BOUTIQUE HOTEL MELBOURNE, AUSTRALIA
Erin Mulligan Thesis 2021 - 2022 Research Volume 1
TABLE OF CONTENTS INTRODUCTION Problem + Thesis Statement
06
Goals + Objectives
07
The Client + Consultant
08-09
CASE STUDIES Kimpton Gray Hotel
12-13
Mist Hot Spring Hotel
14-15
Miyuan Hotel
16-17
MELBOURNE Culture + Demographics
20-21
Site Analysis
22-23
Building Analysis
24-25
PROGRAMMING Plan Prototypes
28-29
Criteria + Adjacencies Matrix
30
Codes + Accessibilities
31-33
RESEARCH Color Research
36
Material Research
37
Extended Research Project
38-39
Designing after COVID
40
WELL Building Standards
41
Indoor Air Quality + Acoustics
42
Way-finding + Lighting
43
Art
44
Proxemics
45
SOURCES
48-49
INTRODUCTION
PROBLEM STATEMENT This unique 36,000 sq ft, four story, boutique hotel sits in the center of Melbourne Australia; making it a destination within a destination. The proposed clientele are business travelers and single working professionals as Melbourne is a hub for technical, financial, and service industries. Guest rooms are found on the top two floors, while the bottom two provide a sit down restaurant, communal space, exercise room, store, reception, and check in. This property meets the requirements of WELL design and material health, creating an unforgettable space for users.
THESIS STATEMENT A good atmosphere has proven to be a significant aspect in a positive hotel stay. The hotel offers a luxury experience for each guest that focuses on comfort and wellbeing. To create this ambiance the hotel is tailored to the location and is immersed in the city’s community and culture. Locally sourced materials are incorporated, and the location’s heritage is reflected through color and local art to make the space an extension of the city and community life.
06
GOALS AND OBJECTIVES
Connect and maintain a relationship to the city and culture 1
Use WELL V2 Community and Transportation guidelines to encourage connection to urban communities. Use local materials and Local art within design
Consider daylight and lighting to contribute to human wellbeing 2
Use WELL lighting requirements for ultimate visual and mental health
Promote sustainability by using eco-friendly or locally based materials 3
Specify materials that meet indoor Advantage Gold Standards. Use materials that meet Greenguard and Gold certified. Utilize zero waste furnishes
Make the hotel a unique experience for users 4
Create a one of a kind experience for guests through the programming of the space. Relate the design to the culture of the city
Develop cohesive branding throughout the hotel 5
Create a logo that can easily be recognized and incorporated within other designs. Chose a cohesive color palette
07
CLIENT
EMPLOYEE / STAFF
TOURISTS
SOLO TRAVELER/LOCAL
BUSINESS TRAVELER
BOUTIQUE HOTEL The concept of a boutique hotel is rooted in a sense of place and establishes an intimate and personalized service. This type of hotel carries its own brand, and its unique character usually stems from the local area. It is not just a place to check in and check out of. It is meant to be a fixture of that specific community it is part of, usually in a city center or trendy area. Compared to a regular hotel, they are generally more intimate and feature a strong artistic sense and focus on design.
08
CONSULTANT Stuart Feigenbaum Hospitality and Tourism Management
Stuart Feigenbaum is a Virginia Tech Professor in Pamplin College of Business. He is a 30 year-veteran in the hospitality industry and has experience as an executive chef, food and beverage director, general manager of single properties, and later in leadership roles in district, regional, and global positions for such companies as Marriott Hotels and Resorts, Loew’s Hotels, Restaurants Associates, and Playboy Clubs International. Since then, he has started his own consulting firm where he designs hotels, restaurants, retail markets, and feasibility studies. Some notable clients of his include Walt Disney, the Rockefeller Family, Chase Manhattan Bank, and Victoria Stations. With the knowledge and experience of his past, he decided to venture into education and has taught students all over the world the business side of hospitality. Throughout the research phase Stuart has helped me understand the business side of designing a hotel. We have discussed primary hotel needs and features that should be implemented in good design. He also has given lengthy background information on staying on brand, working with the location, sustainable design, guest preferences, and room designs. In addition I have attended meetings with him regarding specific aspects of the global hotel industry. Stuart will continue providing critique and insight throughout the project.
