Artist Series: Exhibit Book
Erin Chabot
ARVC 315
Typography II Instructor Jason Zaleski
and Rationale
The third and final portion of the artist series. In this assignment I designed a book that would go along with the fake art exibition created in the second assignment. Using my designed type, I kept with the already established grid from project two. After trying several solutions, and discussion with my instructors, I found a sollution that created large contrasts that related to Peter Halley’s art work, by zooming in on my created typeface.
November 8-15, 2013
Gathering Information
The first step taken for this last component was gathering my information and writing out how I would like it to be said in the final product. Although some parts may not be used I prepared myself for all the possible routes I could take when creating this exhibit book. I wrote an artist biography, gallery concept, purchasing information, gallery information, art work descriptions, and a meet and greet. With all this I also gathered photographs that I may use in the final product and images of said art works that I am considering using in this book.
Gallery Information:
Gallery: Address: Hours: Show Dates:
THE ESPLANADE 401 1st St. SE, Medicine Hat Monday-Friday 9-5 Saturday 12-5 Sunday Closed Nov. 1 - 30, 2013
Gallery: Address: Hours: Show Dates:
ART GALLERY OF CALGARY 117 8th Ave. SW, Calgary Monday-Saturday 10-5 Sunday Closed Dec. 3 - 31, 2013
Gallery: Address: Hours: Show Dates:
MENDEL ART GALLERY 950 Spandina Cres. E, Saskatoon Sunday-Saturday 9 - 9 Jan. 3 - 31, 2014
Minimally Geometric by Peter Halley is being displayed exclusively at three different locations in Alberta and Saskatchewan. List info here now:
Meet and Greet:
Who: Where: Hours:
Peter Halley The Esplanade November 5, 2013 7pm
Join us at the Esplanade on November 5, 2013 at a special time of 7pm for the opening celebration for the touring art exhibit Minimally Geometric by Peter Halley.The artists himself will be attending this opening only. Do not miss out on the opportunity of meeting, conversing, and questioning Peter Halley about his work and intentions as you view the show.
Purchasing Information:
Name: Job: Phone: Email:
Isabella Stewart Art Curator, Galleries Canada (874) 293-0612 i.stewart@fake.ca
Selling: Start Date: Start Time: End Date: End Time: Time Zone: Website:
Online Auction February 1, 2014 9am February 12, 2014 5pm Mountain Stadnard Time www.galleriescanada.ca/ aucions/peterhalley
Each art piece is up for sale. An online auction will be taking place. The auction opens at 9am Mountain Standard time on February 1, 2014. It will run to 5pm on February 12, 2014 This gives the opportunity for the exhibit to travel to all its destinations and be viewed by all that may be interested in making a purchase. To access the online auction and view pieces that are up for sale visit: www.galleriescanada.ca/auctions/peterhalley For further information about this process and the artwork being sold please contact Isabella Stewart Art Curator, Galleries Canada Phone (874) 293-0612 Email i.stewart@fake.ca
Artisit Biography: Referenced from http://www.peterhalley. com/ Peter Halley is an American artist that expresses minimalism and geometry in his paintings. For over twenty-five years, his painting have been engaged in a play of relationships between icons that reflect the increasing geometric shapes of social space in the world in which we live.
of Art, the Museum of Modern Art, the Kitakyushu Municipal Museum of Art, the Museum of Folkwang, and the Butler Institute of American Art.
Peter Halley was born in New York City in 1953. He attended both Yale University and the University of New Orleans receiving his BA and MFA. Once having done so, Peter returned to New York to continue his work there.
Despite his paintings, Halley started to produce site-specific installations. These projects have been realized at the State University of New York, the city library in Usera Spain, the Banco Suisso d’Italia Art Collection, and the Dallas/Fort Worth International Airport in Texas. In 2008, he completed a permanent installation at the Gallatin School at New York University.
Peter’s painting exhibitions have been hung at the capc. Musee d’Art Contemporain, the Museo Nacional Centro de Arte Reina Sofia, the stedelijk Museum, the Dallas Museum
Halley has done both one-person exhibitions as well as participated in group exhibitions. These have been displayed in galleries in Chicago, London, Madrid, Moscow, New York,
Paris, Rome, Seoul, and Tokyo. Along with his art work, Halley has also written on art and culture. Early essays address post- structuralism, post-modernism, and the digital revolution of the 1980s. In 2001, Peter received the Frank Jewett Mather Award from the College Art Association in the United States for his critical writing. With all the experience under his belt, Haley had received options to teach at Columbia University, UCLA and the School of Visual Arts. Come 2002, he was offered the job as the Director of Graduate Studies in Painting and Printmaking at the Yale University School of Art and remains there today.
Gallery Concept
Travelling art exhibit, “Minimally Geometric,� is the latest painting series done by American artist, Peter Halley. In these works he expresses our social spaces in the most minimal and geometric way. All painting are done with acrylic paints, mixed with Day-Glo acrylics and roll-a-tex. This is how Peter Halley achieves bright colours in his work. Paintings in this exhibit include: Neutral Territory 80x88 inches Lost Signal 80x75 inches Expired 75x70 inches
Enlisted 75x70 inches Indexed 96x150 inches Talk Show 75x72 inches Waiting For Forever 72x80 inches Rainbox Six 75x73 inches Elimination 72x80 inches Nowhere Else 67x55 inches
November 13-20
Initial Sketches
I began with initial sketches of how my layouts could work. However, I was uncertain about how the text would fit in. This lead me to leave sketches quickly and get to work digitally using the font I created and the fonts I established in my poster creation.
November 21
Digital Designs
Trying vairous page layouts and placing the text in different ways, I established a strong final solution for my gallery book. I worked along the grid, going out of the grid, and a combination of both. I designed first how they looked as a spread and then did small changes for the page itself. The next pages are the solutions I tried until I came to a happy solution.
Book One Trial - Letter forms stay withing grid. - Go across entire spread. - Title of information on specific pages. - Information type stays within the four column grid.
Book Trial Two Pages - Four column grid - Titled information - Use of images
Book Trial Three Pages - Four column grid - Zoomed in letter forms as page breaks - Reflected zoomed in letter forms with opacity applied to display information
Book Trial Four Pages - Four column grid - Large typeface to half spell words to give some title to information. - Opacity adjusted for information legibility
Book Trial Five Pages - Four column grid - Zoomed in portions of typeface - type is lost with some of background based on colour
Book Trial Six Pages - Four column grid - Opacity adjusted for colour - Back page maybe too similar to front
Book Trial Seven Pages - Four column grid - Opacity adjusted so type isn’t lost in it - Back page adjusted so similarity is not so dominant. However not happy with solution
Book Trial Eight Pages - Four column grid - Type colour adjusted depending on which colour background they appear on. - Zoomed in letter forms for abstraction - Best solution. Printed this version.