2024 Specialty Presentation
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2024 SPECIALTY PROGRAM SPECIAL BUYING WINDOWS 1. February 16th – March 15th 2. May 31st – June 28th 3. September 6th – October 4th SPECIALTY CUSTOMER EVERYDAY TERMS $1,000=FFA, N30 $1,500=FFA, N60 (if account is in good terms; any ancillary charges need to be paid by account)
Valid until December 31, 2024 for independent specialty customers in good standing. SPECIALTY SHOW SPECIALS Make an appointment for a presentation with us at the UG Virtual Showroom, ASTRA or other approved shows and receive 5% and free freight on orders over $500 (any ancillary charges need to be paid by account). 2
2024 VIP PROGRAM VIP Partnership with University Games o We value our partnership with longtime UG supporters, and this program is by invitation only to a select group of accounts. o Must carry broad UG line and agree to be an early adapter of new products. o Important resource for UG Marketing team and management. o 2023 VIPs are immediately eligible to be renewed in the program if they paid their 2023 balance on time and are in good terms.
UG Commitment o o o o
“Most Favorable Retailer” preferred status First to market on new items Favored allocations on popular products (ahead of mass merchandisers) Free demos upon request
Opening Orders Due on February 28th o o o o o o
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Payment due on October 15th 2024 Max of three separate shipments Year 1: 3% Discount on initial order and all reorders if $2,500 and over Year 2+: 5% Discount on initial order and all reorders if $5,000 and over Free Freight on orders over $500 (any ancillary charges need to be paid by account) Net 60 on all reorders
Opening Order must include 5 NEW 2024 items!
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2024 VIP PROGRAM Over 25 New Products to choose from! Let’s learn about them!
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PRESCHOOL GAMES
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PLAY & LEARN SYSTEM
PLAY & LEARN IS THE ANCHOR FOR BRIARPATCH FOCUSED ON EARLY DEVELOPMENTAL SKILLS INFORMED BY EARLY CHILDHOOD EDUCATORS
The Play & Learn System appears on every Briarpatch Package
AIMED AT SCHOOL READINESS 6
PETE THE CAT BEDTIME BLUES GAME 05311
AGES 3+
2 TO 4 PLAYERS
This game teaches Coordination through balancing pawns on the bed, sparks Imagination by mimicking bedtime activities, and enhances Social Skills by turn-taking and competitive play.
MAKES BEDTIME ROUTINES FUN STRONG BRAND WITH 4-6 YEAR OLDS BUILT-IN MARKETING Pete the Cat Bedtime Blues Game is a preschool game where imagination and coordination collide! Kids will earn tokens as they act out bedtime activities while placing their kittens onto the pop-up bed. But watch out, one wrong move and the kittens jump out of bed!
THE FIRST CHILD TO COLLECT ALL 4 BEDTIME TOKENS AND PLACE THEIR KITTENS ON THE BED WINS!
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I SPY FLIP N’ FIND 00647
AGES 5+
2 TO 6 PLAYERS
80 MILLION I SPY BOOKS SOLD I SPY IS THE PREMIER SEEK & FIND BRAND HIGH VALUE IMPULSE PRICE POINT
With more than 80 million books sold, I SPY is the top of mind seek & find brand for ages 3 to 7 Marketing Support: Placement with over 100 reviewers to unbox and post product reviews; Giveaway of 500 units to teachers to help promote the product in classrooms Great impulse/travel game Designed to be played not only by kids, but by families. Level of difficulty will appeal to both kids 5+ and parents FIND THE MOST MATCHES TO WIN Peggable and also can stand on a shelf 8
SCHOOL READINESS PROGRAM TRENDS WITH MILLENNIAL PARENTS AND BOARD GAMES
University Games is focused on building games to give parents tools to teach the right skills for kindergarten. Teachers call this School Readiness. Teachers want parents to teach their kids early learning skills before they enter the classroom The cornerstone of our approach to fun learning games is our unique Play & Learn System.