09
CASE STUDIES
#1 KIMPTON GRAY HOTEL
ABOUT
AMENITIES
Location : Chicago, Illinois
Lounge
Designer : Gensler
Restaurant + Bar
Size : 14 Story
Tie Bar Shop
# of Rooms : 293
Outdoor + Indoor Private Dinning Fitness Center Ball Rooms Public Bikes Library
LEED Certified + Historic Preservation
12
DESIGN FEATURES The concept for this boutique hotel was inspired by London’s famous Savile Row fitted suits. The leather, rich woods, and minimal pattern gives the hotel a sophisticated, stylish, and sleek feel. It was named for its original Georgia Gray marble that blends contemporary elegance with historic charm. In the wide hallways and elevator lobbies leading to the rooms, original marble floors remain. Highlighting the cities past, two grand staircases, coffered ceilings, and elegant archways reflect the influence of the ‘White City’. Shades of blues and grays make up the color palette with contrast found in humorous artwork hung on the walls. Art Deco elements are integrated into the space through furniture and fixtures. Herringbone wood and brass finishes add a sense of warmth to the space.
ANALYSIS Lounge seating is architecturally divided between the building’s column grid creating more intimate furniture settings. 02 floor
Incorporated columns into the design of the space Public restrooms are provided in all public spaces for easy and close access
14 floor
The bar and lounge are close to reception, making seating upon entry and wayfinding easy The retractable roof over lounge and bar make seating flexible year round
13
15 floor
#2 MIST HOT-SPRING HOTEL
ABOUT
AMENITIES
Location : Henan, China
Lounge
Designer : Department of Architecture
Restaurant + Bar
Size : 7 Story # of Rooms : 51
Spa Outdoor + Indoor Private Dinning Pool Lake/waterfront access Garden Gym Tea and Mahjong room
14
DESIGN FEATURES This region of China is known for their hot springs, inspiring the design of the hotel. The 14 outdoor and five indoor hot springs take center stage in the design. The project tries to blend the landscape and architecture into one to heighten the experience for the user. With Henan having gloomy weather year round, it was imperative to lighten the mood by adding color and glass. The minimalistic furniture adds to this experience by letting the exterior speak more in the space. Natural light is another main element used in this hotel. Natural light casts the colors on the facade into the rooms, creating dimension and interest. The monochrome color palette and simple furniture/finishes is seen throughout the space, making it harmonious.
ANALYSIS All amenities are placed close to the entrance, while more private activities are in the back away from noise An atrium is placed in the middle of the fifth and sixth floors to provide direct natural light to guest rooms Two different sized rooms are seen on the floorplan, giving guests variety and options Color is used as a three-dimensional architectural element, not as finishing material, to create not only unique visual but also space Guest rooms are not joined by a typical corridor, but a series of bridges floating in the atrium’s
15
#3 MIYUAN HOTEL
ABOUT
AMENITIES
Location : Xuancheng, China
Lounge
Designer : Jaxda Size : 4 Story # of Rooms : 22
Restaurant Park Outdoor + Indoor Dinning Pool Lake/waterfront access Garden Special Villa Natural Bridge
16
DESIGN FEATURES The designers of this boutique hotel wanted visitors to feel connected and one with nature. The site is hidden away in the mountains, seated next to a beautiful river and bamboo forest. Once you enter the hotel the materials seen are locally sourced and consist mostly of stone bricks, wood and bamboo. Not only does this relate to material health but the designers also wanted to reinterpret a contemporary version of the traditional architectural use of bamboo in the region. All the rooms in the interior face south so that each guest gets a scenic view of the surrounding environment. In addition, floor to ceiling windows cover the facade so that the exterior and interior flow together.
ANALYSIS Providing many different types of rooms allows visitors to have variety and choice The building is a configuration of different volumes that make up the rooms Main circulation is on the Northwest side making it easy to navigate the space Staircases are found on both sides making a flow in circulation
17
MELBOURNE
MELBOURNE Melbourne is the capital of Australia and the most populous city in Victoria (VIC). The city is located on the coast in the South-East region, and attracts over 30 million visitors a year.
