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PART NINE:

PART NINE:

Aaker (1997) Brand personalities

Best, J. (2017)’Colour in Fashion’, Colour design: theories and application, page 306-7.

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Cochrane (2017) ‘Benetton’s controversial art director Oliviero Toscani returns’ Available: https://www. theguardian.com/fashion/2017/nov/30/benettons-controversial-art-director-oliviero-toscani-returns Accessed: May 15th 2023

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Accessed: 15th May 2023

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Kiefer (2017) ‘Why Benetton’s provocative photographer Toscani thinks advertising is totally stupid’ Available: https://www.campaignlive.co.uk/article/why-benettons-provocative-photographer-toscani-thinksadvertising-totally-stupid/1452172 Accessed: 15th May 2023

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Accessed: 2nd May 2023

Mair, C. (2018). The Psychology of Fashion (1st ed.). Routledge. (Chapter 4)

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Slade-Brooking (2016) Creating a Brand Identity, Laurence King (Chapter 2)

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