cat footwear Autumn / winter 2013
We are Earthmovers.
CAT FOOTWEAR
Autumn/Winter 2013 4 THE URBAN dark WEST
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Urban Dark West Collection
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In the Wild
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Asher Levine
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Work Made
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Dark West Apparel
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Frame by Frame
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As Seen In
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Shontelle + Fashion’s Night Out
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On the Runway
50 The Authentic 52
CODE Collection
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The Authentic
144 GLOBAL RETAIL
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Project Lab
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Cat Retail Guide
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Essential Playlists
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Manager Interviews
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Autumn/Winter 2013 Collection
92 MeLo-X 96 FREECANDY
100 Moving the earth 102
Women’s Footwear Collection
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Patricia Ayres
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Pascale Grisé
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Making Earthmovers
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PHOTO LOCATION Greenpoint, Brooklyn CREDITS Asher Levine, Creative Director Stefan Golangco, Art Director Zach Hyman, Photographer Pascale GrisĂŠ, Stylist Mark Dickmann, Producer Ed Humar, Scouting
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INTERVIEW
Asher levine Asher Levine needs no introduction. The New York-based designer and his iconic custom performance garments can be seen gracing the most exciting entertainers world wide, including Will.I.Am. & The Black Eyed Peas, Scissor Sisters, Bruno Mars and Lady Gaga. In addition, his eponymous label, Asher Levine, is well into it’s 6th season. Asher’s creative collaboration with Cat Footwear brought the Urban Dark West to life. “Cat Footwear has an emphasis on ruggedness. There’s a history behind it. We really wanted to maintain the heritage of Cat Footwear through a different lens. Something that is really spontaneous, that embodies excitement.” “Cat Footwear represents an urban lifestyle. It’s freedom, youth and the experiences that go with it. Friends make up a large part of that. Showing that life experience was our direction for the campaign.” “We thought hard about the Urban Dark West concept when planning the shoot. A key idea we all kept coming back to was freedom. The pioneer spirit. Thinking about how the cities are the new frontier for those who have creativity and drive. Why not take a group of friends, have them run around freely through this urban, gritty environment to get the idea across? Then, we knew we could really drive the whole look and feel of that environment through the lighting and in the movements of our cast. Together, both brands share a common DNA. We’re tough, bold and innovative. Cat Footwear’s rugged heritage and our high-fashion elements complimented each other in the execution.”
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Bandit Denim Shirt [deadwood stripe]
Outlaw Canvas Jacket [elmwood]
James Henley [vintage heather]
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Bandit Denim Shirt [deadwood stripe]
Outlaw Canvas Jacket [elmwood]
James Henley [vintage heather]
Lawman Shirt [elko stripe]
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Lawman Shirt [elko stripe]
Deputy Slim [james raw]
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FRAME BY FRAME Bon Duke, Director
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CODE
the authentic
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LOCATION FREECANDY, Prospect Heights, Brooklyn CREDITS MeLo–X, Creative Director Claude Dary, Art Director Allen Michel, Art Director Mark Dickmann, Producer Nick Onken, Photography Rinaldy Alvarez, Stylist Keith Pearson, Stylist
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the authentic CREW FEATURE
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jasmine Jasmine Solano is easily what one would classify as a rare breed. Mastering the roles of a notable disc jockey, rapper and self-proclaimed “Mistress of Ceremonies” it’s clear to see that Solano’s work ethic is not one to question. Following an international tour with punk-rock / hip-hop group Ninjasonik in 2009, Solano was also the only female to serve as an opening act at 2009’s Rock The Bells. Her debut visual for her anthem track “That’s Not It,” was directed by Vashtie and has gained on-air play on MTVu as well as a feature on MTV.