CULTURE + DEMOGRAPHIC
Melbourne’s population is around 5 million and the city is about 3,800 sq mi, making it the second largest city in Australia. Median Age: 36 50% 50%
Nearly half of Melbourne’s population was born overseas, creating one of the most multi-cultural destinations in Victoria.
ENGLISH
MANDARIN, ARABIC, CANTONESE, VIETNAMESE
Most common language spoken
Most common language spoken after English
20
CULTURE
Melbourne’s culture is vibrant and thriving. It is a city that incites inspiration; it’s a melting pot of creativity expressed in its arts, design, fashion and events. Melbourne prides itself on its many different personas: sophisticated, playful, unconventional, intense and multicultural. As well as it is the only city that has its own theatre district.
ECONOMIC CONDITIONS
Melbourne is known as the business, administrative, cultural, and recreational hub of the state. The city is growing at a steady pace of 2.5% each year with plans to increase in the future. Over two million people are employed in the city and is sustained by a diverse economy. Australia’s political stability makes the city a strong investment and business environment.
The average citizen in Melbourne earns a medium income and 20% have a high income rate. The average salary for jobs is roughly $65,000 - $80,000 a year. This is due to Melbourne being ranked as the worlds 99th most expensive city.
21
SITE ANALYSIS
SITE LOCATION
192 Wellington Parade, East Melbourne VIC 3002, Australia Located in the East Melbourne sporting and entertainment district, near AAMI Park, Rod Laver Arena, Bridge Road Shopping and more POPULATION OF NEIGHBORHOOD : 4, 964
CLIMATE SUMMER : 60 - 77 F
WINTER : 43 - 57 F
Melbourne’s summer begins December 1st through February 28th and winter begins June 1st through August 31st.
Experiences a temperate oceanic climate with mild summers and cool winters. It is the cloudiest capital in Victoria as it only receives 48.6 clear days annually. 22
TRANSPORTATION
In walking distance to bus stop and train station. 15 miles from an airport
32%
56%
Public Transit Car
2017
Walking Biking
6% 2%
Other
4%
ATTRACTIONS
Yarra River
St. Kilda Beach
Shopping
Rod Laver Arena
NGV
Royal Botanic Gardens
SITE EFFECTS ON BUILDING
SUNRISE AND SUNSET VIEWS
WIND DIRECTION
SUN PATH
GREENERY
23
WINDOW VIEWS
BASE BUILDING ANALYSIS
EAST ELEVATION
FLOORPLAN
SOUTH ELEVATION
24
SUN STUDIES
SUMMER SOLSTICE
WINTER SOLSTICE
SHELL ANALYSIS
ENTRANCES + EGRESS
GRID - GEOMETRY
4 3 2 1
LEVELS
PROJECTED CURVED FACADE
25
PROGRAMMING
PLAN PROTOTYPES
DOUBLE ADA GUEST ROOM
DOUBLE GUEST ROOM
STANDARD ADA GUEST ROOM
STANDARD GUEST ROOM
28
ADA MASTER SUITE
MASTER SUITE
PUBLIC GYM
ADMIN OFFICE
29
CRITERIA + ADJACENCIES MATRIX Access
Daylight Priority
Privacy
Plumbing
Notes Clear signage
Lobby/reception
Public
High
Low
N
Admin Baggage area
Staff Staff
High Low
High High
N N
Public restrooms Lounge(s)
Public
Low
High
Y
Public
Medium
Low
N
Restaurant/bar
Public
Medium
Low
Y
Staff kitchen
Staff
Low
High
Y
Multi-purpose space Gym Locker room
Public
Medium
Medium
N
Public
Medium
N
Public
Low Low
Medium
N
Pool
Public
Medium
Low
Y
Spa
Public
Medium
Medium
Y
Back of house
Staff
Low
Low
Y
Laundry
Staff Public
Low
Medium
Y
High
High
Y
Guest rooms
Flexible furniture
Flexible furniture
Access to street for deliveries
Lobby/reception Admin Baggage area Public restrooms Lounge(s) Restaurant/bar Staff kitchen Multi-purpose space Gym Locker room
KEY
Pool Spa
DEFINITELY
Back of house
SHOULD BE
Laundry
WOULD BE NICE
Guest rooms 30
CODE ANALYSIS OCCUPANCY CLASSIFICATION
1.
