Cat Footwear Magazine // Vol. 1

cat footwear vol. 1

Âť

spring/summer 2013

forged by work, driven by life.

6

54 4

Cat Footwear

28

6 LEGENDARY RAW COLLECTION

82

7 23 26

Turn of the Century Designer’s Inspiration The Scenery of Atlantic City

28 WOMEN’S COLLECTION 29 Shontelle Collaboration 31 Contributors 32 Style Guide

54 CODE COLLECTION 55 Join the Party 74 Director’s Cut 76 Coachella

82 RUGGED COLLECTION 83

Young Heritage

100 FASHION MEETS MUSIC 102 114

MeLo-X Style Guide Studio Equipped

118 GLOBAL RETAIL 120 122

Hangzhou Locations

124 AS SEEN IN

100 5

legendary raw collection

Century Turn of the

The weathered slats of the boardwalk hold firm. Stoic under the harshest conditions, persevering through severe elements, with the weight of thousands on its shoulders. It’s no wonder Atlantic City beckons to those who mirror its traits.

The do-ers, the builders, the risk-takers- those who saw opportunity in grasslands on the shore between the sand dunes and a hard place.

The Spring/Summer 2013 Legendary RAW Collection takes its inspiration from this boardwalk empire. Colors are rich and neutral – no-nonsense brown contrasts with classic blacks, tans, and pebbled greys. Textures and materials inspired by a time when dress shoes weren’t just for special occasions- canvas is rough, suedes feel rough, leathers are supple, and rough- the right decision for stepping out or stepping in it. Design is classic - brogues and eyelets show the world that you’ve made it, with the delicate discernment to keep it to yourself.

6

Legendary Raw Collection

9

15

17

19

“The past as a way of informing ideas for the present is always interesting. The period around 1904 was a great hook to hang a new range of shoes and boots on to, whilst also adding to the story telling aspect of the brand – as the spirit of the Turn of the Century also coincided with the origins of Caterpillar as a brand of machinery. It helped to ground the work for me.

For inspiration, we struck gold straight away with a visit to the Northampton Shoe Museum, just outside of Birmingham, in the UK. With fellow designer Kirsty Bradford, we spent a whole day looking at shelves stacked full of dusty boxes, not knowing what we would find under the lid.

The Victorian and Edwardian shoes and boots we saw had just the right kind of detail we were looking for to feed back into the designs. AW12’s 'the Orson', with its unusual curved top line and French- binding detail came directly from this. Also, happening upon a shelf full of branding stamps and old boot polish tins sparked the idea for the tongue label tab. Visiting the museum made the work authentic and real.”

Warren Malkin // Designer

23

showcase

Legendary raw collection 1 2 3 4

5 6 7 8

9 10 11 12

1 LISABETH

Swing Stonewash Suede

2 CHARLIZE

Moresco English Tudor

5 Aline 6 BENNET CANVAS Swing Morocco

7 WALLIS CANVAS

9 WIGAN

Gargoyle

10 LANDON

Bossa Nova Kicker

Tenor Stonewash

Gargoyle Morocco Black Andes Canvas

11 GRAHAM

4 GEMMA

8 NASH

12 EWAN

3 ELIN

Bramble Stonewash

Smokethorn Kentucky

Bluegrass Morocco Black Morocco 25

sco t t sm i t h ss13 pho t o gr a ph e r

Atlantic city march 2012 26

Cat Footwear

27

women’s col l ection

Shontelle

Shontelle continues to move the Earth. Projects as diverse as being a special guest on The Voice – Norges beste stemme in Norway, perfecting the ultimate No-Makeup Makeup look with makeup artist Leora Edut in New York City, spending time back in her home country of Barbados, and putting the finishing touches on the Rockwilder – produced club smash “Ready To Go” are all in a day’s work for the multi-faceted recording artist, and Cat Footwear collaborator.

Her work with Cat, continuing into Spring/Summer 2013, takes Shontelle’s trademark attitude and passion for sharp, yet feminine design and makes it apparent on every shoe hin the line from the scalloped, stacked heels to the bold straps and buckles that explode with vivid color pops of white wood, yellow toe caps, and ocean blue laces.

