1 minute read
BIBLIOGRAPHY
Aaker (1997) Brand personalities
Best, J. (2017)’Colour in Fashion’, Colour design: theories and application, page 306-7.
Advertisement
Cochrane (2017) ‘Benetton’s controversial art director Oliviero Toscani returns’ Available: https://www. theguardian.com/fashion/2017/nov/30/benettons-controversial-art-director-oliviero-toscani-returns Accessed: May 15th 2023
Carrol (2000) ‘Sock Tactics that finally backfired’ Available: https://www.theguardian.com/world/2000/apr/30/ rorycarroll.theobserver
Accessed: 15th May 2023
Holsanova (2014) Chapter 14: In the eye of the beholder in: Machin (2014) Visual Communication
Inditex (2023) Available: https://www.inditex.com/itxcomweb/en/home Accessed: May 16th, 2023
D’Arienzo, W. (2016). Brand Management Strategies: Luxury and Mass Markets (pp. 1–22). New York: Fairchild Books
Saltz (2009) Chapter: ‘The Word’ (p58-105) In: Saltz (2009) Typography Essentials
Tselentis (2012) Chapter: Typographic Principles (p207-233) In: Haley (2012) Typography, Referenced
R, Schank (1999) ‘Story-based Reminding’, Dynamic memory revisited, Vol 2, page 89-107
Kang, J., Hong, S. and Hubbard, G. T. (2020) ‘The role of storytelling in advertising: Consumer emotion, narrative engagement level, and word‐of‐mouth intention’, Journal of consumer behaviour, 19(1), pp. 47–56
Kiefer (2017) ‘Why Benetton’s provocative photographer Toscani thinks advertising is totally stupid’ Available: https://www.campaignlive.co.uk/article/why-benettons-provocative-photographer-toscani-thinksadvertising-totally-stupid/1452172 Accessed: 15th May 2023
Lee, K., Chung, K.W. and Nam, K.Y.,2013. Orchestrating designable touchpoints for service businesses. Design management review, 24(3), pp.14-21.
Landing Page Wire frame (2023) https://lucid.app/lucidchart/9c8bd812-dafb-45b0-abab-3e2a4106c1b2/ edit?rtempr=1&invitationId=inv_b2265a2d-eff6-4830-9351-3d52f3cbc670&page=0_0#
Accessed: 2nd May 2023
Mair, C. (2018). The Psychology of Fashion (1st ed.). Routledge. (Chapter 4)
Nandan, S., 2005. An exploration of the brand identity–brand image linkage: A acommunications
Slade-Brooking (2016) Creating a Brand Identity, Laurence King (Chapter 2)