Assembly (A, A-2, A-3, A-4)
Sprinklered? YES
2.
Business (B)
3.
Residential (R-1)
Square Footage 36,000 sq ft
4.
Storage (S, S-1)
Diagonal Egress? 124 ft Fire Rated Stair Distance? 41 ft Maximum Travel Distance? 250 ft
OCCUPANCY FACTORS
(A) Lobby/reception
7 net
RESTAURANT
(B) Admin
150 gross
Water closet
1 p. 75
300 gross 15 net
Lavatory
1 p. 200
Water Fountains 1 p. 500
(S) Baggage area (A) Lounge(s) (A-2) Restaurant/bar
15 net
Service Sinks
(A-2) Staff kitchen (A-2) Multi-purpose space
200 gross 150 gross
HOTEL
(A-3) Gym
50 gross
(A-3) Locker room (A-4) Pool (B) Spa (B) Back of house (B) Laundry (R-1) Guest rooms
50 gross 50 gross 150 gross 300 gross 7 net 200 gross
31
1
Water closet
1 p. Sleep unit
Lavatory
1 p. Sleep unit
Water Fountains Service Sinks
-
ACCESSIBILITY ACCESSIBLE DESIGN
Accessible design is the concept of designing for those with disabilities and creating a personalized environment for specific needs POSITION OF CLEAR FLOOR SPACE
CLEAR WIDTH OF A ROUTE
DOOR CLEARANCES
Clear floor space on push side: 60” Clear floor space on pull side: 48” ADA compliant dimensions: 32” x 80” ACCESSIBLE DESIGN IN HOTELS
1 Bathrooms must have in tub seats and fixed grab bars 2 A clearance of a 30” or more around bed 3 Provide flexibility options for lowering height of bed 4 Toilet must be at least 17” off ground but can not exceed 19” 5 One room must have both mobility and communication features
ACCESSIBLE DESIGN IN RESTAURANTS
1 2 3 4
Height of tables: 24” - 38” Knee clearance is a minimum of 27” Dispensers and self serve food areas should have items between 15”-48” Lighting scones must be between 27” -80” off ground 32
UNIVERSAL DESIGN
Universal design is the concept of creating/designing products and environments to be used by all people without the need for adaption or specialized design 7 PRINCIPLES
1
Equitable use The design is useful and marketable to people with diverse abilities
2
Flexibility in use The design accommodates a wide range of individual preferences and abilities
3
Simple and intuitive use Use of the design is easy to understand, regardless of the user’s experience, knowledge, language skills, or current concentration level
4
Perceptible information The design communicates necessary information effectively to the user, regardless of ambient conditions or the user’s sensory abilities
5
Tolerance to error The design minimizes hazards and the adverse consequences of accidental or unintended actions
6
Low physical effort The design can be used efficiently and comfortably and with a minimum of fatigue
7
Size and space for approach and use Appropriate size and space is provided for approach, reach, manipulation, and use regardless of user’s body size, posture, or mobility
The degree of difficulty that people experience vary, so universal design must meet the needs of everyone: - A person who has little difficulty with all features - A person who has difficulty with some features - A person who has trouble with most features 33
RESEARCH
COLOR RESEARCH PSYCHOLOGY OF COLORS Courage, Stimulation
Balance, Nature, Calmness
Enthusiasm, Ambition, Warmth
Luxury, Sophistication
Confidence, Optimism
Trust, Honesty, Serenity
Raises blood pressure and evokes energy. Best used in communal areas
Grabs attention while still being playful. Compliment neutral finishes and wood furnishes
Adds energy to a space. Best used in small amounts in the form of accents
Warm Colors Active
Evokes tranquility and youthfulness. Can be used to sooth or brighten a space. Can connect the interior with the outdoors
Can create drama and opulence. Good for rooms with high ceilings and the lighter shades go well in bathrooms
Can be used in bedrooms and bathrooms. Can give a sense of security
Cool Colors Restful + Soothing
HOSPITALITY DESIGN Color is one of the key visual aspects of the environment that has an impact on behavior and emotions. The emotional effect of color is particularly important in the hospitality industry because it is one of the most visible elements in the hotel interior and can have a drastic effect on customer satisfaction. While certain colors generally invoke the same reactions in most people, it’s still important to note that shade and saturation can drastically change their character. As a rule of thumb, light colors are perceived as airy and make rooms feel brighter and more spacious. Dark colors, on the other hand, lend sophistication and intimacy. According to Leatrice Eiseman, executive director of the Pantone Color Institute, a colorful or playful palette is on the rise for hotels. In addition, Boutique hotels that target a younger audience have more recently started to incorporate green and fun patterns into their designs.
