Sensum

FARM TO TABLE

SDES 704

Brianna Huffman · Shreya Kanade · Erin Legan · Archie Mani Srinivasan · Charithra Sathyanarayanan · Haixin Sheng 1

FARM TO TABLE The various processes in the food chain from agricultural production to consumption; often a direct relationship between the local farm and the consumer

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FARMS WORLDWIDE +570,000,000

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PEOPLE ON EARTH BY 2050 +9,100,000,000

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5

1940

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2017

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HOW MIGHT WE RECONNECT FARMERS TO END USERS?

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SAVANNAH

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The focus of the consumer is moving away from calorie counting and shifting to a sustainable, healthier lifestyle

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HOW MIGHT WE?

HOW MIGHT WE PROVIDE PEOPLE WITH FOOD THEY NEED OVER FOOD THEY WANT?

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FOUND ISSUES Lack of knowledge of “Farm-to-table�

Cost/Price of fresh produce to consumer Accessibility to farm fresh produce Agricultural sustainability Restaurant ethics Lack of income to farms Multi-faceted food system Lack of space for growing needs

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OPPORTUNITY

ACCESSIBILITY

FOOD SYSTEM

OPPORTUNITY 13

Clarke Andrews TECHNOLOGY

PERSONALITY Extrovert

AGE GENDER STATUS OCCUPATION LOCATION

30 years Male Single Lawyer New York City, NY

Introvert

Thinking

Feeling

Judging

Perceiving

Software Mobile Apps Social Networking

MOTIVATIONS

FRUSTRATIONS

• Within price range • Comfort and convenience • Need everything immediately

• Cant easily buy fresh produce • Don’t have time to cook or know how to cook • Don’t know what to eat to become healthy

GOALS

BRANDS

• To have a healthy lifestyle • Make time to work on self • To learn how to buy and cook produce 14

Bonnie Lewis TECHNOLOGY

PERSONALITY Extrovert

AGE GENDER STATUS OCCUPATION LOCATION

73 years Female Widowed, 3 kids Unemployed

Introvert

Thinking

Feeling

Judging

Perceiving

Software Mobile Apps Social Networking

MOTIVATIONS

FRUSTRATIONS

• Cheap prices • Comfort and convenience

• • • •

GOALS

BRANDS

Cant easily get fresh produce Often eat processed foods Don’t know what to eat to control diabetes Don’t know how to cook

• To control diabetes • To eat healthy

Bluff City, TN 15

Rafe Smith TECHNOLOGY

PERSONALITY Extrovert

AGE GENDER STATUS OCCUPATION LOCATION

Male

Introvert

Thinking

Feeling

Judging

Perceiv-

Software Mobile Apps Social Networking

MOTIVATIONS

FRUSTRATIONS

• • • •

• • • •

Maintain the organic certification Innovations in farming Expand his market base Make himself more accessible to the market

GOALS

Not being able to connect with his consumers How to reach more people Not enough labor Soil is loosing its nutrient value

BRANDS

Married, 1 kid Organic farmer Savannah, GA

• To educate people the importance of quality produce • Provide his family with good produce

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S

SENSUM 17

S

SENSUM

A service that provides the user with customized nutrition and a lifestyle coach through designed sensing. This provides the user with food they need over food they want in order to live a balanced life.

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BRANDING PRIMARY LOGO

ALTERNATE/SECONDARY LOGO

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S SENSUM

SENSUM COLORS

GREEN GRASS

BEAN STALK

SUMMER ORANGE

NAVY

WHITE

68/35/100/21

72/41/65/24

11/54/89/0

80/67/60/69

00/00/00/00

86/115/52

72/106/86

223/136/58

26/36/41

255/255/255

#567334

#486A59

#DF883A

#1A2429

#FFFFFF

FONTS

BRANDON GROTESQUE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

TAGLINE

Connecting you back to health 19

USER JOURNEY

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CUSTOMER ENCOUNTER MAP Heard about Sensum from a friend.

Researchs through website.

Pre Experience During Experience Post Experience

Buys patch at grocery store.

Downloads application.

TRIGGER “I want to live a healthier lifestyle�

Gets invite to have drinks with friends.

Clarke Andrews

Enjoys night by binge drinking and eating greasy food.

Feels healthy and has even lost weight.

Uses product and service for a month.

Enjoys a healthy meal that makes him feel better.

Goes out to farmers market where high quality produce suggested on app is available.

Based on produce bought, searches for recipe on app.

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APP/WEB MOCKUP

AT&T

12:45 PM

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100%

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SENSUM SENSUM

SENSUM SENSUM LOG IN

SIGN UP

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PATCH MOCKUP

Sensum Patch Signal Processor

Sensor Tape

Thickness 1 mm

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DEVELOPMENT PAST

Wearables tracking health and fitness

2017

On-skin device which helps track health and provides doctor/farmer connection

2050

Helping grow instant food 24

FINANCIAL PROJECTION Manfacturing

11%

22%

4%

Software development Customer support

15%

Marketing Research 18% 13%

Licenses & accreditation Delivery

17%

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WHAT’S NEXT?

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G IN

FA R

M

S

SENSUM 27

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G IN

FA R

M

S

SENSUM A service that provides farmers with technology in order to customize produce growth based on the needs of the consumer. This provides the farmer with a more accurate system of growing food needs.

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Able to grow custom food and has a consistent consumer base

FA RM

TraditionaI local farmer

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IN G

SENSUM FARMING JOURNEY

Introduced to Sensum Farming

Learns about opportunities with AI farming

Invests in a Sensum Farming system

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YOU ARE WHAT YOU EAT.

THANK YOU.

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