PART SIX:

UK Vogue photoshoot: ‘New Beginnings’

Summer setting, with two female models with long hair fresh light make up and wearing long flowing bright dresses. there facial expressions are soft and smiley representing the happiness of sun and light

Darker autumnal setting, dying plants and storming sky. Two female figures with dark features (eyes, hair, and makeup) have a weak stance almost bowing to the atmosphere wearing dark distressed clothing

Winter scene, tree covered in snow and Icey background, models will be dressed in white thin seethrough garments to hold the idea of stripping back for a fresh beginning. The models will have body paint which makes their completion look pale.

The final scene will be bright springs day where new beginnings begin. The models will be in a blossoming field of flowers and lambs so depict new beginnings after the struggles of the year, they will be in soft neutral tones dressed with fresh young looking makeup

The Art direction of a campaign allows the brand to creatively advertise its product along with create a chance to express the brands views and values there are many things that build together to the desired campaign, firstly the casting of models a brand which wants to be viewed as inclusive and body positive will cast models which are plus size, secondly the location of the of the photo shoot play a huge part as if the photo shoot is product centric the shoot won’t take place in a busy detracting place.