AUSTRALIA Australia’s national colors are Green and Gold. Gold conjures images of Australia’s beaches, mineral wealth, grain harvests and the fleece of Australian wool. Green evokes the forests, eucalyptus trees and pastures of the Australian landscape. 36
MATERIAL RESEARCH NATURAL FIBERS Natural fibers are animal or plant-based and include wool, leather, silk, cotton, linen, ramie, jute, and hemp. General characteristics of natural fibers are the ability to take dyes well, they are biodegradable, sustainable, and most are durable. Wool
Silk
Leather
Cotton
Linen
Hemp
POPULAR SUSTAINABLE BUILDING MATERIALS IN AUSTRALIA Recycled Metal - Recycled metal tends to be durable, long-lasting, and water/ pestresistant. Because of the factors listed above, recycled metal makes an ideal material choice for all roofing, structural supports, facades, and many other plumbing components. Reclaimed Wood - Used in walls, beams, panels, framing, cabinetry, and other furniture, it’s the eco-friendly choice for your home. In Australia, 75% of freshly sawn timber is used for residential construction. Recycled Plastic - Construction and demolition work contributes to a large part of Australia’s non-degradable waste. However, it’s through re-purposing plastic that Australia has created a sustainable building material. Hempcrete - As a great eco-friendly alternative to concrete, hempcrete is growing in popularity amongst builders, due to its role as an insulator and moisture regulator in buildings. Hempcrete is an ultra-lightweight material that is entirely bio-based. Composited of hemp stalks, hurds, and traditional lime mixes. * While a hotel is considered residential in its occupancy classification, it is still necessary to use commercial grade materials as they are more durable, long-lasting, and high-impact. However, it is still imperative to address sustainability when designing for this generation. Using organic materials is a growing trend for the industry and many people care about this aspect when choosing a place to stay.
POPULAR AUSTRALIA ECOLABEL CERTIFICATIONS
Green Guard Limit Emissions
Green Seal Life Cycle Impact
Smart Certified Sustainable Material Rating
37
Australian Forestry Standard Responsible Forestry
EXTENDED RESEARCH PROJECT
(Research collaboration with Amanda Tuck)
Extended research was conducted with a partner to gain a better understanding of Hospitality design. For this research assignment, our team has taken an anonymous non-leading survey questionnaire approach. Our area of study is looking into examining and determining what people that travel desire in amenities and experiences when they stay at hotels, specifically boutique hotels. We wanted to find out what makes the boutique hotel experience more preferable when traveling to base the premise of our designs. In addition, we attained data and feedback from a diverse group of individuals to better reflect an accurate representation of the population of hotel guests. THE QUESTION
What do people desire in amenities and experiences when traveling and staying at hotels, specifically boutique hotels? THE METHODOLOGY
OUTREACH METHOD
Survey - Multiple Choice + Scale questions 44 Responses
Email, Facebook, LinkedIn
RESULTS
Through this research, we concluded that those who stay in boutique hotels have a wide range of ages, occupations, and reasons for their trip, but still have some similarities in their preferences during their stay. We gathered that boutique hotels must have an appropriate aesthetic, views to the outdoors, and offer amenities such as a bar/restaurant and a lobby/lounge; overall having a large part in shaping the best guest experience. Occupation
Age range 34.1%
13.6%
11.4%
40.9%
18-24
25-36
37-49
50+
13 Student
31 Career
13 students and 31 adults with full-time careers completed the survey.
Have you been to a boutique hotel? 22.7%
77.3% Yes
No
38
What is the most likely reason for your trip? (Select Multiple) .5%
What room type are you most likely to book? 9%
18%
What communal spaces do you find yourself spending the most time in? (Select Multiple) 13.6%
2%
34.1%
77.3% 61.4%
30% 86.4%
41%
41%
Leisure
King
Lobby/Lounge
Business
Suite
Conference Rooms
Amenities
Single
Bar/Restaurant
Twin
Fitness Center
Queen
The Scale 1
How likely are you to use a complimentary breakfast in a hotel?
