ERIN M. WESTFALL
Event Director, Program Manager, Leader and Marketing/ PR Professional with 10+ years of diverse experience in the corporate, non-profit, hospitality and health sectors, offering leadership, outreach expertise and proven delivery of excellence.
KEY SKILLS • • • • • • • • • • • • • • • • • • • •
Program & Event Management/Development Strategic Marketing Post-Event Reporting Corporate Sponsorships/partnerships Budget Management Contract Negotiation Crisis Management Media Relations Corporate Philanthropy Development of Marketing & Sponsorship Materials Vendor Contracts and RFP’s Website management Corporate Branding App Design Permitting and Insurance Social Media Outreach Online registration systems Advanced Microsoft Office Adobe InDesign Able & willing to travel extensively
EDUCATION M.B.A. University of Alaska May 2009 B. S. in Nutrition Texas Christian University May 2002 Graduated Cum Laude CONTACT (phone) 303-819-0798
(e-mail) emwestfall@gmail.com (online portfolio) http://erinwestfall.squarespace.com
EXPERIENCE Global Events Manager MorEvents Global Event Agency – Denver, CO// August 2015-present Lead planner for variety of meetings, tradeshows, programs & events for a diverse set of clientele within the corporate, non-profit and government sectors. Clients to include: MasterCard, PG&E, Dell Intel, Trimble, Google and several local non-profits. Highlights: Management of events and programs throughout entire cycle to include, RFP coordination for both domestic and international destinations, project plan development, budget management of up to 2 million, vendor sourcing/negotiation, onsite staff management, budget reconciliation and post event ROI surveys/reports. Account manager for diverse set of key clients including administration of organizational departments and supervision internal teams, in order to maintain client retention, develop cost savings tactics, streamline processes/procedures and improve account growth. Technology Development to include the building and maintenance of registration sites and event apps on multiple platforms, as well as tech driving event elements such as 3d light projection mapping and RFID name badges. Creative Services to maintain key brand standards and a consistent look and feel for each program/event. Oversight/management of produced materials include signage, giveaways, banners, staging, programs and name badges. Social Media Management and Strategic Planning Lead with efforts to increase visibility and strengthen brand through all social media channels
Director of Events and Development
Anchorage Downtown Partnership - Anchorage, AK //June 2012-February 2015 Highlights: Lead and develop the planning and execution of over 100 events annually from conceptualization to day-of event logistics for 150 to 8,000 attendees, including the development of format/flow, content, branding, post-event ROI measurement, marketing strategy, media relations, creative design, budget management, vendor contracts, and recruitment of event staff of up to 100. Range of events including: concert series, festivals, block parties, marketing trainings, farmer’s market, NYE celebration, merchant rewards programs. Procure funding for events through grants, corporate sponsorships, fundraising and partnerships bringing in over $250,000 in funds annually. Develop campaigns to target stakeholders with event/program portfolio through innovative branding, utilization of new technologies, partner integration and community engagement.
OTHER EXPERIENCE HR Program & Event Manager
Providence Health & Services – Anchorage, Alaska //June 2007 – June 2012 Highlights: Managed and developed employee and community events/ HR programs for 10 to 5,000 attendees, including the recruitment and supervision of volunteers, assessment as well as negotiation of vendor contracts. Lead program manager for preventative wellness program rollout to include biometric screening events, design of communications, and wellness promotions. Developed creative communications, new policies, company messaging and marketing materials daily in conjunction with employee events and programs. HR project lead driving work stream process for various program rollouts, system changes, and community events.
Employee Events Coordinator Bellagio Hotel & Resort – Las Vegas, Nevada //October 2004 – April 2007 Highlights: Project lead for several monthly and annual events for 10,000+ employees with duties to include conceptualization, committee selection, vendor contracts, theme, coordination of design, budget management of up to 2 million and logistics. Events included: galas, luncheons, reward programs, philanthropy campaigns, citywide corporate Olympics, committees, crisis fund and VIP meetings. Wrote and designed communications in coordination with other brand messaging including articles, event boards, and post-event ROI reports.