72% of Millennial parents play board games in the home. 55% of Millennial parents work from home and need ways to keep kids occupied. Preference for games that promote holistic learning, integrating cognitive, emotional, social skills Use games to reduce screen time and foster strong family bonds through interactive play. WHY THIS PROGRAM WILL SELL
Designed to appeal to Millennial/new Gen Z
WHAT TEACHERS SAY KIDS NEED TO KNOW o o o o o o o o
Recognizing basic letter Knowing common sight words Cleaning up after themselves Understanding colors and shapes Gripping pencils and crayons correctly Recognizing numbers and basic addition Games of pretend and role-playing life activities Group activities to help kids learn to play together
parents of kids ages 3 to 5 who are looking for fun tools to help get their kids ready for school. Utilizes smaller footprint boxes to capture more dollars per square inch. Heavy YouTube ad campaign July – Sept to focus on back-to-school. Online ads via social media and influencer videos focused on parents Oct – Dec for the holidays. Sponsorship of National Education Association convention. 9 9
CRISS-CROSS APPLESAUCE 05304
AGES 3+
2 TO 4 PLAYERS
This game encourages physical Coordination as kids act out fun activities, engages the Imagination as kids interpret the cards, and enhances Social Skills with interactive, cooperative play.
OPEN-ENDED GAMEPLAY KEEPS KIDS FOCUSED ON SEQUENCING LETS KIDS GET IMAGINATIVE
Criss-Cross Applesauce is a fun, auditory, and physical activity game that will have kids laughing, clapping, and learning all at once.
THE FIRST CHILD TO COMPLETE A FULL SEQUENCE WINS!
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LETTER, NUMBER OR BUG 05302
AGES 3+
2 TO 4 PLAYERS
This game reinforces Coordination as kids sift through cards to find the answer, Literacy as they match together letters, numbers, and bugs, and Mathematics as they count to keep score.
KEEPS KIDS GUESSING & MOVING FUNDAMENTALS OF LITERACY BLEND OF SKILL & LUCK
Letter, Number or Bug is a preschool game where action meets learning! Watch kids gleefully jump up and race around the room as they identify letters, numbers, and bugs.
THE FIRST CHILD TO GUESS AND COLLECT 5 CARDS WINS!
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HOCUS POCUS, EVERYBODY FOCUS 05305
AGES 3+
2 TO 4 PLAYERS
This game reinforces Coordination by adding and removing objects from the play area, Mathematics as kids engage their spatial awareness and memory, and enhances Social Skills with turn-based gameplay.
DEVELOPS OBSERVATION SKILLS CHILDREN PRACTICE COUNTING FUN DIMENSIONAL OBJECTS Hocus Pocus Everybody Focus is a game of observation designed for young children, honing their visual-spatial and memorization skills. The game seamlessly blends learning with entertainment, offering a unique play experience.
THE FIRST CHILD TO REMEMBER AND COLLECT 5 OBJECTS WINS!
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RICHARD SCARRY'S BUSYTOWN SEEK & FIND GAME AVAILABLE NOW!
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AGES 3+
2 TO 4 PLAYERS
150 MILLION+ BOOKS SOLD BIG PIECES FOR SMALL HANDS JUMBO BOARD PLAY ON THE FLOOR
HOLIDAY GUIDE
BE THE FIRST PLAYER TO COLLECT 5 SEEK AND FIND CARDS.
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THE VERY HUNGRY CATERPILLAR RAINBOW PICNIC AVAILABLE NOW!
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AGES 3+
2 TO 4 PLAYERS
175 MILLION+ BOOKS SOLD WINNING TRENDS: RAINBOWS AND FOOD
RAINBOW COLORS BOOK MAY 2023
BE THE FIRST PLAYER TO FILL YOUR RAINBOW COLLECTION BOARD WITH 6 DIFFERENT COLORED FOOD TOKENS.