2
3
4
2
3
4
5
1
2
3
4
5
5
2
3
4
5
How important are views to the outside in your room?
1
How likely are you to use in-room amenities?
1
Most Likely
How important are views to the outside in communal spaces?
How likely are you to use the fitness center?
1
5
Neutral
Least likely
1
4
3
2
2
3
4
5
How important is aesthetic when choosing a boutique hotel?
39
1
2
3
4
5
DESIGNING AFTER COVID
78%
Of travelers are planning trips of four nights or less
Looking to maximize time and limit risk
Future hospitality design trends
Rethink circulation
Flexible use of spaces
Define zones, create layers for visual interest, encourage one way traffic flow
Spaces are designed for multi-purpose
Open vs. closed Promoting social distancing. Offering a variety of spaces
Seamless technology Integrating touchless technology into a guests experience
Smart use of materials
Wellness
Using easily cleaned, anti-bacterial materials
Encouraging physical activity and integrating biophilic design
Biophilic design
Incorporates aspects of nature into the built environment to create connective spaces 1
Affects the way we feel, work, and create
2
When connected to nature, human productivity is boosted
3
Connects with the built environment through natural light, vegetation, living walls, natural textures and materials 40
WELL BUILDING STANDARDS The well building standard is a performance based system that was implemented with the mission of improving the health and wellbeing of humans within the built environment. It is measured through features such as light, comfort, air, water, materials, sound, nourishment, community, and movement.
Air
Thermal comfort
Ensures high levels of indoor air quality throughout a buildings lifetime. Limits the exposure to contaminants
Ensures productive levels of human comfort through the use of HVAC systems and controlled thermal preferences
Water
Sound
Measures the quality and distribution of water within a building.
Acoustic design is controlled for human comfort and noise reduction
Nourishment
Material
Provides healthy alternatives for food and advocates for the availability of nutritional choices
Minimizes human exposure to direct or environmental contamination during the entire design process
Light
Mind
Emphasis on exposure to natural light that promotes visual, mental, and biological health
Promotes positive mental health through design strategies aimed toward cognitive and emotional wellbeing
Movement
Community
Encourages physical activity through the design of the built environment
Supports individuals by offering access to healthcare and building a culture of diversity and inclusivity 41
INDOOR AIR QUALITY + ACOUSTICS Indoor air quality (IAQ) describes how the air quality within and around a building can affect a person’s health, comfort and well-being. Understanding what healthy indoor-air quality is can lead to the safety of occupants and guests. 10 %
Groups that are susceptible
People spend approximately 90% of their time indoors
1 Young 2 Elderly 3 Chronically ill 4 Have a respiratory disease
90 %
Sources of air pollution
Hotel considerations
VOC’s in cleaning products
1 Proper ventilation
Smoking
2 Maintenance of boilers and HVAC systems 3 Integration of air quality solutions to limit particulate matter
VOC’s in building materials and newly installed flooring or carpet
4 Use of green cleaning supplies
ACOUSTIC CONCERNS Acoustics is the science of how sound penetrates and interacts with a room’s surface and objects. Exposure to unwanted sound has a negative effect on human well-being Noise Sources
Hotel considerations
1 All air-gaps should be controlled and sealed
1 Guest activity 2 Plumbing
2 Avoid the installation of backto-back penetrations
3 Exterior noises 4 Electronics
3 Proper space planning of areas
5 Sound reflective materials
42
4 Pipe should be resiliently mounted 5 Absorptive ceiling treatment materials
WAY-FINDING + LIGHTING Way-finding in hospitality is the use of graphic design and signage to correctly guide someone from one place to another, connecting the guest to a sense of place. Hotel signage considerations
Benefits of hotel signage
1 Maintain branding throughout
1 Speeds up check-in and check-out
2 Use directional signals
2 Avoids disorientation and stress
3 Incorporate braille
3 Optimizes time and space
4 Consider size and contrast
4 Eliminates queues to request information
5 Make clear and simple
LIGHTING Light spread Direct
Functional
Psychological
Quality Lighting Design
Indirect Aesthetic Direct - Indirect
Light Layers
What leads to good lighting design?
