HipTrip DISCOVER EXPERIENCES
ERIN FINLEY
PROBLEM STATEMENT There are limited online resources that provide image-based travel inspiration for the modern adventurer. HipTrip allows the user to explore, collect, and share travel images on a single platform.
EXPLORE
COLLECT
SHARE
Follow bloggers and friends to browse images of trips they share, or search by keyword.
Create a trip in your wish list and add images of landmarks posted by others.
Create a trip in your library and add images of landmarks taken by you.
USER INTERVIEWS Interviews with three male and female users in their twenties Do you travel with any technology? “I always bring my cell phone and my Nikon DSLR.” “I always bring my cell phone. I use it to get on wifi and to take pictures.” “I always bring my cell phone, sometimes my film camera.” I only post on Instagram and Facebook once a month because I like posting quality content.
Do you own any social media accounts? Facebook Instagram Snapchat Twitter Pinterest
I just saw pictures on Facebook of my friend in Thailand. Now I am thinking about going to Thailand.
Where do you start when planning a trip? “I Google the place and see what images pop up first.” “I am not a planner...I let my friends do the planning.” “I Google beforehand, then I ask my Uber drivers once I am there.”
I am pretty bad at social media. The only time I really post is when I am traveling.
I scroll through random Instagram photos and think “wow that looks awesome and I want to see it.”
AFFINITY MAPPING
KEY FINDINGS Millennials travel because they like to experience new places and meet new people. Millennials get inspired about where to travel by seeing images posted on social media by friends and bloggers. When planning for a trip, millennials Google a destination, which leads them to image-based articles on websites like BuzzFeed. Millennials post on social media more frequently while traveling. Millennials like to have a loose travel schedule and go with the flow. Millennials need a way to explore image-based travel inspiration on one platform that focuses on experience.
PERSONA Madison
Adventurous College Graduate Age 23 | Single | Austin, TX | Marketing Assistant Frustrations Does not have a huge travel budget and neither do her friends When getting travel inspiration, finds herself on many different websites Thinks sharing travel ideas with friends is a pain I get a lot of travel inspiration from social media; my go-to is the Explore page on Instagram. Since I follow travel accounts, sometimes similar ones come up there that I can scroll through.
Needs/Goals Wants to have a loose schedule with opportunities for the unexpected Wants to experience local attractions and tourist attractions Wants to return home with good pictures and good stories
Summary Madison is very outgoing and she thrives in social settings. She loves to travel because she wants to experience new places and meet new people. Madison gets inspired about where to travel by browsing through photos posted by her friends and by travel bloggers on various social media platforms. She likes to share quality content on social media and finds herself posting more frequently while she is traveling. Madison likes photography and always travels with her cell phone to take pictures. Sometimes she brings her camera. Before traveling to a new destination, Madison Googles the location and makes a list of activities she would like to do. She likes to go to the big tourist attractions, but she also likes to ask locals for advice.
COMPETITIVE ANALYSIS Customize Profile
Follow and Followers
Save Trips and Activities
Nearby Activities
Save and Share Images
Interactive Map
View and Add Reviews
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FEATURE PRIORITIZATION HIGH IMPACT Minimum Viable Product: Customize profile
Link Pinterest account
Follow users and add followers
Link Instagram account
Compile images of wish list trips
Invite friends to join
Compile images of trips taken
Add friends to a trip
Browse by keyword/popular
View landmarks on map
EXPECTED
UNEXPECTED Generate itinerary
Book activities for trip See user ratings and reviews Add user ratings and reviews
LOW IMPACT
Message friends
USER FLOWS
Home
Scroll through Trip posts
Click on a Trip
View Landmarks in Trip
Click on Landmark in Trip
Explore
Search Landmark by keyword
Browse top images of Landmark
Click on a Landmark
Add Landmark to Wish List
Profile
Add Trip to Library
Add images of Landmarks to Trip
Profile
Add Trip to Wish List
Add Landmark to Wish List
SITE MAP
PAPER PROTOTYPE
1. Welcome Screen
2. Login Screen
3. Sign Up Screen
4. Home Screen
5. Trip Screen
6. Landmark Screen
7. Explore Screen
8. Profile Screen
9. Profile Screen
10. New Trip Screen
SKETCH PROTOTYPE
1. Welcome Screen
2. Sign Up Screen
6. Landmark Screen
3. Sign In Screen
7. Profile Screen
4. Home Screen
8. New Trip Screen
5. Trip Screen
9. Explore Screen