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PETE THE CAT: TERRIFIC TACO GAME AVAILABLE NOW!
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AGES 3+
2 TO 4 PLAYERS
80 MILLION+ BOOKS SOLD NY TIMES BESTSELLING BOOKS TOP ANIMATED SHOW ON PRIME
HOLIDAY GUIDE
BE THE FIRST PLAYER TO COMPLETE 3 ORDER CARDS.
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CHILDREN & FAMILY GAMES
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COMING SOON: DOG MAN THE SCARLET SHEDDER
New Game to Match New Book to be published in March, 2024
60M+ Dog Man books and 750k games in print since ‘16 launch
#1 kids book of ‘23 (378k sold in 1st 2 weeks); US’s #4 book YTD
≈ 50% of US kids aged 6-10 have a Dog Man book at home
Dog Man - growth 145% YOY, breadth of
line providing incremental sales $30K/SKU
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THE DOG ATE MY HOMEWORK 02060 02060
AGES 4+ AGES 4+
2 TO 6 PLAYERS 2 TO 6 PLAYERS
INNOVATIVE MECHANIC THEME EVERYONE KNOWS BONE APPÉTIT! THE PLAYER WITH THE MOST TREATS AFTER 5 ROUNDS WINS.
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THE DOG ATE MY HOMEWORK Marketing Support Parents submit their kids’ artwork and sign release ”Winners” get their name and hometown in the game, plus one copy of the game for themselves and two to give to friends Art contest showcases kids’ creativity and reveals their favorite things Press coverage to announce winners and kids’ favorite subjects Parents promote the game at launch Outreach for artwork create base of awareness 6 months before game ships Q3-Q4 ’24: $1MM TV Campaign 19
INDOOR CORNHOLE GAME 53735
AGES 6+
2 TO 4 PLAYERS
#1 MOST PLAYED SPORT BY AMERICANS CREATES A YEAR-ROUND SELLER APPEALS TO KIDS AND FAMILIES 20
WHO TOOK MY NUTS? GAME 07206
AGES 6+
2 TO 6 PLAYERS
INNOVATIVE FAMILY BLUFFING GAME CREATED BY OTIS DESIGN STUDENTS
THE FIRST TO COLLECT 6 GOLDEN ACORNS WINS.
PR PROGRAM SUPPORT 21
SHOE SHOO PIGEONS! AVAILABLE NOW!
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AGES 6+
2 TO 4 PLAYERS
INNOVATIVE SKILL & ACTION GAME CREATED BY OTIS DESIGN STUDENTS STANDOUT THEME
KICK OFF ALL SHOES OF YOUR COLOR. 22
DOG MAN TWENTY THOUSAND FLEAS GAME AVAILABLE NOW!
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AGES 6+
2 TO 6 PLAYERS
60 MILLION+ BOOKS SOLD BASED ON 2023’S #1 CHILDREN’S BOOK
NEW YORK TIMES BESTSELLER
WORK AS A TEAM TO REBUILD THE FLYING SUB TO WIN. WATCH OUT FOR PIGGY!
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PARTY GAMES
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GIVE ‘EM THE FINGER 07207
THINK...
Point!
AGES 8+
3 TO 6 PLAYERS
find...
ACTION TRIVIA GAME ANSWERS IN FRONT OF YOU! PORTABLE FAST FAMILY FUN!
THE FIRST PLAYER TO COLLECT 6 CARDS WINS.
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THE COUPLES QUIZ 07208
AGES 14+ 2 OR MORE PLAYERS
DESIGNED FOR RELATIONSHIPS GAME CATEGORY PORTABLE FAST COUPLES FUN! Paddles create more interactive game play for competing couples
THE STRONGEST COUPLE WINS. PARTNERS ALSO FIND OUT WHO IS THE MOST KNOWLEDGEABLE.