29

Contributors Shontelle

Creative Director

Kim Page

Design Director

Carin Krestakos-Devries Designer

Pascale GrisĂŠ Stylist

Angella Nguyen Assistant Stylist

Scott Smith

Photographer

35

“We worked to capture the spirit of Cat by telling a story through the clothes. The looks are multifaceted and layer simple, wholesome textures. We used chunky knits, colored suede, and raw denim along with sheer silk, crepe chiffon, and worn-in modal to create a halo of muted colors and strong neutrals around the shoes and their color pops. As a brand, Cat is strong and durable, and through this styling, we aimed to give it a feminine sensibility.�

Angella Nguyen // Assistant Stylist

38

Shontelle Collection

40

Shontelle Collection

41

43

44

Shontelle Collection

45

48

Shontelle Collection

49

50

Shontelle Collection

WOM E N’S

shontelle collection 1 2 3

4 5 6

7 8 9

1 BLOCK PARTY

Swing Metallica

2 BLOCK PARTY

Bagpipe Morocco

3 STRAP iN

Coach Morocco

4 STRAP iN

Samba Chevre

5 STARRY NIGHT

8 BUCKLE UP

6 STARRY NIGHT

9 BUCKLE UP

Coach Morocco Marron Troy Canvas Bluegrass Morocco Navy Troy Canvas

Tin Soldier Tin Lizzie Antique Antique Brass Tin Lizzie Antique

7 WILD CHILD

Black Javari 53

code col l e c t ion

Join the Party The weekend sounds better than the rest of the week.

Music is crisper, cleaner; the acoustics are clearer.

Jokes are funnier. Friends are more interesting, more entertaining- they’ve got big ideas, big collaborations, big plans. The competition is stiffer; best of three becomes best of five becomes best of seven. When the sun begins its decline over the horizon to the other end of the world, when house slippers are replaced by white outsoles, guitar solos move to bass drops, 1967’s old favorites from the reimagining of Caterpillar become new classics for 2013, it’s time to join the party with CODE.

55

56

CODE Collection

59

60

CODE Collection

61

63

64

CODE Collection

65

66

CODE Collection

71

showcase

code collection 1 2 3

4 5 6

7 8 9

1 ORLA

4 HALO

7 POE

2 ORLA MID

5 ADORN

8 JED

3 LEIGH

6 POE

9 JED

Chimes Chevre Clymbal Chevre Coral Almond Metallica

72

CODE Collection

Lavender Aura Chevre Snare Metallica Bluebird

Galacticus Bravo Patent Oxblood

10 11

12 13

14 15

10 PACER

13 CHOICE MID

11 PACER

14 HEP MID

12 CHOICE

15 ZACH CANVAS

Green Gable Regal Red Black Shag

Espresso Bocan Storm Blue Medium Charcoal

73

Director’s Cut SS13 CODE video SHOOT – Pete flores // director

74

Cat Footwear

New York City’s streets were my hallways in college.

They weren’t only the paths to my classes but they served as lessons themselves. The concrete and cobblestone’s heartbeat was energizing to me, just like I think it is for all who set foot on it. There’s an energy here that I can’t really explain, but it provides the foundation of my cinematic style. This energy means that I don’t have to invest so much time in planning as I do in listening to my environment.

Especially in NYC, the right shot usually presents itself naturally. Spontaneously. As it did for the night scenes in this CODE video. It’s a beautiful, beautiful thing....