1 Ambient
1 Intensity: Bright vs. dark
2 Task
2 Texture of light: Diffuse vs. directional 3 Color of light: Warm vs. cool
3 Focal/accent 4 Decorative
43
ART IN HOSPITALITY Art indirectly determines a hotel’s identity, because art decides a hotel’s overall impression, style, and theme What is considered art?
Artwork, photographs, floor coverings, wall coverings, color How art affects hotel identity
1 Provides a unique aesthetic experience 2 Plays a role in creating a harmonious environment and brand identity 3 Tool for indirect communication to guests 4 Impacts guests satisfaction and likelihood to return Culture + context
1 Way to connect with the larger environment 2 Art can be understood, transmitted and exchanged in any context 3 Local art brings a cultural touch of warmth and community 4 Great way to interact and connect with the cities community How artwork creates an atmosphere Adapt environment
Aesthetic features
Interact with art
Value of art
Enhanced Atmosphere
Cost + Price
Formalized actions
Behavioral changes 44
PROXEMICS Public Space 25 ft Social Space 12 ft Personal Space 4 ft Intimate Space 1.5 ft
Australia, like the US, is a low - context, highly individualistic culture. They value their personal space and privacy as they react directly to verbal and nonverbal messages. With Melbourne being so diverse it is important to consider how other cultures view proxemics and communication exchanges.
Melbourne’s population is comprised of a large mixture of Asian ethnicities, meaning people are constantly communicating with fellow Australian’s whose culture originates from other parts of the world. This can cause conflicts when discussing individual and public spaces. In many Asian countries the boundary between theses two spaces is very vague. Space is much less important because they like to express friendship and that means standing closer to one another; cutting down on personal space. Even though their personal space might be smaller, it is still important to pay attention to manner and respect one another. 45
SOURCES
Introduction
“Boutique Hotel, What Does It Mean?” Glion Website, https://www.glion.edu/magazine/boutique-hotel-mean/.
Case studies
“Kimpton Gray Hotel.” Edited by Kimpton hotel and restaurant group, IHG, https://www.ihg.com/ kimptonhotels/hotels/us/en/gray-hotel-chicago-il/ordtg/hoteldetail. “Chicago Loop Hotels: Kimpton Gray Hotel Chicago.” Chicago Loop Hotels | Kimpton Gray Hotel Chicago, https://www.grayhotelchicago.com/. “Miyuan Boutique Hotel / Jaxda.” ArchDaily, ArchDaily, 14 Nov. 2019, https://www.archdaily. com/928218/miyuan-boutique-hotel-jaxda. Chiel. “Mi Yuan Hotel: Songcun, China.” DNA Hotels - for People Who Care Where They Stay, 28 Nov. 2020, https://dnahotels.com/2019/11/08/mi-yuan-hotel-anhui-china/. “The Mist Hot Spring Hotel.” The Mist Hot Spring Hotel, Luxury Hotel in Henan Province, China | Small Luxury Hotels of the World, https://slh.com/hotels/the-mist-hot-spring-hotel. Sagredo, Rayen. “Mist Hot-Spring Hotel / Department of Architecture.” ArchDaily, ArchDaily, 15 Oct. 2018, https://www.archdaily.com/903696/mist-hot-spring-hotel-department-of-architecture-co.