BUDGETMINDED GAME 26
PUB GAME GIFT TINS 55143 & 55144
AGES 12+ 2 TO 8 PLAYERS
Enjoy the World’s 20 Best Dice Games and Pub Quiz at home, your favorite pub or anywhere friends gather. Loaded with everything you need to play, this tin is great for an evening with friends and family. The Gastro Pub Series packaging is appealing to the whole family.
HIGHLY GIFTABLE TINS
POPULAR PUB GAMES TAKEALONG GAMES TO PLAY WITH FRIENDS
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IRRITABLE VOWELS AVAILABLE NOW!
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AGES 8+
2 TO 6 PLAYERS
INNOVATIVE ALL PLAY SCRABBLE FOR GEN Z 170,000+ WORDS COLLECT THE MOST LETTER CARDS BY CREATING THE MOST WORDS. 28
BOB MOOG’S DAD JOKES CARD GAME AVAILABLE NOW!
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AGES 8+
2-6 PLAYERS
ALL THE BEST WORST DAD JOKES!
THE PERFECT FAMILY CARD GAME! PLAYERS MATCH PUNCH LINES TO WIN! LAUGH, GROAN, CRINGE! THE FIRST PLAYER TO MAKE 8 COMPLETED JOKES WINS THE GAME.
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RELIST IT! AVAILABLE NOW!
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AGES 8+
2 TO 6 PLAYERS
ORDER UNDER PRESSURE TOPICS AND ANAGRAMS MULTIGENERATION APPEAL EARN THE MOST POINTS AT THE END OF THE GAME BY PUTTING TOPICS IN ORDER.
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HAPPY HOUR HUSTLE AVAILABLE NOW!
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AGES 21+ 2 OR MORE PLAYERS
100 UNIQUE CHALLENGES MIXES DRINKING & CHALLENGE TRENDS
TIKTOK / IG REEL READY BE THE FIRST TEAM TO COMPLETE 5 CHALLENGES WITHOUT GOING OVER YOUR HAPPY HOUR METER.
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THE ROCKY HORROR SHOW GAME AVAILABLE NOW!
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AGES 12+ 2 TO 6 PLAYERS
50TH ANNIVERSARY FIRST EVER ROCKY HORROR GAME BUILT IN BRAND AWARENESS
THE FIRST PLAYER TO ESCAPE THE MANSION OR ESCAPE TO TRANSYLVANIA WINS.
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HOLIDAY CARD GAMES 09176 09174 09177
AGES 12+ 2 OR MORE PLAYERS AGES 8+ 2 TO 6 PLAYERS AGES 8+ 2 TO 6 PLAYERS
AVAILABLE NOW! Smart A** Home for the Holidays can be a standalone card game or expansion pack for Smart A** Board Game
Buckle up and hit the road in the Holiday Road Trip Game! Earn mileage cards and move closer to your destination or throw curve balls at other players.
SMALL GAMES FOR BIG HOLIDAY FUN! PERFECT ADDITION TO HOLIDAY SHELVES TAKEALONG GAMES TO PLAY WITH FRIENDS
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09176
Expanding on the success of Bob Moog’s Dad Jokes, we have now compiled Holiday Themed Jokes!
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MURDER MYSTERY PARTY
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MURDER MYSTERY PARTY® GAMES AGES 14+
6 TO 8 PLAYERS
These parties-in-a-box include everything players need to solve a murder in an evening with friends. • All new title focused on cocktails, mixology and the roaring ‘20’s • World’s #1 line of Murder Mystery Party games • 12 Murder Mystery Party Titles Available
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THE NIGHT HUNTER GAME AVAILABLE NOW!
CONTENT OVERVIEW
"This is such an impressive cold case game, and it came out of nowhere for me! There is stuff in here that I have never seen before. Such a great story and the production value is amazing.” Co-op for Two Reviews
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Chapter Experience 36
STRATEGY GAMES
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FAERIES & MAGICAL CREATURES AVAILABLE NOW!