Pete Flores // Director

75

Coachella M U S I C F E S T I VA L

Coac h e l l a

Coachella is a party in the desert. A weekend-long music festival of rock, indie, hip-hop, and electronic music, it kicks off the summer festival season in the Coachella Valley, at the Empire Polo Club in Indio, California, outside of Los Angeles. The event, renowned for its cutting-edge lineup, hosts celebrities, style icons, and 80,000 close friends at five stages, each playing continuous live music throughout the day. Daytime temperatures reach over 43° in one of the United States’ hottest and driest spots. All tickets consistently sell out within hours of becoming available. Brands throw invite-only pool parties, late night events, and debut new campaigns. 2012’s Coachella Valley Music and Arts Festival featured Radiohead, the

78

Cat Footwear

Black Keys, Arctic Monkeys, Miike Snow, Justice, Florence and the Machine, At the Drive-In, the Weeknd, AVICII, Calvin Harris, Noel Gallagher’s High Flying Birds, Gotye, Martin Solveig, Madeon, A$AP Rocky, Childish Gambino, Pulp, Frank Ocean, Refused, St. Vincent, and more with unscheduled appearances by Usher and Rihanna. Headliners Dr. Dre and Snoop Dogg’s performance was punctuated by a hologram performance of the deceased rapper Tupac Shakur who then disappeared into thin air.

Cat Footwear sent CODE Product Designer, Ryan, and International Marketing Manager, Ken, there to check it out, report on trends, and keep the brand fresh.

Coachella Recap This year, it rained. “Coadrizzle,” was what the Twitter hashtag called it. What’s normally a huge sunny, sweltering hot festival meant that style had to get a little creative. People were undeterred however, but instead of the full-on “show all of your skin” aesthetic because of the unpredictable weather, we got layers matched with the typical festival attire you’d expect to see. Ladies were loving lots of crochet, fringe, and straight-out of the prairie floppy brimmed hats. Red, matte lipstick reminded us of New York, and the high-waisted short denim cut-off shorts that seemed to be on every girl definitely needed to go away and never come back. On both guys and girls, neon color pops were everywhere on braclets, headbands, sunglass rims, and shoe laces. Guys were all wearing Wayfarers, but the cool ones had tortoise frames over the traditional black. Vintage was still huge too, just as long as it didn’t look too dusty - but if you wore a snapback hat featuring a retro college, NBA basketball, hockey, or NFL American football logo, you could do no wrong (Ken’s favorite?

Quebec Nordiques).

Ken’s Coachella

Top 10 Playlist 1 JusticE // Genesis 2 Dr. Dre // Kush 3 Calvin Harris //

Ready for the Weekend

4 The Black Keys // Tighten Up 5 Noel Gallagher’s High Flying Birds // If I Had A Gun…

6 Radiohead // 15 Step 7 AVICII // Seek Bromance 8 Breakbot // Shades of Black 9 Frank Ocean // Novacane 10 M83 // Midnight City

79

t r i p de ta i l s

#1

#2

Palm springs

Fish taco battle

CHAMPION!

Shanghai Red’s Oyster Bar

#3

235 S Indian Canyon Drive

2 Palm Greens Cafe In Southern California you eat fish tacos – or at least Ken does.

At every meal.

611 S Palm Canyon Dr, Ste 6

3 King’s Highway Diner // Ace Hotel 701 E Palm Canyon Drive

#4

4 Empire Polo Club // Indio 81-800 51st Avenue

In-N-out burger Ryan was told that the only place he needed to go when visiting California was In-N-Out Burger.

And he did. Directly from the airport. Ordering a Number One Double-Double with fries and a lemonade.

80

Cat Footwear

Las Vegas // 417km

Los Angeles // 172km

Mexico // 264km Phoenix // 432km Tokyo // 12,837km

rugged col l ection

young

Heritage There’s a certain kind of person who excels at the hard work. The kind of work that moves a kilo of gravel before lunch. The “don’t tell me you’re sore in the morning” kind of work. They’re calm, cool, collected, drawing inner strength and exerting it with reckless abandon. A testament to the fact that you only get out what you put in. And they leave nothing behind. When the boots are off, unlaced and untied, strewn about by the front doorway, the Rugged Collection’s thick lugged outsoles, rough chambray, and an authentic heritage is familiar. Shoes as tough as nails, but a whole lot more comfortable- like a jobsite’s far-away dream. Punched out style, for the person who’s always punched in.

