 locations in Europe (Europe is represented by 4 importers).
Q:
Who is your target market?
A:
Eco-conscious premium-car buyers that are looking to regain a sense of real exclusivity; those who appreciate good design and new technology.
Q:
What is your competition for the Karma?
A:
This vehicle appeals to a wide range of customers. Deposit holder data indicates that our car owners come from luxury/premium, exotic, domestic, foreign, gas, hybrid and electric vehicles.
Q:
Why should customers consider a Fisker?
A:
Fisker automobiles offer the features and amenities that eco-conscious, discerning individuals can’t get from current hybrids, but would expect in any traditionally-powered car they purchase. In addition, PHEV technology is exclusive.
Q:
How do you differ from Tesla?
A:
Fisker automobiles are Plug-in Hybrid Electric Vehicles (PHEV) not limited by battery range. Tesla builds electric-only cars with a shorter range limit.
Q:
How does the Karma differ from the Chevy Volt (Opel Ampera)?
2011 will be our first full year of
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A:
While the technology is similar, the Karma is aimed at a different (high-end) market segment that does not compete with the Volt/Ampera. Also, Volt/Ampera does not allow the driver to select a driving mode; it is a range extending vehicle only.
Project Nina Q:
What is Project NINA?
A:
Project NINA is the code name for Fisker Automotive’s plans to build a line of lower-priced, family-oriented plug-in hybrids.
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