MOUGABE aka 'PURP' Purp represents the city, and his heart sleeps in Brookyln. He was initially drawn to the fashion world after realizing that every day, people’s personal style speaks volumes for them without even saying a word. In photography, the fact that he’s able to create tangible memories framed in time, helped him to fall in love with the field. That feeling, of those memories forever immortalized on film and the strong emotions they provoke, keep him pushing his creativity forward. @royalpurp
@jasminesolano
Instagram: purpito
jasminesolano.com
royalpurp.tumblr.com
jasminesolano.tumblr.com
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the authentic CREW FEATURE
clayton & Chris
Corey
Christopher and Clayton Griggs made a name for themselves on the set of The Cosby Show as, Nelson, the two-year-old sons of the eldest daughter, Sandra. Chris & Clayton have modeled and been in commercials for Nike, Giant Food Stores, Wild World Amusement Park, and more. Christopher and Clayton Griggs now design for LfantBrand. Select pieces from the brand were styled throughout the shoot.
There’s an art to everything Corey Washington does. Originally from Baltimore, her move to Brooklyn at age 18 came out of a search for inspiration. Now, it continues with her inspiring others as only a style icon can. She can be considered a multi-faceted creative her paintings, drawings, photography, and off-the-cuff fashion shoots all draw from her experiences within the rich music and personality scenes of the city.
@ClayChris1930
@coreywash
Instagram: ClayChris1930
Instagram: coreywash
Lfantbrandnyc.com
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danii Danii Phae is a fashion go-to. The glamour she brings to projects is only matched by her hard work and dedication when working on them. When not on shoots, Danii is constantly pushing the boundaries of style in her street shots, Instagrams, and other mediums. Outside of modeling, Danii’s own clothing line, PHAE (with accessories in partnership with Kam Liann), is poised to make noise in the New York fashion scene. To her, style is something that you live by - something that you do with your eyes closed. Clothing: PHAE / Accessories: PHAE and Kam Liann @danii_phae Instagram: Danii_phae
tyler white James Tyler White otherwise known as ‘Chicken Grease’ made his move to New York in 2008 to pursue a career in television and motion picture acting and production. Since then, he has worked for companies such as NBC, MTV and SHOWstudio. Along with acting and production, James Tyler has also modeled for brands such as Adidas and Reebok. He is known for his over the top hair and eclectic style. Twitter: @chicken_grease Instagram: greasychicken
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Project lab LIMITED EDITIONS
> Triple Threat
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> Digital Camo
> Carbon Fiber
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CODE COLLECTION
ESSENTIAL PLAYLISTS MELO-X
USA
Lil’ Friday “Ms. Mixxxy”
SANTIGOLD “THE KEEPERS”
Boy/Friend “Good To U”
AZEALIA BANKS “LIQUORICE”
MeLo-X & Jesse Boykins III “Black Orpheus”
THE STOKES “UNDER COVER OF DARKNESS”
Nick Hook & Gaslamp Killer “Fish Food”
MAJOR LAZER “ORIGINAL DON”
Flying Lotus “Getting There (feat. Niki Randa)”
OF MONSTERS AND MEN “SIX WEEKS”
MeLo-X “Tomorrow May Never Come”
TENNIS “DEEP IN THE WOODS”
Hudson Mohawke & Lunice “Goooo”
STEVIE WONDER “UPTIGHT (EVERYTHING’S ALRIGHT)”
Azealia Banks “1991”
JAY-Z “BROOKLYN GO HARD”
Kilo Kish “Navy (MeLo-X Remix)”
RAMONES “ROCKAWAY BEACH”
Issac Hayes “Black Moses”
WOLF GANG “THE KING AND ALL OF HIS MEN”
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ESSENTIAL PLAYLISTS CODE COLLECTION
AUSTRALIA
CANADA
THE BLACK KEYS “LONELY BOY”
GREEN DAY “OH LOVE”
MATT CORBY “BROTHER”
JULIET SIMMS “IT’S A MAN’S, MAN’S, MAN’S WORLD”