83

85

87

88

Rugged Collection

89

91

94

Rugged Collection

97

showcase

rugged collection 1 2 3 4

5 6 7 8

7 8 9 10

1 LYRICAL

5 DERN

7 DURANT CANVAS

2 CORMAC CANVAS

6 WORKSONG

8 DURANT MID CANVAS

3 CORMAC MID

7 FLORENCE

9 PAYSON

4 CORMAC MID CANVAS

8 LOA

10 DANIEL

Yellow 100 Chambray

Coach Lagrange Taupe

Tree Moss Lagrange Aria Chevre Dove Oregon Peanut Outrage

Dusky Green Gargoyle

Mocha Bohemia Bittersweet Waxy Slash 99

M E L O -X ST Y L E GU I DE

Fashion meets music MeLo-X is a musician, DJ, experimental multi-genre music producer, painter and photographer from Brooklyn, New York City by way of Jamaica.

He is known world-wide for his futurist approach to all of his creative endeavors where he fuses together vibrations of soul, electronic hip hop, old school reggae and new school basement party in remixes, original recordings, visual art, and photography. MeLo has toured the world since the release of his first mixtape Mustafa’s Renaissance in 2008 - touching down in creative metropolitan hubs like Berlin, Paris, London, Sydney and Vancouver,while he continues to draw hugely expanding crowds in major New York City venues, including SOB’s, Southpaw, The Blender Theater, The Canal Room and Webster Hall among others.

MeLo-X and his creative team of professionals give us their unique perspective on the total Cat Footwear Spring/Summer 2013 Collection.

100

Cat Footwear

Contributors

MeLo-X, Creative Director // meloxtra.com

Andre’ Wagner, Photographer // Abstractelements.com

Freddy “Lil’ Friday” Escorbores // Jorge “Gitoo” Wright // Rinaldy Laguerre // Corey Washington // Fola Sade // Danii Phaeton // Kadeem Johnson // Mougabe “Purp” St. Louis // Claude Dary // Allen Michel Photographed in New York City, USA

101

102

Cat Footwear

103

104

Cat Footwear

105

107

108 Cat Footwear

109

110

Cat Footwear

111

112

Cat Footwear

113

st u dio e qu i ppe d

KRK systems speaker

Skull Candy Headphones

M-Audio Oxygen49 keyboard M-Audio keystation 88es

114

Cat Footwear

upcoming projects

emancipation poster inspiration

Cameras - Vivitar AF900 DX, Canon Z115, Canon EOS Rebel G, Olympus, Pronto!

Polaroid Camera, One Step Polaroid, Square Shooter 2 Polaroid Land Camera, Akai MPD 32

Macbook pro

Miscellaneous necklaces and bracelets, purchased in Berlin, Paris, India, Mali, New York, Brooklyn, DC, L.A, Atlanta, Jamaica and Japan

115

116

Cat Footwear

For more MeLo-X, scan this code.

117

GL Oba l retai l

m a nage r i n t e rv i e w

Hangzhou, China m a n a g e r : X i ao Ya n H u

What’s your favorite thing about living in China?

Hangzhou is a leisure city, the happiest city in China.

Life here is a really great experience. My friends and job are all here. In Hangzhou, I like to go hiking with friends in my spare time, or sitting alone quietly on the side of Xihu Lake, doing some thinking. It’s very relaxing, I think this is the charm of Xihu.

Where’s a good place to eat?

In Hangzhou, you can enjoy authentic Hangzhou hawker food on Hefang Street, Gaoyin street, and Shengli He.

What’s the best thing about running your store?

The best thing about managing the store is the time when our team members reach a consensus, and achieving the goal through the efforts of the entire team.

120 Global Retail

What does everyone in town do for fun?

Strolling in the historic area of Xihu, Drinking a cup of tea in Meijiawu, Enjoying the plum blossom in Chao mountain, Climbing mountains and so on.

What’s the weirdest thing that’s ever happened in your store?

Haha….Maybe I can’t say.

What’s your favorite Cat product?

Colorado! The classic yellow boot of Rugged Equipment.

If I’m traveling to visit China, what three things should I bring?

