INVENTory INVENT CREATE RECYCLE
Erin Klapper Nicole Cooper
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CONTENTS 04 The Concept 05 The Design Process 07 Design Research and Findings 09 Promoting INVENTory’s Purpose
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10 The Final Posters 13 References
INVENTory
THE CONCEPT The meaning and explaination behind the INVENTory identity design The INVENTory is an innovative, exciting and creative place where ideas are born. The new INVENTory identity expresses themes of invent, create and recycle, aiming toward an audience aged between 17 and 23. The three posters and yearbook work seamlessly together, creating a strong identity and graphic which can be used and recognised in any promotional material. An older audience has been chosen to re-unite them with their creative side and it is believed that an older audience will get the most out of the INVENTory space. A strong theme of recycling is present within each poster, with pieces of patterned fabric as the main feature. The posters give off a subtle feeling of creativity, craft and collage, which is what the INVENTory is all about. The imagery featured on each poster has been chosen carefully to fit within the themes of invent, create and recycle. A stylised brain has been chosen for invent to represent the overall emotion of the INVENTory and suggest a sense of belonging and a place for creative people to mingle and generate interesting design outcomes. A hand has been chosen to represent the creativity which is core to the INVENTory. And finally, a box has been chosen to represent the overall recycling theme, as a way to get people thinking about how they could use these materials in innovative ways.
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THE DESIGN PROCESS How the INVENTory identity was created The theme of recycling was an important concept to keep in mind while creating the three posters. The use of fabric to portray this was also in mind from the beginning of the design process. The initial concept was a triptych, where an image would be formed through the three posters. To begin with a water, earth and fire theme was adopted. However, after a bit of thought it was decided that this didn’t represent the INVENTory.
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THE DESIGN PROCESS How the INVENTory identity was created After some more research and brainstorming, it was decided that a bridge could work across the three posters to represent connection and togetherness. This would express how the INVENTory is a place of creation and could make you feel as though you belong there. However, the image wasn’t quite working, yet there were some interesting styles within the poster which were taken as inspiration for the final posters. The balance in these posters wasn’t working either, the angular edges and slopes of the lines made it feel uncomfortable and unbalanced. This would be alright if that was the message we wanted to give out, however, we wanted a more positive message to be portrayed through the work.
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THE DESIGN PROCESS How the INVENTory identity was created Finally, an origami style was adopted, taking ideas from the previous concepts but drawing more from the themes of invent, create and recycle. A brain was chosen to represent invent, a hand for create and a box for recycle.
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DESIGN RESEARCH AND FINDINGS Where our ideas were born
design outcome. Themes of nature are also present within the INVENTory because of the connection between it and the museum, so this was also kept in mind when creating the design. Both the Yearbook and posters represent the INVENTory space well, and have obvious connections through the shapes and layouts used.
Initially, some research into keywords was undertaken to best describe the INVENTory in only three words. Invent, create and recycle were deemed to be the best fit, and so then further research into these words was undertaken to find images which fit these themes. Research into the INVENTory space was also undertaken to attempt to give off the feeling of being within the space through the poster and yearbook designs. The space is filled with interesting shapes on the ceiling and shelving, and these shapes have strongly influenced the 07
DESIGN RESEARCH AND FINDINGS Where our ideas were born It was also important to find out what types of designs are inspiring and what has already been done. A few mood boards were created which expressed the types of colours and designs which relate to the target audience. These mood boards helped inspire the initial phases and designs. It was also important to find out what illustration is, and how it can be used to present meaningful outcomes. “Great illustrations are like great stories and narratives - they require the viewer to become actively involved in order to fully comprehend the message.” (Lawrence). The INVENTory posters invite the audience to decode the messages hidden within, and if all of the posters are seen, a deeper message is created.
However, each poster on its own has a beautiful message or story which can be found. The ideals and minds of the target audience have also been considered throughout the research process. Jonathan Baldwin outlines an important point that “...a group dynamic and a sense of social isolation” can be communicated through, as he describes, clothing or design (Jonathan). Certain age groups can relate to and are attracted to different colours, images and messages, and these must be communicated through the design to reach this audience.
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INVENT CREATE RECYCLE
INVENTory
PROMOTING INVENTORY’S IDENTITY AND PURPOSE Creating a meaning and an aesthetic for the space Currently the INVENTory doesn’t have much branding apart from the space. Drawing from the space to create the identity produces a strong design as people will be able to make connections through the design and the space, and this may influence the audiences view on the space and how it’s used. The three posters and yearbook design have taken into account the audience, the space and research findings from experts within the field of illustration. The posters strengthen and promote INVENTory’s identity through telling a significant story about the space. The story is about creativity, innovation and recycling, encouraging adults of today to participate and imagine within the INVENTory. The posters invite the viewer to interpret them and introduce the target audience to the INVENTory and encourage them to explore its meaning. The illustration style is consistent throughout each of the posters and is also taken into the yearbook template to build a strong connection through the imagery. The imagery itself is quite profound, the use of colour and patterns make the design noticeable and the intricate patterns invite the viewer to look closer at the details. The inventory is all about creativity, innovation and recycling, and so the posters promote these aspects and express them as the INVENTory’s identity and purpose through illustration and imagery. 09
THE FINAL POSTERS
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THE FINAL POSTERS
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THE FINAL POSTERS
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REFERENCES Behance. (2013). ‘Quite Lovable ‘. Retrieved 15th June 2013 from http://www.behance.net/gallery/Quite-Lovable/660002 Behance. (2013). ‘Print Sauce Festival ‘. Retrieved 15th June 2013 from http://www.behance.net/ gallery/Print-Sauce-Festival/4315829 Etsy (2013). ‘Lives of a cell - archival print‘. Retrieved 15th June 2013 from http://www.etsy.com/ listing/54118398/lives-of-a-cell-archival-print Flavorpill Productions. (2013). ‘10 Redesigned Book Covers That Are Actually Better Than the Iconic Versions ‘. Retrieved 15th June 2013 from http://flavorwire.com/375685/10-redesignedbook-covers-that-are-actually-better-than-the-iconic-versions Jonathan Baldwin and Lucienne Roberts. (2006). Visual Communication: From Theory to Practice. Lausanne, AVA Publishing SA. Lawrence Zeegen/Crush. (2005). The Fundamentals of Illustration. Lausanne, AVA Publishing SA. Lisa Congdon. (2011). ‘Partridge‘. Retrieved 15th June 2013 from http://lisacongdon.com/portfolio/partridge/ Sara Wood (2011). ‘Lykke Li‘. Retrieved 15th June 2013 from http://www.sara-wood.com/Lykke-Li Seth Lunsford. (n.d). ‘Architectural Abstraction‘. Retrieved 15th June 2013 from http://www. sethlunsford.com/Architectural-Abstraction Society6 (2013). ‘Pattern #2‘. Retrieved 15th June 2013 from http://society6.com/ErinVaughanIllustration/Pattern-2-pEw_Print Society6. (2013). ‘The Night Playground by Peter Striffolino and Kris Tate‘. Retrieved 15th June 2013 from http://society6.com/product/The-Night-Playground-by-Peter-Striffollino-and-KrisTate_Print
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