BOY & BEAR “FEEDING LINE” LANA DEL REY “VIDEO GAMES” SAN CISCO “AWKWARD” 360 “BOYS LIKE YOU” (FEAT. GOSSLING) THE JEZABELS “ENDLESS SUMMER” HILLTOP HOODS “I LOVE IT” (FEAT. SIA) KIMBRA “CAMEO LOVER” ARCHITECTURE IN HELSINKI “CONTACT HIGH”
ALABAMA SHAKES “HOLD ON” THE WHO “BABA O’REILLY” THE HIGH STRUNG “THE LUCK YOU GOT” THE BEATLES “HEY BULLDOG” ROBERT PLANT “MONKEY” SUPERHEAVY “SUPERHEAVY” U2 “BAD” GUESS WHO “HAND ME DOWN WORLD”
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FRANCE
SINGAPORE
METRONOMY “THE LOOK”
RIHANNA “WHERE HAVE YOU BEEN”
BLACK KEYS “TIGHTEN UP”
MAROON 5 “PAYPHONE”
JUSTICE “AUDIO, VIDEO, DISCO”
USHER “SCREAM”
PART COMPANY “BABAR”
FLO RIDA “WHISTLE”
CLASSIXX “I’LL GET YOU”
P!NK “BLOW ME” (ONE LAST KISS)
CUTHEAD “THE SINNER”
KATY PERRY “WIDE AWAKE”
NEW YOUNG PONY CLUB “OH CHERIE”
LINKIN PARK “BURN IT DOWN”
LA FEMME “JE RECHERCHE DESSENSATIONS”
LAWSON “WHEN SHE WAS MINE”
SEBASTIAN “TETRA”
FOSTER THE PEOPLE “HOUDINI” FUN “SOME NIGHTS”
ITALY THE SCRIPT “HALL OF FAME (FEAT. WILL.I.AM)” SAM SPARRO “I WISH I NEVER MET YOU” JESSIE J “DOMINO” ALEXIS JORDAN “HAPPINESS” DANIEL MERRIWEATHER “RED” MIKA “CELEBRATE”
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> ON FILM For more on the Autumn/Winter 2013 CODE Collection and the people who inspire it, visit youtube.com/catfootwearglobal
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CREDITS Dr. Woo, Director of Video Photography Lex Lewter, Producer of Videography Mutaurwa Monpondera, Video Production LightUpFilm, Videography
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MELO-X
more MeLo-X
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night out
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Morning after
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Freecandy Brooklyn FEATURE
FREECANDY is a mixed-use arts space that showcases
provides a haven for creativity and ideas to flourish
live music, visual art, photography, dance, film, and
and be developed. Artists, musicians and other creative
other cultural work. Created by executive creative
minds are invited to come together in this one of a kind
director and founder, Todd N. Triplett, FREECANDY has
space to realize their unique visions and convert those
quickly become the home of Brooklyn’s highly regarded
visions into reality. For the Autumn/Winter 2013 CODE
artists, music and cultural community. FREECANDY
shoot, Cat Footwear called FREECANDY home.
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CLICK IT
Todd N. Triplett, Founder/Executive Creative Director
FREECANDY.TV
Ted Darlington, Managing Partner/Operations
Instagram: Freethecandy
Keith Gill, Partner/General Manager Ugi Ugwuomo, Partner/Creative Director/A&R
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> Artwork by Dana Givens
> Artwork by Malcom A. Davis II
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FEATURE
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WOMEN’S FOOTWEAR COLLECTION
MOVING THE EARTH Who is she? Strong, fearless, creative and authentic with an individual sense of style that reflects her inner confidence - the kind of confidence that allows her to be bold and beautiful and above all - be herself. An Earthmover.
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LOCATION Prospect Heights, Brooklyn CREDITS Scott Smith, Photography Mike Speckhard, Photography Ian Wasserman, Photography Pascale Grisé, Stylist Anna Su, Stylist Assistant Ashley Bourdin, Hair & Make-Up Mark Dickmann, Producer
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“My favorite medium right now is liquid latex and pigment. In my sculptures, I’m painting it on some industrial materials I’ve found and then peeling off to get the skin and then stitching them all together. I love to bring materials from fashion into my other art pieces.”