Your body, a backpack, and a heart that can feel the local culture and humanities.

What’s your favorite song right now?

Lovely Day

Top: Manager, Xiao Yan Hu (2nd in from left) with her team.

Left: Cat Store Hangzhou

China // MIXC Hangzhou Mall

121

locations

7 1

central america

8

1 Cat Store San Jose

Costa Rica // Multiplaza del Este

2 Cat Store San Salvador

2

El Salvador // Mall Metrocentro

3 Cat Store Guatemala City

4 Cat Store Tegus

9

Guatemala // Miraflores Mall

Honduras // Las Cascadas Mall

3

chile

5 Cat Store Vina

6 Cat Store Santiago

10

Chile // Marina Arauco Mall Chile // Portal Nunoa Mall

4

7 Cat Store Santiago

Chile // Mall Plaza Norte

11

8 Cat Store Concepcion

Chile // Mall Plaza Trebol

9 Cat Store Antofagasta

Chile // Mall Plaza Antofagasta

5

10 Cat Store Calama

Chile // Mall Plaza

12

11 Cat Store Valdivia

Chile // Plaza de los Rios Mall

12 CAT STORE CURICO

Chile // Mall Curico

chinA

13 Cat Store Beijing

6

China // Beijing Glory Mall

122 Global Retail

13

14

chinA

14 Cat Store Hangzhou

China // MIXC Hangzhou Mall

mexico

15

20

15 Cat Store Mexico City

Mexico // Plaza Satelite Mall

Pa n a m a

16 Cat Store Panama City

16

21

Panama // Albrook Mall

peru

17 Cat Store Lima

Peru // Jockey Plaza Mall

18 Cat Store Arequipa

17

22

Peru // Mall Aventura Plaza Mall

u r u g u ay

19 Cat Store Montevideo

Uruguay // Centro

20 Cat Store Carrasco

18

23

Uruguay // Portones Mall

21 Cat Store Ciudad de la costa

Uruguay // Costa Urbana Mall

u n i t e d a r a b e m i r at e s

22 Cat Store Dubai

19

24

United Arab Emirates // Dubai Mall

23 Cat Store Dubai

United Arab Emirates // Deira City Center Mall

24 Cat Store Dubai

United Arab Emirates // Al Ghurair Center

Venezuela

25

25 Cat Store Carabobo

Venezuela // Centro Sambil 123

As seen in

124 Cat Footwear

125

ru n way r e a dy

New York Native Son, the four-year old fashion label and creation of designer Kyle Fitzgibbons, aimed to create a quiet and introspective collection for Fall 2012.

The presentation, on February 9, has been quoted by reviewers as being “sharp and tough, both forwardthinking and historically-minded1,” and capturing “the perfect balance of “referencing the past, existing in the present and looking forward to the future2.”

Native Son’s interest (along with collaborator Raleigh Denim) in American heritage and classic designs, lead him to feature Cat Footwear’s Morrison from the Legendary RAW Collection at New York’s 2012 Mercedes Benz Fashion Week.

1 2

126 Cat Footwear

Models.com(http://models.com/oftheminute/?p=39792) Niwdenapolis - http://www.niwdenapolis.com/2012/02/ native-son-fallwinter-2012-2013.html

London Martine Rose, Earthmover and Autumn/ Winter 2011 collaborator, featured her new collaboration with Cat Footwear, Dane and Alex, on Day 6 of London Fashion Week on February 22, 2012.

James Long, up-and-coming designer from Northampton, whose design signature can be defined as “Leather, knits and accessories, strong, bold, directional menswear,” featured his collaboration, Dean, with Cat Footwear among his Autumn/Winter 2012 collection.

(London photos courtesy of London Fashion Week http://www.londonfashionweek.co.uk/)

Chicago Abe TX featured at Latino Fashion Week – Chicago, Illinois, USA.

127

catfootwear.com

©2012 Wolverine World Wide. CAT, CATERPILLAR and their respective logos, “Caterpillar Yellow” and “Caterpillar Corporate Yellow”, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.