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AGES 8+
2 TO 4 PLAYERS
OBJECTIVE:
Create kinship with Faerie Folk and build your ultimate Faerie Garden
OPPORTUNITY:
A game built for the growing female gamer audience: According to NPD, women make up half of board game purchasers 46% of Gen Con social media following is female Wingspan has set the bar for what is possible EASY TO LEARN, CHALLENGING TO MASTER 2023 KICKSTARTER COMPLETED
2023 GENCON LAUNCH EARN THE MOST VICTORY POINTS BY BUILDING YOUR FAERIE GARDEN AND PLAYING YOUR CARDS WISELY.
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BRAIN TEASERS AGES 12+ 1 PLAYER
New Packaging for 2024: • Clean • Differentiated from competition
NEW FOR 2024
• New packaging shows levels enabling customers to choose easier to harder • Plastic-Free Ripple Level 5, February #30745
“Coin” Level TBA, August #30744
PATENT IN-THE-WORKS
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LEGEND OF ZELDA BRAIN TEASERS AVAILABLE NOW!
Hyrule Crest Level 4
Triforce Level 5
Master Sword Level 6
The Legend of Zelda franchise was created by NINTENDO in 1986. Newest title, Tears of the Kingdom, launched June 23, has become the fastest selling Nintendo game of all time. As of June 2023, The Legend of Zelda franchise has sold over 160 million units. Tears of the Kingdom, sold 18.5 million+ copies in its first week globally, with 40% in the US alone at 7.4 million copies.
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3D Crystal Puzzle Super Fan In 2023 the average 3D Crystal Puzzle buyer purchased 2.8 puzzles (3rd party data).
“Of course, I said this was my last one but unfortunately, I couldn’t resist. This was a 3D puzzle by BEPUZZLED.”
“I have 147 - 3D Crystal Puzzles.”
Hungry for newness will buy any figure that is not in their collection. Key theme in the study is anticipation of new products and how to find them. They like to talk about new puzzle builds, where they found them and showing off their work. They shop our retailers. But are not loyal. They will go to other channels and retailers. They talk about where they find their new puzzles.
“I shop the world for 3D Crystal Puzzles.”
“It was the first puzzle of its kind to buy. It looked complicated but it was so easy …. Can’t wait until I can get some more”
“Some of us here collect the color variations”
Our Fans have been having a hard time finding new puzzles to build…. 42 Source: UG Social Media Audience Analysis, July 2023
AVAILABLE NOW!
AGES 12+
1-99 PLAYERS
Godzilla Ultra-Deluxe Crystal Puzzle #31331
In Stock Now!
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A MARKETING FORCE
Monarch Legacy of Monsters APPLE TV+ Series •
Launching Nov 2023 to Jan 2024
“Apple’s Godzilla show might turn out to be the best show of the year” Polygon.com
Godzilla Minus One • Theatrical Launch December 2023
Godzilla by the Numbers: Height (in feet): 100 Number of Films: 38
Years Since Debut: 70th Anniversary in 2024 Viewers Globally: 100 million +
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AGES 12+
1-99 PLAYERS
DELUXE & ULTRA-DELUXE CRYSTAL PUZZLES Eagle
AVAILABLE NOW!
(prototype image)
Golden Dragon #31227
2024 is the year of the Dragon in the Chinese Zodiac
Godzilla Ultra-Deluxe Crystal Puzzle #31331
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AGES 12+
1-99 PLAYERS
STANDARD CRYSTAL PUZZLES
Hedgehog - Pink
Rubber Duck - Pink
Roses In Vase – White / Blue Owl - Blue
Frogs - Yellow 46
LICENSED CRYSTAL PUZZLES
Black Panther #31189
Iron Man #31187
Captain America #31186
AGES 12+
1-99 PLAYERS
Spider Man #31188
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Licensed ultradeluxe
Licensed Deluxe Licensed
Deluxe Standard
Q4 23 Q1 24 Q2 24 Q3 24
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THANK YOU!
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