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INTERVIEW
designer / PATRICIA AYRES The Women’s capsule collection featured two custom designs from Brooklyn-based designer Patricia Ayres. Cat Footwear sat down to hear more about Patricia’s inspirations for her designs and how she moves the Earth. “When I started out, I didn’t really work for any big names. I concentrated my energies at working in a couple smaller places which gave me the opportunity to travel to several countries, work in sample rooms, and really get more hands-on experience which lead me to where I am today.” “My time at the Fashion Institute of Technology [New York] was a key point for me as I had done a lot of drawings but not a lot of sewing aside from what I did with my grandmother. So I went into that program, came out, worked in the industry for a few years and then I decided that I wanted to go out on my own, started doing my own collections, and through that I realized that I had this sensibility perhaps of an artist, and then I returned to school for fine art - so now I am doing both fashion design and sculptural installations.” “I’m originally from Long Island, but my studio is currently in Sunset Park, Brooklyn, NYC. It’s in an 100-year old warehouse/factory, which during World War I and World War II, was used by the military to make supplies and weapons. It’s got these rail lines that go right up to the building. It’s on the water, and they’d ship out directly from there, so it’s still got this character. Parts of it are still as it was back then. They haven’t replaced the windows in some parts. It’s kind of spooky. Just working in that building gives me inspiration.”
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CLICK IT For more on Patricia’s work and her latest collections, visit patriciaayres.com
122 Patricia Ayres Designs
“The skirt with the long train, definitely gets its inspiration from my past. My grandmother, who was a former nun, made all of my clothing when I was younger my first design was my First Holy Communion dress when I was in the 2nd grade. Growing up in that environment with her really informed my work. Religious and medical themes constantly come to me as inspiration which isn’t necessarily overt or intentional, but often weave itself in and out of my designs.”
123 Patricia Ayres Designs
“[The coat] Draws on more of the same. It definitely has an austerity to it. It’s black, clean lines, and then the cut-out shoulders give it a little edge without losing that modesty.”
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INTERVIEW
STYLIST / Pascale GrisÉ The clothes are the silent expression of one’s style, personality and character. We, as women, are a community. We are one yet all so different. Every season, Cat Footwear offers a new global collection with always the high quality, strong durability and great looks in which every woman can find her individual style. My role as a stylist is to observe and listen to these women, capturing the essence of who they are and translating it through fashion. It is also important for me to always create a look that will support and compliment the personality of the shoe. Black was chosen as a strong universal canvas on which I could build every personal look with an equal starting point but allowing me to develop each one into the distinct character of each woman. Every day, with style, confidence and strength, these Earthmovers are teaching and changing life in their own feminine way.
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Making Earthmovers FEATURE
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Javanna, Earthmover
Scott, Abby, Ian, Photography Cat Apparel Photography
Jen, Cat Footwear
Mike, Photography
Keith, Host, Photoshoot DJ (hiding)
Anna, Assistant Stylist
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H a r d wor k is more tha n a wa y o f l i f e; i t is the prom ise of a bet ter t o m o r r o w. For over 100 years, this determination and dedication has defined Caterpillar. Since 1904, the original earthmovers have plowed their way through rock, mud, mountain and time to stand where they are today, a global leader in energy, materials, mobility and development. Supporting over 500 operations across the globe, the Cat brand is ranked in the top 75 of the world’s most valuable brands. Hard work, determination and problem solving has allowed Caterpillar to plow their way through rock, mud, mountain and time to stand where they are today.
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cat sightings Brooklyn USA
ATLANTIC AVENUE
BARCLAYS CENTER
WASHINGTON AVENUE
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> Cat equipment continues to build the world’s skyline. Its machines are ubiquitous in every city, country and neighborhood making progress possible.
HOUSTON & BROADWAY
PACIFIC STREET
WAVERLY AVENUE
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Work MADE APPAREL
> Protator Shirt
[forester green]
> Original Logo Tee [pitch black]
> Axel Shirt Jacket [oak buff]
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Removable 3-panel adjustable hood 100% nylon downproof shell and lining
Microfleece lined collar
Built in layering system for ultimate versatility
Fully seam taped
Adjustable cuffs with hook and loop closure
Adjustable bottom hem
pitch black Millau 3-in-1 Jacket [pitch black]
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> Atlantic Windbreaker [blueprint]
> Ellis Hooded Sweatshirt [magnet]
135 > Urban Active
Small Messenger [green]
> Forwarder Slim [rally]
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As seen in
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> Debuting Shontelle’s
Spring/Summer 2013 collaboration at Harney & Sons in SoHo.