Melbourne
Budget Direct. “Melbourne Tourism Statistics 2020: Travel Research & Statistics.” Budget Direct, 1 Oct. 2019, https://www.budgetdirect.com.au/travel-insurance/research/melbourne-tourism-statistics. html. Victoria state government. “Melbourne Community Profile.” Remplan Online, https://app.remplan.com.au/melbourne-lga/community/population/age?state=Y4dBTv%21v7rpF5JEjs6YMALTMbN5dhrI4t5d4S8trtdtQbt0tJF59qsELJ. admin, About the Author: “The Languages That Are Spoken in Melbourne That Often Need Translating.” Sylaba, 22 July 2021, https://www.sylaba.com.au/the-languages-that-are-spoken-in-melbournethat-often-need-translating/. “Guide to Melbourne - Tourism Australia.” Visit Australia - Travel & Tour Information - Tourism Australia, https://www.australia.com/en-us/places/melbourne-and-surrounds/guide-to-melbourne. html?cid=paid-search%7Cus%7CSYD798%7Cbrand%7CGoogle%7C%7C%7C%7C%7C%7C%7C%7C%7 C%7C&ef_id=Cj0KCQiA7oyNBhDiARIsADtGRZZ1sNyf-VdVoHdD6NoPJdXZIvWR7etJSoa68kfiOk7WghdS_CvPokAaAuczEALw_wcB%3AG%3As&s_kwcid=AL%214635%213%21433828242951%21b%21 %21g%21%21%2Bmelbourne+%2Bin+%2Baustralia&utm_actcampaign=9514109913. Invest Victoria. “Invest Victoria.” Invest Victoria, Invest Victoria, 30 July 2021, https://www.invest.vic. gov.au/why-melbourne/growing-low-risk-transparent-economy.
Programming
“Understanding ADA Design Requirements for Hotels.” Wheelchair Travel, 11 Mar. 2021, https://wheelchairtravel.org/hotels/ada-design-requirements/. National Disability Authority. “The 7 Principles.” Centre for Excellence in Universal Design, 2020, https:// universaldesign.ie/what-is-universal-design/the-7-principles/#p1. Department of justice. “ADA.gov.” 2010 ADA Standards for Accessible Design, 15 Dec. 2010, https:// www.ada.gov/regs2010/201n.d.AStandards/2010ADAstandards.htm#Surfaces.
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“U.S. Access Board.” Chapter 6: Drinking Fountains, https://www.access-board.gov/ada/guides/ chapter-6-drinking-fountains/.
Research Braam, Hailey van. “Color Psychology.” Color Psychology, 11 Nov. 2021, https://www.colorpsychology.org/.w Nora Knox. “What Is Well?” U.S. Green Building Council, 2 Apr. 2015, https://www.usgbc.org/articles/ what-well. “10 Concepts of the Well Building Standard.” Enriching Spaces, https://www.enrichingspaces.com/ well-building/concepts-of-well-building.php. Archee, and Mcgregor. “The Importance of Intercultural Communication.” INTERCULTURAL COMMUNICATION, Sept. 2004, http://stc.uws.edu.au/pw1/culture.htm. Chingogogo. “The Differences of Personal Space between Australian and Chinese.” Chingogogo, 7 May 2017, https://chingogogo.wordpress.com/2017/05/07/the-differences-of-personal-space-between-australian-and-chinese/. “The inside Story: A Guide to Indoor Air Quality.” U.S. Consumer Product Safety Commission, https:// www.cpsc.gov/Safety-Education/Safety-Guides/Home/The-Inside-Story-A-Guide-to-Indoor-Air-Quality. “NC Dol.” NC DOL, https://www.labor.nc.gov/indoor-air-quality. Acoustics.com. “Acoustics.com Acoustical Consultants Can Help Architects & Interior Designers with Hotels by Providing Advice & Information about Acoustic Products & Materials, Absorption, Reverberation Time, Noise Criteria, Noise Control, STC, IIC & Sound Isolation.” Acoustics. com . : . Online Source for Architectural Acoustics Information, http://www.acoustics.com/hotel.asp. Glusac, Elaine. “The Future of Hotel Design.” The New York Times, The New York Times, 14 Oct. 2020, https://www.nytimes.com/2020/10/14/travel/future-hotel-design-virus.html. September 30, 2020 | By Asya Gevorkyan. “How Will Covid-19 Shape Hospitality Architecture and Design?” Gensler, 30 Sept. 2020, https://www.gensler.com/blog/how-will-covid-19-shape-hospitality-architecture-and-design. “Biophilic Design.” Commercial Carpet Tile & Resilient Flooring, https://www.interface.com/US/ en-US/design/biophilic-design/Biophilic-Design-en_US#copy. Zhablyanov, Yavor (2011) Lighting Design of Hotels and Hotel Complexes. Second International Conference for PhD Candidates Economics, Management and Tourism . pp. 277-281. ISSN 1314-3557 Chen, Weicheng, “The effects of artwork in a boutique hotel” (2019). Graduate Theses and Dissertations. 16987. https://lib.dr.iastate.edu/etd/16987
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