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NEW YORK
shontelle + fashion’s night out Shontelle’s collaboration with Cat Footwear began more than two years ago when she was selected to be an ambassador for the brand’s Earthmover’s campaign. After the success of that venture, the idea of a capsule collection took shape. The debut of her collection took place during New York’s Fashion Week 2012 at Harney & Sons, on Broome Street in the heart of Soho, New York City.
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ON THE RUNWAY NEW YORK
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LONDON
> Firetrap runway (left)
ASOS & Martine Rose press (this page) Photos courtesy of lesmads.de
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TEL AVIV
Asunci贸n
> Asher Levine
runway (left)
Lee Cooper runway (top) Asuncion fashion week (right)
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global retail
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CLICK IT Go to catfootwear.com to find the closest retailer near you.
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cat retail guide
Antofagasta
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CHILE
Concepcion
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CHILE
Santiago CHILE
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Mall Plaza Antofagasta Av. Balmaceda No 2355 Local 234 / 236
Calama
Mall Plaza Trebol Av. J.Alessandri No. 3177 Local E114–116
Curico
Mall Plaza Norte Av. Américo Vespucio Norte No. 1737 Local 1312
Santiago
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Mall Plaza Av. Balmaceda No. 3242 Local C-129 / C-133 / C-137
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Mall Curico Av. Bernardo O’Higgins No. 201 Store #10
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Portal Nunoa Mall Av. José Pedro Alessandri No. 1166 Local 2017 – Santiago
CHILE
CHILE
CHILE
149 >
NEW CAT STORE Pudong, China Super Brand Mall
Valdivia
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CHILE
Beijing
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CHINA
Shanghai CHINA
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Plaza de los Rios Mall Arauco 561 Local 186
Vina
Beijing Glory Mall 18 Chongmenwenwai Dajie Chongwen District, Beijing
Hangzhou
Bailian Xijiao Mall 88 Xianxia Road Changning
Shanghai
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Marina Arauco Mall Av. Libertad No. 1348 Local 9 – Vina del Mar
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MIXC Hangzhou Mall #378, The Mixc Mall, #701 Fu Chun Road Jianggan District
CHILE
CHINA
CHINA
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Life Hub Mall 2/F, Shop 234-237, LIFE HUB @ ANTING 1033 Moyu South Road, Jiading
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cat retail guide
San Jose
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Multiplaza del Este
COSTA RICA
San Salvador
Guatemala
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COSTA RICA
>
Mall Metrocentro
EL SALVADOR
Guatemala City
San Jose
Guatemala City
Multiplaza Escazu Local 171, 3ra etapa del Centro Comercial Multiplaza EscazĂş
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Miraflores Mall
Guatemala
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Oakland Mall Diagonal 6, 13-01 Centro Comercial Oakland Mall Local No. 208, Zona 10
SAN PEDRO Honduras
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City Mall Avenida Circunvalacion Frente a Monumento a La Madre, Colonia Villa Eugenia
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NEW CAT STORE San Salvador, El Salvador Multiplaza
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Tegucigalpa
Las Cascadas Mall
Honduras
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MEXICO
PANAMA
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Padova San Ferma Street
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Metrocentro Mall Costado Sureste Rotonda Ruben Dario
ITALY
Mexico City
PANAMA CITY
Padova
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Plaza Satelite Mall Blvd. Manuel ﾃ」ila Camacho #2251
Albrook Mall Local #Q2-C
Managua Nicaragua
Asunciﾃｳn PARAGUAY
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Del Sol Mall / NEW
152
cat retail guide
Asunción
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PARAGUAY
Lima
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PERU
Jeddah SAUDI ARABIA
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Pinedo Mall / NEW Barrio Amelia - San Lorenzo
Arequipa
Jockey Plaza Mall Javier Prado Este 4200 Monterrico-Santiago de Surco
Piura
Al Mahmal Centre Al balad King Abdul Aziz Street
PERU
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Mall Aventura Plaza Mall Av. Porongoche 500, Paucarpaa
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Piura Open Plaza Av. Andrés Avelino Cáceres and Av. Guillermo Irazola, Miraflores
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Portones Mall Avda. Italia 5775 Portones Shopping Level 2 Store No: 222
PERU
Carrasco URUGUAY
153 >
NEW CAT STORE Dhahran, Saudi Arabia Mall of Dhahran
Ciudad de la Costa > URUGUAY
Dubai
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UNITED ARAB EMIRATES
Dubai UNITED ARAB EMIRATES
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Costa Urbana Mall Avda. Giannattasio KM 21, Costa Urbana Shopping Store No: 274
Montevideo
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URUGUAY
Al Ghurair Center Omar Bin Al Khattab Road and Al Rigga Road, Deira
Dubai
The Dubai Mall The Grove, Faรงade 17
Carabobo
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Deira City Center Mall Unit No M141, 1st Floor
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Centro Sambil Calle Principal CC Sambil, Nivel Autopista, Local A-8, Sector Manongo
UNITED ARAB EMIRATES
VENEZUELA
El Centro 18 de Julio 935
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store feature cat stores italy & China
Manager / GIADA DAL SASSO What’s your favorite thing about living in Padova? Padova is a cosmopolitan town, with a large number of historical sites, that are famous all around the world, and even a very young city, because almost thirty thousand students coming from any place of Italy.
Where’s a good place to eat? What is the best dish that they make? Al Bersagliere without doubt. It is one of the best restaurants for typical Italian dishes. They serve the best radicchio pie in the region!
What’s the best thing about running your store? Before being here I knew about the Cat Brand, but I didn’t realize it had so much breadth. My challenge is to create more and more interest and knowledge about Cat and all its products.
What is the most challenging thing about running your store? Everyday, 9:00 am, I open “my” store and ask myself if the layout of the store and if the product exhibitions are well displayed and attractive. My second question is: “will that catch the attention of people?”
What does everyone in town do for fun? The ultimate Padova trend in summer is to have our free time outside, in gardens and parks. There are great places to join young people, drinking, listening music and outdoor cinema!
What are your three favorite Cat products? I love Cat sweaters, I bought “JED”, pepper colour, for my boyfriend, and I personally dress in the style “RENDEZ”, but I’m excited looking at the next Autumn/Winter (2012) styles, where there are many more options in women’s styles.
I’m traveling to visit your city, what three things should I bring? First of all, I suggest a good pair of Cat shoe to walk safe and comfortable. Then, a good book is my favorite friend when I like to rest. It’s impossible to forget a good quality camera.
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Padova San Ferma Street Padova, Italy
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Manager / Jun Liu What’s your favorite thing about living in shanghai? Absolutely the aquarium and zoo, Shanghai has great ones!
What is the most challenging thing about running your store? The quiet guests are always the most challenging for me. When someone is silent, I always have to guess what they might like!
What does everyone in town do for fun? Where’s a good place to eat? What is the best dish that they make?
We love to dance.
Hawker food is the best in Shanghai. Town Gods Temple is the place where everyone goes for snacks. Nanxiang Bun Shop is well-known across China. It was established in 1900. Their small stuffed steamed buns are the best!
What are your three favorite Cat products?
What’s the best thing about running your store? The best thing about managing the store is the team spirit. All of our team members always try their best to achieve the same goals together through community and communication. It’s very rewarding.
iTechnology, Industrial boots, and definitely the Legendary RAW Collection
I’m traveling to visit your city, what three things should I bring? Your ID card, a bank card for money to buy lots of interesting things, and definitely a map. Shanghai is huge and those who haven’t been here before can get lost quickly!
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Life Hub Mall 2/F, Shop 234-237, LIFE HUB @ ANTING 1033 Moyu South Road, Jiading
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> www.catfootwear.com
> Printed on Rolland Enviro100, on an offset press by Holland Litho in Holland, Michigan. Layout and design by Erin Waineo Design. Image Retouching by Pixelography
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©2012 Wolverine World Wide. CAT, CATERPILLAR and their respective logos, “Caterpillar Yellow” and “Caterpillar Corporate Yellow”, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.